Presentation outline Project background and aims Project approach
Project Outline
2
Project Outline Title Page Executive Summary Table of Content Introduction to Industry Situation Analysis Macro-Environment Analysis –PESTEL Introduction to Company Micro-Environment Analysis Target Market Analysis SWOT Analysis Internal Factor Evaluation / External Factor Evaluation GE Matrix Competitors Analysis Marketing Mix Analysis BCG Matric
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Marketing Plan Project Outline
Transcript of Project Outline
![Page 1: Project Outline](https://reader035.fdocuments.us/reader035/viewer/2022072114/5695cfec1a28ab9b02902702/html5/thumbnails/1.jpg)
Project Outline
Title Page
Executive Summary
Table of Content
Introduction to Industry
Situation Analysis
Macro-Environment Analysis –PESTEL
Introduction to Company
Micro-Environment Analysis
Target Market Analysis
SWOT Analysis
Internal Factor Evaluation / External Factor Evaluation
GE Matrix
Competitors Analysis
Marketing Mix Analysis
BCG Matric
![Page 2: Project Outline](https://reader035.fdocuments.us/reader035/viewer/2022072114/5695cfec1a28ab9b02902702/html5/thumbnails/2.jpg)
New Product/Service Development
Setting and selection of Target market/Audience
Marketing Mix
Product (Name, logo, tagline, packaging, sizes, types)
Price (list price, discount price)
Place (distribution network, locations)
Promotion(Advertising, Sales promotion, personal selling)