Project on Effective Business Communication

8/8/2019 Project on Effective Business Communication

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PROJECT ONPROJECT ON

EFFECTIVEEFFECTIVEBUSINESSBUSINESS

COMMUNICATIONCOMMUNICATION


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CONTENTSCONTENTS NEED OF EFFECTIVE BUSINESSNEED OF EFFECTIVE BUSINESS

COMMUNICATIONCOMMUNICATION

IMPORTANCE OF EFFECTIVEIMPORTANCE OF EFFECTIVE

BUSINESS COMMUNICATIONBUSINESS COMMUNICATION

ATTRIBUTES OF EFFECTIVEATTRIBUTES OF EFFECTIVEBUSINESS COMMUNICATIONBUSINESS COMMUNICATION


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NEED OF EFFECTIVENEED OF EFFECTIVE

BUSINESS COMMUNICATIONBUSINESS COMMUNICATION VISUALSVISUALS-- Those people that take in and process informationThose people that take in and process information

through their eyes. They also prefer to think, or ratherthrough their eyes. They also prefer to think, or rather

visualize with their minds eye. E.g.visualize with their minds eye. E.g. look, see, picture.look, see, picture. AUDITORY COMMUNICATORSAUDITORY COMMUNICATORS-- These people use theirThese people use their

hearing to develop understanding. They talk to themselves inhearing to develop understanding. They talk to themselves in

words that their minds can listen to. E.g.words that their minds can listen to. E.g. hearing, listening,hearing, listening,

sound.sound.

FEELING PEOPLEFEELING PEOPLE-- It doesnt matter how things look orIt doesnt matter how things look or

sound to them, it needs to feel rightsound to them, it needs to feel right

AWARENESS OF NONAWARENESS OF NON--VERBAL COMMUNICATIONVERBAL COMMUNICATION-- OurOur

senses shape our thinking. We remember and think aboutsenses shape our thinking. We remember and think about

things as we saw, heard, or felt them.things as we saw, heard, or felt them.


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IMPORTANCE OFIMPORTANCE OF

EFFECTIVE BUSINESSEFFECTIVE BUSINESSCOMMUNICATIONCOMMUNICATION

PeoplePeople inin organizationsorganizations typicallytypicallyspendspend overover 7575%% ofof theirtheir timetime inin ananinterpersonalinterpersonal situationsituation;; thusthus itit isis nonosurprisesurprise toto findfind thatthat atat thethe rootroot ofof aalargelarge numbernumber of of organizationalorganizationalproblemsproblems isis poorpoor communicationscommunications..


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THE COMMUNICATIONTHE COMMUNICATION

PROCESSPROCESS SENDERSENDER-- this involves displaying knowledge of the subject, thethis involves displaying knowledge of the subject, the

audience and the context in which the message is delivered.audience and the context in which the message is delivered.

MESSAGEMESSAGE-- Written, oral and nonverbal communications are effectedWritten, oral and nonverbal communications are effectedby the senders tone, method of organization, validity of the argument, whatby the senders tone, method of organization, validity of the argument, what

is communicated and what is left outis communicated and what is left out

CHANNELCHANNEL-- Messages are conveyed through channels, with verbalMessages are conveyed through channels, with verbal

including faceincluding face--toto--face meetings, telephone and videoconferencingface meetings, telephone and videoconferencing

RECEIVERRECEIVER-- These messages are delivered to an audience.These messages are delivered to an audience.

FEEDBACKFEEDBACK-- Your audience will provide you with feedback, verbalYour audience will provide you with feedback, verbaland nonverbal reactions to your communicated message.and nonverbal reactions to your communicated message.


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BARRIERS TO EFFECTIVEBARRIERS TO EFFECTIVE

COMMUNICATION.COMMUNICATION. LANGUAGELANGUAGE-- The choice of words or language in which a senderThe choice of words or language in which a sender

encodes a message will influence the quality of communication.encodes a message will influence the quality of communication.

PERCEPTUAL BIASESPERCEPTUAL BIASES-- People attend to stimuli in thePeople attend to stimuli in theenvironment in very different ways. We each have shortcuts that we use toenvironment in very different ways. We each have shortcuts that we use toorganize data. Some of these shortcuts include stereotyping, projection, andorganize data. Some of these shortcuts include stereotyping, projection, and

selfself--fulfilling prophecies.fulfilling prophecies.

INTERPERSONAL RELATIONSHIPSINTERPERSONAL RELATIONSHIPS-- How weHow we

perceive communication is affected by the past experience with theperceive communication is affected by the past experience with theindividual.individual.

CULTURAL DIFFERENCESCULTURAL DIFFERENCES-- some dramatic differencessome dramatic differencesacross cultures in approaches to such areas as time, space, andacross cultures in approaches to such areas as time, space, and

privacy, the opportunities for misprivacy, the opportunities for mis--communication while we are incommunication while we are in

crosscross--cultural situations are plentiful.cultural situations are plentiful.


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READING NONREADING NON--VERBALVERBAL

COMMUNICATIONCOMMUNICATIONVISUALVISUAL-- This often called body language and includes facialThis often called body language and includes facial

expression, eye movement, posture, and gestures.expression, eye movement, posture, and gestures.

TACTILETACTILE-- This involves the use of touch to impart meaning asThis involves the use of touch to impart meaning asin a handshake, a pat on the back, an arm around the shoulder, ain a handshake, a pat on the back, an arm around the shoulder, a

kiss, or a hug.kiss, or a hug.

VOCALVOCAL-- The meaning of words can be altered significatnly byThe meaning of words can be altered significatnly by

changing the intonation of one's voice.changing the intonation of one's voice.

USES OF TIMEUSES OF TIME-- Use of time can communicate how weUse of time can communicate how weview our own status and power in relation to others.view our own status and power in relation to others.


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DEVELOPINGDEVELOPINGCONSTRUCTIVE FEEDBACKCONSTRUCTIVE FEEDBACK

FeedbackFeedback tapstaps basicbasic humanhumanneedsneeds--toto improve,improve, toto compete,compete, totobebe accurateaccurate;; peoplepeople wantwant toto bebecompetentcompetent.. FeedbackFeedback cancan bebe

reinforcingreinforcing;; ifif givengiven properly,properly,feedbackfeedback isis almostalmost alwaysalwaysappreciatedappreciated andand motivatesmotivates peoplepeopletoto improveimprove..


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ATTRIBUTES OFATTRIBUTES OF

EFFECTIVE BUSINESSEFFECTIVE BUSINESSCOMMUNICATIONCOMMUNICATION

It should be understood at theIt should be understood at theoutset that whether theoutset that whether the

communication is oral or written, itcommunication is oral or written, it

is language that we are primarilyis language that we are primarilyconcerned with, and the attributeconcerned with, and the attributeof effective communication thatof effective communication that

we discuss are mostly aspects ofwe discuss are mostly aspects ofthe use of language.the use of language.


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COMMERCIALCOMMERCIAL

ENGLISHENGLISH

WhenWhen thethe wordswords CommercialCommercial EnglishEnglish areareusedused manymany peoplepeople imagineimagine thatthat aa specialspecial kindkindofof EnglishEnglish isis beenbeen referredreferred toto.. ItIt isis commonlycommonlythoughtthought thatthat thethe EnglishEnglish usedused inin thethe tradingtradingworldworld isis inin somesome waysways differentdifferent fromfrom thetheEnglishEnglish usedused inin everydayeveryday lifelife or,or, say,say, ininliteratureliterature.. ThisThis viewview isis notnot correctcorrect..

CommercialCommercial EnglishEnglish isis EnglishEnglish andand asas suchsuch thetheusualusual rulesrules ofof grammargrammar willwill applyapply toto itit..


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COMMERCIALCOMMERCIAL

JARGONJARGON

CommercialCommercial JargonJargon shouldshould notnot bebe confusedconfusedwithwith ArgotArgot (Jargon)(Jargon) whichwhich isis thethe specializedspecializedlanguagelanguage ofof occupationaloccupational andand professionalprofessionalgroupsgroups whilewhile theythey communicatecommunicate withwith eacheach

othersothers

JargonJargon isis languagelanguage fullfull of of technicaltechnical andandspecialspecial wordswords pertainingpertaining toto aa professionprofession ..


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CORRECT WORDCORRECT WORDORDER IN A SENTENCEORDER IN A SENTENCE

Many business letter in English are notMany business letter in English are not

understood because the words in theunderstood because the words in the

sentences have been properly placed.sentences have been properly placed.


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TACTTACT

TactTact isis thethe skillskill andand understandingunderstandingshownshown byby aa personperson inin handlinghandling peoplepeople

andand situationssituations inin suchsuch aa wayway thatthat nono

offenceoffence isis causedcaused.. AA tactfultactful speakerspeaker willwill

notnot speakspeak notnot && nono thatthat suggestsuggest thethenegativenegative tonetone hehe willwill useuse rememberremember

insteadinstead ofof dodo notnot forgetforget oror avoidavoid

insteadinstead ofof dodo notnot..


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44--CS OF EFFECTIVECS OF EFFECTIVE

COMMUNICATIONCOMMUNICATION CLARITY & CONCISENESSCLARITY & CONCISENESS-- construct shortconstruct short

sentences; use short words instead of long ones; use familiarsentences; use short words instead of long ones; use familiar

words instead of unfamiliar ones; use concert nouns instead ofwords instead of unfamiliar ones; use concert nouns instead ofabstract nouns.abstract nouns.

CORRECTNESSCORRECTNESS-- In a well written business letter orIn a well written business letter orspeech there must be correctness of language and correctness ofspeech there must be correctness of language and correctness of

information.information.

COURTESYCOURTESY-- Courtesy is a matter of tone. A polite tone canCourtesy is a matter of tone. A polite tone canbe introduce by using terms like please or thank you and alsobe introduce by using terms like please or thank you and also

by always giving the opposite party the benefit of the doubt.by always giving the opposite party the benefit of the doubt.

Project on Effective Business Communication

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Transcript of Project on Effective Business Communication