Project on i10 by Arun

7/31/2019 Project on i10 by Arun

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PROJECT REPORT

On

MARKET LOGISTICS & SUPPLY CHAIN MANAGEMENT

In

NITCO LOGISTICS PVT. LTD

Submitted to:

Mrs. Lalita Pahal

(Lect. Dept. of Management)

Submitted by:

Jat Pyarelal P.

Masters of Business Administration

(2nd

semester)

DR. I.T. GROUP OF INSTITUTESChandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh

Affiliated to Punjab Technical University, Jalandhar.

CERTIFICATE


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TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Jat Pyarelal P., a student of Dr. I.T. Institute of Management

&Technology, Banur has successfully completed his 2 month training from 1st

may 2012 to

30June 2012 in Nitco Logistics Pvt. Ltd. Ahmedabad branch. During his training he did a

project on Market Logistics & Supply Chain Management In Nitco Logistics

During his training we found him very sincere, hardworking, co-operative and full of

enthusiasm.

We wish him all success in his future endeavors.

For, Nitco Logistics Pvt. Ltd.

Authorized Signature

Place. Ahmedabad


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DECLARATION

We hereby declare that the project entitled Market Logistics & Supply Chain

Management In Nitco Logistics submitted for the Assignment of Research

Methodology is our original work and the project has not formed the basis for

the award of any degree, associate ship, fellowship or any other similar titles.

Signature of the Student:

_____________________ Jat Pyarelal P.

Place:

Date:


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ACKNOWLEDGEMENT

Heartfelt thanks to the following people.

A Few typewritten words of thanks can-not really express the sincerity of

my gratitude. But I am still trying to put into words my gratefulness towards all

who have helped & encouraged me in carrying out this project.

I would like to thank Prof. P. P. ARYA (Director, DR.IT.) and Dr.

Geetanjali Bhatnagar (Principal, DR.IT.) to give me guidelines and my

worthy thanks to my teacher Mrs. Lalita Pahal (Lect. Dept. of Management) for

their valuable contribution during the academic session and guidance in

preparation of this project report.

Finally, yet importantly, I would like to express my heartfelt thanks to my

beloved Parents for their blessings, my friends/classmates for their help and

wishes for the successful completion of this project.

Name of Students,

Jat Pyarelal P.


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Table of Content

Chapter Topic Page Num.

1 CERTIFICATE 2

2 DECLARATION 3

3 ACKNOWLEDGEMENT 4

4 TABLE OF CONTANT 5

5 LIST OF TABLE 6

6 Chapter1 Introduction 7

7 Chapter2 Literature Review 11

8 Chapter3 Research Methodology 12

9 Chapter4 Result and discussions 14

10 Chapter5 Finding and Conclusion 25

11 Reference 26

12 Appendix 27

13 Data & variable 29


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List of Table

Chapter Topic Page Num.

4.1 Profession 14

4.2 Annual income 15

4.3 Do you own a car 16

4.4 heard of i10 17

4.5 How you come to know about i-10 18

4.6 What you consider most while

purchasing a car

19

4.7 Do you consider i-10 as a premium

car brand

20

4.8 Which car of other brand according

to you is a major competitor of i-10

21

4.9 satisfaction with features 22

4.10 suggestion for improvement 23

4.11 Does advertisement influence

purchasing decision

24

4.12 Conclusion & Suggestion 25


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CHAPTER1

INTRODUCTION


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Consumer

A consumer is an individual who purchase or has the capacity to purchasegoods and

services offered for sale by marketing institutions in order to satisfy personal or

household needs,wants or desires.

According to a statement made by Mahatma Gandhi, consumerrefers to the

following, A consumer is the most important visitor on our premises. He isnot

dependent on us. We are dependent on him. He is not an outsider to

our business. He is part of it. We are not doing him a favour by serving him.

He is doing us a favour by giving us an opportunity to doso

S o c o n s u m e r i s l i k e t h e b l o o d o f o u r b u s i n e s s a n d a l s o a

s a t i s f i e d customer is a word of mouth advertisement of a product / services


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forecast, each element like product mix, distribution mix, price, effectiveness of an

advertisement campaign, consumer acceptance of a product. Infiercely competitive situation,

it is extremely critical for and organization to monitor the customer relationship on a regular

basis.

Hyundai i10

After the huge success of Hyundai Santro, Indias second

largest auto manufacturer Hyundai Motor Co launched Hyundai i10 in

same hatchback segment and it has gained much popularity in Indian

market since its launch in 2007. Hyundai i10 is a premium hatchback

segment model that takes place between Hyundai Santro and Hyundai

getz Offering quality and equipment for the customers is the key priority

of Hyundai i10.

In India Hyundai i10 is available with nine variants, and with two different

engine options. Two variants (D-lite and Era) of Hyundai i10 are

equipped with 1.1L, 1086 cc, IRDE (Intelligent Responsive Drive Engine)

petrol engine with manual transmission gearbox. This engine produces

66.7 PS (49 kW; 66 hp) of maximum power at 5500 rpm and maximum

torque of 10.1 kgm (99 Nm; 73 lbft) at 2500 rpm. HMIL (Hyundai Motor

India Ltd) makes the Hyundai i10 price very competitive in the Indian

auto market. Car is available in 3.5 to 5 lakh range and it is giving very

tough competition to all other cars of this segment.

The rest seven variants of Hyundai i10 are powered by its popular 1.2L,

1197 cc, Kappa engine produces the 80 PS (59 kW; 79 hp) of maximum

power at 5200 rpm and 11.4 kgm (112 Nm; 82 lbft) of maximum torque

at 4000 rpm. This Kappa engine is well known for offering high engine

performance with better fuel efficiency.


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Hyundai i10 Models

Hyundai i10

D-lite

It is the base variant of Hyundai i10 that comes with 1.1L, IRDE engine but it

does not offer few standard features like Adjustable Steering Wheel, Central

Locking, Power Windows, Wheel Covers, Tachometer, CD/MP3 Player, Fog

Lamps and Body Colored Bumpers.

Hyundai i10

Era

This variant also comes with comes with 1.1L, IRDE engine it also carry few

additional features that are Central Locking, Power Windows (Front) and

Body Colored Bumpers.

Hyundai i10Magna

This variant comes with new Kappa engine. It also carries few additionalfeatures like Adjustable Steering Wheel, Wheel Covers and Tachometer.

Hyundai i10

Magna AT

This variant of Hyundai i10 carries the same feature that Hyundai i10 Magna

offers, only the difference is that it comes with automatic transmission.

Hyundai i10

Sportz

This variant of Hyundai i10 also carries Kappa engine and the additional

features that this variant offers are CD/MP3 Player, Rear Defogger, Rear

Wash Wipe etc.

Hyundai i10

Sportz AT

This variant of Hyundai i10 carries the same feature that Hyundai i10 Sportz

offers, only the difference is that it comes with automatic transmission.

Hyundai i10

Asta

This variant also carries the advanced Kappa engine. The additional features

that this variant offers are Remote Locking, Fog Lamps, ABS and Dual Front

Airbags.

Hyundai i10

Asta w/Sun

Roof

It is the top end variant of Hyundai i10 that carries the same feature that

Hyundai i10 Asta offers, only the difference is that it comes with Sun Roof.

Hyundai i10

Asta AT

This variant carries the same feature that Hyundai i10 Asta w/Sun Roof offers,

only the difference is that it comes with automatic transmission.


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CHAPTER - 2

REVIEW OF LITERATURE

Peter(2010)in his study he concluded that Hyundai ranks highest in customer satisfactionwith automotive dealer service for the third consecutive year, According to TNS automotive

consumers satisfaction Index (CSI) study, Hyundai i10 leads the index with highest customer

satisfaction.

Oliver(2010)in his study he founded that global consultancy and marketing research firms

on various parameters of customers satisfaction including sales and after sales services, cost

of ownership and brand image, Hyundai i10 has been ranked almost at par with Maruti

Wagonr. In the car segments, Maruti and Hyundia are almost able to deliver a similar level of

satisfaction.

Agnihotri(2010)in his study he concluded that even with Maruti controlling over 50% of

the market share, the models from Hyundai overtakes Maruti Suzuki in terms of customers

satisfaction. According to the JD automobile survey in India after the launch of Hyundai i10

in 2007 it made a good brand image in the customers mind and is able to keep the customers

satisfied on the Hyundai i10 is giving a tough fight to Marutis Alto and Swift and other

Maruti compact cars on the various parameters.

Joseph(2011) in his study he concluded that in India customer satisfaction level is high

towards the cars. As there are many automobile companies in India the competition is high

also found that the leaders in the compart cars sat


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CHAPTER - 3

RESEARCH METHODOLOGY

The research methodology section containds the objective of the study, sources of data,

research design, tools for data collection and sampling techniques.

3.1Meaning of research:

Research in common parlance refers to a search for knowledge. Once can also define

research as a scientific and systematic search for pertinent information on a specific topic. In

fact, research is an art of scientific investigation.Research is an academic activity and as such the term should be used in a technical sense.

According to Clifford Woody research comprises defining and redefining problems,

formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;

making deductions and reaching conclusions; and at last carefully testing the conclusions to

determine whether they fit the formulating hypothesis.

3.2Objectives of research:

1. To study the satisfaction level of the consumer towards Hyundai i10.

2. To study the perception level among customers towards Hyundai i10.

3. To identify brand awareness of consumers.

4.To study buying behaviour of customers.

3.3Types of research:

1. Descriptive research: this type of research the major purpose of research is todescribe the state of affairs or characteristics of the subject under study.

In this mainly involve reporting only what has happened.

In this type of research, researcher has no control over the variables.

3.4Research design


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A descriptive research has been conducted to study consumer satisfaction towards

Hyundai i10 because it has gathered the data that described events and then organized,

tabulated, depicted and described the data obtained from consumers of Hyundai i10. We used

Descriptive statistics to describe the basic features of data of our study. They provided us

simple summaries about the samples and the measures of our study. Descriptive statistics

helped us to simply large amounts of data in a sensible way.

3.5Sampling techniques

The sampling used to collect data is convenience sampling.For this study, 40

respondents have been taken as a sample and data is collected from them.One of the most

common examples of convenience sampling is using student volunteers as subjects for theresearch. We use it when we are unable to access a wider population, for example due to time

or cost constraints.

3.6Tools of data collection

The data has been collected through questionnaire using Graphical techniques of

SPSS.


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CHAPTER4

Results & Discussion

Table4.1: Profession?

Option Response Percentage

Student 4 10%

Working 15 38%

Home maker 1 2%

Business 20 50%

Interpretation:-

From the above table we conclude that 10% of respondents are students and remaining 38%

are working. And homemaker are 2% and remaning 50% are business


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TABLE4.2: Annual income?


Less than 2 lakh 4 10%

2lakh to 4lakh 10 25%

4lakh to 6lakh 20 50%

More than 6lakh 6 15%

Interpretation:-

From the above table we conclude that there are more than 70% of customers whose income

is less than 10 lakh & 25% whose income is between 2-4 lakh and 4-6 lakh is 50% and 15 %

is more than 6 lakh .


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TABLE 4.3: Do you own a car?


Yes 35 88%

No 5 12%

Interpretation:-

From the above table we conclude that 88% of respondents are owning a car and remaining

12% are not owning a car.


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TABLE 4.4: heard of i10?


Yes 38 95%

No 2 5%

Interpretation:-

From the above table we conclude that 95% of respondents are aware of Hyundai i10 and

remaining 5% are not aware of it


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TABLE 4.5:How you come to know about i-10?


Television adverti. 20 50%

News paper 8 20%

Radio 1 3%

Friend 8 20%

Our salesmen 3 7%

Interpretation:-

From the above table we conclude that 50% of respondents through television advertisement.

And newspaper & friends& readio are respondes as 20%, 20%,and 3%. came to know about

Hyundai i10.


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TABLE 4.6: What you consider most while purchasing a car.?


Design 20 50%

Milage 6 15%

Price 2 5%

Comfortable 8 20%

Color 4 10%

Interpretation:-

From the above table we conclude that 50% of respondents consider design and milage &

color& comfortable of respondes as 15%, 10%, 20 %while purchasing Hyundai i10.


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TABLE 4.7: Do you consider i-10 as a premium car brand?


Yes 35 88%

No 5 12%

Interpretation:-

From the above table we conclude that 88% of respondents consider Hyundai i10 as a

premium brand car.


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TABLE 4.8: Which car of other brand according to you is a major

competitor of i-10?


Swift 20 50%

Tata indica 3 8%

Chevrolet beat 9 22%

Maruti esteem 1 2%

Maruti sx4 7 18%

Interpretation:-

From the above table we conclude that 50% of respondents consider swift as a majorcompetitor of Hyundai i10.


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TABLE 4.9: satisfaction with features?


Yes 35 88%

No 5 12%

Interpretation:

From the above table we conclude that 88% of respondents are satisfied with the features of

Hyundai i10.


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TABLE 4.10:suggestion for improvement?


Reduce cost 9 23%

Increase adv. 20 50%

Improve after s.service 10 25%

Other 1 2%

Interpretation:-

From the above table we conclude that 25% of respondents are suggested to improve after

sale service of Hyundai i10.


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TABLE 4.11:Does advertisement influence purchasing decision?


Yes 36 90%

No 4 10%

Interpretation:-

From the above table we conclude that the purchasing decisions of 90% of respondents are

influenced by the advertisement.


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CHAPTER5

FINDINGS

1. 88% of the respondent owns a car.2. 95% of the respondents have heard about i10.3. 88% people consider i10 as a premium brand.4. 50% people consider design most while purchasing i10 prior to other factors.5.

Amongst the findings 50% people consider swift as a major competitor of i10.

CONCLUSION

We came to the conclusion that most of the customer of Hyundai i10 were aware and

satisfied with Hyundai i10 car. Most of the respondent trust Hyundai i10 as a brand and

in future will recommend Hyundai i10 to others also. In spite of having competition in

the automobile industry Hyundai i10 still stand above all and it has been able to

maintain satisfaction level in its customers which in turns attracts others new customers

also.


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REFERENCES

Peter;M.; leads in customer satisfaction in India; TNS Automotive survey;(24/08/2010).

Oliver, R; Hyundai, Maruti in close Tie on customer satisfaction,Analoguecomic.com; (3/12/2010);

Agnihotri, A; Leaders in customer satisfaction, JD power Asia AutomobileSurvey;( 02/03/2010);

Joseph, A.S; Indian customer satisfaction towards cars, Internationally IndexJournal; vol II, Issue-I; (January 2011);


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APPENDIX

Questionnaire:Customer name:____________________.

Age:__________

Gender:_______________

Address.___________________________________

___________________________________.

Your profession?

o Student.o Working.o

Home maker.o Business

Annual income?

o Less than 200000.o 200000 to 400000.o 400000 to 600000.o More than 600000.

1. Do you own a car?o Yes.o No.

2. Have you ever heard of Hyundai i-10 car?o Yes.o No.

3. How you come to know about i-10?o Television advertisement.o News paper.o Radio.o Friends/other contact group.o Our salesman.

4. What you consider most while purchase a car?o Design.o Average.o Price.o Comfortable.o Color.

5. Do you consider i-10 as a premium car brand?o Yes.o No.

6. Which car of other brand according to you is a major competitor of i-10?o Swift Desire.o Tata Indica.o Chevrolet beat.o Maruti Esteem.o Maruti Sx4


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7. Tick the following:Factors Highly

satisfiedSatisfied Neutral Dissatisfied Highly

Dissatisfied

Color 5 4 3 2 1

Comfort 5 4 3 2 1

Luxury 5 4 3 2 1

Quality 5 4 3 2 1

Cost 5 4 3 2 1

Appearance 5 4 3 2 1

Performance 5 4 3 2 1

8.Are you satisfied with the features offered by i-10?

o Yes.o No.

9. According to you, what can be done to improve market value of i-10?o Reduce cost.o Increase advertisement.o Improve after sale service.o Others_____.

10. Do advertisement influence your purchasing decision?o Yes.o No.


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Data & variables


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Project on i10 by Arun

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