Chapter 1:

Introduction:

“Advertising is the art of arresting the human intelligence just long enough to get

money from it”.

Channels of communication that serve many diverse functions, such as offering a variety of

entertainment with either mass or specialized appeal, communicating news and information,

or displaying advertising messages. The media carry the advertisers' messages and serve as

the vital link between the seller of a product or service and the consumer. Available types of

media include print, electronic, out-of-home, and direct mail. Print usually refers to

newspapers and magazines but also includes directories, school and church yearbooks and

newsletters, and programs at sporting events and theater presentations. Electronic media are

usually referred to as broadcast media, or radio and television, including cable. Any single

form of communication is known as a medium.

In early 20th century there was no concept of electronic media and the products were

introduce by wall chocking ,verbally communicated, banners etc…but after the mid of

20th century the electronic media like television, radio, telephones etc entered in

market and people started to use these sources as their marketing tool. The result was

that the products were very well introduced to consumers which results in high

increase in demand of such products which were advertised in media, since then

electronic, media is a compulsory tool now for many stake holders to use it in

business.

Electronic media are media that use electronics or electromechanical energy for the

end-user (audience) to access the content. This is in contrast to static media (mainly

print media), which today are most often created electronically, but don't require

electronics to be accessed by the end-user in the printed form. The primary electronic

media sources familiar to the general public are better known as video recordings,

audio recordings, multimedia presentations, slide presentations, CD-ROM and online

content. Most new media are in the form of digital media. However, electronic media

may be in either analog or digital format.

1

Although the term is usually associated with content recorded on a storage medium,

recordings are not required for live broadcasting and online networking.

Any equipment used in the electronic communication process (e.g. television, radio,

telephone, desktop computer, game console, handheld device) may also be considered

electronic media.

USES OF ELECTRONIC, MEDIA:

Ever since mass media became, companies have naturally used this means of

communications to let a large number of people know about their products. There is

nothing wrong with that, as it allows innovative ideas and concepts to be shared with

others. However, as the years have progressed, the sophistication of advertising

methods and techniques has advanced, enticing and shaping and even creating

consumerism and needs where there has been none before, or turning luxuries into

necessities. This section introduces some of the issues and concerns this raises.

Shah, Anup. “Media and Advertising.” Global Issues. 26 Jan. 2008. Web. 20 May. 2011.

Electronic media are ubiquitous in most of the developed world. As of 2005, there are

reports of satellite receivers being present in some of the most remote and inaccessible

regions of Pakistan Electronic media devices have found their way into all parts of

modern life. The term is relevant to media ecology for studying its impact compared

to printed media and broadening the scope of understanding media beyond a simplistic

aspect of media such as one delivery platform (e.g. the World Wide Web) aside from

many other options. The term is also relevant to professional career development

regarding related skill sets.

2

PROBLEM STATEMENT

Electronic Media directly affects the demand of consumers, but presently in Pakistan due

to poor economic conditions people purchasing decisions depends on prices, because

of these economic conditions, prices are set low by local brands and besides this they

are highly using electronic media for promotion.

OBJECTIVES OF ELECTRONIC MEDIA

1. Recognize and explore the ways in which broadcast media create and present a

message.

2. Electronic media have changed journalism and will continue to affect it in

future.

3. Advertisement serves as a guide for decision making and focus for decisions

that follow in the process of developing and promotional plans.

4. Promote positive change in knowledge, attitude and behaviors around target

issue through creative media.

3

QUESTIONS

Q1: Which kind of media is considered more believable for different types of

products?

Q2: How Tobacco advertisements affect teen agers?

Q3: How does advancement of technology affects electronic media?

Q4: What type of hardware and software products is available to assist in an

advertisement and how are they utilized?

Q5: How does employing technology in advertising influence successful campaign?

Q6: What is best for advertising a Blog or Website?

Q7: How can we measure the effectiveness of outdoor out of home advertising?

Q8: How does advertising leads to effective demand or promote demand?

Q9: What are the latest types of advertising today?

4

Chapter 2:

Literature Review:

In this article, it has been stated by the parents that children affected by

advertisements have changed their pattern and behavior of purchase & consumption

of the product advertised. Children now a day have a much prominent role in the

purchase of household goods than the later times. Numerous researches have revealed

that parents complain about advertisements as the key factor of their children’s

changed behaviors. On a world wide scale an average child watches television 2.48

hours on weekdays and 3.47 hours on weekends and are exposed to 20000

commercials in a single year which results to their positive & negative behaviors due

to the insight of the products and their interest in purchase of that relative product.

(Manish Mittal, Anisha Daga, The IUP Journal of Marketing Management Vol IX Nos. 1 & 2 2010)The

research shows the focal points of how television builds big brands even with low

amount of attention. facts reveal that television advertisements gets less than 45% of

attention than of print media ads, which makes it a low attention medium. Television-

commercials stimulate average man’s heart-felt feeling which subside in their

subconscious mind and how to attach them in their life style. The real strength of

television advertising is that it is capable of producing a unique & creative advertising

which can strengthen brand relationship and induce the consumer in participating with

the brand. (Robert Heath. Journal of Advertising Research March 2009).

This article states that television advertisements play vital roles in regards to changing

the behaviors of children’s eating habits and buying methods. The analysis shows that

children at a younger age are more vulnerable and more focused on targets for

television-commercials. Studies show that children who are more exposed to

advertised food products demand the necessity of the product in their daily life.

Advertising companies, knowing their young targets give information about high fats

& high sugar products. This emphasizing on high calories product results in child

obesity and early disease. (Muhammad Haroon. Intl Journal Business and Mangement Vol 6,

No 1; Jan 2011 ).

This article is an analysis of consumer response to two identical brands publicity

methods from blog and online magazines. Blog are found to generate more product

purchases than online magazines. Blog are commonly used by writers, readers, as

5

well as by marketers. Bloggers who are reached by millions of readers have their own

stardom. Bloggers used the methods of unbiased promotion of product instead of

corporate sponsorship unlike online magazines, Blog targets consumer by being

consumer itself by which effective publicity is reached to millions of readers. (Jonas

Colliander & Micael Dahlén. Journal of Advertising Research, March 2011 ).

In the present world, huge amounts are paid on advertisement to distribute products. The

motive is to sell the product either by ethical or unethical methods. Professional men and

women who are engaged in advertising have sensitivity issues which are ethical methods

& responsibility due to external competition and client pressure they are forced to use

unethical methods. The facts of this study states that a system should be there to support

responsible methods and discourage unethical advertising. That such system is called

ASCI. (Yasodha, Kanchan & Nancy. Journal of Indian Management, July – September, 2010).

Advertisements play vital role in the field of any marketing. The product like Snacks,

bubbles, jellies, biscuits, fast food and especially toys are targeted on the children to motivate

them to buy more goods and use new brands. According to (Blosser & Roberts 1985; Halan

in 2003) they researched that the relationship between children’s and television commercial

are too strong which are full of pleasure. By the help of advertisement we mesmerize the

mind of children’s and due to this they buy the products for their mind satisfaction .It is must

for marketer to come up with those advertisements whose execution and messages bring to

mind a favorable response from children’s in different age groups. So now it is also important

to more focus in advertisements and creates new aims and goals to attract people and

especially children to buy more and raise the demands and values of products in markets.

(Pankaj Priya, Rajat Kanti Baisya & Seema Sharma )

In 1993 LNA (Leading National Advertisers) spend 120 million dollars for brand and broad

advertising disbursement. From 1980 to 1993 the demand of meat increased up to 62%. The

objective of this study determines the impact of meat advertisements on the demand for Pork,

Beef and poultry. Due to cross product the demands of meat advertisements is increased Day

by Day which attracts Consumers and the demand rises in the markets. Challenging media

had mixed level to recollect and impacts depending upon the spot of promotions. The effect

of advertising on pork demand was not predictable by any one in those days.

(Amer. J. Agr. Econ. 77 (November 1995)

6

Due to budding expenditures, individual physicians will continue to use the advertisement to

increase profits but so far patients are different from other type of clients as it is clear that

health care customers ought to have special protection from advertisements that play to

emotion or ignorance. Furthermore, we should be think about whether we can think about

individual hospitals and health care centers with their own narrow budgets to desist from their

gratuitous expenditures and costs. More studies and work should be done on the effects of

increasing amount of money which is spent by the advertisers annually. Some of them may

indeed be necessary but it cannot be allowable to be frightening informed patient decision

making or financial practicability of our health care system. (David Oxman, MD).

This article is based on the research conceded out for the Nordic Council of Ministers with

the aim of crucial problems, advantages and disadvantages for the consumers in relation with

the electronic broadcasting of information. The intension has been to endow with consumer

association and establishment with the circumstances information needed to establish whether

and if applicable how information activities and consumer policies should be tailored to

developments in information technology.

The aim of project was to determine which organizational, economic and procedural means

of electronic shift of customers information presented today, to try which type of probable to

build up, to sketch out the advantages and disadvantages connected with assorted type of

electronic information transfer and to form a origin for the formulation of consumer strategy

in relation to the use of the electronic media in sales, advertising and impartial information.

The information was obtained by mean of interviews from 50 key personalities in Great

Britain, West Germany, Finland, Norway, Denmark and Sweden. (Journal of Consumer Policy

10 (1987). By D. Reidel Publishing Company).

Television remains the single most important advertising medium. It absorbs about quarter of

all expenditure in US. This research is conduct to explain the two side model of Television

industry by estimate viewer demand for program on one side and advertiser demand on other

side. This research concluders that viewers tend to be averse to advertising when a highly

rated network decrease its advertising time by 10%. It also concludes that add avoidance

tends to increase equilibrium advertising quantities and decrease network revenue. (Kenneth C.

Wilbur. Marketing Science Vol 27, No 3, May – June 2008).

7

Chapter 3:

Metedology:

Research Design:

In research design we have survey, experiment, secondary data and observation. We have

chose survey. There are two methods to conduct a survey interview and questionnaire. We

used the questionnaire method for our research purpose.

Population:

The population for this survey was consumers from University of Gujrat.

Sample:

The sample used for this survey was the Students and Teachers of business department of

University of Gujrat. The sample size for this survey was 58.

Sampling Techniques:

There are two types of sampling probability and non probability. We have chose the non

probability sample technique.

Instruments:

We use SPSS as instrument for doing this survey study. SPSS is use for

data analysis and also for the statistical purposes.

Analysis:

We have used SPSS to calculate mean, standard deviation, frequencies,

percentages and bar charts. Interpretations are given with frequency

tables and bar charts.

8

Chapter 4: Results and Analysis.

Gender and Age Analysis:

Interpretation:

Our sample was composed of 43.1% Male and 56.9% females.

Statistics

gender age

N Valid 58 58

Missing 0 0

Mean 1.74

Std. Deviation .637

gender

Frequency Percent Valid Percent

Cumulative

Percent

Valid MALE 25 43.1 43.1 43.1

FEMALE 33 56.9 56.9 100.0

Total 58 100.0 100.0

age

Frequency Percent Valid Percent

Cumulative

Percent

Valid 18-20 20 34.5 34.5 34.5

21-25 34 58.6 58.6 93.1

25-30 3 5.2 5.2 98.3

OTHERS 1 1.7 1.7 100.0

Total 58 100.0 100.0

9

10

Q 1: Advertisements have an effect on your buying behaviour?

Statistics

N Valid 58

Missing 0

Mean 4.41

Std. Deviation .531

Frequency Percent Valid Percent

Cumulative

Percent

Valid UNDECIDED 1 1.7 1.7 1.7

AGREE 32 55.2 55.2 56.9

STRONGLY AGREE 25 43.1 43.1 100.0

Total 58 100.0 100.0

55.2% respondent agrees whereas 43.1% as strongly agree and 1.7% responds as undecided.

11

Q 2: Your choice of product influenced by the popularity & reputation of advertisement?

Statistics

N Valid 58

Missing 0

Mean 4.07

Std. Deviation .769

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 4 6.9 6.9 6.9

UNDECIDED 3 5.2 5.2 12.1

AGREE 36 62.1 62.1 74.1

STRONGLY AGREE 15 25.9 25.9 100.0

Total 58 100.0 100.0

According to our research, 62.1% agree and 25.9% respond as strongly agree and 6.9% &

5.2% respond as disagree and undecided

12

Q 3: Based on advertisement, children have much more prominent role in the purchase of

household goods then the later times?

Statistics

N Valid 58

Missing 0

Mean 4.02

Std. Deviation .761

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 3 5.2 5.2 5.2

UNDECIDED 7 12.1 12.1 17.2

AGREE 34 58.6 58.6 75.9

STRONGLY AGREE 14 24.1 24.1 100.0

Total 58 100.0 100.0

58.6% respond as agree and 24.1% as strongly agree whereas 12.1% & 5.2% respond as

undecided and disagree respectively.

13

Q 4: The food advertisement on TV has the impact on children's buying behavior?

Statistics

N Valid 58

Missing 0

Mean 4.45

Std. Deviation .535

Frequency Percent Valid Percent

Cumulative

Percent

Valid UNDECIDED 1 1.7 1.7 1.7

AGREE 30 51.7 51.7 53.4

STRONGLY AGREE 27 46.6 46.6 100.0

Total 58 100.0 100.0

51.7% respond as agree that the food advertisement on TV has the impact on children's

buying behaviour and 46.6% as strongly agree and only 1.7% respond as undecided.

14

Q 5: The motive of advertisement is to sell product either by ethical or unethical methods?

Statistics

N Valid 58

Missing 0

Mean 3.69

Std. Deviation 1.030

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 9 15.5 15.5 15.5

UNDECIDED 15 25.9 25.9 41.4

AGREE 19 32.8 32.8 74.1

STRONGLY AGREE 15 25.9 25.9 100.0

Total 58 100.0 100.0

29.5% respondent respond as strongly agree& undecided and 32.8% as agree and 15.5%

disagree that the motive of advertisement is to sell product either by ethical or unethical

methods.

15

Q 6: Advertisement highly influences your buying decision?

Statistics

N Valid 58

Missing 0

Mean 4.24

Std. Deviation .601

Frequency Percent Valid Percent

Cumulative

Percent

Valid UNDECIDED 5 8.6 8.6 8.6

AGREE 34 58.6 58.6 67.2

STRONGLY AGREE 19 32.8 32.8 100.0

Total 58 100.0 100.0

58.6% people agree to this statement that advertisement highly influences customer buying

decisions and 32.8% as strongly agree and 8.6% as undecided

16

Q 7: How well did advertisement catch your attention?

Statistics

N Valid 58

Missing 0

Mean 4.02

Std. Deviation .805

Frequency Percent Valid Percent

Cumulative

Percent

Valid not very well 6 10.3 10.3 10.3

somewhat well 39 67.2 67.2 77.6

very well 13 22.4 22.4 100.0

Total 58 100.0 100.0

67.2% respondent respond as somewhat well and 22.4% , 10.3% respond as very well and not

very well respectively that advertisement catch their attention.

17

Q 8: How well do you fell ads informed you about product?

Statistics

N Valid 58

Missing 0

Mean 3.95

Std. Deviation .999

Frequency Percent Valid Percent

Cumulative

Percent

Valid not at all well 2 3.4 3.4 3.4

not very well 5 8.6 8.6 12.1

UNDECIDED 3 5.2 5.2 17.2

somewhat well 32 55.2 55.2 72.4

very well 16 27.6 27.6 100.0

Total 58 100.0 100.0

55.2% respondent respond as somewhat well ads informed about product and 27.6% answer

very well 5.2% as undecided whereas 3.4% & 8.6% as not at all well and not very well

respectively.

18

Q 9: Advertisement is appealing and convincing for you?

Statistics

N Valid 58

Missing 0

Mean 3.84

Std. Deviation .696

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 2 3.4 3.4 3.4

UNDECIDED 13 22.4 22.4 25.9

AGREE 35 60.3 60.3 86.2

STRONGLY AGREE 8 13.8 13.8 100.0

Total 58 100.0 100.0

60.3% respondent respond as agree,22.4 respond as undecided and 13.8% as strongly agree

and only 3.4% as disagree that Advertisement are appealing and convincing.

19

Q 10: Products with good advertisement, but poor quality, disappoint you?

Statistics

N Valid 58

Missing 0

Mean 4.47

Std. Deviation .777

Frequency Percent Valid Percent

Cumulative

Percent

Valid STRONGLY DISAGREE 1 1.7 1.7 1.7

DISAGREE 1 1.7 1.7 3.4

UNDECIDED 1 1.7 1.7 5.2

AGREE 22 37.9 37.9 43.1

STRONGLY AGREE 33 56.9 56.9 100.0

Total 58 100.0 100.0

To this statement 56.9% respond as strongly agree and 37.9% respond as agree whereas 1.7

respond as strongly disagree, disagree and undecided.

20

Q 11: Which thing helps u to remember about product in advertisement?

Statistics

N Valid 58

Missing 0

Mean 4.26

Std. Deviation .515

Frequency Percent Valid Percent

Cumulative

Percent

Valid easy to spell 2 3.4 3.4 3.4

4 39 67.2 67.2 70.7

5 17 29.3 29.3 100.0

Total 58 100.0 100.0

67.2% respond as reminds of something and 29.3% respond as easy to pronounce and only

3.4% respond as easy to spell which helps to remember about product in advertisement.

21

Q 12: An adventurous tobacco advertisement attracts teen agers towards the brand?

Statistics

N Valid 58

Missing 0

Mean 3.97

Std. Deviation .936

Frequency Percent Valid Percent

Cumulative

Percent

Valid STRONGLY DISAGREE 1 1.7 1.7 1.7

DISAGREE 5 8.6 8.6 10.3

UNDECIDED 5 8.6 8.6 19.0

AGREE 31 53.4 53.4 72.4

STRONGLY AGREE 16 27.6 27.6 100.0

Total 58 100.0 100.0

53.4% respond as agree and 27.6% respond as strongly agree whereas 1.7 respond as strongly

disagree and 8.6 respond as disagree & undecided to that an adventurous tobacco

advertisement attracts teen agers towards the brand.

22

Q 13: Tobacco advertisement has strong impact on teenagers

Statistics

N Valid 58

Missing 0

Mean 4.10

Std. Deviation .742

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 3 5.2 5.2 5.2

UNDECIDED 4 6.9 6.9 12.1

AGREE 35 60.3 60.3 72.4

STRONGLY AGREE 16 27.6 27.6 100.0

Total 58 100.0 100.0

60.3% respond as agree, 27.6% respond as strongly agree whereas 6.9% answer as undecided

and only 5.2% respond as disagree to this statement.

23

Q 14: Use of electronic media is very important for any business?

Statistics

N Valid 58

Missing 0

Mean 4.45

Std. Deviation .820

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 4 6.9 6.9 6.9

AGREE 20 34.5 34.5 41.4

STRONGLY AGREE 34 58.6 58.6 100.0

Total 58 100.0 100.0

58.6% respond strongly agree, whereas 34.5 respond agree and 6.9% respond as disagree that

Use of electronic media is very important for any business.

24

Q 15: Electronic media have positive impact on children?

Statistics

N Valid 58

Missing 0

Mean 3.21

Std. Deviation 1.210

Frequency Percent Valid Percent

Cumulative

Percent

Valid STRONGLY DISAGREE 5 8.6 8.6 8.6

DISAGREE 13 22.4 22.4 31.0

UNDECIDED 14 24.1 24.1 55.2

AGREE 17 29.3 29.3 84.5

STRONGLY AGREE 9 15.5 15.5 100.0

Total 58 100.0 100.0

According to respondents, 29.3% respond agree, 24.1 respond undecided, whereas 22.4%

respond disagree and 15.5% respond strongly agree and only 8.6% strongly disagree with this

statement.

25

Q 16: Children at a younger age are more vulnerable and more focused on targets for t.v commercials?

Statistics

N Valid 58

Missing 0

Mean 4.12

Std. Deviation .462

Frequency Percent Valid Percent

Cumulative

Percent

Valid UNDECIDED 3 5.2 5.2 5.2

AGREE 45 77.6 77.6 82.8

STRONGLY AGREE 10 17.2 17.2 100.0

Total 58 100.0 100.0

According to our research 77.6% respondent agrees that children at younger age are more

vulnerable and more focused on targets for T.V ads, whereas 17.2% are strongly agree and

5.2% respond undecided.

26

Q 17: The relationship b/w children and TV ads r too strong which r full of pleasure?

Statistics

N Valid 58

Missing 0

Mean 3.79

Std. Deviation .833

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 5 8.6 8.6 8.6

UNDECIDED 12 20.7 20.7 29.3

AGREE 31 53.4 53.4 82.8

STRONGLY AGREE 10 17.2 17.2 100.0

Total 58 100.0 100.0

53.4% respondent agrees that the relationship b/w children and T.V are too strong, 17.2% are

strongly agreed with this statement. The remaining 20.7% of the respondent responded

undecided whereas 8.6% disagree with it.

27

Q 18: In today’s society, electronic media are thoroughly integrated into the fabric of life

with TV, radio and movies?

Statistics

N Valid 58

Missing 0

Mean 4.09

Std. Deviation .539

Frequency Percent Valid Percent

Cumulative

Percent

Valid UNDECIDED 6 10.3 10.3 10.3

AGREE 41 70.7 70.7 81.0

STRONGLY AGREE 11 19.0 19.0 100.0

Total 58 100.0 100.0

70.7% of our respondents are agree with us that in today’s society electronic media are

thoroughly integrated into the fabric of life with T.V Radio and Movies, 19.0% strongly

agree with this statement whereas 10.3% respond as undecided.

28

Q 19: Electronic Media has become integral part of students' lives?

Statistics

N Valid 58

Missing 0

Mean 4.24

Std. Deviation .779

Frequency Percent Valid Percent

Cumulative

Percent

Valid DISAGREE 3 5.2 5.2 5.2

UNDECIDED 3 5.2 5.2 10.3

AGREE 29 50.0 50.0 60.3

STRONGLY AGREE 23 39.7 39.7 100.0

Total 58 100.0 100.0

39.7% Percent of the respondents strongly agree that Electronic media has become an integral

part of students life whereas 50.0% only agree to this. The remaining 5.2% are neutral and

5.2% are those who disagree with this.

29

Appendix A:

Electronic Media:

Electronic media are media that use electronics or electromechanical energy for the end-user

(audience) to access the content. This is in contrast to static media (mainly print media),

which today are most often created electronically, but don't require electronics to be accessed

by the end-user in the printed form. The primary electronic media sources familiar to the

general public are better known as video recordings, audio recordings, multimedia

presentations, slide presentations, CD-ROM and online content. Most new media are in the

form of digital media. However, electronic media may be in either analog or digital format.

30

Appendix B:

Questionnaire

We student of UOG MBA 2nd Semester are conducting a research of “Impact of Electronic

Media on Consumers”. We need your support to fill this questionnaire. We assure you that

all your information will be kept confidential.

Name ………..…

Gender …………..

Age ………….

Profession …….…….

1: Advertisements have an effect on your buying behavior?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

2: Your choice of product influenced by the popularity & reputation of

advertisement?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

3: Based on advertisement, children have much more prominent role in the purchase of

household goods than the later times?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

4: The food advertisement on television has the impact on children’s buying behavior?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

5: The motive of advertisement is to sell product either by ethical or unethical methods?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

31

6: Advertising highly influences customers buying decisions?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

7: How well did advertisement catch your attention?

a) Very well b) Somewhat well c) undecided d) Not very well e) Not at all well

8: How well do you fell ads informed you about product?

a) Very well b) Somewhat well c) Undecided d) Not very well e) Not at all well

9: Advertisements are appealing and convincing for you?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

10: Products with good advertisements, but poor quality, disappoint you?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

11: Which thing helps you to remember about product in the advertisement?

a) Easy to pronounce b) Reminds of something c) Easy to spell

12: An adventurous Tobacco advertisement attracts teenagers towards the brand?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

13: Tobacco advertisements have strong impact on teenagers?

a) Strongly agree b) Agree c) Undecided Disagree e) Strongly disagree

14: Use of electronic media is very important for any business?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

15: Electronic media have positive impact on children’s?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

16: Children at a younger age are more vulnerable and more focused on targets for

television-commercials?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

32

17: The relationship between children’s and television commercial are too strong which

are full of pleasure?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

18: In today’s society, electronic media are thoroughly integrated into the fabric of life

with Television, Radio and Movies etc?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

19: Electronic media has become an integral part of students’ lives?

a) Strongly agree b) Agree c) Undecided d) Disagree e) Strongly disagree

33