Project iSave

The iSave Project proposal

Intergrated Project Year 2Alicia Lim Qiao Fen

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Taking care of what’s important in the future, now

Youths are spending too much and not saving early for their future needs, often because of consumerism being part and parcel of their lifestyles. Aviva believes in being prepared for whatever life has to offer. Whether you are planning for overseas education, a dream wedding or simply wanting a new ride. Start Saving!

www.theisaveproject.com

savingot

buying is bliss

keepingis bless is


Youths are buying on impluse and not keeping any money for more important future needs, often because of consumerism being part and parcel of their lifestyles. Aviva believes in being prepared for whatever life has to offer. Whether you are planning for overseas education, a dream wedding or simply wanting a new ride. Start Saving!


using is prosperity

islongevity

reserving


Youths are using their money like running water and not reserving any for the future, often because of consumerism being part and parcel of their lifestyles. Aviva believes in being prepared for whatever life has to offer. Whether you are planning for overseas education, a dream wedding or simply wanting a new ride. Start Saving!


Website Overview

Who

What

Why

How

Aviva Insurance | Terms & Conditions | Disclaimer

The Organisation

iSave is a campaign is organised and sponsored by AVIVA.

With 300 years of insight, Aviva is the world’s sixth largest insurance group and the biggest in the United Kingdom, with 36,100 employees serving around 44.5 million customers worldwide. The majority of their business deals with long-term savings.

We are committed to deliver one distinctive experience for our customers, wherever Aviva is in the world - we want each of you to feel that "no one recognises me like Aviva". This is our promise to you.

At Aviva, we know our business is not about policies but about people, you. That's why we've showcased some of the real stories of the people who are most important to us - our customers, employees, strategic partners and communities.

Aviva wants the best for you and will help you take care of what is important. Look out for our advertisements around the area. You will be inspired to join in on this project and together we will embark on a secure future ahead of us!

For more information on Aviva, visit our website at: http://www.aviva.com/about-us/

Follow Us on

Head Office, Aviva plcSt Helen's 1 Undershaft

London EC3P 3DQ United Kingdom

Telephone: +44 (0)20 7283 2000E-mail: [email protected]

For our global contact directory, please access Aviva Worldwide.If you have any comments on the website please use the feedback form.

Aviva plcRegistered in England

Registered number: 2468686Registered office: St Helens, 1 Undershaft, London EC3P 3DQ

For more specific enquiries, visit our website at:http://www.aviva.com/about-us/contact-us/

General Enquiries

Aviva Insurance | Terms & Conditions | DisclaimerAviva Insurance | Terms & Conditions | Disclaimer

spending is cool , saving is hot

i am Aliaster O.

My name is Caleb Tan, and i am 22 years old this year. Back in my adolesences, I never understood the importance of saving money or any other forms necessary. Instead, my mentlity was: “the more I spend, the better it is” because I use to think that money equates to status and power, and that it was a “cool” thing to do. I grew up with my allowance freely given to me and did not realise the hard effort which went into it. Thus, with influences of the media or public advertisements, I got very drawn to the latest trends. I would spend my money away so easily that I would be left with nothing to live on by the end of the week. However, Aviva soon made me understand the need to save from a young age. Aviva has thought me how a small start could lead to a big joyous ending. I am thankful for their kind guidance and tips that taught me how I should beginning. I have not regretted this choice of saving early. I my not feel “cool” anymore, but I sure am feeling “hot” with money!

iSave


using is prosperity , Reserving is longevity

i am John Thio

My name is John Thio, and i am 20 years old this year. Back in my adolesences, I never understood the importance of saving money or any other forms necessary. Instead, my mentlity was: “the more I spend, the better it is” because I use to think that money equates to status and power, and that it was a “cool” thing to do. I grew up with my allowance freely given to me and did not realise the hard effort which went into it. Thus, with influences of the media or public advertisements, I got very drawn to the latest trends. I would spend my money away so easily that I would be left with nothing to live on by the end of the week. However, Aviva soon made me understand the need to save from a young age. Aviva has thought me how a small start could lead to a big joyous ending. I am thankful for their kind guidance and tips that taught me how I should beginning. I have not regretted this choice of saving early. I my not feel “cool” anymore, but I sure am feeling “hot” with money!

iSave


Upload your video and tell us: How has saving help you? Why do you save?

The iSave ProjectYou are the big picture…

With every video uploaded, Aviva will donate $2 to “Save for Children” to help the less fortunate. We are looking for individual & unique personalities. If you are them, you could have your video screened nation-wide for everyone to see.

Upload

Full Name

NRIC No.

Phone No.

E-mail


The iSave project is created to raise awareness and show this generation that saving starts now! Everyone thinks of saving money as dull , burdernsome, sometimes even miserable. But Aviva is here to change all that, and iSave is just the campaign to show you how. Be prepared to experience the joy and fun together with us!

has saving up helped you?we are interested!share with us here

The iSave Project

Homepage “About” Page “Upload video” page

Stories Page: Eg. 1 Stories Page: Eg. 2 “Contact” Page

Who

What

Why

How


The Organisation

iSave is a campaign is organised and sponsored by AVIVA.

With 300 years of insight, Aviva is the world’s sixth largest insurance group and the biggest in the United Kingdom, with 36,100 employees serving around 44.5 million customers worldwide. The majority of their business deals with long-term savings.

We are committed to deliver one distinctive experience for our customers, wherever Aviva is in the world - we want each of you to feel that "no one recognises me like Aviva". This is our promise to you.

At Aviva, we know our business is not about policies but about people, you. That's why we've showcased some of the real stories of the people who are most important to us - our customers, employees, strategic partners and communities.

Aviva wants the best for you and will help you take care of what is important. Look out for our advertisements around the area. You will be inspired to join in on this project and together we will embark on a secure future ahead of us!

For more information on Aviva, visit our website at: http://www.aviva.com/about-us/

Follow Us on

Head Office, Aviva plcSt Helen's 1 Undershaft

London EC3P 3DQ United Kingdom

Telephone: +44 (0)20 7283 2000E-mail: [email protected]

For our global contact directory, please access Aviva Worldwide.If you have any comments on the website please use the feedback form.

Aviva plcRegistered in England

Registered number: 2468686Registered office: St Helens, 1 Undershaft, London EC3P 3DQ

For more specific enquiries, visit our website at:http://www.aviva.com/about-us/contact-us/

General Enquiries



The iSave project is created to raise awareness and show this generation that saving starts now! Everyone thinks of saving money as dull , burdernsome, sometimes even miserable. But Aviva is here to change all that, and iSave is just the campaign to show you how. Be prepared to experience the joy and fun together with us!

has saving up helped you?we are interested!share with us here

The iSave Project


Upload your video and tell us: How has saving help you? Why do you save?

The iSave ProjectYou are the big picture…

With every video uploaded, Aviva will donate $2 to “Save for Children” to help the less fortunate. We are looking for individual & unique personalities. If you are them, you could have your video screened nation-wide for everyone to see.

Upload

Full Name

NRIC No.

Phone No.

E-mail


spending is cool , saving is hot

i am Aliaster O.

My name is Caleb Tan, and i am 22 years old this year. Back in my adolesences, I never understood the importance of saving money or any other forms necessary. Instead, my mentlity was: “the more I spend, the better it is” because I use to think that money equates to status and power, and that it was a “cool” thing to do. I grew up with my allowance freely given to me and did not realise the hard effort which went into it. Thus, with influences of the media or public advertisements, I got very drawn to the latest trends. I would spend my money away so easily that I would be left with nothing to live on by the end of the week. However, Aviva soon made me understand the need to save from a young age. Aviva has thought me how a small start could lead to a big joyous ending. I am thankful for their kind guidance and tips that taught me how I should beginning. I have not regretted this choice of saving early. I my not feel “cool” anymore, but I sure am feeling “hot” with money!

iSave


using is prosperity , Reserving is longevity

i am John Thio

My name is John Thio, and i am 20 years old this year. Back in my adolesences, I never understood the importance of saving money or any other forms necessary. Instead, my mentlity was: “the more I spend, the better it is” because I use to think that money equates to status and power, and that it was a “cool” thing to do. I grew up with my allowance freely given to me and did not realise the hard effort which went into it. Thus, with influences of the media or public advertisements, I got very drawn to the latest trends. I would spend my money away so easily that I would be left with nothing to live on by the end of the week. However, Aviva soon made me understand the need to save from a young age. Aviva has thought me how a small start could lead to a big joyous ending. I am thankful for their kind guidance and tips that taught me how I should beginning. I have not regretted this choice of saving early. I my not feel “cool” anymore, but I sure am feeling “hot” with money!

iSave

Ambient Advertising (1) – Video

“Screemshot of last frame”

A testimonal of how saving money has helped him greatly in life.It is to be screened in malls, underpasses and MRT stations for the public’s viewing

along with all the other videos sent in by the public.

Project iSave

Documents

Transcript of Project iSave