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M.K PONDA COLLEGE

OF

BUSINESS AND MANAGEMNET

A

Internship Training Report

On A Study on Radio advertisement, advertisementmaking and !ient so!ution

-With Special Reference to 94.3 MY F.M

For the partial fulfill ent of !achelor of "usinessA# inistration #egree of "ar$atullah %ni&ersit'

"hopal

Submitted bySubmitted To


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Ayush shandilya Mr.Pankaj Sharma s

A kno"!edgment

I( highl' in#e!te# to all their )ho ha# !een the source of inspiration to e an# ga&e a#&ice an#a# iration to successfull' co plete# ' pro*ect .

A study on Radio Advertisement , advertisement making and !ient so!ution

With the reference to #$.% M& '.M (D) Cor* !td+ ) o*a! . I e+ten# ' )ar est than$s to 'gui#e Mr ,an$a* Shar a for her continues encourage ent an# their &alua!le a#&ice support

)hich rene)e# ' confi#ence an# helpe# in co pleting ' pro*ect ..

Finall' I )oul# li$e to than$ M.K PONDA COLLEGE O' )-S NESS ANDMANAGEMEN/ and all ' #ear frien#s )ho #irectl' or in#irectl' helpe# e to co plete this

pro*ect an# )ithout )ho this pro*ect )oul# ha&e not !een co plete# .


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DECLARA/ ON

I ere!' #eclare that this pro*ect on Radio advertisement, advertisement making and !ientso!ution )hich is !eing su! itte# in partial fulfill ent of the re/uire ent of the course lea#ing

is ' original )or$ an# prepare# !' e un#er the gui#ance of ' teacher .

I further #eclare that I or an' other person has not pre&iousl' this pro*ect report to an' otherinstitution0uni&ersit' for an' other #egree0#iplo a or an' other person.

1ate- Signature of the Stu#ent

,lace-"hopal A'ush Shan#il'a

".".A 2I Se


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A GLANCE AT INTERNSHIP DETAILS

a e of the stu#ent- A'ush shan#il'a

,er anent a##ress 56 shir#i sai #ha putli ghar ol# sin#hi colon' !erasia roa# "hopal.

A##ress for correspon#ence 56 shir#i sai #ha sai !a!a te ple putlighar ol# sin#hi colon' !erasia roa# "hopal.

7ontact o. 88835 835

: ail I1 a'ushshan#il'a;#! corp. ?t#@

Organi=ation a##ress 1)ar$a sa#an press co ple+ M., agar "hopal.

Organi=ation o.

a e of Instructor Anushree Ra)al

Internship 1uration 0 0 56

7o pletion #ate B030 56

u !er of Internship 1a's 4B #a's


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OBJECTIVE OFTHE STUDY


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OBJECTIVES

Through this project and internship my objectives has been to understand the following:• To study the Radio Advertisement.• Study on Radio advertisement making.• Study on Client solution clients of a radio channel!


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CON/EN/S

7hapter o. Title of the 7hapter ,age o.

7hapter-6 Intro#uction of Topic

7hapter- "rief profile of the Organi=ation

7hapter-3 ?iterature Re&ie)

7hapter-4 O!*ecti&es Of the Stu#'

7hapter-B Research Metho#olog'

7hapter- 1ata anal'ses C Interpretation

7hapter-8 Fin#ing C O!ser&ations

7hapter-; Su ar' C 7onclusions

7hapter-9 Suggestions

"i!liograph'

Anne+ure


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Chapter - 01

Intr !"#t$ n


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ADVERTISE%ENT

An advertisement >or Da#D for short@ is an'thing that #ra)s goo# attention to)ar#s these things.It is usuall' #esigne# !' an advertising agenc' for an i#entifie# sponsor an# perfor e# througha &ariet' of e#ia. A#s appear on tele&ision as )ell as ra#io ne)spapers aga=ines an# as

!ill!oar#s in streets an# cities.

Advertising >or adverti0ing @ is a for of ar$eting co unication use#to pro ote or sell so ething usuall' a !usinessEs pro#uct or ser&ice.

In ?atin ad vertere eans Dto turn to)ar#D.4G

The purpose of a#&ertising a' also !e to reassuree plo'ees or sharehol#ers that a co pan' is &ia!le or successful. A#&ertising essages areusuall' pai# for !' sponsors an# &ie)e# &ia &arious ol# e#ia H inclu#ing ass e#ia suchas ne)spaper aga=ines tele&ision a#&ertise ent ra#io a#&ertise ent out#oora#&ertising or #irect ail H orne) e#ia such as !logs )e!sites or te+t essages.

7o ercial a#s see$ to generate increase# consu ption of their pro#ucts or ser&ices throughD!ran#ing D )hich associates a pro#uct na e or i age )ith certain /ualities in the in#s ofconsu ers. on-co ercial a#&ertisers )ho spen# one' to a#&ertise ite s other than aconsu er pro#uct or ser&ice inclu#e political parties interest groups religious organi=ations an#go&ern ental agencies. on-profit organi=ations a' use free o#es of persuasion such asa pu!lic ser&ice announce ent .

https://en.wikipedia.org/wiki/Marketinghttps://en.wikipedia.org/wiki/Marketinghttps://en.wikipedia.org/wiki/Communicationhttps://en.wikipedia.org/wiki/Promotion_(marketing)https://en.wikipedia.org/wiki/Promotion_(marketing)https://en.wikipedia.org/wiki/Saleshttps://en.wikipedia.org/wiki/Saleshttps://en.wikipedia.org/wiki/Product_(business)https://en.wikipedia.org/wiki/Product_(business)https://en.wikipedia.org/wiki/Service_(economics)https://en.wikipedia.org/wiki/Latinhttps://en.wikipedia.org/wiki/Advertising#cite_note-4https://en.wikipedia.org/wiki/Sponsor_(commercial)https://en.wikipedia.org/wiki/Sponsor_(commercial)https://en.wikipedia.org/wiki/Old_mediahttps://en.wikipedia.org/wiki/Newspaperhttps://en.wikipedia.org/wiki/Newspaperhttps://en.wikipedia.org/wiki/Magazineshttps://en.wikipedia.org/wiki/Television_advertisementhttps://en.wikipedia.org/wiki/Radio_advertisementhttps://en.wikipedia.org/wiki/Outdoor_advertisinghttps://en.wikipedia.org/wiki/Outdoor_advertisinghttps://en.wikipedia.org/wiki/Outdoor_advertisinghttps://en.wikipedia.org/wiki/Direct_mailhttps://en.wikipedia.org/wiki/New_mediahttps://en.wikipedia.org/wiki/Consumption_(economics)https://en.wikipedia.org/wiki/Product_(business)https://en.wikipedia.org/wiki/Product_(business)https://en.wikipedia.org/wiki/Service_(economics)https://en.wikipedia.org/wiki/Non-commercialhttps://en.wikipedia.org/wiki/Persuasionhttps://en.wikipedia.org/wiki/Public_service_announcementhttps://en.wikipedia.org/wiki/Public_service_announcementhttps://en.wikipedia.org/wiki/Public_service_announcementhttps://en.wikipedia.org/wiki/Communicationhttps://en.wikipedia.org/wiki/Promotion_(marketing)https://en.wikipedia.org/wiki/Saleshttps://en.wikipedia.org/wiki/Product_(business)https://en.wikipedia.org/wiki/Service_(economics)https://en.wikipedia.org/wiki/Latinhttps://en.wikipedia.org/wiki/Advertising#cite_note-4https://en.wikipedia.org/wiki/Sponsor_(commercial)https://en.wikipedia.org/wiki/Old_mediahttps://en.wikipedia.org/wiki/Newspaperhttps://en.wikipedia.org/wiki/Magazineshttps://en.wikipedia.org/wiki/Television_advertisementhttps://en.wikipedia.org/wiki/Radio_advertisementhttps://en.wikipedia.org/wiki/Outdoor_advertisinghttps://en.wikipedia.org/wiki/Outdoor_advertisinghttps://en.wikipedia.org/wiki/Direct_mailhttps://en.wikipedia.org/wiki/New_mediahttps://en.wikipedia.org/wiki/Consumption_(economics)https://en.wikipedia.org/wiki/Product_(business)https://en.wikipedia.org/wiki/Service_(economics)https://en.wikipedia.org/wiki/Non-commercialhttps://en.wikipedia.org/wiki/Persuasionhttps://en.wikipedia.org/wiki/Public_service_announcementhttps://en.wikipedia.org/wiki/Marketing


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Old advertisement of PEARS SOPE and COCA-COLA soft

drink

T&pe' ( A!)ert$'e*ent'

2irtuall' an' e#iu can !e use# for a#&ertising. 7o ercial a#&ertising e#ia caninclu#e )all paintings !ill!oar#s street furniture co ponents printe# fl'ers an# rac$ car#sra#io cine a an# tele&ision a#&erts )e! !anners o!ile telephone screens shopping carts)e! popups s$')riting !us stop !enches hu an !ill!oar#s an# forehea# a#&ertising

aga=ines ne)spapers to)n criers si#es of !uses !anners attache# to or si#es of airplanes>Dlogo*etsD@in-flight a#&ertise ents on seat!ac$ tra' ta!les or o&erhea# storage !ins ta+ica!#oors roof ounts an# passenger screens usical stage sho)s su!)a' platfor s an# trains

https://en.wikipedia.org/wiki/Muralhttps://en.wikipedia.org/wiki/Billboardshttps://en.wikipedia.org/wiki/Street_furniturehttps://en.wikipedia.org/wiki/Rack_cardhttps://en.wikipedia.org/wiki/Rack_cardhttps://en.wikipedia.org/wiki/Web_bannerhttps://en.wikipedia.org/wiki/Web_bannerhttps://en.wikipedia.org/wiki/Pop-up_adhttps://en.wikipedia.org/wiki/Skywritinghttps://en.wikipedia.org/wiki/Human_billboardhttps://en.wikipedia.org/wiki/Forehead_advertisinghttps://en.wikipedia.org/wiki/Logojethttps://en.wikipedia.org/wiki/In-flight_advertisinghttps://en.wikipedia.org/wiki/Tray-tablehttps://en.wikipedia.org/wiki/Cabvisionhttps://en.wikipedia.org/wiki/Cabvisionhttps://en.wikipedia.org/wiki/Muralhttps://en.wikipedia.org/wiki/Billboardshttps://en.wikipedia.org/wiki/Street_furniturehttps://en.wikipedia.org/wiki/Rack_cardhttps://en.wikipedia.org/wiki/Web_bannerhttps://en.wikipedia.org/wiki/Pop-up_adhttps://en.wikipedia.org/wiki/Skywritinghttps://en.wikipedia.org/wiki/Human_billboardhttps://en.wikipedia.org/wiki/Forehead_advertisinghttps://en.wikipedia.org/wiki/Logojethttps://en.wikipedia.org/wiki/In-flight_advertisinghttps://en.wikipedia.org/wiki/Tray-tablehttps://en.wikipedia.org/wiki/Cabvision


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elastic !an#s on #isposa!le #iapers #oors of !athroo stalls stic$ers on apples insuper ar$ets shopping cart han#les >gra!ertising@ the opening section of strea ing au#io an#&i#eo posters an# the !ac$s of e&ent tic$ets an# super ar$et receipts. An' place an Di#entifie#Dsponsor pa's to #eli&er their essage through a e#iu is a#&ertising.

Ra!$ an! Ra!$ A!)ert$'e*ent

Radio1Radio is the use of ra#io )a&es to carr' infor ation such as soun# ! 's'ste aticall' o#ulating so e propert' of electro agnetic energ' )a&es trans itte# throughspace such as their a plitu#e fre/uenc' phase or pulse )i#th.When ra#io )a&es stri$e

anelectrical con#uctor the oscillating fiel#s in#uce an alternating current in the con#uctor. Theinfor ation in the )a&es can !e e+tracte# an# transfor e# !ac$ into its original for .

Ra#io s'ste s nee# a trans itter to o#ulate >change@ so e propert' of the energ' pro#uce# toi press a signal on it for e+a ple using a plitu#e o#ulation or angle o#ulation >)hich can

!e fre/uenc' o#ulation or phase o#ulation @. Ra#io s'ste s also nee# an antenna tocon&ert electric currents into ra#io )a&es an# &ice &ersa.

An antenna can !e use# for !oth trans itting an# recei&ing. The electrical resonance of tune#circuits in ra#ios allo) in#i&i#ual stations to !e selecte#. The electro agnetic )a&e isintercepte# !' a tune# recei&ing antenna . A ra#io recei&er recei&es its input fro an antenna an#con&erts it into a for usa!le for the consu er such as soun# pictures #igital #ata

easure ent &alues na&igational positions etc. Ra#io fre/uencies occup' the range fro a

https://en.wikipedia.org/wiki/Shopping_carthttps://en.wikipedia.org/wiki/Streaming_mediahttps://en.wikipedia.org/wiki/Radio_wavehttps://en.wikipedia.org/wiki/Radio_wavehttps://en.wikipedia.org/wiki/Modulationhttps://en.wikipedia.org/wiki/Modulationhttps://en.wikipedia.org/wiki/Amplitudehttps://en.wikipedia.org/wiki/Amplitudehttps://en.wikipedia.org/wiki/Frequencyhttps://en.wikipedia.org/wiki/Frequencyhttps://en.wikipedia.org/wiki/Phase_(waves)https://en.wikipedia.org/wiki/Phase_(waves)https://en.wikipedia.org/wiki/Electrical_conductorhttps://en.wikipedia.org/wiki/Electrical_conductorhttps://en.wikipedia.org/wiki/Alternating_currenthttps://en.wikipedia.org/wiki/Alternating_currenthttps://en.wikipedia.org/wiki/Demodulationhttps://en.wikipedia.org/wiki/Demodulationhttps://en.wikipedia.org/wiki/Transmitterhttps://en.wikipedia.org/wiki/Modulationhttps://en.wikipedia.org/wiki/Amplitude_modulationhttps://en.wikipedia.org/wiki/Amplitude_modulationhttps://en.wikipedia.org/wiki/Amplitude_modulationhttps://en.wikipedia.org/wiki/Angle_modulationhttps://en.wikipedia.org/wiki/Frequency_modulationhttps://en.wikipedia.org/wiki/Frequency_modulationhttps://en.wikipedia.org/wiki/Phase_modulationhttps://en.wikipedia.org/wiki/Electric_currenthttps://en.wikipedia.org/wiki/Radio_wavehttps://en.wikipedia.org/wiki/Radio_wavehttps://en.wikipedia.org/wiki/Radio_wavehttps://en.wikipedia.org/wiki/Electrical_resonancehttps://en.wikipedia.org/wiki/Tuned_circuithttps://en.wikipedia.org/wiki/Tuned_circuithttps://en.wikipedia.org/wiki/Tuned_circuithttps://en.wikipedia.org/wiki/Antenna_(radio)https://en.wikipedia.org/wiki/Antenna_(radio)https://en.wikipedia.org/wiki/Radio_receiverhttps://en.wikipedia.org/wiki/Antenna_(radio)https://en.wikipedia.org/wiki/Antenna_(radio)https://en.wikipedia.org/wiki/Shopping_carthttps://en.wikipedia.org/wiki/Streaming_mediahttps://en.wikipedia.org/wiki/Radio_wavehttps://en.wikipedia.org/wiki/Modulationhttps://en.wikipedia.org/wiki/Amplitudehttps://en.wikipedia.org/wiki/Frequencyhttps://en.wikipedia.org/wiki/Phase_(waves)https://en.wikipedia.org/wiki/Electrical_conductorhttps://en.wikipedia.org/wiki/Alternating_currenthttps://en.wikipedia.org/wiki/Demodulationhttps://en.wikipedia.org/wiki/Transmitterhttps://en.wikipedia.org/wiki/Modulationhttps://en.wikipedia.org/wiki/Amplitude_modulationhttps://en.wikipedia.org/wiki/Angle_modulationhttps://en.wikipedia.org/wiki/Frequency_modulationhttps://en.wikipedia.org/wiki/Phase_modulationhttps://en.wikipedia.org/wiki/Electric_currenthttps://en.wikipedia.org/wiki/Radio_wavehttps://en.wikipedia.org/wiki/Electrical_resonancehttps://en.wikipedia.org/wiki/Tuned_circuithttps://en.wikipedia.org/wiki/Tuned_circuithttps://en.wikipedia.org/wiki/Antenna_(radio)https://en.wikipedia.org/wiki/Radio_receiverhttps://en.wikipedia.org/wiki/Antenna_(radio)


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3 $ = to 355 = although co erciall' i portant uses of ra#io use onl' a s all part of thisspectru .

History

In 6; 4 Ja es 7ler$ Ma+)ell sho)e# athe aticall' that electro agnetic )a&es coul# propagate through free space. The effects of electro agnetic )a&es >then-une+plaine# D action ata #istance D spar$ing !eha&ior@ )ere actuall' o!ser&e# !efore an# after Ma+)ellEs )or$ !' an'in&entors an# e+peri enters inclu#ing ?uigi al&ani >6896@ ,eter Sa uel Mun$ >6;3B@ Joseph

enr' >6;4 @ Sa uel Alfre# 2arle' >6;B @ :#)in ouston :lihu Tho son Tho as:#ison >6;8B@ an#1a&i# :#)ar# ughes >6;8;@. 68G6;G 69G :#ison ga&e the effect the na e D ethericforce an# ughes #etecte# a spar$ i pulse up to B55 'ar#s >4 5 @ )ith a porta!le recei&er !utnone coul# i#entif' )hat cause# the pheno enon an# it )as usuall' )ritten offas electro agnetic in#uction .

https://en.wikipedia.org/wiki/James_Clerk_Maxwellhttps://en.wikipedia.org/wiki/Action_at_a_distancehttps://en.wikipedia.org/wiki/Action_at_a_distancehttps://en.wikipedia.org/wiki/Luigi_Galvanihttps://en.wikipedia.org/wiki/Joseph_Henryhttps://en.wikipedia.org/wiki/Joseph_Henryhttps://en.wikipedia.org/wiki/Joseph_Henryhttps://en.wikipedia.org/wiki/Edwin_Houstonhttps://en.wikipedia.org/wiki/Elihu_Thomsonhttps://en.wikipedia.org/wiki/Thomas_Edisonhttps://en.wikipedia.org/wiki/Thomas_Edisonhttps://en.wikipedia.org/wiki/David_Edward_Hugheshttps://en.wikipedia.org/wiki/Radio#cite_note-18https://en.wikipedia.org/wiki/Radio#cite_note-19https://en.wikipedia.org/wiki/Radio#cite_note-20https://en.wikipedia.org/wiki/Etheric_forcehttps://en.wikipedia.org/wiki/Etheric_forcehttps://en.wikipedia.org/wiki/Electromagnetic_inductionhttps://en.wikipedia.org/wiki/James_Clerk_Maxwellhttps://en.wikipedia.org/wiki/Action_at_a_distancehttps://en.wikipedia.org/wiki/Action_at_a_distancehttps://en.wikipedia.org/wiki/Luigi_Galvanihttps://en.wikipedia.org/wiki/Joseph_Henryhttps://en.wikipedia.org/wiki/Joseph_Henryhttps://en.wikipedia.org/wiki/Edwin_Houstonhttps://en.wikipedia.org/wiki/Elihu_Thomsonhttps://en.wikipedia.org/wiki/Thomas_Edisonhttps://en.wikipedia.org/wiki/Thomas_Edisonhttps://en.wikipedia.org/wiki/David_Edward_Hugheshttps://en.wikipedia.org/wiki/Radio#cite_note-18https://en.wikipedia.org/wiki/Radio#cite_note-19https://en.wikipedia.org/wiki/Radio#cite_note-20https://en.wikipedia.org/wiki/Etheric_forcehttps://en.wikipedia.org/wiki/Etheric_forcehttps://en.wikipedia.org/wiki/Electromagnetic_induction


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In 6;; einrich Ru#olf ert= notice# the sa e spar$ing pheno enon an# in pu!lishe#e+peri ents >6;;8-6;;;@ )as a!le to #e onstrate the e+istence of electro agnetic )a&es in ane+peri ent confir ing Ma+)ellEs theor' of electro agnetis . The #isco&er' of these D ert=ian)a&esD >ra#io )a&es@ pro pte# an' e+peri ents !' ph'sicists. An August 6;94 lecture !' the"ritish ph'sicist Oli&er ?o#ge )here he trans itte# an# recei&e# D ert=ian )a&esD at #istancesup to B5 eters )as follo)e# up a 'ear later )ith e+peri ents !' In#ian ph'sicist Jaga#ish"ose in ra#io icro)a&e optics an# construction of a ra#io !ase# lightning #etector !' Russian

ph'sicist Ale+an#er Stepano&ich ,opo& . Starting in late 6;94 ugliel o Marconi !egan pursuing the i#ea of !uil#ing )ireless telegraph' s'ste !ase# on ert=ian )a&es >ra#[email protected] gaine# a patent on the s'ste in 6;9 an# #e&elope# it into a co ercialco unication s'ste o&er the ne+t fe) 'ears.

:arl' 5th centur' ra#io s'ste s trans itte# essages !' continuous )a&e co#e onl'. :arl'

atte pts at #e&eloping a s'ste of a plitu#e o#ulation for &oice an# usic )ere #e onstrate#in 6955 an# 695 !ut ha# little success.

Worl# War I accelerate# the #e&elop ent of ra#io for ilitar' co unications an# in this erathe first &acuu tu!es )ere applie# to ra#io trans itters an# recei&ers. :lectronic a plification)as a $e' #e&elop ent in changing ra#io fro an e+peri ental practice !' e+perts into a ho eappliance. After the )ar co ercial ra#io !roa#casting !egan in the 69 5s an# !eca e ani portant ass e#iu for entertain ent an# ne)s.

Worl# War II again accelerate# #e&elop ent of ra#io for the )arti e purposes of aircraft an#lan# co unication ra#io na&igation an# ra#ar . After the )ar the e+peri ents in tele&ision thatha# !een interrupte# )ere resu e# an# it also !eca e an i portant ho e entertain ent

e#iu .

Ra#io a#&ertise entKRa#io a#&ertise ents are !roa#cast as ra#io )a&es to the air fro a trans itter to an antenna an#a thus to a recei&ing #e&ice. Airti e is purchase# fro a station or net)or$ in e+change forairing the co ercials. While ra#io has the

https://en.wikipedia.org/wiki/Heinrich_Rudolf_Hertzhttps://en.wikipedia.org/wiki/Electromagnetismhttps://en.wikipedia.org/wiki/Electromagnetismhttps://en.wikipedia.org/wiki/Oliver_Lodgehttps://en.wikipedia.org/wiki/Oliver_Lodgehttps://en.wikipedia.org/wiki/Jagadish_Chandra_Bosehttps://en.wikipedia.org/wiki/Jagadish_Chandra_Bosehttps://en.wikipedia.org/wiki/Microwavehttps://en.wikipedia.org/wiki/Microwavehttps://en.wikipedia.org/wiki/Opticshttps://en.wikipedia.org/wiki/Alexander_Stepanovich_Popovhttps://en.wikipedia.org/wiki/Guglielmo_Marconihttps://en.wikipedia.org/wiki/Guglielmo_Marconihttps://en.wikipedia.org/wiki/Wireless_telegraphyhttps://en.wikipedia.org/wiki/Continuous_wavehttps://en.wikipedia.org/wiki/Continuous_wavehttps://en.wikipedia.org/wiki/Amplitude_modulationhttps://en.wikipedia.org/wiki/World_War_Ihttps://en.wikipedia.org/wiki/Military_communicationshttps://en.wikipedia.org/wiki/Military_communicationshttps://en.wikipedia.org/wiki/Vacuum_tubehttps://en.wikipedia.org/wiki/Vacuum_tubehttps://en.wikipedia.org/wiki/Mass_mediahttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Radio_navigationhttps://en.wikipedia.org/wiki/Radarhttps://en.wikipedia.org/wiki/Televisionhttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Heinrich_Rudolf_Hertzhttps://en.wikipedia.org/wiki/Electromagnetismhttps://en.wikipedia.org/wiki/Oliver_Lodgehttps://en.wikipedia.org/wiki/Jagadish_Chandra_Bosehttps://en.wikipedia.org/wiki/Jagadish_Chandra_Bosehttps://en.wikipedia.org/wiki/Microwavehttps://en.wikipedia.org/wiki/Opticshttps://en.wikipedia.org/wiki/Alexander_Stepanovich_Popovhttps://en.wikipedia.org/wiki/Guglielmo_Marconihttps://en.wikipedia.org/wiki/Wireless_telegraphyhttps://en.wikipedia.org/wiki/Continuous_wavehttps://en.wikipedia.org/wiki/Amplitude_modulationhttps://en.wikipedia.org/wiki/World_War_Ihttps://en.wikipedia.org/wiki/Military_communicationshttps://en.wikipedia.org/wiki/Vacuum_tubehttps://en.wikipedia.org/wiki/Mass_mediahttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Radio_navigationhttps://en.wikipedia.org/wiki/Radarhttps://en.wikipedia.org/wiki/Televisionhttps://en.wikipedia.org/wiki/Radio


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Ra!$ A!)ert$'e*ent+In the %S co ercial ra#io stations a$e ost of their re&enue selling Dairti eD to a#&ertisers.Of total e#ia e+pen#itures ra#io accounts for .9L.Ra#io a#&ertise ents or DspotsD area&aila!le )hen a !usiness or ser&ice pro&i#es &alua!le consi#eration usuall' cash in e+changefor the station airing their spot or entioning the on air.

The %nite# States Fe#eral 7o unications 7o ission >F77@ esta!lishe# un#erthe 7o unications Act of 6934 regulates co ercial !roa#casting an# the la)s regar#ingra#io a#&ertise ents re ain relati&el' unchange# fro the original Ra#io Act of 69 8 enacte#to #eal )ith increasing pro!le s of signal interference as ore an# ore stations sprung uparoun# the countr'.

History

The first ra#io !roa#casts aire# in the earl' 6955s. o)e&er it until 6969 that ra#io stations

!egan to !roa#cast continuousl' si ilar to the o#ern practice. In the %nite# States on o&e !er 69 5 1 A ,itts!urgh !eca e the first ra#io station to recei&e a co erciallicense fro the go&ern ent. 1 A engineer Fran$ 7onra# a' ha&e !een the first to !roa#casta ra#io a#&ertise ent on his o)n e+peri ental station in 6969 )hen he than$e# a ,itts!urgh

usic store on the air for suppl'ing hi )ith phonograph recor#s although that )as for tra#enot cash.

Most earl' ra#io stations )ere put on the air !' the anufacturers of ra#io e/uip ent suchas Westinghouse an# eneral :lectric or !' #epart ent stores )hich sol# ra#ios suchas i !elEs "a !ergerEs an# Wana a$erEs . After all if the' )ante# custo ers to !u' ra#io setsthere ha# to !e stations for the to listen to. At first the' )erenEt concerne# )ith the stations

a$ing a profit if sets )ere !eing sol#. "ut as ore stations !egan operating station o)ners)ere increasingl' face# )ith the issue of ho) to aintain their stations financiall' !ecauseoperating a ra#io station )as a significant e+pense.

https://en.wikipedia.org/wiki/Radio_stationshttps://en.wikipedia.org/wiki/Federal_Communications_Commissionhttps://en.wikipedia.org/wiki/Communications_Act_of_1934https://en.wikipedia.org/wiki/Communications_Act_of_1934https://en.wikipedia.org/wiki/Radio_Act_of_1927https://en.wikipedia.org/wiki/Radio_Act_of_1927https://en.wikipedia.org/wiki/KDKA_(AM)https://en.wikipedia.org/wiki/KDKA_(AM)https://en.wikipedia.org/wiki/Pittsburghhttps://en.wikipedia.org/wiki/Frank_Conradhttps://en.wikipedia.org/wiki/Frank_Conradhttps://en.wikipedia.org/wiki/Phonographhttps://en.wikipedia.org/wiki/Manufacturinghttps://en.wikipedia.org/wiki/Manufacturinghttps://en.wikipedia.org/wiki/Manufacturinghttps://en.wikipedia.org/wiki/Westinghouse_Electric_(1886)https://en.wikipedia.org/wiki/General_Electrichttps://en.wikipedia.org/wiki/General_Electrichttps://en.wikipedia.org/wiki/Department_storehttps://en.wikipedia.org/wiki/Gimbel'shttps://en.wikipedia.org/wiki/Bamberger'shttps://en.wikipedia.org/wiki/Wanamaker'shttps://en.wikipedia.org/wiki/Radio_stationshttps://en.wikipedia.org/wiki/Federal_Communications_Commissionhttps://en.wikipedia.org/wiki/Communications_Act_of_1934https://en.wikipedia.org/wiki/Radio_Act_of_1927https://en.wikipedia.org/wiki/KDKA_(AM)https://en.wikipedia.org/wiki/Pittsburghhttps://en.wikipedia.org/wiki/Frank_Conradhttps://en.wikipedia.org/wiki/Phonographhttps://en.wikipedia.org/wiki/Manufacturinghttps://en.wikipedia.org/wiki/Westinghouse_Electric_(1886)https://en.wikipedia.org/wiki/General_Electrichttps://en.wikipedia.org/wiki/Department_storehttps://en.wikipedia.org/wiki/Gimbel'shttps://en.wikipedia.org/wiki/Bamberger'shttps://en.wikipedia.org/wiki/Wanamaker's


16/57

In Fe!ruar' 69 ATCT announce# it )oul# !egin selling Dtoll !roa#castingD to a#&ertisers in)hich !usinesses )oul# un#er)rite or finance a !roa#cast in e+change for !eing entione# onthe ra#io.W:AF of e) Yor$ >no) WFA @ is cre#ite# )ith airing the first pai# ra#ioco ercial on August ; 69 for the Nueens!oro 7orporation a#&ertising a ne) apart entco ple+ in Jac$son eights Nueens near the *ust-co plete# 8 su!)a' line. o)e&er itappears other ra#io stations a' actuall' ha&e sol# a#&ertising !efore W:AF.

As earl' as Ma' 69 5 an a ateur ra#io !roa#caster lease# out his DstationD in e+change for P3B per )ee$ for t)ice-)ee$l' !roa#casts. An# in Seattle Washington Re ic$Es Music Store purchase# a large a# in the local ne)spaper a#&ertising ra#io station F7 in e+change forsponsorship of a )ee$l' progra in March 69 . A##itionall' on April 4 69 a car #ealer

Al&in T. Fuller purchase# ti e on W I of Me#for# illsi#e Massachusetts in e+changes forentions.

1uring ra#ioEs ol#en Age a#&ertisers sponsore# entire progra s usuall' )ith so e sort ofessage li$e DWe than$ our sponsors for a$ing this progra possi!leD airing at the !eginning

or en# of a progra . While ra#io ha# the o!&ious li itation of !eing restricte# to soun# as thein#ustr' #e&elope# large stations !egan to e+peri ent )ith #ifferent for ats.

A#&ertising ha# !eco e a hot co o#it' an# there )as one' to !e a#e. The a#&ertising#irector at Shell Oil 7o. urge# ra#io !roa#casters to #eal #irectl' )ith rele&ant a#&ertisers an#sell tie-in co ercial spots for esta!lishe# ra#io progra s. ?i$e ne)spaper a#s at the ti eSan#ers figure# that a#&ertisers an# ra#io )oul# !oth !enefit fro selling a# spots to get theattention of listeners. Ra#io )as an alrea#' pro inent e#iu !ut San#ers referre# to hisinitiati&e as ra#io Egro)ing upE in ter s of its !usiness aspects an# ho) it #ealt )itha#&ertising. The D&isualD portion of the !roa#cast )as supplie# !' the listenerEs !oun#less

i agination.

7o e#ian an# &oice actor Stan Fre!erg #e onstrate# this point on his ra#io sho) in 69B8 usingsoun# effects to #ra ati=e the to)ing of a 65-ton araschino cherr' !' the Ro'al 7ana#ian AirForce )ho #roppe# it onto a 855-ft. ountain of )hippe# crea floating in hot-chocolate

https://en.wikipedia.org/wiki/AT%26Thttps://en.wikipedia.org/wiki/AT%26Thttps://en.wikipedia.org/wiki/WFAN_(AM)https://en.wikipedia.org/wiki/Queensboro_Corporationhttps://en.wikipedia.org/wiki/Queensboro_Corporationhttps://en.wikipedia.org/wiki/Jackson_Heights,_Queenshttps://en.wikipedia.org/wiki/Rapid_transithttps://en.wikipedia.org/wiki/Rapid_transithttps://en.wikipedia.org/wiki/Rapid_transithttps://en.wikipedia.org/wiki/WGI_(AM)https://en.wikipedia.org/wiki/Golden_Agehttps://en.wikipedia.org/wiki/Golden_Agehttps://en.wikipedia.org/wiki/Stan_Freberghttps://en.wikipedia.org/wiki/Stan_Freberghttps://en.wikipedia.org/wiki/Maraschino_cherryhttps://en.wikipedia.org/wiki/Royal_Canadian_Air_Forcehttps://en.wikipedia.org/wiki/Royal_Canadian_Air_Forcehttps://en.wikipedia.org/wiki/AT%26Thttps://en.wikipedia.org/wiki/WFAN_(AM)https://en.wikipedia.org/wiki/Queensboro_Corporationhttps://en.wikipedia.org/wiki/Jackson_Heights,_Queenshttps://en.wikipedia.org/wiki/Rapid_transithttps://en.wikipedia.org/wiki/WGI_(AM)https://en.wikipedia.org/wiki/Golden_Agehttps://en.wikipedia.org/wiki/Stan_Freberghttps://en.wikipedia.org/wiki/Maraschino_cherryhttps://en.wikipedia.org/wiki/Royal_Canadian_Air_Forcehttps://en.wikipedia.org/wiki/Royal_Canadian_Air_Force


17/57

fille# ?a$e Michigan to the cheering of B 555 e+tras. The !it )as later use# !' the %SAEsRa#io A#&ertising "ureau to pro ote ra#io co ercials.

The ra#io in#ustr' has change# significantl' since that first !roa#cast in 69 5 an# ra#io is !ig

!usiness to#a'. Although other e#ia an# ne) technologies no) place ore #e an#s onconsu erEs ti e 9BL of people still listen to the ra#io e&er' )ee$. Internet ra#io listening isalso gro)ing )ith 63 percent of the %.S. population listening &ia this etho#. Althoughconsu ers ha&e ore choices to#a' 9 percent of listeners sta' tune# in )hen co ercials

!rea$ into their progra ing.

Formats

There is a !roa# range of choices for t'pe an# length of ra#io co ercials. With changes in thera#io in#ustr' an# !etter pro#uction technologies the o#e of co ercial presentation haschange# an# co ercial a#&ertise ents can ta$e on a )i#e range of for s. The t)o pri ar't'pes of ra#io a#s are Dli&e rea#sD an# pro#uce# spots.

7ousin to the a#-li!!e# co ercial li&e rea# refers to )hen a RJ rea#s an a#&ertiserEs spot onthe air #eli&ere# fro a script fact sheet or personal $no)le#ge. It can also refer to )hen theRJDen#orsesD the a#&ertiserEs goo#s or ser&ices. The Ra#io A#&ertising "ureau #efines anen#orse ent asK DA co ercial in )hich theQprogra personalit' personall' reco en#s ana#&ertiserEs pro#uct or ser&ice often #one li&e #uring the progra .D

,ro#uce# spots appear to !e ore co on. A spot is Epro#uce#E if the ra#io station oran a#&ertising agenc' recor# it for the client .,ro#uce# co ercial for ats inclu#eK straight rea#

)ith soun# effects or !ac$groun# usic #ialogue onologue >)here the &oice talent portra's acharacter as oppose# to an announcer@ *ingles an# co !inations of these. Stu#ies sho) that the/ualit' of the co ercials is as i portant to listeners generall' as the nu !er of a#s the' hear.

https://en.wikipedia.org/wiki/Lake_Michiganhttps://en.wikipedia.org/wiki/Lake_Michiganhttps://en.wikipedia.org/wiki/Lake_Michiganhttps://en.wikipedia.org/wiki/Internet_radiohttps://en.wikipedia.org/wiki/Internet_radiohttps://en.wikipedia.org/wiki/Ad-libbedhttps://en.wikipedia.org/wiki/Ad-libbedhttps://en.wikipedia.org/wiki/Advertising_agencyhttps://en.wikipedia.org/wiki/Advertising_agencyhttps://en.wikipedia.org/wiki/Lake_Michiganhttps://en.wikipedia.org/wiki/Internet_radiohttps://en.wikipedia.org/wiki/Ad-libbedhttps://en.wikipedia.org/wiki/Advertising_agency


18/57

Research and rates

Ra#io stations to#a' generall' run their a#&ertising in clusters or sets scattere# throughout the !roa#casting hour. Stu#ies sho) that the first or secon# co ercial to air #uring a co ercial !rea$ has higher recall than those airing later in the set.

ielsen Au#io is one of the pri ar' pro&i#ers of ratings #ata in the %nite# States. Most ra#iostations an# a#&ertising agencies su!scri!e to this pai# ser&ice !ecause ratings are $e' in the

!roa#cast in#ustr'. A# agencies generall' purchase ra#io !ase# on a target #e ographic. For

e+a ple their client a' )ant to reach en !et)een 6; an# 49 'ears ol#. The ratings ena!lea#&ertisers to select a specific seg ent of the listening au#ience an# purchase airti eaccor#ingl'. Ratings are also referre# to as Dnu !ersD in the !usiness.

The nu !ers can sho) )ho is listening to a particular station the ost popular ti es of #a' forlisteners in that group an# the percentage of the total listening au#ience that can !e reache# )itha particular sche#ule of a#&ertise ents.

The nu !ers also sho) e+actl' ho) an' people are listening at each hour of the #a'. Thisallo)s an a#&ertiser to select the strongest stations in the ar$et )ith specificit' an# tells the)hat ti es of #a' )ill !e the !est ti es to run their a#s.

"esi#es the !asic nu !ers ost ra#io stations ha&e access to other #ata suchas Scar!orough that #etails ore a!out the listening au#ience than *ust )hat age group the' fallinto.For e+a ple so e #ata )ill pro&i#e the t'pes of acti&ities listeners participate in theirethnicit' )hat t'pe of e plo' ent the' #o their inco e le&els )hat $in#s of cars the' #ri&ean# e&en )hether or not the' ha&e !een to a particular entertain ent &enue for e+a ple.

https://en.wikipedia.org/wiki/Nielsen_Audiohttps://en.wikipedia.org/wiki/Scarborough_Researchhttps://en.wikipedia.org/wiki/Nielsen_Audiohttps://en.wikipedia.org/wiki/Scarborough_Research


19/57

Ra#io stations sell their airti e accor#ing to #a'parts . T'picall' a stationEs #a'part lineup )illloo$ so ething li$e the follo)ingK a -65a 65a -3p 3p -8p an# 8p - i#night. Thespots running after i#night fro 6 a - a are referre# to as Do&ernightsD.Though thissche#ule of #a'parts can &ar' fro station to station ost stations run si ilar #a'part lineupsan# sell their a#&ertise ents accor#ingl'. 1ri&e ti es or orning an# e&enings )hen people areco uting are usuall' the ost popular ti es of #a' an# also )hen each station has the ostlisteners. The DratesD or )hat the station charges the a#&ertiser )ill reflect that.

Rates can also !e affecte# !' the ti e of 'ear an a#&ertiser runs. Januar' is al ost al)a's a &er'slo) ti e of 'ear an# an' stations run specials on their rates #uring that onth. This is not thecase in )ar )eather ar$ets li$e Flori#a )here Dsno) !ir#sD igrate an# increase population.In this situation rates are usuall' at their highest as the population s)ells.

The cost of ra#io a#&ertising also &aries on ho) )ell the parties negotiate. 1uring !usier ti esof the 'ear stations can actuall' sell out of a#s entirel' !ecause unli$e the print e#ia ra#iostations onl' ha&e a li ite# nu !er of co ercial units a&aila!le per hour. 1uring the #ot-co

!oo so e stations ran as uch as t)ent' inutes of a#s per hour. While co ercial le&els areno)here near as high to#a' )ith the a&erage station running appro+i atel' nine inutes of a#s

per hour pea$ perio#s can an# #o sell out.

Thus a#&ertising rates )ill &ar' #epen#ing on ti e of 'ear ti e of #a' ho) )ell the station#oes in the particular #e ographic an a#&ertiser is tr'ing to reach ho) )ell a station #oesco pare# to other stations an# #e an# on station in&entor'. The !usier the ti e of 'ear for thestation the ore an a#&ertiser can e+pect to spen#. An# the higher ran$e# a station is in the

ar$et accor#ing to the ratings #ata the ore an a#&ertiser can e+pect to get charge# to run onthat station.

A#&ertising rates can &ar' #epen#ing on the length of spot the a#&ertisers elects to run. Althoughsi+t' secon# spots are the ost co on stations also sell airti e in thirt' fifteen ten an# t)osecon# inter&als. Thirt'-secon# a#s ha&e al)a's !een popular in tele&ision a#&ertising !ut ra#iostations *ust a#opte# this for at recentl'. 7lear 7hannel $ic$e# off the D?ess is MoreD initiati&ein 554 utili=ing thirt'-secon# co ercials in ar$ets across the %S. Though stu#ies sho) that

https://en.wikipedia.org/wiki/Dayparthttps://en.wikipedia.org/wiki/Dayparthttps://en.wikipedia.org/wiki/Dayparthttps://en.wikipedia.org/wiki/Drive_timehttps://en.wikipedia.org/wiki/Dot-com_boomhttps://en.wikipedia.org/wiki/Dot-com_boomhttps://en.wikipedia.org/wiki/Airtimehttps://en.wikipedia.org/wiki/Airtimehttps://en.wikipedia.org/wiki/Clear_Channelhttps://en.wikipedia.org/wiki/Dayparthttps://en.wikipedia.org/wiki/Drive_timehttps://en.wikipedia.org/wiki/Dot-com_boomhttps://en.wikipedia.org/wiki/Dot-com_boomhttps://en.wikipedia.org/wiki/Airtimehttps://en.wikipedia.org/wiki/Clear_Channel


20/57


21/57

?ocal RJs create a personal relationship )ith their listening au#ience an# that au#ience is oreli$el' to trust )hat the' sa' an# respon# to their essage. ?i&e en#orse ents are gro)ing in

popularit' as a#&ertisers see$ ne) eans to reach consu ers an# cut through the surroun#ingclutter. Stu#ies sho) that li&e rea#s ha&e recall an# response rates higher than the t'picalrecor#e# spot.

,erhaps !ecause of the relationship listeners #e&elop )ith their fa&orite station t)ent'-si+ percent of listeners are ore intereste# in a pro#uct or !usiness )hen a RJ en#orses it. As orea#&ertisers turn to li&e en#orse ents hea&' #e an# is place# on RJs to announce the . An# asthe nu !er of a&aila!le RJs shrin$s those that are left are often inun#ate# )ith re/uests to #oen#orse ents.

Re," at r&

ConsiderationsThe 7o unications Act of 6934 esta!lishe# the F77 )hich in turn regulates the !roa#casting

e#ia.In response to the pa'ola scan#al of the 69B5s the F77 esta!lishe# gui#elines $no)n asDsponsorship #isclosureD rules. These rules appl' to !oth pa'-for-pla' an# a#&ertise ents ali$erecogni=ing that consu ers #eser&e to $no) D!' )ho the' are !eing persua#e#D. Of particularnote to a#&ertisers is Section 368 of the Act also $no)n as the DAnnounce ent of ,a' ent For

"roa#castD pro&ision. It states in general ter s that )here one' ser&ices or other &alua!lesare #irectl' or in#irectl' pai# to a ra#io station in e+change for entions on the air the station

ust #isclose that fact. For e+a ple if a cell phone pro&i#er gi&es a free cell phone to a stationEsRJ )ho then tal$s a!out that cell-phone pro&i#er on the air perhaps entioning )hat greatser&ice he has the announcer ust #isclose that it is an a#&ertise ent.

https://en.wikipedia.org/wiki/Communications_Act_of_1934https://en.wikipedia.org/wiki/Communications_Act_of_1934https://en.wikipedia.org/wiki/Payolahttps://en.wikipedia.org/wiki/Payolahttps://en.wikipedia.org/wiki/Communications_Act_of_1934https://en.wikipedia.org/wiki/Payola


22/57

%suall' listeners are a!le to #iscern ra#io a#&ertise ents fro entertain ent content. The7o unications Act #oes inclu#e an Do!&iousnessD e+ceptionK )here it is o!&ious thatso ething is a co ercial the announce ent-for-pa' ent pro&ision #oes not appl'. o)e&er)here an'thing of &alue has change# han#s in e+change for entions on the air a station has a#ut' to #isclose it.

The Fe#eral Tra#e 7o ission is also responsi!le for !roa#cast in#ustr' regulation in ter s offalse or islea#ing a#&ertising practices. In Octo!er 559 the FT7 pu!lishe#gui#elines regar#ing en#orse ents re/uiring clear #isclosure of the connection !et)een ana#&ertiser an# an en#orser. %n#er the FT7 gui#elines an en#orser is responsi!le for #isclosingan' D aterial connectionsD the' ha&e )ith a seller0!usiness.

In recent 'ears there has !een a tren# to)ar# the !lurring of entertain ent0e#itorial an#a#&ertising content. Mar$eters are De !e##ingD pro#ucts into the e#ia so that consu ers arenot a)are the' are !eing a#&ertise# to. In ra#io it is so eti es #ifficult to tell )here RJ chit-chat en#s an# an a#&ertise ent !egins .

J$n, e'A 2ing!e is a short song or tune use# in a#&ertising an# for other co ercial uses. The *inglecontains one or ore hoo$s an# eaning that e+plicitl' pro ote the pro#uct or ser&ice !einga#&ertise# usuall' through the use of one or ore a#&ertising slogans . A# !u'ers use *inglesin ra#io an# tele&ision co ercials H the' can also !e use# in non-a#&ertising conte+ts toesta!lish or aintain a !ran# i age. Jingles are a for of soun# !ran#ing . Man' *ingles are alsocreate# using snippets of popular songs in )hich l'rics are o#ifie# to appropriatel' a#&ertisethe pro#uct or ser&ice.

History

https://en.wikipedia.org/wiki/Federal_Trade_Commissionhttps://en.wikipedia.org/wiki/Guidelineshttps://en.wikipedia.org/wiki/Guidelineshttps://en.wikipedia.org/wiki/Fanfarehttps://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Hook_(music)https://en.wikipedia.org/wiki/Sloganshttps://en.wikipedia.org/wiki/Sloganshttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Television_commercialshttps://en.wikipedia.org/wiki/Television_commercialshttps://en.wikipedia.org/wiki/Sound_brandinghttps://en.wikipedia.org/wiki/Sound_brandinghttps://en.wikipedia.org/wiki/Sampling_(music)https://en.wikipedia.org/wiki/Popular_musichttps://en.wikipedia.org/wiki/Lyricshttps://en.wikipedia.org/wiki/Lyricshttps://en.wikipedia.org/wiki/Federal_Trade_Commissionhttps://en.wikipedia.org/wiki/Guidelineshttps://en.wikipedia.org/wiki/Fanfarehttps://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Hook_(music)https://en.wikipedia.org/wiki/Sloganshttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Television_commercialshttps://en.wikipedia.org/wiki/Sound_brandinghttps://en.wikipedia.org/wiki/Sampling_(music)https://en.wikipedia.org/wiki/Popular_musichttps://en.wikipedia.org/wiki/Lyrics


23/57

The *ingle ha# no #efiniti&e statusK its infiltration of the ra#io )as ore of an e&olutionar' process than a su##en inno&ation. ,ro#uct a#&ertise ents )ith a usical tilt can !e trace# !ac$to 69 3 aroun# the sa e ti e co ercial ra#io !egan in the %nite# States. If one entit' has the

!est clai to the first *ingle it is eneral Mills )ho aire# the )orl#Es first singing co ercial .The se inal ra#io !ite entitle# D a&e You Trie# Wheaties D )as first sung o&er the airon 7hrist as :&e of 69 in the Minneapolis St. ,aul ra#io ar$et. It feature# four ale singers)ho )ere e&entuall' christene# DThe Wheaties NuartetD singing the follo)ing linesK

"ave you tried #heaties$

They%re whole wheat with all of the bran.#on%t you try #heaties$

&or wheat is the best food of man.

They%re crispy and crunchyThe whole year through'The kiddies never tire of themand neither will you.

So just try #heaties'

The best breakfast food in the land.

The Wheaties a#&ertise ent )ith its l'rical hoo$s )as seen !' its o)ners as e+tre el'successful. Accor#ing to one account eneral Mills ha# seriousl' planne# to en# pro#uction ofWheaties in 69 9 on the !asis of poor sales. Soon after the song D a&e 'ou trie# Wheaties Daire# in Minnesota ho)e&er of the B3 555 cases of Wheaties !rea$fast cereal sol# 45 555 )eresol# in the T)in 7ities ar$et. After a#&ertising anager Sa uel 7hester ale pointe# out thatthis )as the onl' location )here D a&e You Trie# Wheaties D )as !eing aire# at the ti e thesuccess of the *ingle )as accepte# ! ' the co pan'. :ncourage# !' the results of this ne)

etho# of a#&ertising eneral Mills change# its !ran# strateg'. Instea# of #ropping the cereal it purchase# nation)i#e co ercial ti e for the a#&ertise ent. The resultant cli ! in sales single-han#e#l' esta!lishe# the DWheatiesD !ran# nation)i#e.

https://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Commercial_broadcastinghttps://en.wikipedia.org/wiki/General_Millshttps://en.wikipedia.org/wiki/Radio_commercialhttps://en.wikipedia.org/wiki/Radio_commercialhttps://en.wikipedia.org/wiki/Wheatieshttps://en.wikipedia.org/wiki/Christmas_Evehttps://en.wikipedia.org/wiki/Christmas_Evehttps://en.wikipedia.org/wiki/Minneapolis%E2%80%93St._Paulhttps://en.wikipedia.org/wiki/Breakfast_cerealhttps://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Commercial_broadcastinghttps://en.wikipedia.org/wiki/General_Millshttps://en.wikipedia.org/wiki/Radio_commercialhttps://en.wikipedia.org/wiki/Wheatieshttps://en.wikipedia.org/wiki/Christmas_Evehttps://en.wikipedia.org/wiki/Minneapolis%E2%80%93St._Paulhttps://en.wikipedia.org/wiki/Breakfast_cereal


24/57

After eneral MillsE success other co panies !egan to in&estigate this ne) etho# ofa#&ertise ent. Initiall' the *ingle circu &ente# the !an on #irect a#&ertising that the ational"roa#casting 7o pan' #o inant !roa#casting chain )as tr'ing to aintain at the ti e. 6G A

*ingle coul# get a !ran#Es na e e !e##e# in the hea#s of potential custo ers e&en though it #i#not fit into the #efinition of Da#&ertise entD accepte# in the late 69 5s.

The art of the *ingle reache# its pea$ aroun# the econo ic !oo of the 69B5s. The *ingle )asuse# in the a#&ertising of !ran#e# pro#ucts such as !rea$fast cereals can#' snac$s so#a

pop to!acco an# !eer . 2arious franchises an# pro#ucts ai e# at the consu ersE self-i age suchas auto o!iles personal h'giene pro#ucts >inclu#ing #eo#orants outh)ash sha poo an# toothpaste @ an# househol# cleaning pro#ucts especiall' #etergent also use# *ingles.

Long running jingles

One of the longest running *ingles is the Aeroplane Jell' *ingle for no)-Mc7or ic$ Foo#sAustraliaEs Aeroplane Jell'. 7o pose# !efore 6943 the *ingle has !een use# in a#&ertisingconstantl' up to recent ti es )ith ne) recor#ings create#.

Alternative Jingles

Jingles can also !e use# for paro#' purposes populari=e# in Top 45 07 R ra#io for ats

pri aril' ot35 7ount#o)n use# pri aril' for !ran#ing reasons.

Tele&ision station i#ents ha&e also intro#uce# their o)n au#io *ingles to strengthen their !ran#i#entities for e+a ple the elo#ic otifs of 7hannel 4 Es Fourscore or ""7 One EsE7ircleE i#ents.

https://en.wikipedia.org/wiki/National_Broadcasting_Companyhttps://en.wikipedia.org/wiki/National_Broadcasting_Companyhttps://en.wikipedia.org/wiki/Jingle#cite_note-MW-1https://en.wikipedia.org/wiki/Boom_and_busthttps://en.wikipedia.org/wiki/Boom_and_busthttps://en.wikipedia.org/wiki/Candyhttps://en.wikipedia.org/wiki/Candyhttps://en.wikipedia.org/wiki/Candyhttps://en.wikipedia.org/wiki/Snackshttps://en.wikipedia.org/wiki/Snackshttps://en.wikipedia.org/wiki/Soda_pophttps://en.wikipedia.org/wiki/Soda_pophttps://en.wikipedia.org/wiki/Tobaccohttps://en.wikipedia.org/wiki/Tobaccohttps://en.wikipedia.org/wiki/Beerhttps://en.wikipedia.org/wiki/Beerhttps://en.wikipedia.org/wiki/Franchisinghttps://en.wikipedia.org/wiki/Automobilehttps://en.wikipedia.org/wiki/Deodoranthttps://en.wikipedia.org/wiki/Mouthwashhttps://en.wikipedia.org/wiki/Mouthwashhttps://en.wikipedia.org/wiki/Shampoohttps://en.wikipedia.org/wiki/Shampoohttps://en.wikipedia.org/wiki/Toothpastehttps://en.wikipedia.org/wiki/Toothpastehttps://en.wikipedia.org/wiki/Detergenthttps://en.wikipedia.org/wiki/Top_40https://en.wikipedia.org/wiki/Top_40https://en.wikipedia.org/wiki/Contemporary_hit_radiohttps://en.wikipedia.org/wiki/Hot30_Countdownhttps://en.wikipedia.org/wiki/Station_identificationhttps://en.wikipedia.org/wiki/Channel_4https://en.wikipedia.org/wiki/Channel_4https://en.wikipedia.org/wiki/Channel_4https://en.wikipedia.org/wiki/Fourscorehttps://en.wikipedia.org/wiki/Fourscorehttps://en.wikipedia.org/wiki/BBC_Onehttps://en.wikipedia.org/wiki/BBC_Onehttps://en.wikipedia.org/wiki/BBC_Onehttps://en.wikipedia.org/wiki/BBC_One_'Circle'_identshttps://en.wikipedia.org/wiki/National_Broadcasting_Companyhttps://en.wikipedia.org/wiki/National_Broadcasting_Companyhttps://en.wikipedia.org/wiki/Jingle#cite_note-MW-1https://en.wikipedia.org/wiki/Boom_and_busthttps://en.wikipedia.org/wiki/Candyhttps://en.wikipedia.org/wiki/Snackshttps://en.wikipedia.org/wiki/Soda_pophttps://en.wikipedia.org/wiki/Soda_pophttps://en.wikipedia.org/wiki/Tobaccohttps://en.wikipedia.org/wiki/Beerhttps://en.wikipedia.org/wiki/Franchisinghttps://en.wikipedia.org/wiki/Automobilehttps://en.wikipedia.org/wiki/Deodoranthttps://en.wikipedia.org/wiki/Mouthwashhttps://en.wikipedia.org/wiki/Shampoohttps://en.wikipedia.org/wiki/Toothpastehttps://en.wikipedia.org/wiki/Detergenthttps://en.wikipedia.org/wiki/Top_40https://en.wikipedia.org/wiki/Contemporary_hit_radiohttps://en.wikipedia.org/wiki/Hot30_Countdownhttps://en.wikipedia.org/wiki/Station_identificationhttps://en.wikipedia.org/wiki/Channel_4https://en.wikipedia.org/wiki/Fourscorehttps://en.wikipedia.org/wiki/BBC_Onehttps://en.wikipedia.org/wiki/BBC_One_'Circle'_idents


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Radio jingles

Most often the ter Ra#io Jingles can !e use# to collecti&el' #escri!e all ele ents of ra#iostation !ran#ing or i#entification. Accuratel' the ter in the conte+t of ra#io use# to #escri!eonl' those station !ran#ing ele ents )hich are usical or sung. Sung *ingles are the ostco on for of ra#io station !ran#ing other)ise $no)n as i aging.

A ra#io *ingle therefore is create# in a stu#io !' session singers an# inclu#es a usicalrepresentation of the ra#io station na e an# fre/uenc'. Ra#io stations )ill su! contract tospecialist ra#io *ingle pro#ucers )ho )ill create the usical soun# an# elo#' along )ith therecor#ing the session singers. !' The ele ents )ill !e #ispatche# to the ra#io station in &ariousti e &ariations to !e e#ite# !' local ra#io pro#ucers !efore !eing !roa#cast in !et)een songs orinto an# out of co ercial !rea$s. Alternati&el' Jingles can !e a#e in-house !' pro#uctionstaff .

Pr * '

A *romo >ashorthan# ter for *romotion @ is a for of co ercial a#&ertising use#in !roa#cast e#ia either tele&ision or ra#io that are use# to pro ote a progra airing on atele&ision or ra#io station0net)or$ to the &ie)ing or listening au#ience.

(ackground

,ro os t'picall' run fro 6B to 5 secon#s )ith 35-secon# spots !eing the ost co onalthough so e occasionall' last run as little as fi&e secon#s or as long as 95 secon#s. Most

pro os sho) select &i#eo or au#io clips of scenes or seg ents fro an upco ing progra >suchas a tele&ision or ra#io series fil or special @.

https://en.wikipedia.org/wiki/Shorthandhttps://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Broadcast_mediahttps://en.wikipedia.org/wiki/Broadcast_mediahttps://en.wikipedia.org/wiki/Televisionhttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Filmhttps://en.wikipedia.org/wiki/Television_specialhttps://en.wikipedia.org/wiki/Shorthandhttps://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Broadcast_mediahttps://en.wikipedia.org/wiki/Televisionhttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Filmhttps://en.wikipedia.org/wiki/Television_special


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So e tele&ision pro os >particularl' for an upco ing tele&ision series@ utili=ea onologue for at in )hich a star or host of the progra !rea$s the fourth )all )hich is often#one in a hu orous an#0or paro#ical anner. Most ra#io pro os utili=e this for at as )ell )itha host of the progra #iscussing the sho) itself though so e feature au#io clips fro paste#itions of the ra#io !roa#cast. "roa#cast tele&ision stations pro ote upco ing ne)s castsfeature in teases of select stor' pac$ages to !e feature# in the !roa#cast such as an in&estigati&ereport or a special-interest feature seg ent.

RADIO

ADVERTISE%ENT %A.ING

https://en.wikipedia.org/wiki/Monologuehttps://en.wikipedia.org/wiki/Monologuehttps://en.wikipedia.org/wiki/Fourth_wallhttps://en.wikipedia.org/wiki/Terrestrial_televisionhttps://en.wikipedia.org/wiki/Terrestrial_televisionhttps://en.wikipedia.org/wiki/Television_stationhttps://en.wikipedia.org/wiki/Monologuehttps://en.wikipedia.org/wiki/Fourth_wallhttps://en.wikipedia.org/wiki/Terrestrial_televisionhttps://en.wikipedia.org/wiki/Television_station


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HO/ AN ADVERTISE%T IS

CREATED7rafting an a#&ertise ent that entices potential consu ers ight see #ifficult !ut itEs si pler than 'ou

thin$. The si pler the !etter in fact. An a# su s up e&er'thing that is s art inno&ati&e an#

#istinguishe# a!out 'our !ran# an# is al ost in#ispensa!le in to#a'Es econo ic ar$etplace. ote that

in to#a'Es #igital en&iron ent a#s are e&ol&ing rapi#l'. There are an' co panies using little if an'

tra#itional a#&ertising an# instea# rel'ing on social e#ia . Although the platfor s a' change o&er ti ethe !asic tenants of a#&ertising )ill continue to appl'.

THINGS THAT SHOULD BE .EEP IN %IND OR FOLLO/ FOR AD %A.ING

http://www.wikihow.com/Increase-Your-Social-Media-Influencehttp://www.wikihow.com/Increase-Your-Social-Media-Influence


28/57

34 LE MAK NG AN AD1

5denti6y a target ustomer. Your !usiness or pro#uct a' appeal to a !roa# range of consu ers !ut for the purposes of a#&ertising it is usuall' helpful to thin$ onl' a!out a specific su!set of

this potential au#ience. A single a# cannot appeal to or target e&er' single person - accept this

an# then consi#er )hich consu ers are ost i portant for this pro*ect.

7Des ri8e your target ustomer. I agine 'our target custo er in 'our in#Es e'e. Whatappro+i ate age or gen#er are the' 1o the' li&e in a a*or cit' or a ore rural setting What is

their inco e range What other pro#ucts #o the' use or en*o'

The ore rich #escription 'our tea can create here the ore targete# >an# li$el' the ore

effecti&e@ 'our a# )ill !e.

3Des ri8e t e target ustomer9s re!ations i* to your *rodu t. Once 'ouE&e #escri!e# 'ourtarget consu erEs !asic lifest'le an# #e ographic infor ation no) consi#er ho) that person

interacts )ith 'our specific pro#uct. When )ill the' use it an# ho) often Will the' i e#iatel'

recogni=e its !enefits0functions or )ill 'ou ha&e to teach the

$denti6y t e om*etition. 1o other pro#ucts e+ist !esi#es 'ours that perfor si ilar functions

You ha&e hopefull' alrea#' #esigne# 'our pro#uct )ith the co petition in in# - no) consi#erho) 'our a# ight specificall' challenge >or co ple ent@ 'our co petitionEs a#&ertising efforts

an# ho) the' ight react to 'our a#&ertising actions.


29/57

:Des ri8e t e urrent market. 7onsi#er ho) 'our pro#uct is currentl' positione# - is it ne) or

ol# o) can 'ou #istinguish 'our pro#uct fro other ore esta!lishe# pro#ucts 1o custo ers

recogni=e0trust 'our !ran# alrea#'

Also consi#er the co petiti&e lan#scape an# the custo ers )ho are currentl' in pla'. Are 'ou

hoping to con&ert people currentl' using the co petitionEs pro#uct or )ill 'ou target those

)ithout a current solution :ach approach has its o)n challenges.

; Deve!o* a strategy. "ase# on the infor ation 'ouE&e no) co pile# a!out the au#ience 'ouEretr'ing to reach an# ho) the' ight &ie) 'our pro#uct 'ouEre no) rea#' to thin$ a!out an a#

strateg'. Your strateg' shoul# ta$e into account )hat are co onl' $no)n as the 3 7EsK

7o pan' >'ou@ 7usto er >the 'our target@ an# 7o petition.• Strateg' is a co ple+ topic !ut !' focusing on the #esires strengths an# possi!le

future actions of the 3 pla'ers on the fiel# >'ourself 'our custo er an# 'our co petition@

an'one can !uil# a co ple+ strateg' o&er ti e.

/r$t$n, an a!)ert$'e*ent

COPY /RITING ANDCOPY /RITER

COP& 3R / NG1


30/57

Co*y"riting is )ritten content con&e'e# through online e#ia an# print aterials. 7op' iscontent pri aril' use# for the purpose of a#&ertising or ar$eting. This t'pe of )ritten aterialis often use# to persua#e a person or group as )ell as raise !ran# a)areness.

7op')riters >$no)n as continuit' )riters in !roa#casting@ are use# to help create #irectail pieces taglines *ingle l'rics )e! page content >although if the purpose is not ulti atel'

pro otional its author ight prefer to !e calle# a content writer @ online a#s e- ail an#other Internet content tele&ision or ra#io co ercial scripts press releases )hite

papers catalogs !ill!oar#s !rochures postcar#s sales letters an# other ar$etingco unications e#ia pages.

In !oo$ pu!lishing flap copy an# jacket flap copy are ter s for the !rief su ar' of a !oo$)hich often appears on the insi#e of the !oo$Es har#co&er #ust *ac$etH back cover copy is si ilar

often !riefer te+t place# on the !oo$Es outsi#e !ac$ co&erH catalog copy is another !oo$ su ar'aintaine# in a pu!lisherEs catalog of pu!lishe# !oo$s. 7op' can also appear in sociale#ia content inclu#ing !log posts t)eets an#social-net)or$ing site post.

7O,Y WRIT:RK

https://en.wikipedia.org/wiki/Contenthttps://en.wikipedia.org/wiki/Online_mediahttps://en.wikipedia.org/wiki/Copy_(written)https://en.wikipedia.org/wiki/Copy_(written)https://en.wikipedia.org/wiki/Continuity_(broadcasting)https://en.wikipedia.org/wiki/Direct_mailhttps://en.wikipedia.org/wiki/Direct_mailhttps://en.wikipedia.org/wiki/Jinglehttps://en.wikipedia.org/wiki/Lyricshttps://en.wikipedia.org/wiki/World_Wide_Webhttps://en.wikipedia.org/wiki/E-mailhttps://en.wikipedia.org/wiki/E-mailhttps://en.wikipedia.org/wiki/E-mailhttps://en.wikipedia.org/wiki/Internethttps://en.wikipedia.org/wiki/Televisionhttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Script_(recorded_media)https://en.wikipedia.org/wiki/Press_releasehttps://en.wikipedia.org/wiki/Press_releasehttps://en.wikipedia.org/wiki/Press_releasehttps://en.wikipedia.org/wiki/White_papershttps://en.wikipedia.org/wiki/White_papershttps://en.wikipedia.org/wiki/White_papershttps://en.wikipedia.org/wiki/Mail_orderhttps://en.wikipedia.org/wiki/Billboard_(advertising)https://en.wikipedia.org/wiki/Billboard_(advertising)https://en.wikipedia.org/wiki/Marketing_communicationshttps://en.wikipedia.org/wiki/Marketing_communicationshttps://en.wikipedia.org/wiki/Marketing_communicationshttps://en.wikipedia.org/wiki/Social_mediahttps://en.wikipedia.org/wiki/Social_mediahttps://en.wikipedia.org/wiki/Social_mediahttps://en.wikipedia.org/wiki/Bloghttps://en.wikipedia.org/wiki/Twitterhttps://en.wikipedia.org/wiki/Social-networkinghttps://en.wikipedia.org/wiki/Contenthttps://en.wikipedia.org/wiki/Online_mediahttps://en.wikipedia.org/wiki/Copy_(written)https://en.wikipedia.org/wiki/Continuity_(broadcasting)https://en.wikipedia.org/wiki/Direct_mailhttps://en.wikipedia.org/wiki/Direct_mailhttps://en.wikipedia.org/wiki/Jinglehttps://en.wikipedia.org/wiki/Lyricshttps://en.wikipedia.org/wiki/World_Wide_Webhttps://en.wikipedia.org/wiki/E-mailhttps://en.wikipedia.org/wiki/Internethttps://en.wikipedia.org/wiki/Televisionhttps://en.wikipedia.org/wiki/Radiohttps://en.wikipedia.org/wiki/Script_(recorded_media)https://en.wikipedia.org/wiki/Press_releasehttps://en.wikipedia.org/wiki/White_papershttps://en.wikipedia.org/wiki/White_papershttps://en.wikipedia.org/wiki/Mail_orderhttps://en.wikipedia.org/wiki/Billboard_(advertising)https://en.wikipedia.org/wiki/Marketing_communicationshttps://en.wikipedia.org/wiki/Marketing_communicationshttps://en.wikipedia.org/wiki/Social_mediahttps://en.wikipedia.org/wiki/Social_mediahttps://en.wikipedia.org/wiki/Bloghttps://en.wikipedia.org/wiki/Twitterhttps://en.wikipedia.org/wiki/Social-networking


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Most cop')riters are e plo'e# )ithin organi=ations such as a#&ertising agencies pu!licrelations fir s co pan' a#&ertising #epart ents large stores ar$eting fir s !roa#casters an#ca!le pro&i#ers ne)spapers !oo$ pu!lishers aga=ines an# creati&e agencies. 7op')riters canalso !e in#epen#ent contractors )ho #o freelance )riting for a &ariet' of clients at the clientsEoffices or )or$ing fro their o)n or partners or e plo'ees in a speciali=e# cop')riting agenc' .Such agencies co !ine cop')riting ser&ices )ith a range of e#itorial an# associate# ser&icesthat a' inclu#e positioning an# essaging consulting social e#ia an# S:O consulting#e&elop ental e#iting an# cop' e#iting proofrea#ing fact chec$ing la'out an# #esign .A cop')riting agenc' ost often ser&es large corporations.

A cop')riter usuall' )or$s as part of a creati&e tea . A#&ertising agencies partner cop')riters)ith art #irectors. The cop')riter contri!utes in creating an a#&ertise entEs &er!al or te+tualcontent )hich often inclu#es recei&ing the cop' infor ation fro the client. The cop')riter is

responsi!le for pro#ucing co pelling an# persuasi&e content an# the art #irector has ulti ateresponsi!ilit' for &isual co unication an# particularl' in the case of print )or$ a' o&ersee

pro#uction. Although in an' instances either person a' co e up )ith the o&erall i#ea for thea#&ertise ent or co ercial >t'picall' referre# to as the concept@ an# the process ofcolla!oration often i pro&es the )or$.

7op')riters are si ilar to technical )riters an# the careers a' o&erlap. "roa#l' spea$ingho)e&er technical )riting is #e#icate# to infor ing rea#ers rather than persua#ing the . Fore+a ple a cop')riter )rites an a# to sell a car )hile a technical )riter )rites the operatorEs

anual e+plaining ho) to use it.

John : or' ,o)ers >6;38-6969@ )as the )orl#Es first full-ti e cop')riter . 6G G3G Other fa ouscop')riters inclu#e 1ashiell a ett 7lau#e op$ins 1a&i# Ogil&' Ro!ert 7ollier Willia"ern!ach ?ester Wun#er an an#?eo "urnett . Man' creati&e artists spent so e of their careeras cop')riters !efore !eco ing fa ous inclu#ing Ja es ,atterson "o! e)hart 2la#i irMa'a$o&s$' ,eter 7are' 1oroth' ?. Sa'ers :ric A !ler Joseph eller Terr'

illia Willia S. "urroughs Sal an Rush#ie 1on 1e?illo ?a)rence as#an Alan,ar$er Murra' Wal$er Fa' Wel#on ,hilip err Shigesato Itoi an# 1a&i# "ur# . > erschell

or#on ?e)is on the other han# !eca e fa ous for #irecting &iolent e+ploitation fil s then !eca e a &er' successful cop')riter.@

https://en.wikipedia.org/wiki/Advertising_agencyhttps://en.wikipedia.org/wiki/Advertising_agencyhttps://en.wikipedia.org/wiki/Public_relationshttps://en.wikipedia.org/wiki/Public_relationshttps://en.wikipedia.org/wiki/Public_relationshttps://en.wikipedia.org/wiki/Newspaperhttps://en.wikipedia.org/wiki/Magazinehttps://en.wikipedia.org/wiki/Independent_contractorhttps://en.wikipedia.org/wiki/Freelancehttps://en.wikipedia.org/wiki/Freelancehttps://en.wikipedia.org/wiki/Copywriting_agencyhttps://en.wikipedia.org/wiki/Copywriting_agencyhttps://en.wikipedia.org/wiki/Copywriting_agencyhttps://en.wikipedia.org/wiki/Search_engine_optimizationhttps://en.wikipedia.org/wiki/Search_engine_optimizationhttps://en.wikipedia.org/wiki/Search_engine_optimizationhttps://en.wikipedia.org/wiki/Copy_editinghttps://en.wikipedia.org/wiki/Proofreadinghttps://en.wikipedia.org/wiki/Fact_checkinghttps://en.wikipedia.org/wiki/Fact_checkinghttps://en.wikipedia.org/wiki/Page_layouthttps://en.wikipedia.org/wiki/Page_layouthttps://en.wikipedia.org/wiki/Designhttps://en.wikipedia.org/wiki/Designhttps://en.wikipedia.org/wiki/Copywriting_agencyhttps://en.wikipedia.org/wiki/Technical_writerhttps://en.wikipedia.org/wiki/Technical_writerhttps://en.wikipedia.org/wiki/John_Emory_Powershttps://en.wikipedia.org/wiki/Full-timehttps://en.wikipedia.org/wiki/Full-timehttps://en.wikipedia.org/wiki/Copywriting#cite_note-Patrick2011-1https://en.wikipedia.org/wiki/Copywriting#cite_note-Patrick2011-1https://en.wikipedia.org/wiki/Copywriting#cite_note-Jens1998-2https://en.wikipedia.org/wiki/Copywriting#cite_note-Joel2004-3https://en.wikipedia.org/wiki/Dashiell_Hammetthttps://en.wikipedia.org/wiki/David_Ogilvy_(businessman)https://en.wikipedia.org/wiki/Robert_Collier_(author)https://en.wikipedia.org/wiki/William_Bernbachhttps://en.wikipedia.org/wiki/William_Bernbachhttps://en.wikipedia.org/wiki/Lester_Wundermanhttps://en.wikipedia.org/wiki/Leo_Burnetthttps://en.wikipedia.org/wiki/James_Pattersonhttps://en.wikipedia.org/wiki/James_Pattersonhttps://en.wikipedia.org/wiki/Bob_Newharthttps://en.wikipedia.org/wiki/Vladimir_Mayakovskyhttps://en.wikipedia.org/wiki/Vladimir_Mayakovskyhttps://en.wikipedia.org/wiki/Vladimir_Mayakovskyhttps://en.wikipedia.org/wiki/Peter_Carey_(novelist)https://en.wikipedia.org/wiki/Peter_Carey_(novelist)https://en.wikipedia.org/wiki/Dorothy_L._Sayershttps://en.wikipedia.org/wiki/Eric_Amblerhttps://en.wikipedia.org/wiki/Joseph_Hellerhttps://en.wikipedia.org/wiki/Joseph_Hellerhttps://en.wikipedia.org/wiki/Terry_Gilliamhttps://en.wikipedia.org/wiki/Terry_Gilliamhttps://en.wikipedia.org/wiki/William_S._Burroughshttps://en.wikipedia.org/wiki/Salman_Rushdiehttps://en.wikipedia.org/wiki/Don_DeLillohttps://en.wikipedia.org/wiki/Lawrence_Kasdanhttps://en.wikipedia.org/wiki/Alan_Parkerhttps://en.wikipedia.org/wiki/Alan_Parkerhttps://en.wikipedia.org/wiki/Alan_Parkerhttps://en.wikipedia.org/wiki/Murray_Walkerhttps://en.wikipedia.org/wiki/Murray_Walkerhttps://en.wikipedia.org/wiki/Fay_Weldonhttps://en.wikipedia.org/wiki/Fay_Weldonhttps://en.wikipedia.org/wiki/Fay_Weldonhttps://en.wikipedia.org/wiki/Philip_Kerrhttps://en.wikipedia.org/wiki/Shigesato_Itoihttps://en.wikipedia.org/wiki/Shigesato_Itoihttps://en.wikipedia.org/wiki/Lil_Dickyhttps://en.wikipedia.org/wiki/Lil_Dickyhttps://en.wikipedia.org/wiki/Herschell_Gordon_Lewishttps://en.wikipedia.org/wiki/Herschell_Gordon_Lewishttps://en.wikipedia.org/wiki/Exploitation_filmhttps://en.wikipedia.org/wiki/Exploitation_filmhttps://en.wikipedia.org/wiki/Advertising_agencyhttps://en.wikipedia.org/wiki/Public_relationshttps://en.wikipedia.org/wiki/Public_relationshttps://en.wikipedia.org/wiki/Newspaperhttps://en.wikipedia.org/wiki/Magazinehttps://en.wikipedia.org/wiki/Independent_contractorhttps://en.wikipedia.org/wiki/Freelancehttps://en.wikipedia.org/wiki/Copywriting_agencyhttps://en.wikipedia.org/wiki/Search_engine_optimizationhttps://en.wikipedia.org/wiki/Copy_editinghttps://en.wikipedia.org/wiki/Proofreadinghttps://en.wikipedia.org/wiki/Fact_checkinghttps://en.wikipedia.org/wiki/Page_layouthttps://en.wikipedia.org/wiki/Designhttps://en.wikipedia.org/wiki/Copywriting_agencyhttps://en.wikipedia.org/wiki/Technical_writerhttps://en.wikipedia.org/wiki/John_Emory_Powershttps://en.wikipedia.org/wiki/Full-timehttps://en.wikipedia.org/wiki/Copywriting#cite_note-Patrick2011-1https://en.wikipedia.org/wiki/Copywriting#cite_note-Jens1998-2https://en.wikipedia.org/wiki/Copywriting#cite_note-Joel2004-3https://en.wikipedia.org/wiki/Dashiell_Hammetthttps://en.wikipedia.org/wiki/David_Ogilvy_(businessman)https://en.wikipedia.org/wiki/Robert_Collier_(author)https://en.wikipedia.org/wiki/William_Bernbachhttps://en.wikipedia.org/wiki/William_Bernbachhttps://en.wikipedia.org/wiki/Lester_Wundermanhttps://en.wikipedia.org/wiki/Leo_Burnetthttps://en.wikipedia.org/wiki/James_Pattersonhttps://en.wikipedia.org/wiki/Bob_Newharthttps://en.wikipedia.org/wiki/Vladimir_Mayakovskyhttps://en.wikipedia.org/wiki/Vladimir_Mayakovskyhttps://en.wikipedia.org/wiki/Peter_Carey_(novelist)https://en.wikipedia.org/wiki/Dorothy_L._Sayershttps://en.wikipedia.org/wiki/Eric_Amblerhttps://en.wikipedia.org/wiki/Joseph_Hellerhttps://en.wikipedia.org/wiki/Terry_Gilliamhttps://en.wikipedia.org/wiki/Terry_Gilliamhttps://en.wikipedia.org/wiki/William_S._Burroughshttps://en.wikipedia.org/wiki/Salman_Rushdiehttps://en.wikipedia.org/wiki/Don_DeLillohttps://en.wikipedia.org/wiki/Lawrence_Kasdanhttps://en.wikipedia.org/wiki/Alan_Parkerhttps://en.wikipedia.org/wiki/Alan_Parkerhttps://en.wikipedia.org/wiki/Murray_Walkerhttps://en.wikipedia.org/wiki/Fay_Weldonhttps://en.wikipedia.org/wiki/Philip_Kerrhttps://en.wikipedia.org/wiki/Shigesato_Itoihttps://en.wikipedia.org/wiki/Lil_Dickyhttps://en.wikipedia.org/wiki/Herschell_Gordon_Lewishttps://en.wikipedia.org/wiki/Herschell_Gordon_Lewishttps://en.wikipedia.org/wiki/Exploitation_film


32/57

5Come u* "it a at y, sna**y tag!ine. eep it short an# s)eetH the a&erage pro#uct nee#s no

ore than si+ or se&en )or#s. If 'ou sa' it out lou# an# it soun#s li$e a outhful e#it it #o)n.

Whate&er it is it shoul# gra! the consu erEs attention an# con&ince hi or her that 'our pro#uct

is #ifferent fro e&er'one else(s. 7onsi#er usingK

• Rh' e 1o 'ou Yahoo• u or 1irt' outh 7lean it )ith Or!it che)ing gu U• A pla' on )or#s :&er' $iss !egins )ith V a'(• 7reati&e i ager' Yello) ,agesK ?et 'our fingers #o the )al$ing• Metaphor Re# "ull gi&es 'ou )ings• Alliteration Intel Insi#e• A personal ple#ge Motel K We lea&e the light on for 'ou• 1r' un#erstate ent 7arls!erg !eer has a !ig sign in #o)nto)n 7openhagen that

rea#s ,ro!a!l' the !est !eer in to)n .


33/57

2

7Make it memora8!e. Your essage nee#s to !e top of in# at the consu erEs point of purchase.

The secon# 'our a# !orro)s a fa iliar a#&ertising phrase >for e+a ple ne) an# i pro&e#

guarantee# or free gift is there an' other $in# @ it !eco es interchangea!le )ith

thousan#s of others. What(s ore listeners are so use# to a# clichXs that the' #on(t e&en hearthe an' ore. >Just listen to To Waits(s Step Right )p to hear ho) eaningless clichXs soun#

)hen strung together.@

• What atters ost is ho) the consu er feels not )hat the' thin$. If the' feel

goo# a!out 'our !ran# 'ouE&e #one 'our *o!.• Startling the rea#er into pa'ing attention is especiall' useful if 'ou ha&e a lot to

sa'. For e+a ple this long en&iron entall'-oriente# announce ent )oul#n(t turn an' hea#s

if it )eren(t for the unusual confrontational taglineH if the rea#er )ants to get the *o$e she or he

has to rea# ore.• no) ho) to )al$ the line !et)een contro&ersial an# entertaining. ,ushing the

li its of goo# taste to help 'our a# gra! attention is co on practice !ut #onEt go too far 'ou

)ant 'our pro#uct to !e recogni=e# on its o)n erits not !ecause it )as tie# to a tasteless

a#&ertise ent.


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3

%-se a *ersuasive te niJingles are one)a' to #o this !ut can also !e anno'ing@. If 'ou go this route !rainstor a ore creati&e less

o!&ious repetition techni/ue such as the one that )as use# in the "u#)eiser frog co ercials

> !u#-)eis-er-!u#-)eis-er-!u#-)eis-er @. people thin$ the' hate repetition !ut the' re e !er

an# thatEs half the !attle.• Common sense K 7hallenging the consu er to thin$ of a goo# reason )h' not to

purchase a pro#uct or ser&ice.• 4umor K Ma$ing the consu er laugh there!' a$ing 'ourself ore li$ea!le an#

e ora!le. This pairs especiall' )ell )ith refreshing honest'. ot the ost successful !usinessin 'our class A#&ertise that 'our lines are shorter.

• E=igen y K 7on&incing the custo er that ti e is of the essence. ?i ite#-ti e onl'

offers fire sales an# the li$e are the co onest )a's to #o this !ut again a&oi# eaningless

phrases that )ill slip un#er 'our custo ers( ra#ar.


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4

$Kno" t e ustomer. :&en the cle&erest a# )on(t )or$ if it #oesnEt appeal to the target au#ience.

Are 'ou loo$ing for a certain age group 1o 'ou )ant people )ith a set inco e le&el Or a'!e

'ouEre loo$ing for a population )ith a special interest 7ontinuall' chec$ !ac$ in )ith the

targete# custo er 'ou pre&iousl' outline# - )oul# the' respon# to this a# or not

• eep 'our target custo er in in# )hen 'ouEre #e&eloping the tone an# loo$ of

'our a#. Re e !erK it nee#s to appeal to 'our au#ience as uch as possi!le an# a&oi# offen#ing

or tal$ing #o)n to the . i#s ten# to !e o&er-sti ulate# eaning 'ou )ill nee# to gra! their

attention on ultiple le&els >color soun# i ager'@. Young a#ults appreciate hu or an# ten# to

respon# to tren#iness an# peer influence. A#ults )ill !e ore #iscerning an# respon# to /ualit'

sophisticate# hu or an# &alue.

:


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:'ind a "ay to onne t t e desires o6 onsumers to " at you9re advertising. 7hec$ !ac$ in

)ith 'our strateg' here. Ma$e sure 'ou are focusing on the ost appealing aspect of 'our

pro#uct. Wh' shoul# it entice people What sets it apart fro other si ilar pro#ucts What #o

'ou li$e !est a!out it These can all !e goo# starting points for an a#&ertise ent.

• As$ 'ourself if 'our pro#uct or e&ent is aspirational. Are 'ou selling so ething

that people )oul# !u' in or#er to feel !etter a!out their social or econo ic status For instance

'ou ight !e selling tic$ets to a !enefit gala that is #esigne# to feel elegant an# lu+urious e&en

if the tic$et price is )ell !elo) )hat ost )ealth' people )oul# !e a!le to pa'. If 'ou are selling

an inspirational pro#uct tr' to a$e 'our a#&ertise ent e+u#e an air of in#ulgence.

• 1eter ine )hether or not 'our pro#uct is for practical eans. If 'ouEre selling

so ething li$e a &acuu cleaner #esigne# to perfor co on tas$s or a$e life easier for the

consu er spin it in a #ifferent #irection. Instea# of e phasi=ing lu+ur' focus on ho) the

pro#uct or e&ent )ill pro&i#e rela+ation an# peace of in# to 'our consu er.

• Is there an un et #esire or nee# an' frustration in the in# of 'our consu er

that )ill create a ar$et for 'our particular pro#uct Assess the nee# gap that e+ists for the

pro#uct or ser&ice

;;

>


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Make sure a!! t e re!evant in6ormation is in !uded. If 'our consu er nee#s to $no) 'our

location phone nu !er or )e!site >or all three@ in or#er to ha&e access to 'our pro#uct pro&i#e

this infor ation so e)here in the a#. If 'ouEre a#&ertising an e&ent inclu#e the location #ate

ti e an# tic$et price.• The ost i portant ele ent is )hatEs calle# a Dcall to actionD. What shoul# the

consu er #o i e#iatel' after &ie)ing the a# "e sure to let the $no)U

;

>De ide " ere and " en to advertise. If 'ouEre a#&ertising for an e&ent start pro oting it at

least to ; )ee$s !eforehan# if itEs going to acco o#ate ore than 655 peopleH if itEs less than

that start a#&ertising 3 to 4 )ee$s ahea#. If 'ouEre a#&ertising a pro#uct thin$ a!out the ti e of

'ear )hen people are ore apt to !u' )hat 'ouEre selling. For instance if 'ouEre pro oting a

&acuu cleaner it ight sell !etter in the spring )hen people are un#erta$ing spring cleaning.


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De'$,n$n, an A!)ert$'e*ent 6.

5C oose a memora8!e on e*t . Al)a's chose an #ifferent concept for a$ing an a# !ecause#ifferent concept are li$e !' the listener as the' sho) there interest in a# an# the get re e !er

for ore perio# of the !' the listeners . if the concept is not ne) than present it in a #ifferent )a'

!ecause the' #on(t loo$ li$e an' other a#s the' are instantl' recogni=a!le.

7Distinguis yourse!6 6rom your to* om*etitor(s+. A !urger is a !urger !ut if 'ou let 'ourself

thin$ li$e that 'ou(ll ne&er a$e 'our sale. %se 'our a# to highlight 'our pro#uct(s a#&antages

o&er that of 'our co petitors. To a&oi# la)suits $eep to state ents a!out your pro#uct not


39/57

theirs. For e+a ple this "urger ing a# oc$s the si=e of the "ig Mac )hile spea$ing the literal

truthK that is a "ig Mac !o+ after all lea&ing Mc1onal#Es no legal groun# fro )hich to

retaliate.

6

%'ind a so6t"are or te nian# less frustrating@ to !ro)se freelance sites li$e craigslist an# 99#esigns for #esign

help. If 'ouEre loo$ing to tr' it on 'our o)n here are tech suggestions to get 'ou starte#K

• If 'ouEre a$ing a s all-scale print a# >such as a fl'er or aga=ine

a#&ertise ent@ tr' using a progra such as A#o!e In1esign or ,hotoshop. Or if 'ouEre loo$ing

for a free option 'ou can use IM, or ,i+lr.• If 'ouEre a$ing a &i#eo a# tr' )or$ing )ith iMo&ie ,icasa or Win#o)s Me#ia

,la'er.• For an au#io a# 'ou can )or$ )ith Au#acit' or iTunes.


40/57

• For a large-scale print a# >such as a !anner or !ill!oar#@ 'ouEll pro!a!l' ha&e to

contact a print shop to get the )or$ #one. As$ )hich soft)are the' reco en# using.

Te't$n, an A!)ert$'e*ent

5/e!! ustomers to ask 6or someone 8y name. If custo ers ha&e the option of calling 'our

esta!lish ent in response to an a# for e+a ple #irect the to as$ for Mi$e. On another a#

#irect the to as$ for ?aura. It #oesn(t atter if Mi$e or ?aura e&en e+istH )hat #oes atter is

that the person ta$ing these calls recor#s ho) an' people as$ for )ho . This is a free )a' to

trac$ )hich a#s are !ringing people in an# )hich aren(t.

7Deve!o* your on!ine data?tra king. If 'our a# is clic$a!le online or #irects custo er to an )e!

a##ress 'ouEll ha&e i e#iate insight into ho) the a# is perfor ing. Man' #ata-trac$ing

tools e+ist to help 'ou get starte#.

http://www.wikihow.com/Use-Google-Analyticshttp://www.wikihow.com/Use-Google-Analyticshttp://www.wikihow.com/Use-Google-Analyticshttp://www.wikihow.com/Use-Google-Analytics


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%Dire t ustomers to di66erent -RLs on your *age. This is a great )a' to #irectl' co pare the perfor ance of t)o separate a#s that a' !e running si ultaneousl'. Set up 'our )e!site to

ha&e a #ifferent lan#ing page for each a# 'ou(re testing then trac$ ho) an' people go to

)hich. o) 'ou ha&e a si ple uno!trusi&e )a' to see )hich strategies #ra) the ost people.


42/57

$Gauge t e overa!! res*onse to your ad. 1i# sales see to spi$e after 'our a# or #i# the' #rop1i# 'our a# contri!ute to the ne) nu !ers or )ere the' #ue to forces out of 'our control

:&aluate ho) )ell 'our first effort )ent an# ta$e a lesson for ne+t ti e.

Chapter-0 (rief *rofile +f The

+rgani,ation


43/57


44/57

Com*any Pro6i!e

The Tier II an# Tier III cities in In#ia are gro)ing at a uch faster space co pare# to etros. It)ill not !e out of place to ention that the gro)th of In#ian econo ' is largel' supporte# !' thegro)th in these ar$ets.

1" 7orp ?t# fir l' !elie&es in this gro)th an# ha&e !een )or$ing along )ith it an# focusing onall such ar$ets )hich )e call as DThe Real In#ianD.•

1 " 7orp ?t#. is present in 6 states in in#i Mar$et. "esi#es )e are also present in states in u*arati language in u*arat an# Maharashtra 6 state in Marathi language inMaharashtra an# 6 state in :nglish language in Ma#h'a ,ra#esh

• 1 " 7orp is the onl' e)spaper roup )hich has presence in 64 states in 4 #ifferentlanguages na el' in#i u*arati Marathi an# :nglish.

• 1 " 7orp ?t#. is one of the largest print e#ia co pan' in In#ia pu!lishing 45 e#itionsof 1aini$ "has$ar e)spaper > in#i #ail'@ 8 e#itions of 1i&'a "has$ar e)spaper > u*arati 1ail'@ 8 e#itions of 1i&'a Marathi e)spaper > Marathi 1ail'@ 6 e#ition of 1",ost e)spaper >:nglish 1ail'@ an# 5 su!-e#itions in four languages > in#i u*aratiMarathi an# :nglish@ in 64 states in In#ia.

• >Our flagship ne)spapers 1i&'a !hs$ar >in hin#i@ #i&'a !has$ar C saurashtra sa achar >in gu*rati @ an# 1i&'a Marathi >In Marathi@ ha&e a co !ine# a&erage #ail' rea#ership of 69.; illion rea#ers.

• 1 " 7orp ?i ite# recentl' e+ten#e# its presence to 64th state launch of its 38th e#itionof 1aini$ "has$ar >its in#i 1ail' e)spaper@ fro ,atna "ihar on 69th Januar' 564 ."esi#e in last Years 1" 7orp has launche# ore e#itions fro asi$ JalgaonAh e#nagar Solapur A$ola an# A ra&ati of its Marathi ne)spaper 1i&'a Marathiincreasing its strength to 8 e#itions in Maharashtra.


45/57

• 1 " 7orp ?i ite# has further e+ten#e# its presence in "ihar )ith the launch of 3 aine#itions na el' "hagalpur a'a an# Mu==affarpur along )ith 8 #istrict e#itions na el'

a*ipur ,urnea "iharsharif 0 alan#a Arrah 7hhapra Sa astipur an# 1ar!hanga thussprea#ing its co plete presence in "ihar.

• 1ue to our uni/ue launch a!ilit' )e !eca e no.6 fro the #ate of our ?aunch in al ostall places out placing the #eca#es ol# local ne)spaper of that place.

•

War!urg ,incus one of the lea#ing ,ri&ate :/uit' In&estors ac/uire# 8.64L sta$e in our 7o pan' in 55 )hich esta!lishes C certifies our 7orporate o&ernance nor s C practices)hich further got !oost C strengthene# through continuance since last B 'ears starting fro1ece !er 55 the presence of no inee #irector fro War!urg ,incus on 1 " 7orp "oar#.

• Our Flag Ship in#i ,aper D1aini$ "has$arD is present in 6 states )ith 45 e#itions as per the follo)ing listK

1aini$ "has$ar

S. . State a e :#itions na e S. . State a e :#itions na e6 Ma#h'a,ra#esh "hopal 5 ota

In#ore 6 agour 3 %**ain 7han#igarh 7han#igarh

4 Sagar 3 i achal,ra#esh Shi la

B Ratla 4 %ttra$han# 1ehra#un7hattisgarh Raipur B ar'ana ,anipat

8 Jag#alpur issar ; "hiali 8 Fari#a!a#

9 "ilaspur ; e) 1elhi ational :#.1elhi65 Ra*asthan Jaipur 9 ,un*a! A ritsar 66 A* er 35 Jalan#har 6 Jo#hpur 36 ?u#hiana63 "i$aner 3 "hatin#a64 Al)ar 33 Jhar$han# Ranchi6B Si$ar 34 Ja she#pur

6 "hil)ara 3B 1han!a#

68 Sriganganagar 3 Ja u Cash ir Ja u

6; ,ali 38 "ihar ,atna69 %#aipur 3; "hagalpur 39 a'a


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45 Mu=affarpur

• We are lea#er in al ost all the states an#0or &er' close no. )here e&er 1aini$ "has$ar is present as per the a!o&e ta!le.

• Our u*arati e)s paper D1i&'a "has$arD is largest 7irculate# e)spaper of u*arat

an# is present in states )ith 8 e#itionsH as per the follo)ing chartK

1i&'a "has$ar

S. . State a e :#itions na e6 u*arat Ah e#a!a#

Ra*$ot3 Surat4 "aro#aB "ha&nagar

"hu*8 Maharashtra Mu !ai

• Our Marathi laguage ne)spaper 1i&'a Marathi )hich has !egun its *ourne' on Ma' 9566 fro Auranga!a# is present in 6 state )ith 8 e#itions as per the follo)ing chart.

1i&'a Marathi

S. . State a e :#ition na e6 Maharashtra Auranga!a#

Maharashtra ashi$ 3 Maharashtra Jalgaon4 Maharashtra Ah e#nagar B Maharashtra Solapur

Maharashtra A$ola8 Maharashtra A ra&ati


47/57


48/57

MOS/ POP-LAR

-NME/RO &O-R M ND%n etro is an econo ic terrain that is fast reachingcritical ass etc .

L @E NO NEGA/ @EThe ?i&e o egati&e o&e ent #ri&es the people

to ha&e a positi&e outloo$ to life etc ..

)RAND /R-S/ CAMPA GNVThe "ran# Trust 7a paign( cele!rate# thenation(s trust in V1aini$ "has$ar( etc ..

A)C CAMPA GN

A"7 >JJ(64 C J1(64@ #eclare# 1aini$ "has$ar asIn#ia(s largest circulate# national #ail' )ith3 .44 ?ac copies..etc ..

4APP& RA AS/4AN CAMPA GN1aini$ "has$ar has !een the ost preferre# ne)s &ehicle for its rea#ers in Ra*asthan since the


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last 69 'ears etc ..

T'pe ,u!lic ?i ite# 7o pan'

Tra#e# as "S:K7OR,

In#ustr' - Me#ia 7onglo erate 0 1i&ersifie# "usinesses

ea#/uarters - "hopal Ma#h'a ,ra#esh In#ia

e' people - R 7 Agar)al >7hair an@ Su#hir Agar)al > Managing 1irector @ ,a)an Agar)al > 1'. Managing 1irector @ irish Agar)aal > 1irector @

,ro#ucts- 1aini$ "has$ar 1i&'a "has$ar 1aini$ 1i&'a Marathi

https://en.wikipedia.org/wiki/Bhopalhttps://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/Managing_Directorhttps://en.wikipedia.org/wiki/Board_of_directorshttps://en.wikipedia.org/wiki/Board_of_directorshttps://en.wikipedia.org/wiki/Dainik_Bhaskarhttps://en.wikipedia.org/wiki/Divya_Bhaskarhttps://en.wikipedia.org/w/index.php?title=Dainik_Divya_Marathi&action=edit&redlink=1https://en.wikipedia.org/wiki/Bhopalhttps://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/Managing_Directorhttps://en.wikipedia.org/wiki/Board_of_directorshttps://en.wikipedia.org/wiki/Board_of_directorshttps://en.wikipedia.org/wiki/Dainik_Bhaskarhttps://en.wikipedia.org/wiki/Divya_Bhaskarhttps://en.wikipedia.org/w/index.php?title=Dainik_Divya_Marathi&action=edit&redlink=1


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Re&enue-- 5.3B !illion>%SP355 illion@ > 564-6B@

Operating inco e - B.;; !illion>%SP;8 illion@ > 564-6B@

et inco e - 3.6 !illion>%SP48 illion@ > 564-6B@

We!site-- #aini$!has$argroup.co

4istory 1aini$ "has$ar )as first pu!lishe# in "hopal an# )alior . The ne)spaper )as launche# in the'ear 69B tailore# to the ar$et for a in#i-language #ail'. Initiall' na e# Su!ah Sa&ere in"hopal an# oo# Morning In#ia in )alior in 69B8 the paper )as later rena e# "has$ar Sa achar.

In 69B; the paper )as rena e# once ore ta$ing on its current oni$er 1aini$ "has$ar. In:nglish the )or# "has$ar eans DThe Rising Sun.D A graphic of a rising sun acco panie# the

paperEs ne) na e.

To#a' 1aini$ "has$ar is the ost-circulate# #ail' ne)spaper in In#ia. > atterZ6 @

e)spaper presencesu! hea#ingZ 64@ >

The 1aini$ "has$ar roupEs pu!lications ser&e a &ariet' of In#ian statesK

• 1aini$ "has$ar the roupEs flagship in#i #ail' ser&es 6 states offering 45 e#itions.

• 1i&'a "has$ar a u*arati #ail' ser&es states )ith 8 e#itions.

https://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttps://en.wikipedia.org/wiki/Net_incomehttp://www.dainikbhaskargroup.com/https://en.wikipedia.org/wiki/Bhopalhttps://en.wikipedia.org/wiki/Gwaliorhttps://en.wikipedia.org/wiki/Dainik_Bhaskarhttps://en.wikipedia.org/wiki/Divya_Bhaskarhttps://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttps://en.wikipedia.org/wiki/Net_incomehttp://www.dainikbhaskargroup.com/https://en.wikipedia.org/wiki/Bhopalhttps://en.wikipedia.org/wiki/Gwaliorhttps://en.wikipedia.org/wiki/Dainik_Bhaskarhttps://en.wikipedia.org/wiki/Divya_Bhaskar


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• 1aini$ 1i&'a Marathi a Marathi #ail' ser&es the state of Maharashtra offering 8e#itions.

• 1" Star ser&es 3 states )ith B e#itions.

• 1 A ser&es states )ith e#itions.

A ong all of its pu!lications the 1aini$ "has$ar r

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