PROJECT PROPOSAL

By Thomas Cremin

PROJECT DESCRIPTION For my project I want to revisit the section we covered on advertising. I found this subject

really interesting and want to do an ad that displays the conventional techniques used in advertising. The product I want to advertise is a silly invention that I came up with as a kid. The invention is a mixture between a kite and a fishing rod. Instead of using the often times annoying hand spool of a kite you simply attach the kite to the fishing wire and cast it out like a lure. Then depending on the height you want the kite to fly at let out the appropriate amount of slack. The focus of this piece will not be the invention itself but rather the tools and techniques the advertising world uses to get us to buy something. I will incorporate many different approaches to sell this product on one page and show by juxtaposition the way they contrast. For example I might section off the project into two separate ads that take different approaches. For example on one side of the project we see the ad as a happy gimmicky display while on the other the ad is using sexual innuendo to sell the product. This project will test me to come up with different ways to sell the same product and make me think heavily of audience. The primary influence behind this work will be the ideas of both Erving Goffman and Guy Debord. Goffmans work will be very helpful to this project because he outlines many of the techniques an ad uses to capture audiences. Debords ideas on the other hand will merely be presented by the final product of the project. I am rather excited about this project and already have many ideas of how to achieve the intended effect.

INSPIRATION Erving Goffman “Gender

advertisements”I will be displaying many of the principles presented by Goffman in my final project. Ex: The quintessential American family, sex appeal, etc.

INSPERATION Guy Debord “the spectacle”

The ideas of the spectacle will be presented in this project. Ex: The generic advertisement feel. The promise of an alternate reality where the product makes you happier. Ect.

INSPERATIO Martha Rossler “montage work”

I will be using a montage like approach to create this project.

I will take images from Google and produce the final project by combining them in a new image.

SKETCHES

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