Project on market potential of varmora

Varmora Granito Pvt Ltd

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INTRODUCTION


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(A) Introduction

Varmora Granito manufacturer of three types of tiles in Rajkot high way. It also

exporting its product in United Kingdom, Germany, Italy and Poland. Varmora has

also many units in Mumbai, Morbi and surendranagar Established in 1994,

Varmora Granito pvt ltd is a part of "VARMORA" Group that deals with all kind

of ceramic tiles. They are a manufacturer and exporters of ceramic wall, floor,

porcelain & vitrified tiles. Brand "VARMORA" is under sharp focus and now has

a different dimension, which signifies THE COMPLETE TILING SOLUTION of

walls & floors with quality and growth with smart products. The company’s

production capacity is up to 35, 000 sq. Mtr. Per day.

Its three products it is below mention as,

Vitrified tiles

Wall tiles

Floor tiles

The company is equipped with modern machineries and is organized in various

division viz., Wall tiles preparation plant, Vitrified tiles preparation division, Floor

tiles preparation division and storage division. The product facilities always pulsate

with the activities of more than 2000 employee turning out a wide range of tiles.

The four divisions are equipped with modern facilities for development, quality

control department and manufacturing our products. These are manned by

qualified personal having technical expertise and all are committed to maintain

best quality of our products. Varmora Granito is proud of its diverse of tiles likes.

Wall tiles, Floor tiles and vitrified tiles etc.


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BRIEF HISTORY OF THE ORGANISATION:

It has been establishment in 8-A, National Highway At. Dhuva, Tal. Wankaner,

Dist. Rajkot (Gujarat) INDIA is a suitable place for providing floor tiles, vitrified

tiles and wall tiles with well-equipped in industry special technical department.

The company opened in medium scale.

The Sunshine group is a private company limited which produc es

different kinds of things. Each and every unit has got other industries

of its to wn. It contained when the firm was incorporated, who were

the rais e, what way its purpose, what are the produc ts manufactured by

them, etc.

This group all p romoters are mostly from the Village S ara, wh ich

comes under the District Surendranagar. They incorporated to

cultivatio n and they have good bus iness of cotton and other p roducts

in Village Sara. It is estab lis hed in 1984. They started a unit of

manufacturing o f roofing tiles under name and style M/s. S unshine

Tiles and potteries at Morb i. They have secured mill fro m S BS Main

Branch, Morbi.

In 1987, they have organized another roofing tiles unit at Lilap ur

Road, Morb i under the name and style of M/s. Jaystar Industries. The

workers are very familiar to work in this industry.

In 1991, they have organized another unit of manufacture of nuts and

bolts of MS and SS at Wadhwan GIDC under the name and style of

Sunshine Fasteners.


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In 1994, they have started the other products. They manufacture of

ceramic glazed wall t i les under the name and style of M/s. S unshine

Ceramics. In 1998, they have also started another ind ustry, under the

name and style of M/s. Jayson Ceramics

Looking to the demand of ceramic floor t iles exp erience in this line is

most important and the group has more than 60 dealers network, which

is necessary to bus iness. So, they have also started another industry,

under the name and style of M/s. Sunhill Ceramics Pvt. Ltd.

In 2002, they have also started another ind ustry, under the name an d

style of M/s. Varmora Granite Pvt. Ltd. This industry’s product is to

manufacture vitrified tiles only.

It is good for them that they don’t have to find another yo ung team

because it is already well equipped with the family members


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Introduction of Marketing Department

Introduction:

“Marketing management is a Branch of the broad area of management. Marketing

management is concerned with the direction of purposeful activities towards the

attainment of marketing goals.”

Four P’s of Marketing:

Four peace of marketing includes like Product, Price, Promotion and Place.

Product:

1. Varmora Granito Pvt. Ltd. is produce various types of tiles likes floor tiles,

wall tiles and vitrified tiles.

2. Its production capacity is one day is 20,000 square meter.

3. Product is a soul of a company without the production cannot start the

company.

4. Company also improved production capacity.

Price:

1. A Varmora Granito Pvt. Ltd. its price decides of managing directors.

2. Also give some discount.

3. Also give more credit times.


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4. In Varmora Granito, pric ing po licy is cost + profit. Whatever

exp enses have incurred during the manufacturing of product is

considered + profit is too inc luded. Competito rs price are also

considered, their prices are higher than their competitors.

Promotion:

1. Varmora Granito Pvt. Ltd. is gives various types of promotion their products

likes

Own magazines

News paper

Website

Facebook

2. Various types of promotion technique also available likes personal selling.

Place:

Varmora Granito Pvt. Ltd.

8-A, National Highway

At. Dhuva,

Tal. Wankaner,

Dist. Rajkot (Gujarat) INDIA

Every organization whether big or small needs to have a marketing department.


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Marketing department serves as an importance part of an organization which

brings revenue in the business. It depends mostly on the marketing department as

to how they sell the final products and creates demand for it. Varmora Granito is

having a full fledge marketing department where all the functions related to market

are performed.

ORGANISATION CHART

OF

MARKETING DEPARTMENT

Marketing department

End user company

Domestic market

International market

Dealers

Domestic market

Internationl market


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ADVERTISEMENT:

Varmora advertis e their products on very large scale. They advertise

their products on televis io n and also do wall paintings all o ver Ind ia.

They also distribute pamphlets for the same.

MARKET RESEARCH:

In Varmora Granito, first of all they study about custo mers

req uirements. They try to introduce good fac ilit ies every t ime; they

have a marketing research team which goes all over country

SALES PROMOTION:

Sales p romotio n cons is ts of short term incentives to encourage

purchase or sales of a product or service. It is d emand stimulating

devic es des igned to supp lement advertis ing and fac ilitate p ersonal

selling. It is a d irect ind ucement whic h o ffers an extra value and

incentive for the product to and sales fo rc e d istributors to ult imate

customers.

In this ind ustry, they do not adopt any technique b ecause o f potential

marketing and potential customers.


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COMPETITORS:

It is rightly said that, “Witho ut competitors market does not

survive.”Varmora is also starving in to sale its products in the

competit ive market by continuous develop ment of a product find ing

new areas of consumption.

Their competitors are

Kajaria

Bell

H R Johnson, etc.


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(B) SIGNIFICANCE OF THE STUDY

This is a limited study which takes into consideration the response of 20 dealers.

This data can be explorated to take in the trends across the industry. The

significance for the industry lies in studying these trends that emerge from the

study. It is a rapidly changing and evolving sector. A study like this can attempt to

guide

The future of the industry based on current trends. The given topic has three

important points, first is, what designer tile is. Second question is, what is market

potential for designer tile in Delhi east region and market condition in the given

area. Designer tiles are also known as decorative tile. It is a new concept in

ceramic industry in India. In short, designer tile are value addition through various

processes on the finished glazed surface of normal ceramic tiles. These tiles are

also known as third fire tile.

These tile are called as third fire tile because, in first fire normal structure of tile is

shaped, in second firing a glazed is coated upon the surface and in third firing the

design is crafted upon the surface with the help of screen, hand printing through

ceramic colors, application of glass material, use of water jet cutting and transfer

sheet etc, and the reprocessing of normal ceramic tile through above process going

to be converted into different form and that are commonly known as designer/third

fire basic dark-light (BD/BL), motifs, border, mural and in addition to these the

existing latest trend through above process called highlighters, are the important

part of designer tile.


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Designer tile create a revolution in the field of ceramic tiles. In short it can be said

that, if ceramic tile is black and white movie, then designer tiles are its digital

colorful version.

Market potential means, finding out the condition for the introduction and growth,

opportunity, maximum investment and the area require for the investment for the

given product. To find out the answer of these question, companies are engaged in

finding out the exact position of 4p’s (product, price, place, promotion) in the

given market.


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(C) SCOPE OF THE STUDY

This research study is done at Varmora Granito & hence the scope of study

is wide towards the dealers of tiles, floor tiles, wall tiles and vitrified tiles.

To find market share of Varmora Granito at Dhuva, Wankaner (Morbi)

To find opportunities and scope of tiles of Varmora Granito.

To find out the customer satisfaction level of existing dealer as well as the

competitors.


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(D) OBJECTIVE OF RESEARCH STUDY

The objective of this study is to understand and market analysis of tile

industry with respect to Varmora Granito Pvt Ltd.

To know about the market potential of wall tiles, floor tiles, verified tiles.

To know the best price acceptance level of your market.

To know purchasing power of customer in given area/ market.

To know about selling operation of tiles.

To know the average trend of selling of tiles.

To know buying behavior of customer in given market

To know the taste of market about designer tiles.

To know that the people are aware about Varmora Granito products

To identify the interest level towards Varmora Granito products.


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General

Information

GENERAL INFORMATION


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Name of the Firm Varmora Granito Pvt. Ltd.

Year of Establishment 2000

Form of Organization Private Limited

Size of Organization Medium Scale

Location of Office PriyaDarshini Complex,

Office No. 415,

Savsar Plot,

Morbi – 363 641

Location of Factory Varmora Granite Pvt. Ltd.

8/A, National Highway,

At. Dhuva, Ta. Wankaner,

Dist. Rajkot (Gujarat), India

Phone Number Office 02822 – 220213, 227171

Phone Number Factory 08282 – 287500-700-900

Fax Number 02822 – 287558

E-Mail [email protected]

Web Site www.varmora.com

Registered Certificate No. U26914GJ2002 PPC 43194

mailto:[email protected]

http://www.varmora.com/


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Sales Tax No. 0922008001

CST No. 99984063

Excise Registration No. AABCV7523MXM001

Product Vitrified Tiles

No. of Employees 107

Bankers SBS Main Branch, Morbi

Auditors SBS Main Branch, Morbi

Name of Promoters Shri Vallabh bhai. J. Patel

Shri Jagjivan bhai. G. Patel

Shri Pramod bhai. P. Patel

Board of Directors Mr. V. J. Patel

Mr. T. J. Patel

Mr. P. P. Patel

Investment 15 Cr

Area Covered 17 Acres

No. of employee 2000

Market National and Internatio nal

Turnover 20,000 per square meter/day


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Accounting year 1s t April to March

Main objective Expand business

Shift Three

Working hours 08:00 AM to 04:00 PM

04:00 PM to 12:00Midnight

12:00 Midnight to 08:00 AM

Recess 12:00 PM to 1:00 PM

8:00 PM to 9:00 PM

4:00 AM to 5:00 AM

Holiday Thursday

Office hours 08:00 AM to 12:00Noon

02:00 PM to 06:00 PM

Recess 12:00 PM to 2:00 PM

Holiday Sunday


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Organizational

Structure

Organizational structure Chart


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Chairman

Production

Department

Production

Manager

Laboratory

Testing

Supervision

Manager

Workers

Marketing

Department

Marketing

Manager

Marketing

Officer

Dispatch

Executive

Clerk

State Marketing

Manager

Marketing

Office

Sales

Finance

Department

Finance

Administrative

Chief

Accountant

Accountant

Peon


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Literature

Review

LITERATURE REVIEW

Introduction:

The tile industry is an ancient phenomenon and therefore has much literature

written about it. Very important to the researcher is its background history that


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combs to the fact that the production for the ware has been artisanal since it began

4000 years ago till the late 70”s when large scale industrial production begun in the

U.S.A and Germany (Refer David Hamilton 1978). This has prompted a review of

some related literature on the topic.

The related literature review covers on the following subsections.

Background History:

Most books including the website www.johnbrigdge.com peg the use of tile to the

12th and 13th century. But the web-site www.designboom.com/history/tiles

_History. Html states with the researcher that historically, ceramic tile has been

made by man over 4000 years. Man has desired to create living spaces with

beautiful, durable, and user-friendly artifacts. It is this that the website gives an

account of beautiful tiled surfaces as being found in the oldest pyramids, the ruins

of Babylon, and ancient ruins of Greek cities. Decorative tile work was invented in

the near east, where it has enjoyed a longer popularity and assumed a greater

variety of design than anywhere in the world. During the Islamic period, all

methods of tile decoration were brought to perfection in Persia.

According to the web-site www.JohnPBridge.com (2005) the first clay tiles were

produced seven to eight thousand years ago in the area now known as the Holy

Land. And since that time little has changed fundamentally in the tile setting trade.

The most of the historic event that comes to mind is the invention of cement mortar

by the Romans. But the web-site: www.diydoctor.org.uk is of a similar view, it

attributes to the Persians saying, “The first samples of glazed ceramic tiles used in

architecture dates back to the end of the 12th Century”.


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Bridge (2005) further supports this by saying, new methods and materials have, of

course, been introduced, but tile setting (despite modern efforts to mechanize it)

remains a hand-operated, labor-intensive process, and it's not likely to change

soon. In an age when "downsizing" and mass layoffs are commonplace, tile setters

have achieved true job security, working their tails off in the process.

Bridge (2005) and the web-site www.diydoctor.org.uk are of the same idea with

Norton (1970) and Hamilton (1978), that glazed decorative tiles are first known to

have been produced in Egypt, and from there the tile making art spread to Persia

and across North Africa. The Low Countries of Northern Europe somehow

acquired the technology from Persia, while the Moors brought African tiles with

them when they invaded Iberia (Spain). 8

It was aboard the ships of Spanish conquistadors that decorative clay tiles found

their way to the New World, where they were used primarily to decorate the

churches of newly built missions. A form of tile making had also evolved among

the natives of North and South America at some point.

Type and Usage of Tiles:

The web-site www.wikipedea.com describes tiles as being interior or exterior,

component or accessory.

1) Interior tiles: These are tiles which are used in-doors e.g. bathroom, kitchen,

ceiling, interior floor and wall tiles, etc.


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2) Exterior tiles: They are tiles which are used out-doors e.g. pavement, roofing,

exterior floor and wall tiles, etc every tile belongs to two of the mentioned groups

but not three or all of the four.

According to the web-site www.designboom.com/history/tiles_ tile are classified

into the following types

3) Terracotta Tile: Terracotta tiles have a rustic charm that derives from being

made of natural clays, and which is accentuated by variations in tones, textures,

and size. The variations and imperfections are considered a desirable feature of

terracotta tile.

Terra cotta tiles are usually highly water absorbent, which makes them unsuitable

for most outdoor applications. When used indoors, terra cotta tiles are often given a

sealer coat to improve their stain resistance. Terra cotta tiles are often used in

flooring applications because of their size and thick body. (Also see

www.johnbridge.com, www.tile.org.uk)

4) Ceramic Mosaic Tile: Unlike pictorial mosaics that are composed of thousands

of tiny irregular tesserae, ceramic mosaics use small regular tiles to make

geometric patterns of varying complexity. Some tile studios provide individual

tiles that are assembled on site to create custom geometric designs. At the lower

end, geometric mosaics can also be factory-mounted on a sheet backing in one- or

two-foot squares so they can be installed quickly.

5) Quarry Tile: Quarry tile refers to tile produced by extrusion method; clay or

shale dough is forced through a die in a continuous ribbon, then cut into tiles and


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fired. Paradoxically, this mechanical extrusion process can give quarry tile a

"natural" look. Quarry tile are normally left unglazed, but occasionally glazes are

used.

The extrusion process produces a dense skin on quarry tile that is quite resistant to

water absorption. Unglazed quarry tile provides an economical, stain- and slip-

resistant floor. In commercial applications where additional slip-resistance might

be needed, some quarry tile is given surface with tiny abrasive particles added.

Some quarry tiles are sufficiently water-resistant to be used outside in freeze-thaw

zones, other quarry tiles are not. It is necessary to consult manufacturers'

application data before using quarry tiles for exterior paving. Also see

www.floorguide.com/howto/

6) Pavement Tile: Pavement-tiles are often confused with quarry tiles because

they are similar in size and weight and both are used primarily in flooring

applications. Produced by the pressed-dust method, pavement tiles differ from

quarry tiles because of the larger range of colors and finish available.

Pavement-tiles can come glazed or unglazed, and have very low water absorption

usually in the "vitreous" or "impervious" range. Like unglazed ceramic mosaics,

Pavement tiles find wide use in flooring applications.


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7) Handmade tiles: They often have slight irregularities in the surface that, when

taken together in a group, create a subtle texture. Visual textures can also be

created with glazes, where variations in light and dark tones, or flecks of color in

the glaze, can create the visual impression of textures. In general, textured tiles

tends to create less formal appearance, but looks more rustic and suitable for such

styles as Arts & Crafts in Southwest Spanish Mission. Refer to

www.gustinceramics.com

8) Honed and matt tiles: Have a uniform slightly roughened surface that imparts a

subtle texture. Honed tiles are unglazed tile that are ground to a smooth dull

surface during manufacture. Matt finish tiles have glaze that creates a dull, low-

luster surface. The slight roughness of honed and matt tiles makes them slip-

resistant and thus more suitable than glossy tile for floor installations.

9) Glossy Smooth Tiles: In contrast to textured tiles, smooth glossy tile create a

better finish and a more formal look. Also, smooth glossy tiles resist dirt and stains

and are easy to clean. As a result, smooth glossy tiles work well in high-

maintenance areas that require frequent cleaning, such as kitchens, bathrooms, and

entry halls. But they are slippery, and should not be used for floors.

10) Encaustic Tiles: These are patterned tile that combines two different clays

within a single tile and the tile's main clay body. The pattern in encaustic tiles is

extremely durable in high-traffic. This is because the pattern is created by a

0.3175cm thick colored clay slip that contrasts with areas. Consequently, encaustic

tiles are very popular in the late Victorian era for floors in both homes and public

buildings.


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11) Saltillo tiles: These are Mexican terracotta tiles, produced from a Mexican

traditional handicraft method, they are rustic and bear imprints of dog paw,

chicken claws and some other animals that might have strayed across the tile

surface when they are sun dried.

12) Ceramic Murals: Ceramic tile murals are made by combining a number of

smaller tiles together to create a larger scene or picture. Some murals use a

relatively small number of large tiles; each with a significant portion of the picture

silk-screened or hand-painted on it. Other murals use the standard 10.16x10.16cm

tile as the basic pictorial unit. In either case, and no matter if it is a stock or custom

design, the tiles have to be site-assembled in the proper order.

In any case tiles are hand moulded or machine pressed. In the case of pressing, two

or more methods are adopted. The producer may also create his own method of

fabrication according to his desire and specification. Ceramic materials available

are a determinable variable in choosing the method and mode of fabrication.

The most important usage of tiles stands in its definition that a tile is the cover of

an unsightly surface. Other uses include souvenir, antique and gift tile and as a

communication medium.


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Research

&

Methodology

RESEARCH METHODLOGY


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Research in common parlance refers to a search for knowledge. Research is an art

of scientific investigation and is a careful investigation or inquiry especially

through search for new facts in any branch of knowledge. Research comprises

defining and redefining problems, formulating hypothesis or suggested solutions;

collecting, organizing and evaluating data; making deductions and reaching

conclusions; and at last carefully testing the conclusions to determine whether they

fit the formulating hypothesis.

Research is an original contribution to the existing stock of knowledge making for

its advancement. It is the pursuit of truth with the help of study, observation,

comparison and experiment. Research Methodology is a way to systematically

solve the research problem .It may be understood as a science of studying how

research is done scientifically. In it we study the various steps that are generally

adopted by a researcher in studying his research problem along with the logic

behind them.

It is necessary for the researcher to know not only the research methods /

techniques but also the methodology.

Research Problems:

The first step while conducting a research is to carefully define the research

problem. The problem to be studied must be defined unambiguously. The present

study has been undertaken to Dhuva, Wankaner (Morbi) the market potential

towards Varmora Granito Products.

Research Design:


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Research Design clears the conceptual structure within which research would be

conducted. The preparation of such design facilitates research to be as effective as

possible.

o The following are different types of Research Design:

Research design in case of exploratory research studies.

Research design in case of descriptive research studies.

Research design in case of diagnostic research studies.

Research design in case of experiment research studies.

In this study Descriptive Research design is used.

Descriptive Research studies are those studies which are concerned with describing

the characteristics of a particular group or situation.

UNIVERSE OR SURVEY POPULATION:

All the items under consideration in any field of inquiry constitute a ‘universe’ or

‘population’. In practice select only a few items from the universe for the study

purpose. The items so selected constitute is technically called a Sample. In this

study sample is selected from the dealers of tiles from the Dhuva, Wankaner

(Morbi).

SAMPLE DESIGN:


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For collecting information from the sample selected any method of sample design

may be selected. Various methods of sample design are Random Sampling,

systematic Sampling, Deliberate Sampling, Quota Sampling, Area Sampling, and

Convenient Sampling technique is used on the basis of easy to access.

Sample Unit - Dealers of tiles

Type of Research - Analytical

Sample size - 30 Respondents

Sample media - Questionnaire

Sampling Technique - Convenient Sampling

Area Covered - Dhuva, Wankaner (Morbi)

TYPE OF RESEARCH USED IN THE

PROJECT:

Research is a common parlance refers to a search for knowledge. One can also

define research as a scientific and systematic search for patient information on a

specific topic. Redman define research as a “systematized effort to gain new

knowledge”.

There are many type of research as descriptive & analytical, applied and

fundamental conceptual and empirical research etc. The main problem with my

topic is that, there is no control on the variable; we can only report what is

happening and what has happened. The questions which I have to find out are,


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buying behavior of customer, price range, etc. these questions are quantitative

whereas, the satisfaction level of dealer and their opinions are qualitative in nature.

Thus having above condition in mind the suitable type of research is descriptive

research, quantitative research and qualitative research.

COLLECTION OF DATA:

The data required for the study is primary data as well as secondary data “The

primary data are those which are collected a fresh and for the first time and thus

happen to be original in character”.

The secondary data, on the other hand, are those which have already been collected

by someone else and which have already been passed through statistical process.

The various method used for collection of primary data is observation method,

interview method, questionnaires and schedules. The secondary data are collected

from the various sources like papers, internet.


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Data analysis

&

Interpretation

DATA ANALYSIS & ITERPRETATION


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Dr. A.L. Bowlly very aptly observes that, “it is never safe to take published

statistics at there face value without knowing there meaning and limitation and it is

always necessary to criticize argument that can be based on them”.

The various data collected from the field and their interpretation is as follows:

1) DETAILS OF SELLING OPERATION OF TILES THROUGH

SALESPERSON

Selling Operation Percentage

Through sales persons 25

Direct Owner selling 75

25%

75%

Sales

Sales Persons

Direct Owers


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INTERPRETATION:

In this question we got to know that the selling operation of tiles is through sales

person and direct owner selling, so we find that there were 25% selling by sales

person and 75 percent were by direct owner selling.

2) AVERAGE TREND OF SELLING FROM YOUR COUNTER

WHOLESELLING:

Trend of selling Percentage

Whole selling 55%


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INTERPRETATION:

Through this question we find that trend of selling like whole selling is 55%, retail

selling is 35% and the project selling is 10%.

3) % OF PURCHASING POWER OF CUSTOMER IN YOUR

AREA:

Purchaser Percentage

55%35%

10%

Trend of Selling

whole selling

retail selling

project selling

Retail selling 35%

Project selling 10%


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High class customers 48

Middle class customers 32

Lower class customers 20

INTERPRETATION:

The society under my study is divided into three main category, these are high

class, middle class and low class. The classes are divided on the basis of their

income.

48%

32%

20%

Purchasing Power

High class

Middel class

Lower class


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High class refers to the group who is innovator in nature and does not much care

about the money in purchasing of tiles. They ask for the designs and new

launching. The high class includes upper middle class.

Middle class includes those group who are price conscious and innovator in nature.

The lower class usages glossy and matt tiles with border and sometime motifs.

The important point is that the interpreted data includes the population in reference

to ceramic customer only and not the whole population. In this question we got to

know that in the area of Dhuva, there are 48% people belong to high class, middle

class 32% and the lower middle class there were only 20% people.

4) BEST PRICE ACCEPTANCE LEVEL OF YOUR MARKET:

Price Acceptance Percentage


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Rs 25- 35 sqft 25

Rs 35 – 50 sqft 25

Rs 50 -65 sqft 20

Rs 65 -100 sqft 20

More than Rs 100 sqft 10

INTERPRETATION:

25%

25%20%

20%

10%

Price Acceptance

Rs 25 - 35

Rs 35 - 50

Rs 50 - 65

Rs 65 - 100

More tha Rs 100


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The price acceptance level is divided into different category these are RS 25-35 is

25%, RS 30-50 is 35%, RS 50-65 is 20%, RS 65-100 is 20% and more than RS

100 is only 10%.

5) AGE:

Age NO. Of Persons

18 to 28 32

29 to 38 38

39 to 48 25

48 to 58 12

32

38

25

12

18 to 28

29 to 38

39 to 48

48 to 58


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INTERPRETATION:

In the above graph, it is observed that persons working in the company are majorly

above the age of 28.

6) SALARY:

Salary No of persons

5000 to 6,000 26

6,000 to 10,000 38

10,000 to 15,000 31

above 15,000 12

26

38

31

12

SALARY

5,000 to 6,000

6,000 to 10,000

10,000 to 15,000

above 15,000


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ITNERPRETATION:

In the above graph, it is observed that no. of employees have 6,000 to 10,000

salaries are more

7) Did you get overtime according to the

ACT i.e. (double wages)

YES NO

89 18

89

18

Overtime

Yes

No


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INTERPRETATION:

In the above graph, it is observed that some employees can’t get double overtime

8) Did you get first aid box when required?

YES NO

107 0

INTERPRETATION:

In the above graph, it is observed that first aid box is available

107

0

First Aid

Yes

No


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9) Did you get salary regularly at the end of month?

YES NO

107 0

INTERPRETATION:

In the above graph, it is observed that, All Employees get salary regularly at each

& every month

107

0

salary

Yes

No


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10) LUNCH ROOM (GUEST HOUSE)

How’s the quality of food & facility provided like drinking water, sitting,

washing facility etc?

GOOD AVERAGE POOR

82 19 6

INTERPRETATION:

In the above graph, it is observed that, Quality of food & facility provided are

good.

82

19

6

Lunch Room (Guest House)

Good+

Average

Poor


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11) How’s the service provided?

GOOD AVERAGE POOR

97 10 0

INTERPRETATION:

In the above graph, it is observed that, Service provided is medium as per the

opinion of some employees. Maximum no. of employees are gives their response

in positive manner.

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10

0

service

Good

Average

Poor


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Problems

PROBLEMS


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Varmora Granito Pvt. Ltd. has also some problems as follows:

They facing problems regarding availability of raw material.

The firm facing problem of power cut and lack of water supply.

They are also facing problems of qualified or skilled workers. The

lack of trained workers.


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SWOT

Analysis

SWOT ANALYSIS

Strength:


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Easy availability of raw material.

Wages rate is low.

Abundance of quality manpower.

Large scale production.

Give best quality product of his customers.

Good prestige f market.

Also located in industrial area.

Good transportation facilities

Weakness:

Lack of quality labours.

Low investment of research department.

Less market search.

Payment system for new customers.

Opportunities:

Grow thing domestic and international demand.

Exports of various countries.

Few major competitors.

Booming in ceramics products.

Threats:

Other substitute products.


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Cut throat competition of market.


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Future

Plans

FUTURE PLANS:

Varmora Pvt. Ltd. is future plans as follows,

Increasing selling.

Expand business.


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Increases its profits.

New product develops. (products construction tiles)

Make new design of tiles.

The firm is going to apply better techniques for workers and give training to all

workers.


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Findings

FINDIGS

The company is well aware of our responsibility to supply packing solutions

to their customers at every corner of the world. The company has an

efficient supply chain management team who are poised to deliver

consignments at the client's doorstep within the stipulated time period.


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The company is also enriched with production staffs that are regularly

trained in-house to meet the international standard requirements.

The company also has a good co-coordinating team and a strong network of

distributors who make sure our every shipment reach its destination as quick

as possible.

The company has a countrywide marketing network that looks after the

timely delivery of each order.

Right combination of personnel, machines - the total operating system


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Conclusion

Conclusion

The training Varmora Granito Pvt. Ltd at has been proved to very contributing

training. It has been significant in our managerial career. This training is one of the

most crucial training for the student of M.B.A. It was wonderful experience.

Antique is on its path of glorious success. It has not restricted its boundaries. It is


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stepping it’s for towards success through freightless, firm determination and good

management.


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Suggestion &

Recommendation

SUGGESTIONS & RECOMMENDATIONS

After analyzing the respondents’ views I found that no doubt the company has a

very good image in market. They have positioned the product in the mind of the

customers. People buy their tiles according to their need, style, and performance.


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But some customers are not satisfied due to some reasons. Some suggestions are as

follows:

The prices of the tiles should be in synchronization of the market and

demand of the customers.

Sales person should have to visit time to time with the company's design

and catalogs.

The proper advertising should be there.


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Bibliography

BILIOGRAPHY

WEBSITES:

o www.google.com

o www.varmora.com

http://www.google.com/


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REFERENCE BOOKS:

Marketing Management : Philip Kotler

Advance financial

Management : B.S. Shah

HR Management : Kings prakashan

R & D : C.R. Kothari


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Appendix

APPENDIX

QUESTIONNAIRE:

A Summer Internship report on the topic MARKETING POTENTIAL of

Varmora Granito Pvt Ltd at Morbi.

PERSONAL INFORMATION:

Name of the firm: ………………………….

Owner Name/ Interviewer Name: …………


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Address: …………………………………...

Place: ………………………………………

Q.1) SHOWROOM / COVERED AREA (sqft): ……………………

Q.2) MODE OF TILE SALES IN YOUR SHOWROOM

MOCK-UP DISPLAY ( ) SLANT DISPLAY ( )

PANEL DISPLAY ( ) HANDY OF DIFFERENT BRAND ( )

Q.3) DETAILS OF SELLING OPERATION OF TILES

THROUGH SALESPERSON ( ) DORECT OWNER SELLING ( )

Q.4) AVERAGE TREND OF SELLING FROM YOUR COUNTER

WHOLESELLING ( ) RETAIL SELLING ( )

PROJECT SELLING ( )

Q.5) DETAIL OF DEALERSHIP OF CERAMIC TILES AND

OTHER

BUILDING MATERIAL

TILES

(COMPANIES)

BATH

FITTER

SANITARY

WARE


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DESIGNER

TILES

IMPORTED

Q.6) DEALER SHIP OF OTHER COMPANIES RELATED

BUILDING MATERIAL PRODUCT

PRODUCT NAME OF BRAND

1) SANITARY WARE ………………………………….

2) BATH FITTINGS …………………………………. …

3) DESIGNER TILES ……………………………………

4) IMPORTED TILES …………………………………...

Q.7) % OF PURCHASING POWER OF CUSTOMER IN YOUR

AREA/ MARKET

1) HIGH CLASS …………………………………….

2) MIDDLE CLASS …………………………………

3) LOWER MIDDLE CLASS ……………………….

Q.8) % OF BUYING BEHAVIOUR OF CUSTOMER IN YOUR

AREA/ MARKET

1) BRAND LOYAL …………………………………..

2) PRICE CONSCIOUS ………………………………

3) INNOVATOR ………………………………………

Q.9) GIVE THE DETAILS OF VARIOUS DESIGNER TILES

BRANDS IN YOUR MARKET

……………………………………………………………………………

……………………………………………………………………………


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……………………………………………………………………………

……………………………………………………………………………

Q.10) DAILY AVERAGE SELLING NO OF BATHROOMS FROM

YOUR COUNTER.

1) 5-7

2) 8-15

3) 16-25

4) 25 and more

Q.11) PER MONTH AVERAGE SALES OF FOLLOWING FROM

YOUR COUNTER

PRODUCT NO OF BOXES

1) FLOOR TILES …………………………………..

2) WALL TILES …………………………………...

3) VERIFIED TILES ………………………………

Q.12) BEST PRICE ACCEPTANCE LEVEL OF YOUR MARKET

1) RS 25-35/sqft

2) RS 35-50/sqft

3) RS 50-65/sqft

4) RS 65-100/sqft

5) MORE THAN RS 100

Q.13) ARE YOU AWARE ABOUT SCHABLONA DESIGNER

TILES?

YES ( ) NO ( )


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Q.14) IF YES, SOURCE OF AWARENESS THROUGH

……………………………………………………………………………

……………………………………………………………………………

……………………………………………………………………………

………..

Q.15) OPPORTUNITIES AND SCOPE OF VARMORA

TILES..........................................................................................................

......................................................................................................................

......................................................................................................................

Q.16) YOUR VALUABLE SUGGESTIONS FOR TILES

………………………………………………………………………………………

………………………………………………………………………………………

…………………………………………………….....

Q.17) NO. OF VISIT DONE TO GET THE INFORMATION

………………………………………………………………………………………

…………………………………………………………………

Q. 18) MAJOR COMPITITION FOR THIS INDUSTRY

………………………………………………………………………………………

………………………………………………………………………………………

………………………………………………………………………………………

…………………………….

Project on market potential of varmora

Marketing

Transcript of Project on market potential of varmora