PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes...
Transcript of PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes...
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PROJECTMANAGEMENT&S O C I A L M E D I A T o o l s
Bringingthetwoworldstogether!
BillDow,PMP • Co-author:“ProjectManagementCommunicationsBible”• Author:“TheTacticalGuideforBuildingaPMO”• Co-Author:“ProjectManagementCommunicationsTools”
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HandsOn
BillDow,PMP
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SocialAuthorGivingBack
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ImportanceofProjectCommunications1.ProjectFailures&Survey’s
2.CommonCommunicationProblems
3.ProjectCommunicationPlanning
4.ProjectManagement&SocialMedia
5.ProjectCommunications&AgileProjects
6.ProjectManagement&BusinessIntelligence
Agenda1. ProjectManagement&Social
Media
2. SocialMedia&PMI
3. CommunicationPurposes
4. SocialMediaTools–
UnderstandingtheFunctionality
5. HiringSocialMediaExperts
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ProjectCommunicationandSocialMedia
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SocialMedia– Tonsoftools!
AndtheListContinuestoGrow
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SocialMedia&ProjectManagement
Associalmediatakesoverourlives,projectmanagersareveryeagertousesocialmediaontheirprojects.
Thisissoimportantandpopularthesedays,PMIisalloverit.AccordingtoPMI's2010PulseoftheProfessionSurvey,76percentoforganizationspolledalreadyuseonlinenetworking/collaborationtoolsformanagingprojects.Thesurveypolled1,157non-trainer/non-consultantPMImembers/credentialholdersaroundtheworld.
ProjectManagersmuststarttofactorinhowsocialmediacanbeusedontheirprojects!http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642
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SocialMedia&ProjectManagement
http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642
SharePoint
MicrosoftProjectServer
NetMeeting
IM(multipleplatforms)
GoToMeeting
Toptoolsinusebysurveyrespondents:
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SocialMedia&ProjectManagement
http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642
percentofrespondentssaidthattheyusesocialmediatoolstocommunicatewiththeirprojectteams
AccordingtotheHarrin Survey:
36%percentreportingthattheycommunicatewiththeprojectstakeholdersinthisway.24%ofrespondentssaidtheyactivelyusethesetoolsformanagingtheirteams25%reportedusingthemforprojectstatusupdates.27%reportedusingsocialmediatoolsfordocumentsharing.48%
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SocialMedia&ProjectManagement
http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642
reportedusingthemforcollaboratingontasks
Socialmediatoolsareusedfortheday-to-dayworkofprojectmanagement.
34%tasktracking19%hostingonlinemeetings32%
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SocialMedia&ProjectManagementOtherpopularsocialmediatools
• Blogs• Discussionforums• Facebook®• Instagram®• LinkedIn®• SlideShare®• Tumblr.®• Twitter®• VMware®HorizonSocialcastTM• Yammer®
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Consider Haveyouconsideredhowtousethemonyourproject?
HowdoyouuseTwitter®orInstagram®onyourprojects?
Couldthesametoolsthatyouuseonyourphoneseveryday,beusefulonyourprojects?Versatile
Possible?
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SocialMedia&ProjectManagementExamples
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SocialMedia&ProjectManagementExamples
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Summary
SocialMedia&ProjectManagement
SocialMediaisheretostayandprojectmanagersmuststartembracingthesetoolsontheirprojects.1
Don’tloseoutontheopportunitytousethesepowerfultools.2
Ensureyouworkwithyourlegalteambeforepostingprojectinformation.Someprojectsthatembracesocialmediawillhaveinstantaccesstotheirlegalteamtoensureyouarenotrandomlytweetinginformation.
3
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SocialMedia&PMI– Linkingthetwoworldstogether!
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SocialMedia&PMI
BeforeconsideringusingSocialMediatools,itisimportanttounderstandwhereyouwouldusetheminyourproject.I.e.Initiating,Planning,Executing,Closing...etc.
MatchingsocialmedialtoolstothevariousPMI®processgroupsputsyouinthepositiontostartusingthesetoolsonyourprojectsimmediately.
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ProjectCommunication&SocialMedia
PMBOKMeetsSocialMedia
SocialMediaMappedtoProjectManagementLifecycleProcessesChart
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INITIATING
PLANNING
EXECUTING
MONITORING&CONTROLLING
CLOSING
SocialMedia&PMI
AnnouncementsOnly
Storefilesandcommunicating,butstartingtogetintoprojectexecution.
Storefilesandcommunicatingwhileexecutingtheproject
Storefilesandcommunicatingwhileexecutingtheproject.Startingtomakesomeearlyannouncements?
AnnouncementsOnly
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SocialMediatoProgressGroupsMappingTableTool Initiation Planning Executing Monitoring&Controlling Closing
Blogs(Assumingnothingprivate)
Usedtoannounceandtalkabouttheproject/product
N/A N/A N/A Usedtoannounceandtalkabouttheproject/product
DiscussionForms(Assumingnothingprivate)
Usedtoannounceandtalkabouttheproject/product
N/A N/A N/A Usedtoannounceandtalkabouttheproject/product
Facebook(AssumingPrivateGroups)
Usedtoannounceandtalkabouttheproject/product
Usedtostorefiles,haveprivateconversationsandshareprojectinformation
Storingfiles,chattingwithteammembers,postingprojectdocuments...etc.
Storingfiles,chattingwithteammembers,postingprojectdocuments...etc.
Usedtoannounceandtalkabouttheproject/product
Google+(AssumingPrivateGroups)Noabilitytostorefiles.
Usedtoannounceandtalkabouttheproject/product
Usedforsharingprojectphotos,links,videoandprojectevents.
Usedforsharingprojectphotos,links,videoandprojectevents.
Usedforsharingprojectphotos,links,videoandprojectevents.
Usedtoannounceandtalkabouttheproject/product
LinkedIn(R)(AssumingPrivateGroups)Noabilitytostorefilesingroupsbutcanonmainsite.
Usedtoannounceandtalkabouttheproject/product
Canbeusedtohavediscussions,postlinks,Pollsabouttheprojectbutlimitedifunabletoattachfileingroup.
Canbeusedtohavediscussions,postlinks,Pollsaboutprojectbutlimitedifunabletoattachfileingroup.
Canbeusedtohavediscussions,postlinks,Pollsaboutprojectbutlimitedifunabletoattachfileingroup.
Usedtoannounceandtalkabouttheproject/product
SlideShare(Assumingnothingprivate)
Usetopostpresentationsaboutupcomingproject.SomePRandMarketingrelatedinformationcouldbepostedwiththephoto.
N/A N/A N/A Usetopostpresentationsaboutupcomingproject.SomePRandMarketingrelatedinformationcouldbepostedwiththephoto.
Twitter(Assumingnothingprivate)
Usedtopromoteviatextoraphototheupcomingprojectorproduct.Hasemailcapability,butnotpossibletorunaprojectwithdirectmessagesonTwitter.
N/A N/A N/A Usedtopromoteviatextoraphototheprojectorproductyouarelaunching.
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SocialMediaisheretostay,andprojectmanagersareinthebestpositiontounderstandwherethetoolswillworkontheirprojects.
Itisimportanttospendthetimetounderstandhowandwheretousethesetoolsonyourprojects.Itwillhelpyoutomoveforwardandstaycurrentwiththisfastpacedsocialmediaworld.
SocialMedia&PMISummary
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CommunicationPurposes
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FocusonPurposeofCommunicationINFORM Togivefactsorinformation,tellsomeonesomething.
PERSUADE Tocausesomeonetodosomething.Thiscouldbebyreasoningwiththisperson,orbyconvincingthem.
MOTIVATE Toprovidesomeonewithamotivetodosomething.Stimulateinterestindoingsomething.
INTERACT Actinawaytoeffectsomeoneorsomethingelse.Toactoneuponanother.
INSPIRE Fulfilltheurgeinsomeonetodoorfeelsomething.Toproduceorarouseafeeling.
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Purpose&ToolsMappedtoSocialMediaSocialMediaTools/CommunicationPurposes
ToolName Inform Persuade Motivate Instruct InspireBaselineSchedule Google+,Yammer,Socialcast,
BenefitsReviewPlan Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
BudgetSpreadsheet Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
BusinessCase Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
ChangeControlPlan Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
ChangeReadinessAssessment Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
ChangeRequestForm Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
CheckpointReport Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
CustomerRequirements Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
CircleofCommunicationsChart Google+,Yammer,Socialcast,Facebook
CommunicationPlan Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
ComprehensiveTestPlan Google+,Yammer,Socialcast,Facebook
Google+,Yammer,Socialcast,Facebook
ControlChart Google+,Yammer,Socialcast,Facebook
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Tool BudgetSpreadsheet
Google+,Yammer,FBGroups
Inform&PersuadePurpose
SocialMediaTools
Purpose&ToolsMappedtoSocialMediaExample
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Summary
SocialMedia
Projectmanagersaretakingadvantageofsocialmediatoolsontheirprojectseveryday,starttoembracethetrend.1
Spendtimeandlookatthosecommunicationpurposesandapplythemtohowyouusethesocialmediatools.2
Bediligentinselectingtherightcommunicationtoolwiththeappropriatesocialmediatool.3
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SocialMedialTools– UnderstandingtheFunctionality
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SocialMedia&ProjectManagement
NotallSocialmediatoolsarecreatedequal.Notalltoolsaregoingtobeapplicabletosharefiles,postphotos,orprovideaninstantmessagingplatform.
Asprojectmanager,youaregoingtohavetotakesometimeandmatchthesocialmediatoolsyouthinkyouwanttouseandthenlearntheirspecificfunctionality.
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ToolBlogs(Assumingnothingprivate)DiscussionForums(Assumingnothingprivate)Facebook®(AssumingPrivateGroups)Instagram®(Assumingnothingprivate)LinkedIn®professionalnetworkingservices,(AssumingPrivateGroups)
Tumblr(Assumingnothingprivate)Twitter(Assumingnothingprivate)Yammer(AssumingPrivateGroups)
SocialMedia&ProjectManagement
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SocialMedia&ProjectManagementDidyourealizeFacebookhadprivategroups?Ihavebeeninvolvedinseveralprojectsthatutilizedtheseprivategroups?FB
DidyourealizeLinkedInhasprivategroupsaswell?LinkedIn
Twitterhasdirectmessaging?SodoesInstagram!Twitter
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Summary
SocialMedia&ProjectManagement
Itissoimportanttounderstandthefunctionalityinthosetools.Youneverknowwhattheycandountilyouspendthetime.
IfoundouttheotherdaythatInstagramasemailfunctionality.
Asthetoolsgrowandmature,thefunctionalitywillchangeallthetime!
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SocialMediaExperts
HiringaSocialMediaExpert
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SocialMediaExperts- Roles&ResponsibilitiesResponsibleforonlinemarketingonsocialnetworkingsites.
Ensuresinformationprovidedonsocialmediareflectscurrentbusinesspractices.
Managessocialmediachannelstoensurethecompanyismeetingthebrand’sbusinessgoals.
Interactswithblogcommunitiesviachat,email,andweb.
Monitorssocialnetworkingsitesandaddressesinquiriesasnecessary.
Createscontentforfeedsandsnippetsonvarioussocialmediasites.
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SocialMediaExpertsHiringSocialMediaexperts
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Connect
Oneofthemostimportantaspectsofthesocialmediaexpert’sjobiskeepingthelegalteaminformedofanymaterialsgoingoutonsocialmedia.
LinkThissocialmediaexpertwillactasalinkbetweenyouandthelegaldepartmentsoyouarenot“Tweeting”somethingthatshouldnotbeoutthere.
ASAP
Whenlookingtobringonasocialmediaexpert,eitherinthehiringprocessorwhentheyfirststart,youhavetoconnectthemtothelegalteamassoonaspossible!
SocialMediaExperts
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Summary
SocialMediaExperts
SocialMediaexpertsarebecomingmoreandmorecommoninlargecorporations.1
Smallerandmid-sizecompaniesarestartingtohiresocialmediaexperts.Thisisnotalargecorporationroleanymore!2
Asprojectmanager,youaregoingtowanttomakethatconnectionwiththesocialmediaexpertassoonaspossibleandworktogethertogetyourpublicfacingprojectdetailsonthesocialmediatools.
3
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Taketimeandconsiderhowandwheretousesocialmediaforyourprojects.
ProjectManagement&SocialMediaWrap-Up Don’trushgettingprojectinformationtooquickly.
Besuretounderstandthepurposeandthefunctionalityofthetool.
Inmostcases,youmayneedtorunprojectinformationthroughyourlegaldepartmentbeforereleasingittosocialmediasites.
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FormoreInformation
ProjectManagementCommunicationTools
- Published2015
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ProjectManagementCommunicationTools
- Published2015
BillDow,PMP
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@dowpublishing@billdow
dowpublishingllc
BillDow,PMP
TheTacticalGuideforBuildingaPMO
-Published2012
Dowpublishingllc.comwww
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Thanks!
BillDow,PMP
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