Project "Fair Trade: awareness raising"
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Transcript of Project "Fair Trade: awareness raising"
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Innovative ways to present Fair Trade to
youth
Project is financed by European Union
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Contribute to global development goals by encouraging to
join Fair Trade movement.
GOAL
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IN 3 PARTNER COUNTIRES
PROJECT TARGET GROUPS
BUSINESS TEACHERS ADULTS YOUNGSTERS
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162 000 PEOPLE WERE REACHED
PROJECT TARGET GROUPS
BUSINESS TEACHERS ADULTS
YOUNGSTERS
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PROJECT ACTIVITIES
FAIR TRADE BOOTHS Fair Trade activities in open-air festivals.
EDUCATIONAL CARTOONS Presentation of main principles of Fair Trade, products and Fair Trade geography.
FAIR TRADE TRACKEREducational game which introduces how Fair Trade functions.
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FAIR TRADE BOOTHSThe main idea of all activities is to promote FAIRTRADE sign and to present products available for consumers in Lithuania, Latvia and Estonia.
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FAIR TRADE BOTHS LOCATIONS
ESTONIA 16 500
participants2
LITHUANIA 27 900 participant
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LATVIA 2 000
participants1
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FAIR TRADE BOOTHS ACTIVITIES
MOBILE PROMOTION TEAM
GAMES’ AREA CHILL OUT AREA
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Team wore Fair Trade banana costumes they invited people to participate in activities.
They were giving away pieces of puzzle for participators as a ticket the to games’ area.
Were responsible for promotion of Fair Trade area in the festivals.
MOBILE PROMOTION TEAM
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GUESS WHO YOU AREPlayer got a role in Fair Trade chain he had to guess who he is from description of partner. Game aimed to show Fair Trade process.
FREE YOURSELF FROM SLAVE-HOLDER Participant had to release his hands from rope on his/her wrists. Game aimed to show that forced labor is used in fields.
MEMORY GAME15 covered cards on the ground. The goal was to find matching pair. All cards introduced variety of Fair Trade products.
GAMES’ AREA
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ECOLOGY IS IMPORTANTParticipant got a sling. Purpose was to hit the balloons below on the stand and water the coffee beans with clean water.
HELP BUILD A SCHOOLParticipant got a tennis ball. His purpose was to hit a non Fair Trade product from shelves. Aim of this game was to encourage people buy Fair Trade products.
PURCHASE’S PRICE Participant got 10 cards. The player was asked to put the right percentage in the right place on the stand where two trade chains (fair and unfair) were presented.
GAMES’ AREA
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PRIZES Participants who won the game filled out questionnaire and got FAIRTRADE T-Shirts.
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QUESTION FOR YOU
WHY we chose hunters for project t-shirts?
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ANSWER Because Fair Trade products are so rare in Baltic countries that you have to hunt them.
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CHILL ZONE
Participants were invited to visit this area. While people were relaxing, volunteers were educating them about Fair Trade movement.
In chill zone participants could: See Fair Trade products; Taste Fair Trade chocolate; Get information about Fair
Trade.LEARNING
RELAXING
HAVING FUN
TASTING
80%
60%
90%
40%
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PROJECT ACTIVITIES
FAIR TRADE BOOTHS Fair Trade activities in open-air festivals.
EDUCATIONAL CARTOONS Presentation of main principles of Fair Trade, products and Fair Trade geography.
FAIR TRADE TRACKEREducational game which introduces how Fair Trade functions.
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EDUCATIONAL CARTOONS Main aim is to raise awareness about main principles of Fair Trade and encourage people to choose the products of Fair Trade.
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1. EDUCATIONAL CARTOONS’ GOALS
SHOWHow buying Fair Trade products can make a difference.
SOLUTIONSay how they can join the movement of Fair Trade.
EDUCATEAbout Fair Trade and
importance of choosing products marked with a
sign.
INFORMAbout FAIRTRADE sign.
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EDUCATIONAL CARTOONS
Fair Trade - not only a slogan Fair Trade - products
Fair Trade - good news all over the
world16 876 views
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FAIRTRADE - NOT ONLY A SLOGAN
Explains what Fair Trade is, introduces Fair Trade principles and benefits.
PRODUCTS
WORK IN FIELDS
FAIRTRADE
JOINING
80%
60%
90%
40%
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FAIRTRADE - PRODUCTS
Encourages people to buy Fair Trade products and invites them to join the movement and fight for the better world.
PRODUCTS
IMPACT
JOINING
FAIRTRADE
80%
60%
90%
40%
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FAIRTRADE - GOOD NEWS ALL OVER THE WORLD
Educates people about Fair Trade and change that buying those products can bring to the world.
PROCESS
WORK IN FIELDS
BENEFITS
FAIRTRADE
80%
60%
90%
40%
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PROJECT ACTIVITIES
FAIR TRADE BOOTHS Fair Trade activities in open-air festivals.
EDUCATIONAL CARTOONS Presentation of main principles of Fair Trade, products and Fair Trade geography.
FAIR TRADE TRACKEREducational game which introduces how Fair Trade functions.
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FAIR TRADE TRACKERAims to educate people about Fair Trade products and encourages them to choose them.Also aims to show children exploration in regular trade problem.
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FAIRTRADE TRACKER
CITY
Game's environment is a town with three different locations: coffeehouse, small grocery store and big shopping mall. In locations player can find various information about Fair Trade and by playing different mini-games collect needed money for school in Kenya.
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FAIR TRADE PRODUCTS
In game locations you can find information about Fair Trade products.
FAIRTRADE TRACKER
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2 376GAME
PARTICIPANTS
Games educate people about differences in regular supply chain and Fair Trade supply
chain components. Encourages
them to choose FAIRTRADE products.
FAIRTRADE TRACKER
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2 376GAME
PARTICIPANTS
Games educate people about differences in regular supply chain and Fair Trade supply
chain components. Encourages
them to choose FAIRTRADE products.
FAIRTRADE TRACKER
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MORE PROJECT ACTIVITIES
TRAININGS FOR PUPILSPresents Fair Trade to pupils in an interesting and appealing way.
FAIR TRADE GUIDEBOOKProvides information about Fair Trade.
GAME CHANGER‘S WORKSHOPEducated youth NGO’s about Fair Trade campaigns implementation.
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ACTIVITIES’ RESULTS
876 PUPILS TRAINED 4 EVENTS, 69 PARTICIPANTS
31 200 COPIES
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MORE PROJECT ACTIVITIES
FAIR TRADE STAND IN BAFIntroduced various Fair Trade certification marks, examples of the Fair Trade products.
EVENTS IN SHOPING CENTRESEncouraged people to look for the products with FAIRTRADE mark.
SCREENING OF CARTOONSAimed to make audience aware about main principles of Fair Trade.
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ACTIVITIES’ RESULTS
15 000 PARTICIPANTS
9 EVENTS, 40 333 PARTICIPANTS
8207 PARTICIPANTS IN 8 EVENTS
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Project “FAIR TRADE: awareness raising”
Project is financed by European Union
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THANK YOUFor Your Precious Time and Attention.
And now it’s time for Questions!