Aboriginal and Torres Strait Islander Tourism Product Project

Dr Damien JacobsenAlice WoodheadJanine AshwellSkye AkbarCherise Addinsall

Proposed Research Questions

• What are the challenges and processes involved for new small remote Aboriginal and Torres Strait Islander tourism initiatives?

• What tourism knowledge do Aboriginal and Torres Strait Islander tourism stakeholders define as appropriate to the needs of Remote Australia?

• What are the characteristics and opportunities of the remote tourist markets available to Aboriginal and Torres Strait Islander remote tourism operators?

• What are the opportunities for Aboriginal and Torres Strait Islander remote tourism to help bridge the gap and foster Reconciliation?

• What are the industry resource and governance needs for Aboriginal and Torres Strait Islander remote tourism?

Aboriginal and Torres Strait Islander Tourism Product Project: Key Areas of Inquiry

3.1 Marketing - Loyalty

4. Remote Tourism Enabling Factors

2. Operators Learning from each other

3.5 Niche Markets

3.4 Market Analysis

4.2 Sector Governance

4.3 Appropriate Training Resources

4.4 Appropriate Funding

2.4 Art and Tourism

2.3 Regional Perspectives

2.2 Lessons from International Comparators

2.1 Entrepreneurship

3. Effectively Accessing Remote Tourists

3.2 Marketing - Branding

3.3 Reconciliation through Remote Tourism

2.5 Diversification

1. New Enterprise Development

1.1 Profiling 1.2 Life Cycle

4.1 Legislative Environment

Key Area of Inquiry Method

1. New Enterprise Development

1.1 ProfilingAction Research

1.2 Life Cycle

2. Operators Learning

from Each Other

2.1 Entrepreneurship Case Study

2.2 Lessons from International Comparators Literature Review

2.3 Regional Perspectives Action Research

2.4 Art and Tourism TBA

2.5 Diversification Case Studies

Proposed Research Methods

Key Area of Inquiry Method

3. Effectively Accessing Remote

Tourists

3.1 Marketing: Tourist Loyalty & Choice Behaviour Mixed Method

3.2 Marketing: Branding TBA

3.3 Reconciliation through Remote Tourism Case Studies

3.4 Market Analysis Literature Review

3.5 Niche Markets Case Study

4. Remote Tourism System Insights

4.1 Legislative Environment TBA

4.2 Sector Governance Qualitative

4.3 Training Resource Needs

Survey4.4 Funding Needs

4.5 Sector Analysis

Proposed Research Methods (continued)

Proposed Project Outcomes

• New enterprise development models

• Diversified involvement in tourism

• Remote tourist insights & marketing strategies

• Strategies for the role of remote tourism in Reconciliation

• Appropriate training resources

• Renewed insight into Aboriginal and Torres Strait Islander remote tourism needs and challenges

*Central Land Council

*Department of Regional Australia

*RemoteBiz™ Pty Ltd

Western Australian Government (Tourism Western Australia, North West region)

*Northern Territory Government (Tourism NT)

*Desert Knowledge Australia

*Centre for Appropriate Technology

Southern Cross University

University of South Australia

Flinders University

*Australian Institute of Aboriginal and Torres Strait Islander Studies

*Iga Warta

*Kimberley Land Council

Project Partners (CRC-REP)

Western Australian Indigenous Tourism Operators Council (WAITOC)*

Uptuyu Aboriginal Adventures

*Charttes

*Jawoyn Association Aboriginal Corporation

*Tourism Australia

Girloorloo Tours

Gangaar Tours

Fitzroy River Aboriginal Tourism Association*

*Kuku Yalanji Cultural Habitat Tours

Project Partners (end user)

Achievements to Date

• Draft proposal submitted for review (June 2012)• Stakeholder workshop completed• Stakeholder consultations, meetings, visits• 2 PhD candidates recruited• 1 Honours candidate recruited (fieldwork undertaken, Kimberley region)• 1 Vacation candidate complete• Advisory group identified (invitations pending)• 2 background reports nearing completion by June 2012

Dr Damien Jacobsen

Principal Research Leader

Aboriginal and Torres Strait Islander Tourism Product

CRC for Remote Economic Participation

PO Box 157

C/O School of Tourism and Hospitality Management,

Southern Cross University

Phone: 02 6620 3042

Mobile: 04 1666 2009

E-mail: damien.jacobsen@nintione.com.au

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