A STUDY

A STUDY ONCUSTOMER PERCEPTIONWITH SPECIAL REFERENCE TO

BHARTI AXA LIFE INSURANCE CORPORATION LTDRAJAHMUNDRYA project Report Submitted to DCMS, Andhra University,Visakhapatnam in Partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION Submitted ByMEDA VEERA MANGATALLI

. (Regd.No. 113268102042)

2013-2015Under the guidance of

Sri.K.V RAJESH KUMAR M.B.AFaculty member

DEPARTMENT OF MANAGEMENT STUDIES

S.V.D. & S.G.L. COLLEGE OF MANAGEMENT & TECHNOLOGY

(Affiliated to Andhra University, approved by AICTE)

2013-2015SVD & SGL COLLEGE OF MANAGEMENT & TECHNOLOGY(Approved by, AICTE, New Delhi & Affiliated to Andhra University)PIDIMGOYYI PANCHAYAT, RAJAHMUNDRY RURAL- 533105

CERTIFICATE

This is to certify that Mr. AYYALASOMAYAJULA SUBRAHMANYAMhas submitted the project report titled a study on CUSTOMER RELATIONSHIP MANAGEMENT with reference to ING VYSYA LIFE INSURANCEHYDERABAD in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Andhra university during the period 2013-2015. PRINCIPAL

(Dr. K. VENKATA SWAMY)SVD & SGL COLLEGE OF MANAGEMENT & TECHNOLOGY(Approved by, AICTE, New Delhi & Affiliated to Andhra University)PIDIMGOYYI PANCHAYAT, RAJAHMUNDRY RURAL- 533105

CERTIFICATE

This is to certify that Mr . AYYALASOMAYAJULA SUBRAHMANYAM is a bonafide student of S.V.D & S.G.LCOLLEGE OF MANAGEMENT & TECHNOLOGY, pidimgoyyi, Rajahmundry rural has under taken project work ING VYSYA LIFE INSURANCE

HYDERABAD and the project report entitled CUSTOMER RELATIONSHIP MANAGEMENT This report is submitted to the Department of Commerce and Management Studies, Andhra University Visakhapatnam in partial fulfillment for the award the degree of MASTER OF BUSINESS ADMINISTRATION. And this is an original work carried out by her under my guidance and supervision. And no part of this work has been submitted earlier for the award of any other course/degree.CH.S.DURGA PRASAD M.B.A

Project Guide ACKNOWLEDGEMENT

I express my immense gratitude to the people who have contributed towards the successful completion of this project work at A Study on CUSTOMER RELATIONSHIP MANAGEMENT With Reference to ING VYSYA LIFE INSURANCEHYDERABAD I take privilege to express my profound gratitude to our impeccable director Sri Dr.K.Venkata Swamy for permitting me to under go the project at S.V.D & S.G.L COLLEGE OF MANAGEMENT & TECHNOLOGY I extend my heart felt gratitude to my faculty guide and Head Mr.Ch.S.Durga Prasad encouragement, benevolent criticism, inseparable suggestions, which were the main reasons to bring out the work to present shape. And I am also thankful to all of my Faculty members for their support & encouragement through out course.

Finally I would like to express my deep sense of gratitude to my beloved parents, as because without their support and encouragement I would not have been finished this work. I also express my sincere thanks to my friends and well wishers too.

AYYALASOMAYAJULA SUBRAHMANYAMDECLARATION

I hereby declare that the project entitled A study on CUSTOMER RELATIONSHIP MANAGEMENT is an original and independent work done by me and has been submitted to the Department of Business Administration, SVD&SGL COLLEGE OF MANAGEMENT AND TECHNOLOGY Affiliated to AU, VIZAG in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION.

I also declare that this project is the result of my own effort and is not submitted to any other University for the award of any Degree or Diploma

AYYALASOMAYAJULA SUBRAHMANYAMPlace: Rajahmundry Date:

CONTENTS

CHAPTER-1

01-10

Introduction

Objectives of the study

Need for the study

Scope of the study

Research Methodology

Limitations

CHAPTER-2

11-28 Industry Profile

CHAPTER-3

Company Profile

29-44CHAPTER-4

45-65 Theoritical fremework

CHAPTER-5

Data Analysis and interpretation

66-75CHAPTER-6

76-77 Findings

Suggestions

ANNEXURE

78-80 Bibilography

Questionnaire