Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _...

23
Project “F” 1

Transcript of Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _...

Page 1: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

Project “F”

1

Page 2: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

1. Purpose

2. Differences

2-1. Ways of selling

2-2. Japan & HK

3. Consideration

3. Problems

Outline

2

Page 3: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

1. Purpose

3

Page 4: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

1. Purpose

4

To find differences of selling way of Fish

between Japan & HK

Page 5: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

2. Differences

5

Page 6: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

Pack Fish Tank Ice Bed

Japan Guangzhou HK

Guangzhou HK

2-1. Ways of selling

6

Page 7: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

Japan HK

Fish Tank × ○ Ice Bed △ ○ Pack ◎ △ Fish : Meat 1:1 1:4

2-2. Differences (Japan , HK)

7

Page 8: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

Summary of the questionnaire

Key Words….

• A whole fish

• Fresh Market (街市)

• Fresh 8

Page 9: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

3. Consideration

9

Page 10: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

Fish Tank Ice Bed

10

Fish Tank & Ice Bed

Cooking Method

Page 11: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

3-1.difference of cook methods

・“Sashimi” ・“Sushi” ・Grill ・Boil ・Steam ・Fry …..etc

・Steam ・Fry

Japan HK

Various Shapes A Whole Fish 11

Page 12: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

But…!! Some shops…

12

NO TANK or

NO RAW FISH

Page 13: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

HK : 797.88USD/㎡・year(NO.1)

(cf: Tokyo : 644.24USD/㎡・year)

3-2. The Rent of the Land

No more space

No Fish Tank, No Seller

No Fish 13

Page 14: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

Fish Tank Ice Bed

14

Fish Tank & Ice Bed

Rent of land

Fresh Market

Cooking Method

Page 15: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

15

3-1. Fresh Mareket

Fish Tank , Ice Bed

Traditional

Low Price All Foods

Variety

“Fresh Market”

Page 16: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

16

Page 17: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

17

Freshness

Page 18: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

18

Page 19: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

19

Trustable

Page 20: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

3-4. Concern for Foods

“ Concern for Foods ”

Visible Process = Fish Tank & Ice Bed

20

Page 21: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

Fish Tank Ice Bed

21

Fish Tank & Ice Bed

Rent of land

Fresh Market

Cooking Method

Concern

Page 22: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

6. Critique for our research

22

Page 23: Project “F”e3%80%80%e3%82… · 3-1.difference of cook methods ・“Sashimi _ ・“Sushi _ ・Grill ・Boil ・Steam ・Fry …..etc ・Steam ・Fry Japan HK Various Shapes

6. Critique for this Research

Small area

Not scientific

23

Not Generalize

Small Research