Project 9 Portfoli

PORTFOLIOMARK GUSTAFSON

CONTACTMARK GUSTAFSON

[email protected]

MontageLogos

LetterheadBusiness Card

BrochureFlier

Event AdWeb Page

Imaging

TABLE OF CONTENTS

MONTAGEDescription:A motivational picture

Date: October 25, 2015

Course/Instructor:Comm 130 Section 05

Joel Judkins

Program(s)/Tools: Adobe Photoshop

Objectives:Blend two or more images together gradually, using masks

Process: I first found a picture that was strong but simple. I contrasted the strong black sans script font

with the white snow background. I used a lot of whitespace to make it clean. I applied a mask to the name-tag, fading it out.

LOGOSDescription:

A logo for my roommates company, Life Wedding Rings

Date: November 1, 2015


Joel Judkins

Program(s)/Tools: Adobe Illustrator

Objectives:Use only the Illustrator tools to create and draw your logos.

Process: I concluded that the company was geared towards and active audience. I created the logo with a shape that expressed this. I chose a sans serif font that was thin enough to keep it modern while

still feeling active. I incorporated the ring so one can easily know what the company sells.

L I F E

L I F E

L I F E

L I F E

L I F E

L I F E

LETTERHEADDescription:

Letterhead for my roommate’s company, Life Wedding Rings



Joel Judkins


Objectives:design a consistent layout for a letterhead

Process: I chose the bright color from the logo and used it as the main color. I chose a lighter shade

beneath the contact information so that written text would be easily legible. I planned it to be simple but still similar. I also wanted the information to be more subtle so I made the size of the

Logo largest to emphasize its priority.

M A R KG U S TA F S O NChief Marketing Officer

m a r k g u s t a f s o n 9 3 @ g m a i l . c o m1 8 m a i n s t . r e x b u r g i d a h ol i f e w e d d i n g r i n g s . c o m3 6 0 . 2 1 3 . 5 6 4 1

L I F E

BUSINESSCARD

Description:A bussiness card for my roommate’s company, Life Wedding Rings



Joel Judkins


Objectives:design a consistent layout for a business card

Process: I chose strong fonts to emphasize the important information. I also left a lot of whitespace to

make it modern. I picked colors from the logo for the background colors. I cut the card in an interesting shape that played off of the logo’s shape.

M A R KG U S TA F S O NChief Marketing Officer

markgusta fson93@gmai l .com18 main s t . rexburg idahol i feweddingr ings .com360.213 .5641

L I F E

Description:A brochure promoting a local mattress company, Idaho Mattress Outlet

Date: December 5, 2015


Joel Judkins

Program(s)/Tools: Adobe PhotoshopAdobe Illustrator

Objectives:Set up and align a two-sided, folded document

Process: I made the visual portion a bed to draw attention to the brochure. Immediately the audience

knows what it’s about. As for the content, it was a comparison between the competition and the company. It also appealed to local customers as it featured a section about being from Idaho

with a picture of the state.

BROCHURE

VSIdaho Falls1324 E. Lincolin Road

208.524.1770

Pocatello210 N. 4th Ave. Suite C.

208.233.4680

Rexburg160 W Main St.

208.359.8011

HoursMon: 10am-5pm,

Tue-Fri: 10am-6pm, Sat: 9am-5pm

THEM ID AHOMATTRESSOUTLET

Quality products

50-75% off mattresses

Trained sleep special-ists that will help you find the perfect bed

The most positive reviews on the internet for mattress companies in Southeast Idaho

Local Roots

Quality products

Expensive Full price mattresses

Typical employees

Jason initially was in real estate but left it

after the 2008 housing crisis. Him and his wife

entered the mattress business after buying a

mattress themselves. They bought a factory

second mattress at a fraction of the regular

price. Intrigued by factory seconds, Jason

and his wife bought the business. After

initially doing business in Arizona, they

came back home to daho. Idaho

Mattress Outlet entered the

Idaho market in 2009 and

currently has 3 locations in

Rexburg, Idaho Falls, and

Pocatello as well as one

Description:A black and white flier promoting a graduate leadership conference



Joel Judkins

Program(s)/Tools: Adobe Indesign

Objectives:Incorporate basic InDesign skills to improve basic flier layout

Process: I wanted the design to be clean. I used sans serif fonts to make it moder and interesting. I

adjusted the letter sizing to show what is most important. I kept it simple by making the image transparent in the background so that the message was the primary focus.

FLIER

LEADERSHIPCONFERENCEG

RAD

UAT

E

Come learn how at Vouant Communicat ion’s annual Graduate Leadership Conference.

Vouant Communicat ions is devoted to help ing tomorrow’s leaders

gain essent ia l leadersh ip sk i l ls in the workplace. Dur ing th is dynamic

three-day semnar, at tendees wi l l meet wi th top execut ives of Vouant

Communicat ions to discuss breakthrough leadersh ip techniques, whi le

cul t ivat ing at t r ibutes of leadersh ip that wi l l market to any employer.

Conference is avai lab le to graduat ing seniors. Space is l imi ted.

Regis t ra t ion and more informat ion avai lab le athttp://www.vouantcomm.com/leaders

DO YOU WANTTO HAVE THE COMPETETIVE EDGE IN BUSINESS?

OCTOBER 218AM-5PM

LINCOLN CONVENTION

CENTER

EVENT AD

Description:A flier promoting a local music store, Chesbro Music Co.



Joel Judkins

Program(s)/Tools: Microsoft Word

Scanner

Objectives:Find, scan and import a high-quality image and create a color scheme .

Process: I scanned an image of an instrument to be the focal point. I then chose a color scheme that

complemented the picture and logo. This unified the design and made it look professional. I also chose different colored fonts to emphasize important information.

WEB PAGE

Description:An experimental website for my roommate’s company, Life Wedding rings



Joel Judkins

Program(s)/Tools: Note++

Objectives:Acquire a woeking knowledge of HTML and CSS

Process: I wrote the content and formatted it in HTML. I then planned the layout and styled it using CSS. I took the colors from the logo to use for the page. I changed the color of the website’s link to

show importance.

PHOTODESIGNDescription:

Edited Photogrph with a message



Joel Judkins


Objectives:Use a digital camera to take a quality image and then djust image levels, saturation, color

balance, sharpen tool on separate layers .

Process: I took the picture applying the rule of thirds. I ensured good lighting was present. I then edited the

image to make it more vibrant. I also made the grass greener rather than brown to better fit the color scheme I used.

Project 9 Portfoli

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