Project Progress Report - Narsapurnarsapurmegacluster.epch.in/wp-content/uploads/2016/01/...Mr. K....

Project Progress Report

Skill Development Program under Narsapur Mega Cluster

Export Promotion Council for Handicrafts

of 21

Contents 1. BACKGROUND ........................................................................................................................... 2

2. PROJECT OBJECTIVE ............................................................................................................. 4

3. DURATION OF THE TRAINING PROGRAM ......................................................................... 4

4. PROPOSED PROJECT .............................................................................................................. 5

4.1Training on Value added Skill – Crochet ......................................................................... 5

4.2Training on Stitching & Garmenting ................................................................................ 5

4.3Training on Dyeing ................................................................................................................ 6

4.4Training on EDP/Capacity Building ................................................................................. 6

5. PROPOSED COURSE-WISE COVERAGE ............................................................................ 7

6. MONITORING .............................................................................................................................. 7

7. METHODOLOGY ........................................................................................................................ 7

8. TRAINING INFRASTRUCTURE ............................................................................................... 7

9. TRAINING PROGRAM - PROGRESS ...................................................................................... 8

10. Assessment and certification ................................................................................................ 12

11. ANNEXURE .................................................................................................................................... 13

of 21

1. BACKGROUND

Narsapur Cluster located in Andhra Pradesh is world renowned for

handmade crocheted lace of Irish origin. It has the largest concentration of

crochet lace artisans in the world with over 1,00,000 women home based

lace makers located in the two adjoining districts of West and East

Godavari. It was identified as a Mega Cluster under the Comprehensive

Handicrafts Cluster Development Scheme of the Office of DC (Handicrafts),

Ministry of Textiles.

The lace cluster of Narsapur has experienced limited growth in spite of

potential market opportunity and its core competence of a large skill base.

The production base is extremely fragmented and there is a lack of critical

manufacturing infrastructure. Many of the key processes are outsourced to

service providers outside the state, leading to cost escalations and an overall

loss of productivity and efficiency. The cluster has been confined to the low

end of the international market for lace products with limited product

offerings, low quality and low margin realizations.

The bulk of the products exported comprise of home furnishings and made-

ups. The designs of products are mostly traditional and outdated and cater

to the low – end of the market segment. Majority of the products are in

shades of white and beige and there is limited use of colour, value addition

using trims and embroideries and the product range has remained stagnant

over the years. A sample product portfolio of Narsapur Lace products is

given below:

Dollies

Table covers

Table mats and Napkins

Cushion Covers

Bed Spreads

Garments

Accessories

of 21

Further, the international and domestic markets for lace craft have evolved

with time and are witnessing greater demand for hybrid products and made-

ups categories. At present, all such additional value added work such as

Finishing, Dyeing and other such as design community is outsourcing the

services. As a result, the cluster artisan becomes a job worker fetching lower

returns on investment.

In such a scenario, it is crucial for the lace manufacturing industry in

Narsapur to realign with the emerging trends in market demand and

diversify products and thus increase and expand skills sets. There is a need

to build skills in terms of high end product development; color pattern, new

trend/fashion related areas as well as soft skills. This will enable the

additional value to be captured within the Cluster of Narsapur.

During the course of consultations and interactions with the Cluster

stakeholders, it was observed that low productivity levels of artisans as well

as absence of value added skills hampers the timely execution of orders by

the exporters. The exporters further expressed acute shortage of manpower

in finishing and packaging. The artisans also expressed the need for skill

upgradation in new designs to increase their earning capacities. An

absence of entrepreneurial skills in artisan societies was also observed.

Keeping this in view, training of artisans and other Cluster stakeholders by

way of structured short duration programs has great potential for increasing

exports. This will enable the Cluster to move up the value chain in terms of

more diversified product portfolio and achieve holistic growth in the income

of its stakeholders through increase in exports.

The non-availability of skilled artisans is one of the major challenges that

the Narasapur Handicrafts Mega Cluster is facing. The migration of skilled

workforce in these areas has declined sharply due to local job opportunities

and availability of local employment under the MGNREGA and various other

schemes.

of 21

As part of the Narsapur Comprehensive Handicraft Cluster Development

Scheme, IL&FS had conducted the Mid-Term Correction – Strategy Plan and

as per the plan it was recommended that EPCH will conduct skill

Development programme for Artisans in the Narsapur Cluster.

The outcome of the proposed skill training program is expected to arrest the

exodus of artisans due to lower earnings in the industry and increase the

number of skilled artisans in the cluster. The training will enable the

artisans to take on highly skilled and specialized tasks thereby enabling

them to earn higher wages. It is proposed that the skill training program will

augment the skill base by adding 5000 skilled workers to the cluster.

2. PROJECT OBJECTIVE

2.1 To address the current limitations of cluster in terms of lack of skilled

manpower for the production of high value added and diversified

products ranging from fashion garments, accessories, made-ups and

novelties.

2.2 Standardized training will be imparted in the areas of crochet lace

making, garmenting and production, and various soft skills and

enterprise development aimed at the overall capacity building of the

women artisans.

Objective of the training program approved by the O/o Development

Commissioner (Handicrafts) vide Sanction Order No. C-11011/10/2015-16-

MC-Narsapur (EPCH-Skill.Dev.) dated 4/9/2015

3. DURATION OF THE TRAINING PROGRAM

Each training program planned for 25 working days in which 18 days was focused

on Value Addition – Crochet and 7 days for Soft Skill program

of 21

4. PROPOSED PROJECT

The proposed skill development program will address the immediate as well

as long term skill needs of the artisans. It will help them in attaining a

diversified and higher quality of skill set, thereby improving their earning

potential. The skill development programme will aim at training about 5500

persons during the first phase. Three primary categories of skill

development have been identified under these programmes which are as

follows:

Training on Value added Skill – Crochet

Training on Stitching and Garmenting

Training on Dyeing Facilities

Training on EDP/Capacity Building/Exposure Visit

4.1 Training on Value added Skill – Crochet

It is proposed that the lace artisans shall be provided with training on

value addition and basic product development on home textiles and

fashion accessories using lace craft. Training shall be imparted to in

various aspects of Crochet/Lace Craft, mix-media application and surface

ornamentation. 4000 artisans will be covered under this course

curriculum.

4.2 Training on Stitching & Garmenting

It is proposed that the lace artisans shall be provided with training on

value addition (Training on Stitching & Garmenting) and basic product

development on home textiles and fashion accessories using lace craft.

This training course will improve the knowledge & understanding of

artisans regarding handling of stitching machine and product

development. 500 artisans will be covered under this course curriculum.

of 21

4.3 Training on Dyeing

A cadre of dyers amongst the lace artisans shall be developed who would

be trained on standardized dyeing of lace products using higher-quality

dyestuff and improvised processes in line with the industry requirements.

These dyers shall run and operate the dyeing facilities installed in the

CPCs. 200 artisans will be covered under this course curriculum.

4.4 Training on EDP/Capacity Building/Exposure Visit:

To provide artisans with knowledge pertaining to self-employment

opportunities and develop alternative avenues of income generation,

Entrepreneurship Orientation Programs will be conducted. These

programs shall focus on capacity building, entrepreneurship development

and imparting other related soft skills of the artisans.

To ensure effective operation and management of the CPCs, women

leaders amongst the lace artisans shall be identified and developed as key

operational staff in the CPCs. Capacity building workshops will be

organized to impart training on various aspects of procurement, quality

control/assurance, administration, production, operations, legal &

financial compliances so that they are able to scale up operations, handle

larger volumes of production, and service orders timely and efficiently.

To understand the market trend in terms of fashion trends, design,

product combinations and product utility, exposure visits to well establish

craft production clusters and manufacturing centers shall be organized.

300 artisans will be covered under this course curriculum.

of 21

5. PROPOSED COURSE-WISE COVERAGE

S.

No. Course Name

No of Trainees

A Training on Value added Skill –

Crochet

4000

B Training on Stitching & Garmenting 500

C Training on Dyeing 200

D Training on EDP/Capacity Building/Exposure Visit

300

Grand Total 5000

6. MONITORING

EPCH from its established office at ILTC regularly monitored the program

for smooth functioning of the training program. EPCH has also constituted a

project monitoring committee to oversight the program and provided their

inputs time to time for strengthening of the program. Representative from

DRDA, Exporter Association and Lace Park were visited the training

program and monitor the same during implementation of ten batches.

7. METHODOLOGY

In order to ensure effective learning, the training content in the form of short duration

standardized modules has been utilized. Use of technology, and innovative teaching

aids utilized for the delivery of the training program. All the artisans have received

printed course material as well as other training tools. The trainers were provided a

comprehensive teaching manual for standardized and effective delivery of the course

content. As program was highly skill oriented, so large component of the program

focused on was practical aspect. Consumables such as yarn, relevant material like

fabric, sewing threads, needles etc. and accessories were provided to all artisans for

effectively carry out the practical training. The training programs were conducted

through multimedia courses and delivered by trained faculty.

8. TRAINING INFRASTRUCTURE

All the training program were organized at ILTC and Common Production Centre (CPC)

which is located at the village level. For ensure effective training Council has ensured

availability of required furniture and other tools at training centre level.

of 21

9. TRAINING PROGRAM - PROGRESS

To implement the Skill Development program under Narsapur Mega Cluster EPCH has

published an EOI in The Hindu Hyderabad addition and Deccan Chronical on 30th

June 2015 for inviting agencies for interested to hold skill development program on

craft cluster in Andhra Pradesh. 5 agencies have applied for the same. After screening

of the application, SHARE Organization based in Narsapur appointed to initiate the

skill program.

9.1 Identification of the trainers:

Training of trainer was organized on 21st September 2015 at ILTC and 126 trained and

skilled Lace artisans were called for

the TOT. In first part of the TOT,

Committee was constituted for the

screening of 126 master trainers who

were called for TOT. The committee

members were as follow:

Mr. S. Sugna Raju –

Impaneled Designer with DCH

– NIFT Hyderabad

Ms. R. Baby – President Lace

Park Federation

Mr. J.N.B Naidu – Manager Lace Park

Mr. K. Srinivas – District Project Manager – DRDA, West Godavari

Committee has selected 91 Trainers and same has endorsed by the committee.

of 21

9.2 Training of Trainers

Export Promotion Council for Handicrafts is organized Training of Trainer (TOT) at

ILTC, Narsapur on 21st

September 2015 was

inaugurated by the chief guest

Shri Navraj Goyal, Additional

Development Commissioner

(Handicrafts) along with Shri R.

K. Verma, Director – EPCH , and

Mr. K. N. Tulasi Rao. Sri R. K.

Verma along with Mr. Tulasi Rao

welcomed to Chief Guest, and all

the participants came for TOT.

Sri R. K. Verma briefly describe about the Skill Development program which was

sanctioned by O/o Development Commissioner (Handicrafts).

Sri Navraj Goyal emphasis on the skill development program and said that Skill

Development of 5000 lace artisans

will help in to improve the production

quality of crochet craft. He mentioned

that to improve the demand of lace

product we are also going to

implement various interventions

under market development. Through

this activity we hope artisan’s wages

will increase and provide and provide

better livelihood. He also mentioned

that we are planning to operationalize all the CPC which was established under

the Narsapur Mega Cluster so that the entire skill program can be organized at

CPCs.

of 21

Sri R. K. Verma explained the structure of the program. He mentioned that there

are four curriculums under the skill development program which are:

Training on Value added Skill – Crochet

Training on Stitching and Garmenting

Training on Dyeing Facilities

Training on EDP/Capacity Building / Exposure Visit

He mentioned that EPCH is going to use biometric attendance machine for each

training program and all the information will be uploaded on website to ensure the

quality of the training program and to ensure and transparency.

He also mentioned that EPCH will form a monitoring committee who will monitor

the program time to time. He mentioned that all the artisans will get all the tools

which will be used during the training program and also the course content both

video & audio book form.

Mr. Tulasi Rao extended voted of thank to chief guest, Shri R. K. Verma and

available all trainers and facilitator of the TOT.

9.3 Identification & Selection of the artisans

Council has published the advertisement in the local newspaper on 11th September

2015 to invite artisans for the training program. And also Council and implementing

agency have approached Lace leader, Federation and Exporters to share the list of

artisans in their designated village or Mandal. Lists were obtained and same has been

screened based age. For selection 18 to 50 age groups has been finalized.

of 21

9.4 Training Process

All 10 training program initiated on 30th September 2015. (Annexure) Out of 10

training, 1 training organized at ILTC and 9 programs started in Common Production

Centre (CPC). Each program was facilitated by the master trainer along with the Lace

leader. Each training program followed the approved training content. (Annexure)

Total 500 artisans were enrolled in this

training program.

The day started with the “Vande Matram”

prayer. For effective training program one

designer team constituted who develop the

prototype, and same has been replicated

in each training program. Each

participates maintained on note book with

notes from the session and the prototype

developed by them.

Every Centre, artisans were divided in

the small group and each group has

been assigned different assignment

and each group facilitated by the

master trainer individually to ensure

to improve the quality of the

production.

Each training centre also monitored

by the implementing agency and

Council staff member to ensure the

quality and smooth implementation of the training program.

of 21

9.5 Tool/ Raw Material/Study material Distribution:

Each Artisan who has participated in

the training program received the tools

which are required for the training

program such as “Crochet hook – 5

different types, Scissor, Scale, Plastic

Bowl, Measuring Tape, Trimer, Bag,

etc.

Apart from the above item EPCH has

also provided all stationary item and

raw material – Yarn for developing

products.

Council has also provided the printed set of 4 study material to all the artisans which

is printed in local language.

9.6 Outcome/ Impact of the training program

1) 494 artisans sucessfully completted the training program

2) This training program has able to assit to artisans for employment generation and income generation.

3) Artisans through this training program able to get innovative ideas for lace

making

4) Artisans are able to improve the quality of the product development

5) Artisan’s interpersonal skilled improved through this training

6) Under this training program new improved tools were provided to all artisans,

which will be helpful for the production

7) After this training program aprox. 494 skilled/trained human resource

available in the community for crochet development

8) This training program also has created interest among the women group for

lace making

9) Training program also created some awareness and interest towards Crochet

10) Soft Skill component has added more value in entire training curriculum. Soft

Skill Program component has helped artisans to determined towards the lace

craft.

10. Assessment and certification

For the assessment of the artisans M/s APITCO has been appointed to conduct

the post training assessment and provide training certificate to each

participants. For 10 programs assessment has been completed by the agency.

of 21

11. ANNEXURE Annexure - I

Narsapur Mega Cluster for Training – Skill Upgradation of

Artisans and Market Development and Trade Facilitation under

CHCDS Scheme

Syllabus+ Session Plan

Name of Course: Training on Value Added Skill and Soft Skill

Number of Participants: 4000, Size of Batch: 50 artisans per batch

Duration: 4 weeks

Day 1 (Date 30/9/2015)

1. Training on Value Added Skill - Basics of Lace Making

Time Topic Resource Material

Introduction to Crochet

What is crochet?

History of crocheting

Yarn, Thick Brown

Sheet, Tracing Paper

and other tools

Introduction to Crochet Threads

Types of Threads

Different Sizes and varieties of

Threads

Yarn, Thick Brown Sheet, Tracing Paper

and other tools

Crochet Hooks

Structure of Hook

Types and sizes of Hooks utilized for

the craft

Hooks' Number System


and other tools

Material Handling

Holding the Hook and Thread

Do's and Don’ts while practicing

crochet lace


and other tools

Basic Ergonomics

Ideal place for Sitting and sitting

postures


and other tools

Day 2 (Date 1/10/2015)

Training on Value Added Skill - Basics of Lace Making

Starting Crochet Work

Slip Knot

Yarn Over

Chain Stitch


and other tools

of 21

Fastening Off

Gauge

Basic Crochet Stitches

Introduction

Slip Stitch

Double Crochet

Half Treble

Treble

Double Treble

Triple Treble

Quadruple Treble

Quintuple Treble

Picot Stitch


and other tools

Day 3 (Date 2/10/2015)


Understanding Crochet Patterns

Basic Stitch Symbols

Abbreviation

Reading Crochet Design Patterns

Yarn, Thick Brown


and other tools

Crocheting Stitch Variations

Shell

Clusters

Crossed Stitch

Popcorn

Bobbles

Bobbles

Puff Stitch


and other tools

Day 4 (Date 3/10/2015)


Increasing and Decreasing of Stitches

Increase stitch row wise

Decrease stitch row wise

Yarn, Thick Brown


and other tools

Working in Rounds

Chain Loop Method

Magic Loop Method

Half Round Design


and other tools

Day 5 & 6 (Date 5-6/ 10/2015)


of 21

Preparations of Basic Shape Designs

Square Design

Circle Design

Triangle Design

Hexagon Design

Star Design

Oval Design

Yarn, Thick Brown

Sheet, Tracing Paper and other tools

Day 7 (Date 7/10/2015)


Filet Crochet

Starting Chain

Increasing and Decreasing Blocks


and other tools

Day 7 (Date 7/10/2015)


Crocheting Defects

Loose Stitch

Missing Stitch

Curling of Edges

Gathered Edges

Yarn, Thick Brown


and other tools

Day 8 (Date 8/10/2015)

Training on Value Added Skill - Training on Fine Crocheting

Joining of Motifs

With Double Crochet

With Chain and Slip Stitch

With Slip Stitch


and other tools

Changing Colors

Changing colors row wise

Color Changing in Pattern

Introduction about Color Palette and

the seasonal colors of fashion area.


and other tools

Day 9 (Date 9/10/2015)


Fine Designs

Pineapple Design

Zig-Zag Design

Diamond Design

Spiral Design

Combining Designs

Yarn, Thick Brown


of 21

Day 10 (Date 10/10/2015)


Product Design

Table Cloth

Bed Covers

Cushion Covers

Scarves

Bags

Yarn, Thick Brown


and other tools

Day 11& 12 (Date 12-13/10/2015)


Crochet Garment Designs

Taking Body Measurements

Understanding Garment Patterns

Baby Caps

Baby Booties

Ladies Sleeveless and with sleeve Tops

Stoles

Skirts –long &short

Yarn, Thick Brown


and other tools

Day 13 (Date 14/10/2015)

Training on Value Added Skill - Training on Mixed Material Design and

Manufacture

Edging

Introduction to Edging

Mirror Work Patches

Cloth Patches

Yarn, Thick Brown


and other tools

Day 14 (Date 15/10/2015)

Training on Value Added Skill - Training on Mixed Material Design and Manufacture

Crochet with Beads and Ribbons

Crochet with beads and ribbons

Yarn, Thick Brown


Introduction to Applique Work

Choose a design and fabric

Position the applique on the

underlying fabric

Sew the applique to the underlying

fabric

Yarn, Thick Brown


and other tools

Day 15 & 16 (Date 16-17/10/2015)


Manufacture

Products with mixed material using above Yarn, Thick Brown

of 21

techniques

Ladies Tops, Skirts, Stoles, Cushion

Covers, Bags, Purses etc


and other tools

Day 17 (Date 19/10/2015)


Manufacture

Necklaces

Different types of necklace making

Yarn, Thick Brown


Bracelets

Different types of Bracelet making

Yarn, Thick Brown


Head Bands

Different types of Making head bands

Yarn, Thick Brown


and other tools

Day 18 (Date 20/10/2015)


Manufacture

Belts

Different types of Making belts


and other tools

Earrings

Different types of Making of ear rings

Pouches

Cell phone pouches, coin pouches etc

Day 19 (Date 23/10/2015)

Soft Skill - Effective Communication & Interpersonal Skills

Introduction and Icebreaker

Importance of Communication Skills

Communications Theory

Barriers and Filters

White Board, Chart Paper, Marker, Note

Book

Barriers to communication

Over communication

Long, differences

Conflicting information

Interests and attitudes

Differing status, position and self-

expression

Exercise/activity

White Board, Chart

Paper, Marker, Note Book

Day 20 (Date 24/10/2015)

Soft Skill - Communication

of 21

Listening skills

Difference between listening and leaving. Types of listening

Why you need good listening skills

Good listening practices.

White Board, Chart


Providing feedback

Giving feedback

Characteristics of good feedback

Activity


Book

Non-verbal communication

Types

Functions

Characteristics

Activity


Book

Giving and receiving instructions

Give clear instructions

Use a structured approach

Receive and follow instructions

Activity


Book

Oral Communication

Face to face

Conducting meetings

White Board, Chart


Day 21 (Date 26/10/2015)

Soft Skill - Team Work

Importance of Working in Teams

Elements of Team Work

Stages of Team Formation

Effective Teams – Concept

Trust & Communication

How not to Function as Dysfunctional

Teams

White Board, Chart


Day 22 (Date 27/10/2015)

Soft Skill - Conflict Resolution

Understanding Conflict, Conflict

Resolution

Conflicts in the local area– a discussion

Conflict Resolution Styles

Negotiation Skills

Role plays on Conflict Resolution

White Board, Chart


Day 23 (Date 28/10/2015)

Soft Skill - Motivation

Concept of Motivation

Motivation and need fulfillment

White Board, Chart

Paper, Marker, Note

of 21

Goal Setting

Book

Day 23 (28/10/2015)

Soft Skill - Social Networking for Sustaining Rural Enterprises

Concept of Network

Type of Network

Rules and Norms

Maintaining Trust

White Board, Chart


Day 24 (Date 29/10/2015)

Soft Skill - Time Management

A. Need and Importance of Time Management

B. Daily Time

C. Barriers to Time D. SMART Goals

E. Tools & Techniques of Time Management

F. Getting Organized G. Time Management in Meetings


Book

Day 25 (Date 30/10/2015)

Soft Skill - Hygiene, Etiquette & Courtesy/Safety at Workplace

Understand how a safety and healthy

workplace benefits workers, families,

businesses, and the community.

Know your responsibilities for keeping

a safe and healthy workplace

Develop a system for organizing safety

and health efforts

Address specific workplace hazards

and have regular saving meetings.

Find out the best solutions to safety

and health problems.

Importance of Etiquette & Courtesy

White Board, Chart


of 21

Annexure – II

List of the Training Centre

SL NO

NAME OF THE TRAINING CENTER

NAME OF THE MANDAL

DISTRICT Name of the Trainers

1 Y V LANKA ELAMANCHILI WEST GODAVARI MADHAVI JADDU

2 DODDIPATLA ELAMANCHILI WEST GODAVARI LAKSHMI HEMA NAIDU

3 TILLAPUDI PALAKOLLU WEST GODAVARI SANTHA KUMARI

KANCHERLA

4 PASALADEEVI NARASAPURAM WEST GODAVARI JAYA LAKSHMI

KODAVATI

5 SARAVA NARASAPURAM WEST GODAVARI NAGA JYOTHI

YEDLAPALLI

6 GUMPARRU ELAMANCHILI WEST GODAVARI VENKATA LAKSHMI

KUSAMPUDI

7 RUSTUMBADA NARASAPURAM WEST GODAVARI SANDHYA RANI TOLETI

8 SIVAKODU RAZOLE EAST GODAVARI

DURGA BHAVANI

PULAPARTHI

9 SAKINETIPALLI MALKIPURAM EAST GODAVARI

VENKATA NAGA

LAKSHMI NADAPAN

10 KESANAPALLI MALKIPURAM EAST GODAVARI SATHI DEVI ACHANTA

of 21

Annexure III

LIST OF SOFT SKILL TRAINERS - NOVEMBER

SL NO

NAME OF THE SOFT SKILL TRAINER

EDUACTIONAL QUALIFICATIONS

EXPERIENCE

1 P JHANSI LAKSHMI MA ( ECONOMICS) Worked as Lecturer in GB women’s college - Narsapur for 4 years

2 B SURESH B.SC Director at Lace Knitting and Rural

Development Society- Palakole

3 Ms. Pilli Aswini B SC Working as trainer at APITCO

4 Andey Sirisha B TECH Working as coordinator at SHARE

5 V SURESH BABU BCOM Worked as Coordinator in World Vision- India, Machilipatnam Project.

6 KNV SUDHIR BCOM Worked as site engineer for GAMAN India and worked as Coordinator in Narasapur Producer Transform Pvt Ltd.

7 PALAPARTHI JOSEPH RAJU

B COM ( COMPUTERS)

Worked as Community facilitator in DRDA-

West Godavari.

8 POORNA CHANDU B SC Worked as Coordinator in Paddy Procurement at DRDA- West Godavari

9 CHAITANYA KUMAR B TECH Working as Coordinator at SHARE

10 Jaddu Madhavi M Pharmacy Working as Coordinator at SHARE

Project Progress Report - Narsapurnarsapurmegacluster.epch.in/wp-content/uploads/2016/01/...Mr. K....

Documents

Transcript of Project Progress Report - Narsapurnarsapurmegacluster.epch.in/wp-content/uploads/2016/01/...Mr. K....