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    We visited Coca Cola Beverages Pakistan limited

    Gujranwala and got an opportunity to observe and analyze all the departments

    specially HR Department of Gujranwala Plant.

    The Coca Cola Company is a soft drink company, which is believed to be the

    worlds first non-alcoholic drink introduced in the market. It is the world largest

    revenue earning company. This Company operates in the 46 states in the United

    States, all 10 provinces in Canada, and portions of Europe including Belgium,

    continental France, Great Britain, Luxembourg, Monaco, and the Netherlands & also

    in Asia. Coca Cola Enterprises employs approximately 67,000 people who operate

    436 facilities, 52,000 vehicles, and 2.3 million vending machines, beverage

    dispensers, and coolers. Coca Cola Enterprises initially offered its stock to the public

    on November 21, 1986, and is listed on the New York Stock Exchange under the

    symbol "CCE". The one of the main offices of this company is in USA, but the main

    head office is in Atlanta. By contract with the Coca-Cola Company or its local

    subsidiaries, local businesses are authorized to bottle and sell Company soft drinks

    within certain territorial boundaries and under conditions that ensure the highest

    standards of quality and uniformity.

    The report clearly narrates the history of Coca Cola, history of bottling,

    Corporate Responsibility of the company, Arrival in Asia and Pakistan. The report

    contains complete information about the history of CCBPL Gujranwala Plant, major

    changes that took place in it, Management Philosophy, Mission of the Company,

    Vision, working of different departments and their hierarchy.

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    Following are the departments In CCBPL Gujranwala Plant

    Purchase Department

    Production Department

    Logistic Department

    Quality Control Department

    Human Resource and Industrial Relation Department


    Sales and Marketing Department

    Accounts Department

    This report includes the history, information about all departments especially HR

    department and also FUNCTIONING ofHR department in detail.

    In the end SWOT Analysis is conducted which shows that unique strengths of the

    company, Weaknesses, Opportunities and Threats faced in the external market.

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    The Coca Cola Company is a soft drink company, which is

    believed to be the worlds first non-alcoholic drink introduced in the market. It is one

    of the worlds largest revenue earning company. The Company manufactures and

    sells non-alcoholic beverages, primarily carbonated soft drinks and a variety of non-

    carbonated beverages. Coca-Cola also manufactures and distributes juices and juice

    drinks and certain water products, such as Aquafinia. The Company and its

    subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and

    beverage bases for Coca-Cola, the Company's flagship brand, and over 240 other

    Company soft-drink brands are manufactured and sold by The Coca-Cola Company

    and its subsidiaries in nearly 200 countries around the world.

    By contract with The Coca-Cola Company or its local subsidiaries, local businesses

    are authorized to bottle and sell Company soft drinks within certain territorial

    boundaries and under conditions that ensure the highest standards of quality and


    The Coca-Cola Company

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    Founded: 1892 by Asa Griggs Candler

    Location: Atlanta, Georgia, USA

    Industry Beverage

    Products Beverages

    Revenue $43.1 billion USD (2008)

    Employees 50,000 (2008)

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    soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and

    popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola"

    appeared on store awnings, with the suggestion "Drink" added to inform passersby

    that the new beverage was for soda fountain refreshment. During the first year, salesaveraged a modest nine drinks per day.

    Dr. Pemberton never realized the potential of the beverage he created. He gradually

    sold portions of his business to various partners and, just prior to his death in 1888,

    sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great

    business acumen, Mr. Candler proceeded to buy additional rights and acquire

    complete control.

    The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded

    in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and

    distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly

    400 beverage brands. Its corporate headquarters are in Atlanta, with local operations

    in over 200 countries around the world.

    Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the

    best-known product in the world. Created in Atlanta, Georgia by Dr. John S.

    Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola

    syrup with carbonated water.

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    Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola was being

    sold in every state and territory in the United States. In 1899, the company began

    franchised bottling operations in the United States. Today, you can find Coca-Cola in

    virtually every part of the world. The Coca-Cola Company has nearly 400 beveragesin its portfolio.

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    Coca Cola Head Quarter In


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    In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from

    Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged

    brass kettle in his backyard. The name was a suggestion given by John Pemberton's

    bookkeeper Frank Robinson.

    Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a

    glass. Early growth was impressive, but it was only when a strong bottling system

    developed that Coca-Cola became the world-famous brand it is today.

    The world has changed in many ways since pharmacist, John Styth Pemberton

    first introduced the refreshing taste ofCoca-Cola in Atlanta, Georgia. However, the

    pure and simple magic of one thing remains the same - Coca-Cola. The name and the

    product mean so many things to hundreds of millions of consumers around the globe.

    Coca-Colaproducts are served more than 705 million times every day, quenching the

    thirsts of consumers in more than 195 countries in every climate. That's a long way to

    come after such a modest beginning...

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    The first two countries outside the United States to bottle Coca-

    Cola were Cuba and Panama.

    The Root Glass company created the Coca-Cola contour glass


    3 Million Coke's sold per day. " " is the worlds most

    recognized trademark.

    coca cola company sold to a group of investors for $25 million.

    The Coca-Cola Company was sold after the Prohibition Era to

    Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert

    Woodruff, who would be president for six decades.

    Woodruff introduced the six bottle carton

    6 Million Coke's sold per day.

    he first coca cola advertisement.

    Sales of bottled Coca-Cola surpassed fountain sales for the first


    Coca-Cola was made available through vending machine

    The Coca-Cola bell glass was made available

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    The Coke Santa was introduced as a Christmas promotion

    Johnny Weissmuller, and Olympic champion swimmer, andMaureen O'Sullivan, a motion-picture star, appeared on a metal serving tray


    Coke is bottled in over 40 countries.

    On June 29, an urgent cablegram arrived from General Dwight

    Eisenhower's Allied Headquarters in North Africa, requesting 10 Coca-Cola

    bottling plants to serve American servicemen overseas. Eventually, 64 plants

    were set up during WWII.

    Advertising on on the television began. Currently Coca-Cola is

    advertised on over five hundred TV channels around the world.

    The Big Beverage", the first novel about Coca-Cola, was written

    by William T. Campbell.

    The twelve ounce Coke can was introduced.

    prite was introduced.

    The song "I'd like to Buy the World a Coke"was released.

    The Coca-Cola contour bottle was patented

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    The two liter bottle was introduced, and during that same year the

    company also introduced plastic bottles

    Fifteen hundred employees moved to the new corporate

    headquarters in Atlanta located on North Avenue. The new corporate

    headquarters came to be known as "The Tower."

    Diet Coke was introduced in July.

    The Coca-Cola Company made what has been known as one of

    the biggest marketing blunder. They stumbled onto a new formula in efforts to

    produce diet Coke. They put forth 4 million dollars of research to come up

    with the new formula.

    July 10, eighty-seven days after the new Coke was introduced, the

    old Coke was brought backin addition to the new one. This was greatly due

    to dropping market share and consumer protest. The market share fell from a

    high of 15 percent to a low of 1.4 percent. This was said to be a classic

    marketing retreat. Coca-Cola executives admitted that they had goofed by

    taking the old Coke off the market. The Coca-Cola company's eight hundred

    number received eighteen thousand calls of gratitude. One caller said they felt

    like a lost friend had returned home. The comeback of old Coke drove stock

    prices to the highest level in twelve years. This was said to be the only way to

    regain the lead on the cola wars.

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    Coca-Cola was the first independent operator in the Soviet Union.

    Coca-Cola exceeds 10 Billion cases sold worldwide.

    Advertising slogan -"Always Coca-Cola".

    Coke was consumed aboard the Space Shuttle Discovery --

    marking the third trip into space forCoca-Cola and the first for Diet Coke.

    The Summer Olympics will be held in Atlanta, Georgia,

    For more than 65 years, Coca-Cola has been a sponsor of the Olympics.

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    An organizations vision and major goals

    spell out formally what the organization is trying to achieve; they give direction to the

    corporate mission statement and help guide the formulation of strategy.

    Some of the mission statements of coca cola are as follows

    The Coca-Cola Company exists to benefit and refresh everyone who is touched by

    our business.

    Coca Cola is in the refreshment business and not the soft drink business.

    To create values for our share owner on a long term basis by building a business that

    enhances the coca-cola company trade marks.

    To have a strong, dominant and profitable business in Pakistan.

    Coca-Cola has almost limitless Growth opportunities around the world. Currently,

    every human being on the face of this planet has a minimal need for 64 liquid ounces

    to stay alive. Coke consumption represents only 2 of the ounces per day. Coke in

    1995 accounted for 80% of the soft drink industrys growth in the United States.

    Why, because their mission is that of providing refreshment and not just a beverage.

    As a result of this mission statement, Coke sees unlimited growth opportunities.

    "Everything we do is inspired by our enduring mission:

    To Refresh the World... in body, mind, and spirit.

    To Inspire Moments of Optimism... through our brands and our actions.

    To Create Value and Make a Difference... everywhere we engage."

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    A vision statement is a concise word picture of the

    organization at some future time; this sets the overall direction of the organization. It

    is what the organization strives to be.

    They are determined not only to make great drinks, but also to contribute to

    communities around the world through our commitments to education, health,

    wellness, and diversity.

    Coca-Cola family wake up each morning knowing that Every single one of theworlds 5.6 billion people will get thirsty that Day... and those we are the ones with

    the best opportunity to refresh them.

    Make Coca-Cola and our other products available, Affordable, and acceptable to

    them, quenching their thirst and providing them a perfect moment of relaxation.

    Graphical representation of vision of Coca Cola beverages Pakistan limited is..

    Profit: Maximizing return to shareowners while being mindful ofour overall responsibilities.

    People: Being a great place to work where people are inspired to be

    the best they can be.

    Portfolio: Bringing to the world a portfolio of beverage brands that

    anticipate and satisfy peoples desires and needs.

    Partners:Nurturing a winning network of partners and building

    mutual loyalty

    Planet: Being a responsible global citizen that makes a difference.

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    Theme Of Coca Cola:

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    We value and respect our people

    Working together as a team, accepting differences among the people and

    sharing the same values

    Recognizing and awarding our people to raise performance and loyalty

    Treating everyone fairly with trust and respect

    Developing people to their maximum potential

    We communicate openly

    Asking Questions, listing attentively and giving feedback to one another

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    Forward-looking statements are subject to certain risks and

    uncertainties that could cause actual results to differ materially

    from The Coca-Cola Company's historical experience and Coca-Cola

    present expectations or projections.

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    These risks include, but are not limited to, changes in economic and political

    conditions; changes in the nonalcoholic beverages business environment,

    including actions of competitors and changes in consumer preferences;

    product boycotts; foreign currency and interest rate fluctuations; adverseweather conditions; the effectiveness of our advertising and marketing

    programs; fluctuations in the cost and availability of raw materials; Cocks

    ability to achieve earnings forecasts; regulatory and legal changes; Cocks

    ability to penetrate developing and emerging markets; litigation uncertainties;

    and other risks discussed in our Company's filings with the Securities and

    Exchange Commission (the "SEC"), The Coca-Cola Company undertakes no

    obligation to publicly update or revise any forward-looking statements.

    We are guided by shared values that we will live by as a company and as individuals

    A 20 years veteran of the Company, Coca-Cola

    Asia president and chief operating officer Mary Minnick oversees operations in 38

    countries throughout Asia, from the critically important Japan market, and developing

    giants India and China, to tiny Pacific nations in a Group that accounts for 33 percent

    of The Coca-Cola Company's operating income, refreshes over half the world'spopulation and provides total system employment to over 100,000 people. For the

    second year, Fortune magazine voted Mary the twelfth most powerful woman in the

    business world.

    From a career that started in sales with Coca-Cola USA, Mary gained experience in

    sales, marketing and new products and rose rapidly through management ranks. She

    spent eight years outside the US, the past seven living and working in Asia, including

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    assignments as president of Coca-Cola Japan and before that president of the South

    Pacific division, based in Australia.

    Mary was appointed to her current role in 2001 and, while based in Atlanta, spends

    the majority of her time in Asia. As an Executive Vice President, Mary is also a keyplayer in developing strategy for The Company.

    Mary holds a Masters in Business Administration from Duke University. She is also a

    member of the Dean's Council of the John F. Kennedy School of Government,

    Harvard University, and the Board of Visitors of the Fuqua School of Business.

    The Coca Cola company is operating in Pakistan under the name

    CCBPL (Coca Cola Beverages Pakistan Limited) at seven locations:


    Rahim Yar Khan


    Lahore Gujranwala / Sialkot

    Faisal Abad

    Islamabad / Peshawar

    Out of these seven locations, six are production plants excluding Islamabad. The

    biggest production plant ofCoca Cola is in Gujranwala and most of the export ofCoca Cola

    products are exported from this plant.

    The Head Office ofCoca Cola is located in Lahore, whereas the registered office is

    in Karachi.

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    The sales centers ofCoca Cola Company are located in almost all big cities of

    Pakistan through which they control the sale ofCoca Cola products all over the country.





    Rahim Yar Khan

    History of in Pakistan

    The world's most recognized trademark in the


    It is recognized by 94% of the world's


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    In Gujranwala, the franchise unit was established in 1998, with the wish or struggle to

    make it easy to distribute Coke in different areas and to make it No. 1 in the market,

    and with the hope that it will play a great role in increasing the production and to

    make it popular in all over the country.


    Gujranwala Beverages covers the areas of:

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    Gujranwala City






    It covers certain other urban and rural areas in Punjab

    Gujranwala Beverages wants to achieve the following goals:

    To maintain the quality of product. Product should be supplied in the market

    in such a way that it must fulfill the consumer desires.

    To fulfill their sales projection

    To maintain their relations with distributors whose network is spread all over

    the area.

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    Slogans from the 1900's

    1904 - Delicious and Refreshing

    1905 - Wherever you go ... you will find

    1905 - Revives and Sustains

    1906 - The drink of quality. The Great National


    1907 - is full of vim, vigor and go

    1908 - Get the genuine

    1909 - Whenever you see an arrow, think of

    1911 - Enjoy a glass of liquid laughter

    1917 - Three Million A Day

    Slogans from the 1920's

    1920 - Drink with soda, The hit

    that saves the day

    1922 - Thirst knows no season

    1923 - Refresh yourself, There's nothing like it when you're thirsty

    1924 - Pause and refresh yourself

    1925 - Six Million A Day

    1926 - Stop at the red sign

    1927 - Around the corner from anywhere, at the little red sign

    1928 - A pure drink of natural flavors 1929 - The pause that refreshes

    Slogans from the 1930's

    1930 - Meet me at the soda fountain

    1932 - The drink that makes the pause

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    Finance Department is responsible for proper flow of cash and for

    the controlling of financial assets of the organization. The budget is

    allocated by TCCEC (The Coca-Cola Export Corporation) for the

    period of month or two and finance manager of TCCEC of and on

    came there to check the financial activities.

    On the whole Finance Department consists of 16 (Sixteen


    They all are hard working and loyal to the organization.

    Functional Structure -----Finance Department

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    Manager Accounts

    Assistant Manager(Sales Accounting)


    Sr. Executive Networking &







    Settlement &Cashiers

    Accounts ExecutiveAR. Sales





    SupportSR. OfficerIT Support



    Officer SalesTax & Excise

    AssistantOfficer SalesTax & Excise
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    Distribution & Logistic


    Distribution & Logistic Department

    Distribution Manager

    Shipping Executive

    Shipping Officer

    Empty CheckerMechanicechanic

    Fleet Officer

    Fleet Supervisor

    Fleet Manager

    Distribution & Logistic


    Distribution & Logistic Department

    Distribution Manager

    Shipping Executive

    Shipping Officer

    Empty CheckerMechanicechanic

    Fleet Officer

    Fleet Supervisor

    Fleet Manager

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    Logistic department is basically the combination of two departments these are logistic

    and shipping department. The whole transports and vehicles are arranged and

    maintained by logistic department. And shipping department is responsible for the

    maintenance of inventory of empty bottles.

    On the whole logistic department is consists of 35 permanent employees. And rest of

    the employees work on daily wages.

    RESPONSIBILITIESOF LOGISTICS DEPARTMENT:As I mentioned earlier logistic department is basically for the purchase and

    maintenance of new vehicles. For that purpose they have a workshop for heavy-duty

    vehicles and for cars in the factory. And for the motor cycles they made arrangement

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    with a workshop from where employees get work done and payment will be made by

    the factory at the end of the month.







    :There are basically four major types of vehicles in the factory. These are

    Motor Cycles for Market Development Officers (Sales Staff)

    Cars for Management

    Vans for Loading (Shehzore)

    Loader Machine

    Coca-Cola offers a motorbike and 60 liters of petrol per month to each Market

    Development officer (MDO). And the maintenance of the motorbike is also the

    responsibility of company. The issuance and maintenance of these motorbikes is also

    the responsibility of logistic department. If a new employee is employed in the sales

    department as MDO then marketing or sales department send a request for motorbike

    to the logistic department and if logistic department has any extra motorbike then

    they issue that one to that employee otherwise they purchase a new motorbike for that



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    Q.C Manager

    Q.A Officer

    Light Inspectors

    Waste Water

    Treatment Operators



    Water Treatmentoperators



    Q.C Manager

    Q.A Officer

    Light Inspectors

    Waste Water

    Treatment Operators



    Water Treatmentoperators




    In Quality control department, there are almost 10 employees in

    permanent management and remaining are daily wages employees.

    Coca Cola Pakistan

    beverages in ISO certified, so high quality is the main focused

    element in Quality control department.

    Coca-Cola is striving for to minimize the gap between desired and

    actual performance. In Coca-Cola, all levels of management are

    actively engaged in process management and continuous


    Employees have access to leaders and managers. There is a free

    flow of information among managers, supervisors and workers. The

    quality goal of Coca-cola simply stated,

    Zero defects in every thing we do

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    Purchase Department

    The responsibility of Purchase Department is to purchase every sort of requirements

    of different departments but they are not responsible for some technical requirement

    like empty is managed by shipping department itself. The work procedure of purchase

    department is like that if a department wants to purchase any thing he will prepare a

    purchase requisition on this requisition the signature of departmental head, BOM and

    of Financial Manager are required if necessary. Then this requisition will sent to the

    Purchase department where they prepare a work order and give one copy of this work

    order to the shopkeeper who is producing the product and one copy will sent to

    concerned department and one will remain in the purchase department to receive the

    amount of that work vendor should contact to the finance department for the payment

    or for the check with the slip of work order.

    Purchase department consists of only two employees one is Purchase Manager and

    other is his Assistant.

    Purchase Manager of Coca-Cola Beverages Pakistan Limited Gujranwala Plant is Mr.

    Muhammad Ateeq and Mr. Muhammad Hanif is his Assistant.

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    Before going to explain the working of human resource department we must come to

    know what is human resource management,

    HRM is the management of people working in the organization, it is a subject

    related to human. In other words we can say that HRM is the management of human

    or people. HRM is the managerial function that tries to match an organizational needs

    to the skills and ability of employees .HRM is responsible how people are managed in

    the organization .it is responsible for bringing people in organization helping them

    perform their work, compensate tem for their work and solve their problems

    Role of Human Resource Management:

    It is interesting time for human resource mangers. Globalize sales and production

    mean, more competition and more competition means more pressure to improve i.e.

    to lower cost, to make workers more productive, to do things better and less

    expensively. For employers around the world, the human resource function is key

    players in helping companies achieve these strategic aims. for example every third

    firm rely on computerized HR technology to more efficiently track ,test, and select

    job applicants.41%of large firms have internet based processes that let employees to

    know their own needs like changes in benefits at least 25% firms provide theiremployees with computer basedtraining.

    Human resource department of any organization plays an important role in

    achievement of organizational goals. The company as stated above is working for

    more than 30years and has proper department of human resources. We will discuss

    about different issues of human resources management one by one.

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    Evaluation of Human Resource Department:

    In the beginning the overall network of the company was very small. With the

    passage of time as the company expanded its operational network more and more

    people were hired now as the company was a multinational firm, therefore employees

    started thinking that who will take care of there major issues like;

    Recruiting and selection

    Compensation packages

    Traveling facilities

    Retirement funds

    Social security


    Security services

    Health and safety etc.

    Environment protection

    To take care of these issues and to meet the changes in the world economies and

    business scenario, that looked the labor force as the most vital asset of the

    organization, it is very necessary to establish a unit who can serve this purpose.

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    Basic activities of HR department:

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    Activity of HRM


    CompensationTraining &




    Conducting jobanalysis

    Incentives andbenefits
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    Flow chart for the new hiring:

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    Requisition fornew employee

    Planning Requisitionnot accepted


    Advertise News paperColleges &universities

    Request for applicationwith CV


    Preliminary writtentest

    Interview call withdate and time

    Interview by HRmanager

    Short listing

    Issuance of callletters

    Interview by GM plantmanger

    And HR manager

    Interviewby HR, GM and plant manager

    Final short listing
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    Job Specification:It basically involves having skills to perform activities, which

    are specified in job description. In coca cola company HR manger

    get requisition from the departmental head of the concerned

    department and then select persons who is capable of doing that

    job more effectively and efficiently.

    Typed of information collect by HR Manager:

    In job analysis by HR manger in coca cola for the recruitment of employees, collects

    the following information

    First he collects information form each head of department about the job

    actual work activities like selling distributing etc.

    Then he takes information about the knowledge with which he has to deal

    such as finance or repairing etc

    Then he gets information about the jobs performance standards in terms of

    quality and quantity

    Then he also collects information like working schedule and the no of worker

    with whom he has to work.

    Then he collects information about human requirement like job-related

    knowledge or skills (education training work experience) and also physical


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    The employees recruitment and selection process of Coca-Cola

    Company is as follows;

    After every part of the selection process the candidate will receive

    notification to inform the candidate if she/he been successful or


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    Every candidate will be given the opportunity to receive feedback

    over the phone by the assessing manager.

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    The Coca Cola Company carries out the recruitment process on the basis of

    type of vacancy, its availability and the cost incurred on a new hire. Mostly internal

    sources are preferred for recruitment. External sources are used in the cases where

    internal sources are not of much help. Internal sources are considered when the

    outsourcing is expensive or the new vacancy or post is generated in the organization.


    When employees are recruited internally there is generally a positive influence

    on the morale of the employees. For recruitment, the H.R.I.R department of Coca

    Cola Company fills up the personnel

    Requisition from (PRF) to specify the need for a new position. In this form,

    proposed salary, position for which the employee is required, the reason that why do

    you need this person and details of job are mentioned. It is forwarded by the

    concerned department recommended by the H.R.I.R manager and approved by the

    Plant General Manager.


    With the growing business of Coca Cola Company day by day a lot of job

    opportunities are generated for external candidates. At the same time the new

    opportunities also arise for exiting employees in other units.

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    To attract external candidates the medium generally used by the organization

    are advertisements in national newspaper such as Dawn and The News, employee

    references, walk-in application, and Coca Cola website.

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    Selection at the Worker level is done on interview basis only.

    Interview is taken comprehensively by the H.R.I.R Department, and generally the

    interviews are Panel Interviews in nature.


    For the upper level jobs, the Written Aptitude Test is conducted first, and thecandidates who score well in the test, are called for an interview. This interview,

    again, is a Panel Interview. After evaluating a candidate's performance in written test

    and interview, the person with highest ranking is chosen for a management job.


    After the selection of the employees the job orientation is the next step in the

    Coca Cola Company because it is the duty of the management to inform him the

    rules, regulation, norms and values of the organization and the job description of the

    newly incumbents. For this purpose the company uses the following socialization




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    For the training purpose the, Coca Cola Company uses the following methods;


    The Coca Cola uses this method because it is very useful in every

    organization due to cost effectiveness and the employee easily learns his job

    responsibilities. His productivity is shown from the training method. The employee is

    transferred from one department to another after some time. The purpose of this

    practice is that the employee understands the culture and norms of the organization

    and gets familiar with the overall activities of the company. In future, nothing

    remains new to him.


    The company also provides off the job training schedules for the employees to

    enhance their knowledge and skills that will benefit the organization in future. The

    company has six institutes on its panel for conducting training programs.

    Job Rotation:

    Job rotation means moving employees from department to department to broaden his

    experience and identify strong and weak points to prepare a person for an enhance

    role in the company .

    In coca coal company job rotation is done at specific level but not in a specific job it

    is only done when the fob is general.

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    For example engineers cannot work in finance department it is done only in case of


    Coaching:Coaching is the guidance provided by the senior workers to the new selected

    candidates so that they can perform their day to day duties in an efficient manner.

    Similarly guidance is provided to the new recruiting workers so that they know what

    they have to do in the firm.


    A structured process by which people become skilled workers through a combination

    of classrooms instructions and on the job training.

    In coca cola company apprentice ship training is also provided to the high level

    employees so that they understand the nature of work and procedures of the company.

    This training period is normally from 3 to 6 months.

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    Company provides:

    OPD to all Management Employees.

    Health & Group Life Insurance

    Entertainment Allowance

    Off Day Allowance

    Over time. Company pays to employees on double rates as per law.

    Leaves for all employees.

    Monthly free sampling as per grade


    Salary administration is one of the most important subjects in the field of

    personnel management and a source of motivation for employees to perform. Every

    organization has its own method of paying to the employees.

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    Coca Cola Company is offering salary packages to its non_ managerial staff

    means workers from 6000 to 12000 and to managerial staffon the basis of their

    grade, experience, and performance, etc.


    Probation period means the initial period of an employees job in which his

    performance is checked by the immediate supervisor or the management.

    At Coca Cola Company, the probation period is three months for all the new

    employees hired at any job.


    The Coca Cola Company does not provide residence facility to any of its

    employees or managers. This is because the company pays enough salary to its

    employees in which they can manage their residential requirements with ease.


    Social security

    Out patient facility


    The Coca Cola Company does not pay the medical allowance along with pay. Rather,

    it sanctions a particular sum of money to all its employees which they can draw for

    any medical treatment for them and their families.

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    The company has one hospital in each city in which they are operating, for the

    medical treatments for the employees and their families.


    Coca Cola Company provides transportation facility to its employees locally.

    The buses are arranged for the employees and other vehicles are provided to the

    managers for traveling. Pick n drop facility is specially provided to female



    Promotions traditionally refer to the advancements to positions of increased

    responsibility. It may be on the seniority or competency basis.

    At Cola Cola, promotion is always carried out on the basis of competency or some

    combination of the two. But mostly they prefer those employees for promotion who

    have more knowledge about the job and have the capacity to learn more and more.

    Employees are mostly promoted after one year.

    Promotion is majorly depend upon the




    The Coca Cola Company offers its employees to deduct their Provident Fund

    @10% from their salary, and the company also contributes the same amount to their

    fund. Moreover, the company also deposits the Gratuity @10% in the employee's old

    age benefit account.

    So, at the time of retirement, the employees have a handsome amount of

    money that they can utilize for fulfilling their requirements after retirement.

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    Vacations are provided on the basis of following schedule:

    Managerial Employees Non Managerial Employees

    10 casual 10 casual

    10 sick 8 sick

    26 annual 14 annual


    The company gets the willing forms filled by the employees at the time of

    joining that they can be transferred anywhere in Pakistan as per requirement of the


    The company have 7 territories in which:

    6 plants

    1 sales unit in Islamabad

    But, in practice, the employees are retained at their home towns or nearest

    possible workplaces so that they may work without any burden.

    Most of the transfers are made on the employee requests keeping in view the

    company's requirements at first stage.


    In order to enable the employees to better understand and develop their

    career, skills and interests and to use these skills and interests more efficiently, Coca

    Cola Company's management provides compensation of fee as well as of time to

    efficient and competent employees. Now a days, Coca Cola starts the trining program

    ofPLS in order to train their technical staff.

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    The Coca Cola Company does not provide any facility regarding education of

    children. But they make contribution in GOVT SCHOOL Worker Welfare Board


    Coca Cola is also providing insurance facility to all its employees. For this

    purpose, AMERICAN LIFE INSURANCE Corporation is on their panel. The

    company may provide insurance facility for many purposes like Health insurance,

    Group life insurance, Insurance to meet the education expenses of children etc. group

    insurance is made up to the amount of300000 to 4-5 million.


    It is the duty of employer to furnish to each of his employees, employment and the

    place of employment which is free from recognized hazards that are causing or are

    likely to cause death or serious physical harm to his employees.

    At Coca Cola, there are good working conditions regarding environment.

    Each and every employee has to go through a complete medical test for the clearance

    of his fitness before entering the company as an employee.

    For avoiding any malicious diseases, the company arranges vaccination

    schedules for the employees for ensuring heath of employees.


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    Rewards given on annual basis play major role in increasing the motivational

    level at managerial positions. These rewards can be at the beginning of each year, or

    may be at the end of the year based on their achievement of targets.

    The Coca Cola Company gives bonuses to their employees on achieving theparticular goals which are assigned to them on annual basis.

    Performance appraisal:

    The appraisal form is made once in a year but it is suggested that it must made twice

    in a year or quarterly. The appraisal form is made on the basis of Performance

    Review System which is consist on two parts



    It also depend in Grades System Like EP, SP, DP, NP Grade.

    WHAT WE FOUND?And with the help of questions, we asked from them, we easily knew the plus

    and negative points in the recruitment and selection process of the org.

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    Cultural aspects of the country also come in the way of implementation of rules

    and regulations of company.

    For example:

    Some rules we can implement in USA but we cannot implement the same inPakistan, local laws are also do not allow all the things to implement.

    Because coca coal company follow 95 percent of policies & procedures which are

    made in Canada and Atlanta.

    Healthy working environment is provided to the employees

    Air conditioned rooms are provided to the management level employees

    Computer and fax facility is provided to the executives

    Every thing is according to the international standard .they follow total

    coca cola quality control system.

    Equal employment opportunity:

    No discrimination on the base of age, sex, religion etc.

    No quota system

    Well-organized test system

    Good training programmed.

    No recruitment on Internet.

    No diploma is given after completing the training.