Project Green Apple V06

7/28/2019 Project Green Apple V06

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Project RETAIL PHARMA OVERVIEW Questionnaire

Greetings from LeadCap. We are doing a survey to know current market demands of customersform a pharmacy store. All information will be confidential and used for resource purpose only.

Name: Contact No:Address:Pharmacy Name: Name of Interviewer:

SEC Group_______________Record the SEC group based on the grid CONTINUE ONLY FOR SEC A & B

Section 1 - DEMOGRAPHICS

S1) GenderMale 1Female 2

S2) Age

Below 18 years 1 Terminate18-25 years 2 Continue26-35 years 3 Continue36-45 years 4 Continue46-55 years 5 ContinueAbove 55 years 6 Continue

S3) Location (Check Quota)Quota

Central Bangalore 1 100East Bangalore 2 100West Bangalore 3 100

North Bangalore 4 100South Bangalore 5 100

S4) What is your monthly income?Below 25,000 TERMINATE25000-35000 136000-45000 246000-55000 356000-65000 466000-75000 5Above 75000 6


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S5) Pharmacy Store Type:Organized Pharmacy 1Unorganized Pharmacy 2Hospital Pharmacy 3

S6) Do you own the following? (Its a Multiple ChoiceQuestion select what all things do you own from the list)

4 wheeler 12 Wheeler 2

Credit Card 3Smart Phone 4Computer/Laptop/Tablet 5Internet Connection 6

S7) Occupation:Student 1Unemployed 2Self employed 3Government employee 4Housewife 5Professionally employed 6Others (______________) 7

SECTION 2: INFORMATION ABOUT PERSONAL PHARMACY AND EXPECTATIONS

Q1) Which pharmacy is on top of your mind? Q2) Which are the other pharmacy brand names you areaware of?

Q3) What are your overall expectations from a One stop healthcare store?


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Q4) What are the categories of healthcare products you want in a one stop healthcare store?

Q5) Which are the various services related to healthcare you expect from a one stop healthcare store?

Q6) Which is your regular pharmacy?

Q7) Where it is Located?

Q8) How often do you visit a pharmacy?

Twice in a week 1Once in a week 2Twice in a month 3Once in month 4Very rarely 5


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Q9) For buying drugs from regular pharmacy how many

Kms you travel?

Below 1 Km 1

1-3 Km 23-4 Km 34-5 Km 4More than 5 Km 5

Q10) If more than 5 Km, then what is the reason you travelso far for a pharmacy?

SECTION 3: CUSTOMERS VIEWS ON HEALTHCARE SERVICES

Q12) What is the importance of healthcare services in your life?

HighlyAgree

Agree Neutral Disagree HighlyDisagree

Quality of healthcare services is important 1 2 3 4 5Affordability is more important than quality of

healthcare services1 2 3 4 5

Regular Monthly checkup is very important 1 2 3 4 5All healthcare products and services under one roof

will be very convenient1 2 3 4 5

Emergency Services should be easily accessible 1 2 3 4 5

Regular monitoring of lifestyle diseases fromhealthcare service provider is beneficial

1 2 3 4 5

Maintenance of healthcare profile by hospital and pharmacy

1 2 3 4 5

Monthly reminders and reporting from healthcareservices is important

1 2 3 4 5

Q13) Rate the pharmacist and the other staff who work at your regular pharmacy?

Q11) For whom do you buy medicines?

Relation CodeMyself 1

Spouse 2Parents 3Grand Parents 4Relatives, Pleasespecify______________

5

Others, Pleasespecify________________

6


5/7

Poor Fair Good Excellent Dont knowService you received from the pharmacist 1 2 3 4 5Service you received from the other pharmacy staff 1 2 3 4 5Patiently listened to you 1 2 3 4 5Being polite 1 2 3 4 5

Answering your queries 1 2 3 4 5Providing advice about proper maintenance andexpiry of drugs at home

1 2 3 4 5

Providing advice on a current health problemor a long term health condition

1 2 3 4 5

Providing advice on health services or information available elsewhere

1 2 3 4 5

Q14) Which products/services you would like to have in a pharmacy as a healthcare destination?(Rate it in a scale of 1 to 5)

List of Products and Services Highly

Unlikely

Unlikely Neutral Likely Highly

LikelA) Nutritional Products: 1 2 3 4 5a) Sports Nutrition 1 2 3 4 5

b) Dietary Supplements 1 2 3 4 5c) Weight Management 1 2 3 4 5d) Specialty Nutrition (Disease Specific) 1 2 3 4 5B) Health Devices: 1 2 3 4 5a) Blood Pressure Devices 1 2 3 4 5

b) Respiratory Care 1 2 3 4 5c) Pain Management 1 2 3 4 5d) Medical Care (Family care, Weighing machine,

wheelchair, walking aid, etc)1 2 3 4 5

e) Clinical Products( Dressing aids, Sutures, etc.) 1 2 3 4 5C) Personal Care: 1 2 3 4 5a) Women Care 1 2 3 4 5

b) Sexual Care 1 2 3 4 5c) Foot Care 1 2 3 4 5d) Oral Hygiene 1 2 3 4 5D) Cosmetics: 1 2 3 4 5a) Face Care (Cream, Cleanser, moisturizer, etc.) 1 2 3 4 5

b) Bath and Body (Body soap, body scrub, body lotion, etc.) 1 2 3 4 5

c)

Make up 1 2 3 4 5d) Hair Care 1 2 3 4 5e) Men Cosmetics 1 2 3 4 5E) Parenting: 1 2 3 4 5a) Moms and Maternity (Consultation for Moms) 1 2 3 4 5

b) Diapering 1 2 3 4 5c) Feeding and Nursing 1 2 3 4 5d) Bath and Skin care 1 2 3 4 5


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F) Services: 1 2 3 4 5a) Health Check-up Camps for Diabetes and Heart

Disorders1 2 3 4 5

b) Medical Profile Maintenance of Customers 1 2 3 4 5c) Consultation from Pharmacist 1 2 3 4 5

d) 24 Hrs Emergency Service 1 2 3 4 5e) Basic Nursing Facilities 1 2 3 4 5f) Emergency Pick and Drop service 1 2 3 4 5g) Consultation camps of Professional Doctors for

customers1 2 3 4 5

h) Health Promotion Events for regular customers 1 2 3 4 5i) Monthly or Weekly Reminders about medications 1 2 3 4 5

j) Online order of OTC, cosmetics, baby care, etc from thestore site

1 2 3 4 5

k) Daily dose remainder form store for taking pill on time 1 2 3 4 5

Q15) How would you like to have the services mentioned below?

Services Freef Charge

DiscountPrice

At MarketPrice

a) Health Check-up Camps for Diabetes and HeartDisorders

1 2 3

b) Medical Profile Maintenance of Customers 1 2 3c) Consultation from Pharmacist 1 2 3d) 24 Hrs Emergency Service 1 2 3e) Basic Nursing Facilities 1 2 3

f)

Emergency Pick and Drop service 1 2 3g) Consultation camps of Professional Doctors for customers

1 2 3

h) Health Promotion Events for regular customers 1 2 3i) Monthly or Weekly Reminders about medications 1 2 3

j) Others____________________________________ 1 2 3

SECTION 4: CONCEPT INTRODUCTION

Q16) If a pharmacy store is coming up with a concept of launching a one stop healthcare store whereyou will find a wide range of healthcare products (Drugs, Cosmetics, Nutritional Supplements,

Health Devices) and services (Consultation, Basic Diagnosis, Maintenance of Medical Profile of Customers, etc.) with a large area and well qualified pharmacists. There are many other serviceswhich will be provided by this pharmacy like emergency medication delivery, emergency pick and drop services to any hospital and free health camps. A healthcare store where, you will geteach and every health related product with various services under one roof at affordable rates.

Q16 A) How attractive you find this concept? Rate on the scale 1 to 5


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Not at all attractive Not so attractive Neutral Attractive Very Attractive

1 2 3 4 5

Q16 B) How likely would you visit this kind of pharmacy compare to your regular pharmacy?

Not at all likely Not Likely Neutral Likely Highly Likely1 2 3 4 5

Q16 C) How much percentage of your current purchases would you shift to this pharmacy from your current pharmacy?0-25% 126-50% 251-75% 376-100% 4

Q16 D) Do you prefer if generic drugs are made available in this store? (Generic Drugs are themedicine which are non branded are named with their molecule name or ingredient present in it)

Yes 1 No 2Dont Know 3

Q16 E) Which location do you prefer for this store? _________________________.

Q16 F) Which might be the best promotional technique for this store?

Newspaper 1Magazine 2Radio 3Television 4Doctors Recommendation 5Friends and Family Recommendation/ Experience 6Cant Say 7

Thank you for your valuable time.

Project Green Apple V06

Documents

Transcript of Project Green Apple V06