Project Branding Guidelines - Interreg Europe...Powerpoint template 24 This is the official and only...
Transcript of Project Branding Guidelines - Interreg Europe...Powerpoint template 24 This is the official and only...
ProjectBranding
GuidelinesInterreg Europe joint secretariat
January 2019
Rev.2
2
© Acom Europe, Paris 2015
Contents
Programme and Project branding 3
Provided Logo versions 4
Typephases 5
Basic colour palette 7
Four topics 9
Project identity 10
Project poster 16
Additional elements 22
Powerpoint template 24
This is the official and only version of the Interreg Europe branding.
It is available in electronic formats such as Adobe® Illustrator eps to import directly into your print documents, or PNG for electronic-only versions. No other format is acceptable.
This branding, as a key component of the successful identity of Interreg Europe, represents its core image values and its missions.
European UnionEuropean RegionalDevelopment Fund
3
Programme and project branding
The Interreg Europe programme branding is made up of three elements: the
programme name, the EU flag and fund reference, and a visual element – origami
representing through colour the four themes that Interreg Europe supports. The
programme’s corporate branding guide, including project branding, can be found at:
http://www.interregeurope.eu/about-us/logo/
Project branding is based on the Interreg Europe branding, incorporating the most
relevant elements from the programme branding.
Project logos are designed to be ‘stand-alone’.
The logos must be used by projects without adding the the programme logo. Furthermore, projects should NOT use the 4-colour origami as part of their own branding. Only the relevant colour scheme linked to the topic in which their project is approved should be used.
The EU flag and reference to the European Regional Development Fund must always be used together with the project logo.
Specific project branding guidance and all files mentioned in this document can be
accessed at: http://www.interregeurope.eu/about-us/logo/
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Provided project logo versionsProjects are provided with ten logo version files:
1. Vector: Project Logo in CMYK
2. Vector: Project Logo in Greyscale
3. Vector: Project Logo in Black & white
4. Vector: Project Logo with EU Flag in CMYK
5. Vector: Project Logo with EU Flag in Greyscale
6. Vector: Project Logo with EU Flag in Black & white
7. JPG: Project Logo in Color
8. JPG: Project Logo with EU Flag in Color
9. PNG: Project Logo in Color
10. PNG: Project Logo with EU Flag in Color
In addition, the EU flag with ERDF reference is also available as a separate vector,
jpg and png file, in colour and black & white, to allow for all permutations as
described in the brand guidelines. Please note that vector files are generally
required for printing, and for all professional graphic design work. PNG and JPG
are for electronic use. PNG is recommended for websites.
Download logos at: https://drive.google.com/drive/folders/0B_2u8LvpD_IzQndsY19rUFFzSFk
5
Typefaces
All typefaces must never be distorted in any way.
Montserrat
For project identity the typeface Montserrat has
been chosen as it is visually similar to the Interreg
logo.
Open Sans
The typeface for all other applications from body
text to headlines is Open Sans. It has a neutral, yet
friendly appearance suitable for all applications.
Its broad variety of weights and styles makes it
very versatile. It was optimized for print, web,
and mobile interfaces, and has excellent legibility
characteristics in its letterforms. Both typefaces are
available for free, including web font kits.
The fonts can be downloaded:
Montserrat:
http://www.google.com/fonts/specimen/
Montserrat
http://www.fontsquirrel.com/fonts/montserrat
Open sans:
http://www.google.com/fonts/specimen/
Open+Sans
http://www.fontsquirrel.com/fonts/open-sans
Typeface Logo extensions (programme names, project names)
Montserrat Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Typeface Overall communication (body text, headlines, etc.)
Open Sans Bold
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Open Sans Semibold
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Open Sans Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Open Sans Italic
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
6
MS Office processing typefaces
Arial
Arial has been selected as the primary corporate
typeface of Interreg Europe because of its general
availability and contemporary and unique feel and
look. It should be used as the primary typeface in
all publications and publicity material.
Please note that these fonts must not be condensed,
expanded or digitally manipulated in any way.
Typeface colour
For most uses, typeface colour must be black on
white background.
Arial Bold Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Arial Bold Italic Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Arial Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
Arial Italic Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet.+ / 1 2 3 4 5 6 7 8 9 0 & @ ! ? %
7
Basic colour palette
The Interreg Europe colour palette consists of
seven unique colours.
Projects should only use their topic colour as
dominating colour and add other colours - if
needed - from the additional coulour palette.
Colour palette
Greyscale palette
The Interreg Europe colour palette consists of
seven unique colours.
Do not create extra colours.
All graphics should be made from this series of
colours.
Do NOT use a printout of this page as an acurate
guide to the palette colours.
such as Pantone, Cromalin, EFIPrint, etc.
A series of grey completes the colour palette for
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.
REFLEXBLUE
LIGHT BLUE
YELLOW Research and
innovation
Low-carboneconomy
PANTONE
2716 U Yellow U PMS 109 U PMS 347 U
C 100 M 80 Y 00 B 00
C 41 M 30 Y 00 B 00
C 00 M 00 Y 100 B 00
C 00 M 24 Y 93 B 00
C 81 M 13 Y 76 B 01
RGB
CMYK
R 00 G 51 B 153
R 159 G 174 B 229
R 255 G 204 B 00
R 253 G 198 B 8
R 21 G 153 B 97
HEX
#003399 #9FAEE5 #FFCC00 #fdc608
Environment and resourceefficiency
PMS 382 U
C 49 M 00 Y 99 B 00
R 152 G 194 B 34
#98c222#159961
SMEcompetitiveness
PMS 3115 U
C 71 M 00Y 19 B 00
R 28 G 184 B 207
#1cb8cf
Greyscale
20% 35% 50% 65%
8
Additional colour palette
If neutral colours are needed, for example to create
an infographic, these additional colours can be
used.
These colours may also be used on the website,
brochures or other publications.
Light grey, medium grey, light blue should be used with care.
Colour palette
Greyscale palette
The Interreg Europe colour palette consists of
seven unique colours.
Do not create extra colours.
All graphics should be made from this series of
colours.
Do NOT use a printout of this page as an acurate
guide to the palette colours.
such as Pantone, Cromalin, EFIPrint, etc.
A series of grey completes the colour palette for
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.
ORANGE DARKORANGE
DARKBLUE
DARK GREY
LIGHTBLUE
PANTONE
PMS 704 UPMS 021 U PMS 281 U PMS Neutral Black U
PMS 649 U
C 00 M 68 Y 99 B 00
C 27 M 85 Y 100 B 26
C 100 M 84 Y 29 B 17
C 68 M 59 Y 56 B 64
C 13 M 7 Y 8 B 00
RGB
CMYK
R 236 G 103 B 7
R 152 G 54 B 21
R 32 G 54 B 104
R 54 G 54 B 54
R 228 G 232 B 233
HEX
#ec6707 #932f0a #213669 #363636
MEDIUMGREY
PMS 657 U
C 8 M 3 Y 4 B 00
R 239 G 243 B 245
#eff3f5#e4e8e9
LIGHTGREY
PMS 656 U
C 6 M 4Y 5 B 00
R 243 G 243 B 243
#f3f3f3
9
Four topics
Interreg Europe competency is presented by
four topics, each having its own icon:
[1] Research and innovation
[2] SME competitiveness
[3] Low-carbon economy
[4] Environment and resource efficiency
They should illustrate the topic as a reference to
the European Commission policy.
All graphics or main headline colours in the
compound of each topic should be made from the
colour of the relevant topics (see colour palette on
page 7).
Icons for reproduction are available from Interreg
Europe. Do not modify nor create other icons.
See Pantone PMS, 4-colour process, RGB and Hexa
colour specifications on page 7.
Download logos at: https://drive.google.com/drive/
folders/0B_2u8LvpD_IzQndsY19rUFFzSFk
[1]
[3]
[2]
[4]
20%
50%
65%
35%
Greyscale
Colour palette
Greyscale palette
The Interreg Europe colour palette consists of
seven unique colours.
Do not create extra colours.
All graphics should be made from this series of
colours.
Do NOT use a printout of this page as an acurate
guide to the palette colours.
such as Pantone, Cromalin, EFIPrint, etc.
A series of grey completes the colour palette for
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.
REFLEXBLUE
LIGHT BLUE
YELLOW Research and
innovation
Low-carboneconomy
PANTONE
2716 U Yellow U PMS 109 U PMS 347 U
C 100 M 80 Y 00 B 00
C 41 M 30 Y 00 B 00
C 00 M 00 Y 100 B 00
C 00 M 24 Y 93 B 00
C 81 M 13 Y 76 B 01
RGB
CMYK
R 00 G 51 B 153
R 159 G 174 B 229
R 255 G 204 B 00
R 253 G 198 B 8
R 21 G 153 B 97
HEX
#003399 #9FAEE5 #FFCC00 #fdc608
Environment and resourceefficiency
PMS 382 U
C 49 M 00 Y 99 B 00
R 152 G 194 B 34
#98c222#159961
SMEcompetitiveness
PMS 3115 U
C 71 M 00Y 19 B 00
R 28 G 184 B 207
#1cb8cf
Greyscale
20% 35% 50% 65%
Colour palette
Greyscale palette
The Interreg Europe colour palette consists of
seven unique colours.
Do not create extra colours.
All graphics should be made from this series of
colours.
Do NOT use a printout of this page as an acurate
guide to the palette colours.
such as Pantone, Cromalin, EFIPrint, etc.
A series of grey completes the colour palette for
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.
REFLEXBLUE
LIGHT BLUE
YELLOW Research and
innovation
Low-carboneconomy
PANTONE
2716 U Yellow U PMS 109 U PMS 347 U
C 100 M 80 Y 00 B 00
C 41 M 30 Y 00 B 00
C 00 M 00 Y 100 B 00
C 00 M 24 Y 93 B 00
C 81 M 13 Y 76 B 01
RGB
CMYK
R 00 G 51 B 153
R 159 G 174 B 229
R 255 G 204 B 00
R 253 G 198 B 8
R 21 G 153 B 97
HEX
#003399 #9FAEE5 #FFCC00 #fdc608
Environment and resourceefficiency
PMS 382 U
C 49 M 00 Y 99 B 00
R 152 G 194 B 34
#98c222#159961
SMEcompetitiveness
PMS 3115 U
C 71 M 00Y 19 B 00
R 28 G 184 B 207
#1cb8cf
Greyscale
20% 35% 50% 65%
Colour palette
Greyscale palette
The Interreg Europe colour palette consists of
seven unique colours.
Do not create extra colours.
All graphics should be made from this series of
colours.
Do NOT use a printout of this page as an acurate
guide to the palette colours.
such as Pantone, Cromalin, EFIPrint, etc.
A series of grey completes the colour palette for
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.
REFLEXBLUE
LIGHT BLUE
YELLOW Research and
innovation
Low-carboneconomy
PANTONE
2716 U Yellow U PMS 109 U PMS 347 U
C 100 M 80 Y 00 B 00
C 41 M 30 Y 00 B 00
C 00 M 00 Y 100 B 00
C 00 M 24 Y 93 B 00
C 81 M 13 Y 76 B 01
RGB
CMYK
R 00 G 51 B 153
R 159 G 174 B 229
R 255 G 204 B 00
R 253 G 198 B 8
R 21 G 153 B 97
HEX
#003399 #9FAEE5 #FFCC00 #fdc608
Environment and resourceefficiency
PMS 382 U
C 49 M 00 Y 99 B 00
R 152 G 194 B 34
#98c222#159961
SMEcompetitiveness
PMS 3115 U
C 71 M 00Y 19 B 00
R 28 G 184 B 207
#1cb8cf
Greyscale
20% 35% 50% 65%
Colour palette
Greyscale palette
The Interreg Europe colour palette consists of
seven unique colours.
Do not create extra colours.
All graphics should be made from this series of
colours.
Do NOT use a printout of this page as an acurate
guide to the palette colours.
such as Pantone, Cromalin, EFIPrint, etc.
A series of grey completes the colour palette for
secondary uses such as web page footer, text block
backgrounds and black/white uses of the origami.
REFLEXBLUE
LIGHT BLUE
YELLOW Research and
innovation
Low-carboneconomy
PANTONE
2716 U Yellow U PMS 109 U PMS 347 U
C 100 M 80 Y 00 B 00
C 41 M 30 Y 00 B 00
C 00 M 00 Y 100 B 00
C 00 M 24 Y 93 B 00
C 81 M 13 Y 76 B 01
RGB
CMYK
R 00 G 51 B 153
R 159 G 174 B 229
R 255 G 204 B 00
R 253 G 198 B 8
R 21 G 153 B 97
HEX
#003399 #9FAEE5 #FFCC00 #fdc608
Environment and resourceefficiency
PMS 382 U
C 49 M 00 Y 99 B 00
R 152 G 194 B 34
#98c222#159961
SMEcompetitiveness
PMS 3115 U
C 71 M 00Y 19 B 00
R 28 G 184 B 207
#1cb8cf
Greyscale
20% 35% 50% 65%
European UnionEuropean RegionalDevelopment Fund
European UnionEuropean RegionalDevelopment Fund
10
Interreg Europe project identities
This is the official and only version of the Interreg Europe project branding.
It is available in electronic formats such as Adobe® Illustrator eps to import directly into your print documents, or PNG for electronic-only versions. No other format is acceptable.
This branding is a key component of the successful
identity of Interreg Europe. It is mandatory
that project partners comply to the follwing
recommendations.
The project acronym stands on maximum 2 lines, 11 characters per line.
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Interreg Europe project branding
Maximum 11 characters per line
Vertical display option
EU emblem + ERDF references
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The project branding
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Project brand block
Projects funded by Interreg Europe have an identity
in the form of a project brand block in relation with
the topic they belong to.
[1] The related topic colour origami
[2] The Project acronym in Monserrat aligned right
[3] Interreg Europe brand
Project identities are using the topic colours as defined on page 9.
No other project identity is permitted.
All graphics or main headline colours should be
made from the colours of the related topic.
Documents for reproduction are available from
Interreg Europe. All new documents created should
follow these guidelines.
[2] Project acronym in Montserrat font
[3] Interreg Europe brand
[1] The origami in related topic colour
Project acronym should be placed on one or two lines,
11 characters max in each line.
[2]
[3]
[1]
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Correct logo use on backgrounds
[1] Standard project logo block
[2] Allowed logo use on background (not recommended)
Using the standard logo block on coloured background is possible if there is no alternative. It has to be a very light background.
[3] According to EU regulations the EU flag always needs to have a white border around the rectangle if placed on a coloured background. The width of the white border must be 1/25th of the height of the EU emblem.
[4] In exceptional cases, the negative monochrome logo version may be used on very dark backgrounds.
Ideal logo use: Standard logo on white background
Standard logo on very lightly coloured background – enough contrast necessary
Standard logo on bright photo – enough contrast necessary
[4]
Negative Monochrome logo very dark background
European UnionEuropean RegionalDevelopment Fund
European UnionEuropean RegionalDevelopment Fund
European UnionEuropean RegionalDevelopment Fund
13
Project brand + EU emblem and ERDF references
Construction grid
The project identity is designed
with maximum two lines, 11
characters per line.
Interreg Europe project identity [1] comes complete with the European Union emblem and reference to the European Regional Development Fund [2].
The placement of the EU emblem
[2] is free. For small sizes where the
EU emblem can be placed on the
same line [3], or underneath the
project logo [4].
[5] Sample positionning in case the
project logo stands with logos of
different organisations.
European UnionEuropean RegionalDevelopment Fund
[1]
[2]
[3]
[4]
[5]
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[2]
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Small size versionsIdeally the smallest version of the project identity
should not result in the brand name “Interreg
Europe” being smaller than 20 mm. minimum 20 mm
Use with partners
Along with other organisations related to the ERDF,
in order not to duplicate identical components (EU
emblem, reference to ERDF), partner logos may be placed between the project logo and the EU emblem.
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Black & white versions
For limited use when no colour option is available,
a black & white version is available.
Greyscale version
Project logos have to use the topic’s shade of grey
as defined on page 9.
16
Project poster
Projects are provided with a project poster in PDF format.
The poster must be printed and displayed in A3 size minimum.
Key components of the poster:
Project logo and topic colors
Short description text with a visual
Project website address
Project partners
Project budget
Project duration
EU emblem and reference to the European
Regional Development Fund
An interregional cooperation project forimproving low-carbon economy policies.
Project Partners
Film London (UK)Flanders Audiovisual Fund (BE)
Municipal Company of Initiatives and Activities of Málaga S.A. - Promálaga (ES)Ile-de-France Film Commission (FR)
Rzeszow Regional Development Agency (PL)Bucharest-Ilfov Regional Development Agency (RO)
Municipality of Ystad (SE)Regional Development Agency Senec – Pezinok (SK)
Greenshoot (UK)
1.70 M Jan 2017
Low-carboneconomy
ERDF Dec 2021
PGI0
2020
• G
reen
Scr
een
Imag
e ©
Ada
m Jo
hnss
on
Green Screen works across eight EU regions to reduce the carbon footprint of the film and TV
industries, which are a successful driver for growth across the European creative
industries economy.
www.interregeurope.eu/greenscreen
An interregional cooperation project forimproving natural and cultural heritage policies.
Project Partners
Province of Fryslân (NL)Samsø Energy Academy (DK)
Avila County Council (ES)Island Government of La Palma (ES)
Hajdú-Bihar County Government (HU)Basilicata Region (IT)
Matera-Basilicata 2019 Foundation (IT)Nature Park Our (LU)
BSC, Business support centre Ltd., Kranj (SI)
1.62 M Jan 2017
Environment &resource efficiency
ERDF Dec 2021
PGI0
2217
• N
ight
Lig
htIm
age
© T
uris
mo
LaPa
lma
/ Van
Mar
ty
Night Light enables and stimulates regional authorities to improve
their regional policies for the prevention of light pollution,
preservation of dark skies and sustainable exploitation
of dark sky places.
www.interregeurope.eu/nightlight
An interregional cooperation project forimproving SME competitiveness policies.
Project Partners
General Directorate for Social Economy and Self-Employed Persons - Regional Government of Castile and León (ES)NGOD Cives Mundi (ES)
Social Impact (DE)Lapland University of Applied Sciences (FI)
Ministry of Labour, Social Affairs and Family of the Slovak Republic (SK)Not-for-profit organization EPIC (SK)
0.83 M Jan 2017
SMEcompetitiveness
ERDF Jun 2021
PGI0
2359
• SO
CEN
T SP
AsIm
age
© Jo
rdán
Fer
náde
z Ba
rran
co
SOCENT SPAs improves the effectiveness of regional policies
in sparsely populated areas to actively support social economy and
social entrepreneurs as a driver to regional competitiveness
and inclusive growth.
www.interregeurope.eu/socentspas
17
Hexagon
The hexagonal shape is part of the visual
identity. It may be used for various
graphic puroposes (see sample graphics
on page 18).
Icons
Usage of icons is encouraged. Icons
should be simple and have a clear and
easily understandable meaning.
A similar style shall be kept if new icons
are created.
€ 12.4 M
ERDF
18
All topics are represented
Research and innovation
= 46%of all Growth and Jobs Programmes in the EU
Each Growth and Jobs Programme addressed by 8 projects on average
Improving policies in Europe
144 Growth and Jobs
Programmes
1000 Partners
work on
317 Policy
Instruments
30 Countries130
Projects
22 European Territorial
Cooperation
151 Other policy
instruments
101
95
67
56
SME competitiveness
Low carbon economy
Environment and resource efficiency
Average % of Growth and Jobs Programmes worked on per country
55
Growth and Jobs
Programmes
Growth and Jobs Share %
Other policy
instruments
European Territorial
Cooperation
Improving policies in EuropeZoom-in on countries
635 1 4
36 16 1 7
501 1 4
100 1 1 6
33 1 1 5
292 0 9
4717 3 4
3812 1 6
00 0 2
501 1 2
804 1 9425 1 5
5512 1 8
57 4 1 2
672 0 4
4121 3 12
501 0 1
55 12 1 8
-- 1 8
331 0 1
-- 0 1
64 7 0 13
50 9 0 1
57 4 1 2 43 3 1 6
50 1 1 5
1001 0 8
100 1 0 2
100 1 0 4
38 3 0 8
Infographic samples
19
Powerpoint template
Overhead presentations are part of the identity of
Interreg Europe. Correctly using this template will
convey a consistent image of the project as part of
the programme.
Download the powerpoint template at: https://
drive.google.com/drive/folders/0B_2u8LvpD_
IzVEpVVXJlV0JreTA