WEARABLE & HEALTHCARE MARKET

BRIDGING THE GAP BETWEEN HEALTHCARE AND FITNESS

HEALTHCARE & MEDICAL

FITNESS & WELLNESS

THINKFEELDO

FOCUS High Adoption & High Buying Decision

Photo by rileyroxx - Creative Commons Attribution License https://www.flickr.com/photos/41216460@N00

“10,000 Baby

Boomers a day

will turn 65 –

every single day

between now

and the year

2030.”

Paul Taylor –

Author, The Next

America

THIS MARKET IS:

● GROWING

● HEALTH CONSCIOUS

● COMFORTABLE WITH

TECHNOLOGY

OUR THREE USERS

PATIENT DOCTOR FAMILY

USER NEEDS

To improve my health and the

quality of my health care

To feel more independent and in

control of my health choices

To stay in better contact with my

family and informed by my

physician

To increase the convenience of

physician appointments

To remember doctor instructions

and prescription directions

THINKFEELDO

HOW DO WE CREATE A CONNECTED EXPERIENCE?

Careable

Your Health in Your Hands

Photo Credit: MC10 Lab

Sleep Monitor

Activity Sensor

Temperature Sensor

Activity Sensor

Heart rate Monitor

RF Cell

Wireless Power Coil

SENSOR PATCHVSWEARABLES

CAREABLESVSWEARABLES

TECH REQUIREMENTS

WEARABLE SENSORS

ROOM BEACONS

COMMUNICATIONS HUB

ACCESSORIES

ADDITIONAL SENSORS

To create a multi-platform experience that is connected, unobtrusive, real-time and intuitive with the aim to

improve healthcare and reduce medical costs.

CAREABLES - PRODUCT GOAL

• Solve user problems

• Build a platform-less product

• Design smart experience

Prototype Goal

• Merge home & hospital care

• Revolutionize wearables

• Harvest data, make it compelling

Strategy Focus

• Simplicity

• Connectivity

• Real-time dataFactors

Stay healthyFeel Independent

Stages Monitoring Hospital Experience Communication

Afternoon (Hospital)

Wakes up with an alarm Takes Medication Gets a Hospital Reminder Doctor uses Dashboard as Reference

Health Report Sent to FamilyChecks Vitals

Checks Vitals on Dashboard Exercises Checks in remotely at hospital Message sent to pharmacy Takes Medications Sets Alarm

Automatic Dial – in to family

Evening (Home)Time

Questions

• Alerts - Pills, meal times & exercises• Reminder - Doctors appointment• Monitoring - vitals, missed medication dosages & activity within the home• Emergency alert - Automatic 911 alert in the case of life threatening circumstances

• Alerts - Traffic & weather• Dashboard - Shows patient data• Tracking - Navigation within the hospital

• Pictures of family• Automatic medical updates sent to the family• Dashboard access for the family• Call my family with the results of my doctors visit• Socialize with Friends

Motivations

Activity

• Stay healthy• Feel Independent

• Knowledge of health status• Family aware of doctor visits/ reports

• Stay connected• Reassure my family

• How am I feeling today?• Do I need to exercise? How much?• How do I remember to take my pills?• How is my family?

• Can I have the process of going to a doctor less stressful? • How do I remember all this information my doctor gave me?• Can my family be here?

• Do I need to call every time?• What if I forget some vital information that the doctor gave me?• When should I sleep?• Do I need to take pills?

Janet’s Journey Map

Morning ( Home)

MESSAGES BASED ON KEY USER TOUCH POINTS

REAL TIME USER NEEDS DICTATE MESSAGE ATTRIBUTES

Content Type

Personalized Conversational

Inspirational/Informational

Simple Instructional Engaging

Greeting note

✓ ✓ ✓

OverallNavigation

✓ ✓ ✓ ✓

Pill/Exercise Reminders

✓ ✓ ✓

Social Content

✓ ✓ ✓

Nutritional Reminders

✓ ✓ ✓ ✓

Alerts ✓ ✓

TYPES OF CONTENT & VOICE MAPVOICE ATTRIBUTES

✓ = PRIMARY Attribute ✓ = SECONDARY Attribute

1. Its easy to use2. It gives you control of your health3. Stay in touch with those who care4. Personalize your hospital experience5. Get virtual consultation and health evaluation6. It will help you find a friend

1. Simple set up gives easy-to-use dashboard of health data2. You will never forget your pills, meals or a checkup3. Your sensors and dashboard do all the work4. We help you live a happier life5. Bridge the distance between you & people who care for you6. Send instant medical alert in case of emergency7. Your data is secure, only available to people you share

1. Send at-a-glance overview to caregiver/clinical team2. Be in-charge of your preventive care3. Reduce long-term healthcare cost4. Learn more about how you can improve your health habits5. Share health tips with your community

HOSPITAL

FAMILYHOME

PRIMARY

PRIORITY OF MESSAGES

SECONDARY

TERTIARY

MONITOR(Vitals)

CONSEQUENCE(Health)

ACTION(Informed Decisions)

FEEDBACK LOOP

CONTENT

SUPPORTING

THE LOOP

REMINDER

ALERT

CONNECT

CONNECT

INFORM(Dashboard)

End with the second video

THANK YOU