ISTTM

GUIDELINES FOR STUDENT PROJECT DOCUMENTATION REPORT

Note to the Student:

General guidelines are prepared and presented in the following pages with the intention of delivering:

Common procedure to write the project report Common font size of the project report for aesthetic reasons.

Hence students are advised to follow these guidelines while preparing their project reports in consultation with their project guide(s).

Any deviation from these guidelines in their project work is not allowed.

Students are supposed to submit the soft copy to their respective guide along with hard copies to the college in order to make them available for the benefit of next batch students.

1. Project Study is basically aimed at understanding the subjects more practically and learn the subjects in live at the work places within the organization. Hence, the students are advised to make best use of this opportunity to the best of their ability.

2. Submission of Topic of Study . Students are required to prepare and discuss with their faculty guide regarding the profile of the company and the functional area in which they intend doing the project. Whatever the topic is selected, it should be based on primary research. Within Ten days of reporting to the respective companies, the students are required to submit to the following information to project coordinator/ faculty guide:-a) Title of the Project. Name of the Project Topic chosen for the study.

b) Nomination of Guides by the Industry . Information regarding the external guide nominated by the organization, indicating the name of the resource person, designation, e-mail id and contact number.

c) Time Plan . Detailed time plan for the Project study in consultation with External guide.

3. Weekly Reports . Students are to send the weekly progress report to the faculty guide. Those students who do not submit reports on weekly basis will not be allowed to submit their project reports.

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4. All correspondence relating to the above issues are to be sent to both Faculty Guide and the Project Coordinator. The study period is restricted for a period of six weeks. In order to release results in time, students are required to submit the Project reports on time.

5. Days of Absence . If any student has difficulty in not attending to the project activity due to exigencies/ medical reasons, the same may be supported by documents for the information of faculty guide.

6. Points to be borne while preparing the Final Project Report . The report should be about 50 pages (Cover page, index, charts and graphs, sources of data etc., are excluded in the count.).

7. It is important to give source of data below every table of data mentioned in the reports. It is a study conducted by an author, or industry association etc., generally, the data published in newspapers, magazines, trade reports, industry association etc., are only considered as authentic. Confidentiality. All information collected and included should not include confidential data and should be cleared by the organization.

8. In case of difficulty, the faculty guide assigned to the students will be of immense help and assistance to make your study more comfortable and sort out any issues arises from time to time with the organizational (External) guides.

9. Documents to be Collected at the End of the Project . After completion of the study, the students are required to collect a following letters and submit the same to SPGS.

a. Attendance for 6 weeks of study(45 days).b. Certificate of Satisfactory Completion of the study in the organization.c. General Conduct Letter from the organization during the study.

10. The student may be asked by the industry to make a formal presentation to the staff. This should be done most meticulously. Most important point to be noted is that at the time of placement interviews, the number of questions and emphasis will be about the learning’s and findings of this study. Therefore, students are required to be focused and make this an analytical and a comprehensive learning process.

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GENERAL GUIDELINES FOR WRITING PROJECT WORKSFONT SIZE :

Heading 14 Bold Times New RomanSub heading 12 Bold Times New RomanFigures captions 12 Bold Times New RomanRemaining text 12 Regular Times New Roman

MARGINS:

Top 1”Bottom 1”Left 11/2 “Right 11/2 “

Paragraph: Justified

Line spacing : 1.5 lines

Page numbers: At right bottom

List of contents to list of figures – Font: Roman integers (10 size) From chapter- 1 to references – Integers (font : 10 size)

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ELEMENTS OF FORMAL PROJECT WORK

Cover page and inside cover :

It consists of the title of the project report, name of the author(s), month & year of the project work submission and name of the organization as per the format.Table of contents:

The index contains several divisions and subdivisions of the work with related page numbers. These divisions should have exactly the same heading as they appear in the text. List of tables and list of figures, nomenclature ( list of symbols) follow the index.

Main report: This is divided into sections and sub sections and heading to each section heading.

Chapter Scheme1. Introduction

a. Historyb. Importance of the study or topic

2. Research Methodology a. Objectives of the studyb. Scope or limitation of the studyc. Methodology followed for data collection

i. Sample size(if any)ii. Review of any previous literature(if any)

iii. Primary data collection methodiv. Secondary data collection method

3. Company and Industry profilea. About the company

i. Products and market informationii. Market share

iii. Firm sizeiv. Key employees/ managementv. Brand/ company image

b. Industry profilei. Market Growth

ii. Market sizeiii. Competitive Structure iv. Technology factors(if any)

4. Data collection and analysisa. Tables and description

5. Findings and conclusions

Bibliography & references Annexure – Questionnaire and any other supporting material.

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(COVER PAGE AND INNER COVER PAGE)

A PROJECT REPORT

ON

“MARKETING STRATEGIES OF AIRTEL

IN INDIA”

For

ISTTM

By

KONGARA CHAITANYA

Roll No.417

Under The Guidance of

Sarath Garimella

In partial fulfillment of

POST GRADUATE DIPLOMA IN MANAGEMENT

ENGINEERING STAFF COLLEGE OF INDIA

HYDERABAD

(2014 – 2016)

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DECLARATION

I hereby declare that project entitled “MARKETING STRATEGIES OF AIRTEL IN INDIA” is bonafide work duly completed by me. It does not contain any part of the project or thesis submitted by any other candidate to this or any other institute of the university.All such materials that have been obtained from other sources have been duly acknowledged.

KONGARA CHAITANYARoll No.417

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CERTIFICATE

This is to certify that the Project Report titled “MARKETING STRATEGIES

OF AIRTEL IN INDIA” submitted by KONGARA CHAITANYA in partial fulfilment

of Post Graduate Diploma in Management at Engineering Staff College

of India, Hyderabad is a record of bonafide work carried out by him under

my guidance and supervision.

Guide Name

Sarath Garimella

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Company Certificate Format(To be given on company letter head):

To whom so ever it may concern:

This is to certify that Student name a student of Engineering Staff College

of India, has successfully completed project on the topic ‘Project name’

from Start date to End date in our organization under the guidance of

company guide name

During this period, his/ her work has been found Excellent/Good/

Satisfactory.

We wish him/her the very best in his/her future endeavor

Authorized Signatory

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ACKNOWLEDGEMENTS

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TABLE OF CONTENT

Chapter No.

Chapter Description Page

1.Introduction (To cover about the topic of study; its importance and need; and industry’s position and trends of growth, problems and prospects of this industry)

2.

Company Profile (This includes the genesis, history and growth of the organization, vision, mission, its position in the overall industry and details of their products/services)

3.

Research Methodology (This includes Objectives of the study, Limitations of the study, Sample size, data collection methodology)

4.

Data Analysis (Detailed survey by scanning and schedule of questions, if used, Give an analysis of the topic by tables, graphs, and charts and give the findings of the study.

5.

Findings, conclusions and suggestions

Annexure ( like questionnaire or any other company material)References

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Sample topics

Challenges In Implementing Agile Software development model for an MNC

Mobile Number Portability

Brand Evaluation(ITM) & Customer satisfaction Measurement(Avaya Global connect Ltd.)

INCIDENT MANAGEMENT : a common process for india, International and Neotel Business.

Studying IBM's Capability using eTOM and TAM

IP Multimedia Subsystem-Market Overview and Migration Strategies

IT Potential of SME in Mumbai

Internet Regulation and policies in different countries

Study of Quality of Service of Mobile Networks

Solution Delivery Life Cycle-Gap Analysis of Requirement Traceability Matrix

Enhancing Revenue through Mobile Internet and Exploring 3G

MVNO: An Indian Perspective

Development of framework for solution evaluation for next-generation Service Delivery Platforms

Business Viability Analysis and Technological Study: Mobile-WiMax, VoIP, IPTV

Order Management for Telcos

B/Oss Evaluation and Transformational Framework

NGOSS Evaluation Framework and roadmap ahead

Brand Evaluation for Financial Investment & Customer Satisfaction Measurement

Mobile broadband in India: the way ahead

Market Research- The IMRB Way

Mapping of Tier-1 Service Provider Business Processes to eTOM Framework

Brand Evaluation for Financial Investment & Customer Satisfaction Measurement

NGOSS: Evaluation Framework and Roadmap Ahead

Enhancing IBM's BTO CRM solution for telecom clients

Unified Communications

User Business Requirements - Towards Better Requirement Gathering

WiMax Network deployment for Rural and Urban Areas:Turnkey Solution

Business Case for Enterprise Instant Messenger

Streamlining Incidence Resolution Process

Study of Agile Software Development Model and its mapping with CMMI & ISO standards

Quad Play: Future of Convergence

Disaster Recovery and Business Continuity

Wired Broadband

Business Potential of WiMax and future towards 4G

Broadband Wireless Access (BWA)

Facing the challenges in Revenue Generation on the Path to Evolution

Understanding Sdp For Location Based And Non Location Based Services

Mvno And Infrastructure Sharing

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Mobile number portability & its implication in India

Revenue Assurance

Digital Tv: Revenue Stream For Telcos

Data Security and IT Risk Management

Mobile - Tv

Unified Communications

ngOSS : The Driver for Next Generation Networks

The Evolution of Backbone Networks and Its Future Roadmap

Telecom Media and Entertainment convergence

Fmc- Fixed Mobile Convergence

Network Intelligence to Intelligent Networks: NGN

Content Delivery Management

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