Project 6
description
Transcript of Project 6
Mobile banking — without the bank?
http://www.bbc.com/capital/story/20131217-mobile-banking-without-the-bank
Nicole Sobey Professor Klinkowstein
Selected Business Article
Nicole Sobey Professor Klinkowstein
Selected Business Article
Selected Business Article Summary
• Banking with apps becoming popular• Some are only in-app banks• Apps specifically made for
smartphones.
Nicole Sobey Professor Klinkowstein
• In-app banks are popping up world-wide. • Students use apps to bank.
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Setting/ When This Can Be Observed
Interview Questions
• What do you like and dislike about using an app to bank?
• Do you prefer to use your phone to bank or go to the bank to bank?
Nicole Sobey Professor Klinkowstein
Interview Questions
• What do you normally use your banking app for?
• Do you think that banking on your phone is a convenience or annoying to do?
Nicole Sobey Professor Klinkowstein
Nicole Sobey Professor Klinkowstein
Students using phone apps to bank.
Ethnographic Research- Subject 1
• Likes to use the app to bank.• Doesn’t have any complaints about the app.
Nicole Sobey Professor Klinkowstein
Ethnographic Research- Subject 1
• Prefers to use the app unless she has to deposit a check.
• Finds the banking app to be very convenient.
Nicole Sobey Professor Klinkowstein
Ethnographic Research- Subject 1
Nicole Sobey Professor Klinkowstein
Students using phone apps to bank.
Ethnographic Research- Subject 2
• Likes to use the app and doesn’t have any complaints about using it.
• Still goes into the bank and uses the app.
• Using the bank or the app depends what she needs to do with her money.
Nicole Sobey Professor Klinkowstein
Ethnographic Research- Subject 2
• Uses the app to check balance, transfer money, and deposit checks.
• Finds the app to be very convenient.
Nicole Sobey Professor Klinkowstein
Ethnographic Research- Subject 2
Nicole Sobey Professor Klinkowstein
Students using phone apps to bank.
Ethnographic Research- Subject 3
• Likes the app because of its convenience to bank anywhere.
• Likes to go to the bank and use app, depends on how much time is available.
Nicole Sobey Professor Klinkowstein
Ethnographic Research- Subject 3
• Uses app to transfer money.• Thinks the app is very convenient and
doesn’t really have any complaints about it.
Nicole Sobey Professor Klinkowstein
Ethnographic Research- Subject 3
Nicole Sobey Professor Klinkowstein
Students using phone apps to bank.
Ethnographic Research- Subject 4
• Dislikes app because it doesn’t feel secure as going to bank.
• Likes app because its makes it easy to transfer funds between accounts.
• Prefers to go to the bank instead of using app.
Nicole Sobey Professor Klinkowstein
Ethnographic Research- Subject 4
Ethnographic Research- Subject 4
• Uses app to transfer funds between accounts.• App is convenient, except for depositing checks.
Nicole Sobey Professor Klinkowstein
Conclusion
• Most subjects thought the banking apps were convenient and enjoyed
using them.• Most subjects did not have many
complaints about using banking apps.
Nicole Sobey Professor Klinkowstein
Conclusion
• Most subjects found it difficult to deposit checks while using phone app.
• Most subjects used the app to transfer money from one account to another.
Nicole Sobey Professor Klinkowstein
Proposal for an Innovative Business
• Touch- screen technology could allow signatures to be written on electronic checks.
Nicole Sobey Professor Klinkowstein
• These electronic checks could be delivered through wirelessly connected printers or through the internet.
Nicole Sobey Professor Klinkowstein
Proposal for an Innovative Business
• Checks could be written for bank branches or online- only banks.
Nicole Sobey Professor Klinkowstein
Proposal for an Innovative Business
Additional Research
• Phone apps do allow you to deposit checks into your account, but there can be technical difficulties.
Trying to Deposit Checks With My New iPhone, Ann Carrns
http://bucks.blogs.nytimes.com/2012/08/14/trying-to-deposit-checks-with-my-new-iphone/?_php=true&_type=blogs&_php=true&_type=blogs&_php=true&_type=blogs&action=click&module=Search®ion=searchResults#0&version=&url=http://query.nytimes.com/searc
Nicole Sobey Professor Klinkowstein
• The online banking start- up Simple’s app allows customers to see their balance at a glance, find nearby ATMs, deposit checks, as well as view and categorize their past spending.
Simple’s Online-Only Banking App
Launches on Android, Adrianne Jeffries http://www.theverge.com/2013/1/15/3877066/bank-replacing-simple-android-app-launches
Nicole Sobey Professor Klinkowstein
Additional Research
• Banking on apps allows you are able to check balances, pay bills, transfer funds, receive alerts, and even deposit checks on the go.
Is Mobile Banking Really Safe?, Stephanie AuWerter http://money.cnn.com/2012/08/08/pf/mobile-banking.moneymag/
Nicole Sobey Professor Klinkowstein
Additional Research
Tagline Study
• America’s Most Convenient Bank• What’s in You Wallet?• Putting People First
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Existing Taglines
Tagline Study
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Image Research
Tagline Study
Nicole Sobey Professor Klinkowstein
Image Research
Tagline Study
Nicole Sobey Professor Klinkowstein
Image Research
Tagline Study
Nicole Sobey Professor Klinkowstein
Image Research
Tagline Study
Nicole Sobey Professor Klinkowstein
Image Research
Tagline Study
Nicole Sobey Professor Klinkowstein
Image Research
Tagline Study
• What’s in Your Account?
Nicole Sobey Professor Klinkowstein
New Tagline
Tagline Study
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Manipulated Background Image for Tagline
Tagline Study
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Final Tagline Study
Workings and Output
• User• Mobile Device• Log Into Account• Checkbook• Sign Check• The Cloud
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Diagram Sketches
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Diagram Sketches
Nicole Sobey Professor Klinkowstein
Diagram Sketches
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Diagrammatic Visualization
Nicole Sobey Professor Klinkowstein