Project B-Hive

Ike Chih

Analysis

B-Hive2011 brief graphic design

Brief in one sentence

Create a name and logo mark that can easily be displayed

participating restaurants to promote their contribution to

Birmingham’s culinary diversity

Objectives

• Birmingham is a foodie haven, offering a diverse range of cuisine to suit everyone’s taste.

• Birmingham’s aim is to emerge as a top culinary destination.

• Marketing Birmingham has created various food related campaigns for the national and international markets

Analysis

Tone of voice

• Variety

• Multicultural

Mandatory Inclusions

• Birmingham

• Food

Target audience

• Local: 1 mile

(general population of Birmingham, especially couples and families)

• Wider West Midlands: 2.6m from the city

• National: London and core cities

(Manchester, Liverpool, Leeds, Newcastle and Bristol)

• International: Holland, Germany Ireland

Analysis

Media

The concept should be shown in a range of uses to show its concept of

versatility.

Criteria

• The multicultural background make Birmingham’s food have a range of taste.

• The visual identity should be memorable and remind the audience of Birmingham as a central of food

Reference

• One color

• Not memorable

Reference

• Multicultural

• Variety

• Dark Color

Creative thinking - Radom Input

Creative thinking - Radom Input

Concept I

• Eating the food is a personal experience

• Taste, Smell, vision

Concept II

• People from Birmingham are known as 'Brummies', a term derived from the city's nickname of 'Brum'.

• Symphony Hall

Concept II

Concept III

Creative thinking - Radom input

Name

• Birmingham is a foodie haven, offering a diverse range of cuisine to suit everyone’s taste.

epicure

1. A person with refined taste, especially in food and wine.

2. A person devoted to sensuous pleasure and luxurious living.

See Usage Note at gourmet.

Development

Different Color Palette

Final

Final Version

Leaflets and Cards / Application

Leaflets and Cards / Application

Leaflets and Cards / Application

Poster / Application

Bus advertising / Application

Iphone / Application

Website / Application

Twitter / Application

Facebook / Application