Project Malibu Press Tour Presentation
Transcript of Project Malibu Press Tour Presentation
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Project Malibu is an all-digital platform for buying and selling all forms of TV and video advertising.
For Media Owners:A quick and effective way to reach more advertisers and better monetize inventory. For Media Buyers:A fast and easy way to find, buy, and measure TV and video advertising.
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TV & Video Advertising
An Industry In Transition
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FACTOR 1FRAGMENTATION1980: 11 National Networks
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FACTOR 1FRAGMENTATION2009: 125+ National Networks
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FACTOR 1FRAGMENTATION1980: 18 Million National & Local TV Spots
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FACTOR 1FRAGMENTATION2009: 12.5 Billion National & Local TV Spots
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FACTOR 2MORE DATA + MANAGEMENT
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FACTOR 3ECONOMIC FORCES
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FACTOR 4ANTIQUATED TOOLS
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Our solution is Project Malibu.
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PROJECT MALIBU5 KEY PROCESSES
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BENEFITSMEDIA OWNERS
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BENEFITSMEDIA BUYERS
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Where we fit in.
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Our approach.
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Why Spot Runner?
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Q&A