CAMPAIGN RESEARCH: SOLARBOOST

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PROJECT II

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16 PARTICIPANTS (US, UK)

SCREENING

1. To what extent do users understand what Solarboost is? a. To what extent do users understand the purpose? b. To what extent do users understand the product features and benefits of the shoe? 2. To what extent do users understand Solar is a franchise/group of products? a. Do users understand the differences between the Solar models? b. Do users understand that there are other running franchises?

KEY INSIGHTS (SNEAK PREVIEW)

RESEARCH QUESTIONS

- Serious runners that run outside - Beginner runners that run outside - Active women that participate in sports that run to stay fit

RESEARCH SETUP

- Consumers understand that Solarboost is a professional shoe and associate it to outdoor running on the streets- If a consumer is familiar with boost technology they immediately make this association on the campaign page - Consumers have issues understanding use of copy to describe the product features- Consumers only identify Solar as a franchise after landing on the product listing page (PLP)