Project

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Sr No CONTENT Page No.

1 Industry Overview

2 History of Automobile Industry

3 Features of Automobile Industry

4 Automobile Industry of India

5 Role of Government In Automobile Industry

6 Environmental analysis of Automobile Industry (PEST)

7 Different Players of Automobile Industry

8 Future and Growth of Automobile Industry

9 Introduction of TATA Motors

10 Major Competitors

11 Marketing Strategies of TATA Motors

12 Customer Perception: Why TATA Motors

13 SWOT Analysis of TATA Motors

14 Introduction of HYUNDAI Motors

15 Company profile & products

16 Comparison Segments

17 Consumer satisfaction level

18 Recommendation

19 Conclusion

20 Bibliography

Industry Overview

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Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the

Automobile Industry of India has come a long way. During its early stages the auto industry

was overlooked by the then Government and the policies were also not favorable. The

liberalization policy and various tax reliefs by the Govt. of India in recent years has made

remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently

growing at the pace of around 18 % per annum, has become a hot destination for global auto

players like Volvo, General Motors and ford.

A well developed transportation system plays a key role in the development of an economy,

and India is no exception to it. With the growth of transportation system the Automotive

Industry of India is also growing at rapid speed, occupying an important place on the ‘canvas’

of the Indian economy. Today Indian automotive industry is fully capable of producing

various kinds of vehicles and can be divided into 03 broad categories : Cars, two-wheelers

and heavy vehicles.

http://www.surfindia.com/automobile/automobile-industry.html

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History of Automobile Industry

The automobile as we know it was not invented in a single day by a single inventor. The

history of the automobile reflects an evolution that took place worldwide. It is estimated that

over 100,000 patents created the modern automobile. However, we can point to the many

firsts that occurred along the way. Starting with the first theoretical plans for a motor vehicle

that had been drawn up by both Leonardo Da Vinci and Isaac Newton.

In 1769, the very first self-propelled road vehicle was a military tractor invented by

French engineer and mechanic, Nicolas Joseph Cugnot (1725 - 1804). Cugnot used a steam

engine to power his vehicle, built under his instructions at the Paris Arsenal by mechanic

Brezin. Nicolas Cugnot was the inventor of the first automobile.

The automotive industry has certain trends it has to follow, just like fashion designers

and musical composers. In times of recession and decreasing sales there is less room to take

chances and manufacturers are prone to follow the common pattern as a safer bet rather than

releasing a controversial product or idea that might or might not be successful. However

throughout the automotive industry's history, great innovators have "boldly gone where no

man has gone before" to set new trends which have dynamically altered the industry as a

whole. 1942 Hindustan Motors Ltd incorporated and their first vehicle was made in 1950. In

1944 Premier Automobiles Ltd incorporated and in 1947 their first vehicle was produced.

In 1947 the Government of Bombay accepted a scheme of Bajaj Auto to replace the cycle

rickshaw by the auto and assembly started in a couple of years under a license from Piaggio.

Manufacturing Program for the auto and scooter was submitted in 1953 to the Tariff

Commission and approved by the Government in 1959. In 1983 Maruti Udyog Ltd was

started in collaboration with Suzuki, a Japanese firm. In 1983-84 Bajaj Tempo Ltd. entered

into a collaboration with Daimler-Benz of Germany for manufacture of LCVs. In 1997

National Highway Policy has been announced which will have a positive impact on the

Automobile Industry The Indian Automobile market in general and Passenger Cars in

particular have witnessed liberalization. Many multinationals like Daewoo, Peugeot, General

Motors, Mercedes-Benz, Honda, Hyundai, Toyota, Volvo and Fiat entered the market. In late

90’s TELCO entered passenger car segment launching Tata Indica.

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In 2001 Indica V2 launched - 2nd generation Indica.Launch of the Tata Safari EX Tata

Motors completes acquisition of Daewoo Commercial Vehicle Indica V2 becomes India's

number one car in its segment.

In 2008 Tata Motors reached an agreement with Ford to purchase their Jaguar and

Land Rover operation for US$ 21 billion. The was completed on 2nd June. Tata Motors

Launches the least expensive production car in the world. TATA NANO at Rs 1,00,000. The

super mini was unveiled during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi

In September 2009, Ford Motors announced its plans to setup a plant in India with an annual

capacity of 250,000 cars for US$500 million. The cars will be manufactured both for the

Indian market and for export. Mahindra & Mahindra launched the Mahindra Xylo in January

2009, and as of June 2009, the Xylo has sold over 15000 models. Also in early 2008,

Mahindra commenced its first overseas CKD operations with the launch of the Mahindra

Scorpio in Egypt, in partnership with the Bavarian Auto Group.

Preview of Automobile Industry

The automobile industry, one of the core sectors, has undergone metamorphosis with

the advent of new business and manufacturing practices in the light of liberalization and

globalization. The sector seems to be optimistic of posting strong sales in the next couple of

years in view of a reasonable surge in demand.

The Indian automobile market is gearing towards having international standards to

meet the needs of the global automobile giants and become a global hub. Players are

strategizing to consolidate their position and gradually increase market penetration with the

launch of new models, targeting different segments. Since the sector is price driven, huge

investment is envisaged to remain competitive through cost advantage, for which

indigenization is highly important. The product becomes dearer if it is manufactured using

imported parts. IT in the automobile sector plays a crucial role.. Some players are working

towards development of efficient production systems that control the entire production

process with high precision and accuracy. Such systems working on real time operating

systems allow efficient control of different parts of manufacturing and production. It is

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essential to leverage skills of different engineering disciplines to build these kinds of

integrated systems.

Analysts foresee high scope in the electronics for auto sector and expect the retailing

of such electronics products to contribute a major chunk of future revenues. The government

is increasing the research and development (R&D) fund for the automobile industry. All

laboratories in the country researching on automobile technology, such as BHEL which is

developing cell technology as alternative fuel, have also been brought together through the

setting up of a national R & D working group. The group is working out a plan to link all

major laboratories across the country to give a thrust to automotive research.

Indian automobile sector being a driver of product and process technologies, and has become

a excellent manufacturing base for global players, because of its high machine tool

capabilities, extremely capable component industry, most of the raw material locally

produced, low cost manufacturing base and highly skilled manpower Not only a large number

of world manufacturers have set up production bases in India but also a large number of

foreign companies are collaborating with the auto component suppliers and vendors.

Indian Automobile Components Industry has been making rapid strides towards achievement

of world-class Quality Systems by imbibing ISO 9000/QS 9000 Quality Systems whereby the

Indian Automotive industry has become more competitive in the export market due to its

technological and quality advances, so much so that in quality conscious markets such as

Europe and America, it is emerging as a major player, based on its performance. India today

exports: Engine and engine parts, electrical parts, drive transmission & steering pats,

suspension & braking parts among others. It is trying to bring in varying products to suit

requirements of different class segments of customers.

The Government should promote Research & Development in automotive industry by

strengthening the efforts of industry in this direction by providing suitable fiscal and financial

incentives.

The current policy allows Weighted Tax Deduction under I.T. Act, 1961 for sponsored

research and in-house R&D expenditure. This will be improved further for research and

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development activities of vehicle and component manufacturers from the current level of

125%.

n addition, Vehicle manufacturers will also be considered for a rebate on the applicable

excise duty for every 1% of the gross turnover of the company expended during the year on

Research and Development carried either in-house under a distinct dedicated entity, faculty

or division within the company assessed as competent and qualified for the purpose or in any

other R&D institution in the country. This would include R & D leading to adoption of low

emission technologies and energy saving devices. Government will encourage setting up of

independent auto design firms by providing them tax breaks, concessional duty on

plant/equipment imports and granting automatic approval.

Features of the Automobile Industry

The structure of the auto market has been changing at a faster pace along with the

global changes in the Industry. There are several global automobile companies who were

hesitate to come and invest in India ten years ago, now have kept India as a priority

destination for their investment. Along with the entry of multinational auto companies, the

profile of domestic auto companies too witnessed a structural change. The stiff competition to

access market prompted companies to go for different models with differing qualities and

efficiency. The market too expanded at a rapid pace with the entry of soft financial assistance

from several financial institutions to middle income households.

MNCs need to carefully plan their entry into emerging markets. Early commitment

to a market often results in first mover advantages that are difficult to replicate... In the

1990s, the Indian Government removed several restrictions in a bid to attract foreign

investors into the automobile industry. Among the first to enter was Daewoo of South Korea,

with its model Cielo, targeted at the upper end of the market. Other MNCs such as Ford and

General Motors also entered the Indian market, followed by Hyundai, Honda, Toyota,

Volkswagen etc.

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Most MNCs began their operations in India as joint ventures with local partners.

Examples include Suzuki, G.M, Ford and Daewoo. With the exception of Suzuki, these joint

ventures have become fully owned subsidiaries of the foreign partners

Broadly, entry strategies may be classified into two major types :-

1. A foreign investor may directly set up its operations in India through a branch office

or a representative office or liaison office or project office of the foreign Company ;

or

2. It may do so through an Indian arm i.e. through a subsidiary company set - up in India

under Indian laws.

The impact of India’s initiatives in economic liberalization and globalization (post

1991) is most apparent in the automotive sector. Automotive industry is a key driver of

economic growth contributing around four to five percent to the Indian GDP. Introduction of

reforms and entry of international companies has intensified competition in the Indian

automotive sector.

Previously, Indian automotive market was characterized by weak air pollution

regulations. In addition, low labor cost of maintenance and the psyche of Indian consumer to

delay the discarding of the old vehicle reduced the scrap rate. All these factors resulted in

prolonged operational existence of vehicle on Indian roads. The benefit of this practice is the

comparatively higher revenues for automotive component suppliers, due to increased demand

in the aftermarket. But recent pronouncement of GOI to prohibit polluting vehicles in the

National Capital Region (NCR) is likely to force the old polluting vehicles off road. This will

reduce the average life span of vehicles on road and the overall impact would be reduced per

vehicle parts consumption.

Two wheelers generate the highest volumes and are more popular in rural and semi

urban markets primarily due to lower income levels and poor road conditions. Therefore,

these could be classified as entry-level vehicles.

Good performance of the economy has led to higher all round growth leading to

high GDP growth of 8%. Excise duty reduction on passenger vehicles helped to reduce the

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ultimate price to the customer. Good performance of the economy has led to higher all round

growth leading to high GDP growth

Automobile Industry of India

A Nations economy is well known from its transport system. For instant and rapid growth in

economy, a well-developed and well-networked transportation system is essential. As India's

transport network is developing at a fast pace, Indian Automobile Industry is growing too.

Also, the Automobile industry has strong backward and forward linkages and hence provides

employment to a large section of the population. Thus the role of Automobile Industry is very

essential in Indian economy. Indian Automobile Industry includes the manufacturing of

trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. The industry can be

broadly segmented into into the Car manufacturing, two-wheeler manufacturing and heavy

vehicle manufacturing units. The major Car manufacturer are Hindustan Motors, Maruti

Udyog, Fiat India Private Ltd., Ford India Ltd ., General Motors India Pvt. Ltd., Honda Siel

Cars India Ltd. Hyundai Motors India Ltd., Skoda India Private Ltd., Toyota Kirloskar Motor

Ltd, TATA Motors.

The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle &

Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavy motors like buses,

trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by

Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra, etc.

The Indian Automobile Market growth is expected to grow at a CAGR of 9.5 percent

amounting to Rs. 13,008 million by 2010 which is a big in number. The Commercial Vehicle

Segment has been contributing to the automobile market to a great extent. So as in passenger

luxury cars now many foreign companies like Mercedes, Suzuki, Chevorlet, Honda,

Mitsubishi, Toyota, Hyundai etc. have been investing in the Indian Automobile Market in

various ways such as technology transfers, joint ventures, strategic alliances, exports, and

financial collaborations like Maruti joined hands with Suzuki in passenger cars, same as

Mahindra with Renault, hero joint ventures Honda in two wheeler segment, Ashoka with

Leyland in commercial vehicle segment.

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The auto market in India can boast of attractive finance schemes, increasing purchasing

power, and launch of the latest products investments in the automobile industry by the

foreign companies in India help in strengthening the India`s economy.

India`s giant automotive manufacturer company TATA MOTORS has largest share in

commercial vehicle and now they have acquired the jaguar and range rover globally,

capturing international market too, also they are exporting their key products in the

international market.

Total sales of major car manufacturers in India registered a figure of 0.674 million units at

the end of March, 2007. The number of car exports in India was 39,295 units. General

Motors, Maruti, and Honda accounted for 60 percent of the market sales at the end of April,

2007. As the increase in per capita income is observed in India. There has been an increase in

the purchase of motorcycles and cars both in the rural as well as urban areas.{figures from

reliable sources}

Some vital statistics regarding the automobile market in India has been mentioned below:

Two wheelers - 2nd largest in the world

Commercial Vehicle - 4th largest in the world

Passenger car- 11th largest in the world

The modern automobile market in India has been considering key issues in the process of

growth:

Customer care, and not just 'service'

Domestic as well as multinational investments

Searing through cut-throat competition

Road safety

Anti-pollution norms

Coordination with the government to enable advancement

Used vehicle trade

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The future of Indian Automobile market is bright as it looks forward to manufacturing and

implementing new innovations such as electric cars as provided by Reva,CNG technology is

used in new upcoming models of Maruti and Honda has launched their new hybrid car in the

Indian market. alternate fuels like CNG and LPG, and probably customized Internet

automobile orders.

Segmentation of Automobile Industry

Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda

contributes 50% motorcycles to the market. In it Honda holds 46% share in Scooter and TVS

makes 82% of the mopeds in the country.

40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the

market share. Among the passenger transport, Bajaj is the leader by making 68% of the three-

wheelers.

Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share in

passenger cars and is a complete monopoly in multipurpose vehicles. In utility vehicles

Mahindra holds upto 40% of the total share of the automobile industries

In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata

Motors is also the world's fifth largest medium & heavy commercial vehicle manufacturer.

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The market shares of the segments of the automobile industry

The automobile industry had a growth of 15.4 % during April-January 2007, with the average

annual growth of 10-15% over the last decade or so. With the incremental investment of $35-

40 billion, the growth is expected to double in the next 10 years.

Consistent growth and dedication have made the Indian automobile industry the second-

largest tractor and two-wheeler manufacturer in the world. It is also the fifth-largest

commercial vehicle manufacturer in the world.

The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata

Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra have been

dominating the vehicle industry. A few of the foreign players like Toyota Kirloskar Motor

Ltd., Skoda India Private Ltd., Honda Siel Cars India Ltd. have also entered the market and

have catered to the customers’ needs to a large extent.

Not only the Indian companies but also the international car manufacturing companies are

focusing on compact cars to be delivered in the Indian market at a much smaller price.

Moreover, the automobile companies are coming up with financial schemes such as easy EMI

repayments system to boost sales.

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There have been exhibitions like Auto-expo at Pragati Maidan, New Delhi to share the

technological advancements. Besides, there are many new projects coming up in the

automobile industry leading to the growth of the sector.

The Government of India has liberalized the foreign exchange and equity regulations and has

also reduced the tariff on imports, contributing significantly to the growth of the sector.

Having firmly established its presence in the domestic markets, the Indian automobile sector

is now penetrating the international arena. Vehicle exports from India are at their highest

levels. The leaders of the Indian automobile sector, such as Tata Motors, Maruti and

Mahindra and Mahindra are leading the exports to Europe, Middle East and African and

Asian markets.

The Ministry of Heavy Industries has released the Automotive Plan 2006-2016, with the

motive of making India the most popular manufacturing hub for automobiles and its

components in Asia. The plan focuses on the removal of all the bottlenecks that are inhibiting

its growth in the domestic as well as international arena.

Role of Government in Automobile Industry

The government is making efforts to overcome the constraints at their research centers for

automobile industry. India can also learn from countries like Japan that are already using

these technologies for a wide number of applications. The Indian auto industry should launch

programmes for market development and a wider acceptance of alternative energy-driven

vehicles in India. It should also work in tandem with the government to make India a world

leader in this area.

Indian automobile industry is also consistently trying to meet the emerging challenges of

environmental pollution and better safety standard. According to a study, automobile exhaust

contributes more than 60% of the atmospheric pollution in metropolitan cities, with the

growing number of vehicles; the pollution in the cities is continuously increasing. To meet

these emerging challenges of newer emission norms Indian automobile industry has already

braced itself up with new investment and fresh technological induction.

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With the growing number of vehicles, the pollution in the cities is ever increasing.

Government initiated controls by notifying emission standards from the year 1992 which

were further tightened under the Motor Vehicle Act. For meeting these norms, unleaded

petrol was also introduced in metropolitan cities from 1995, which enabled fitments of

catalytic convertors on new petrol driven vehicles. The government seems most keen to hand

over a huge replacement market on a platter to the automobile industry without ensuring that

manufacturers take responsibility of the emission performance of the vehicles they produce

for its useful life. In fact the most important action point that was recorded after the

ministerial consultation was that manufacturers would have to give emissions warranty for

two- wheelers from But ultimately, the government could not muster enough courage to push

the mighty automobile industry and enforce it.

Government will encourage and assist establishment of specialized training institutes

for the automobile sector through the active association of interested automobile industries.

These institutes will be set up in Bidadi Industrial area and Dharwad Growth center. The

Institute will be managed by the participating automobile industries and will train skilled

category of auto workers, in specified skill areas such as painting, welding, auto mechanical,

etc. It also is making an effort able to enlist the support of multilateral aid institutions to

provide part of the funding for this project, which promises tremendous environment-

improvement benefits for the vehicle, which create pollution.

Competitive Edge

Highly Competitive at Lower Scales

Indian Auto Companies are highly cost competitive even at lower volumes due

Appropriate levels of automation

Low cost automation

Autonomation

High Quality & Productivity

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Indian Auto Companies have achieved a High level of Productivity by

embracing Japanese Concepts and Best Practices:

TQM

T P M

Toyota Production Systems

In fact cost productivity is our key differentiator viz-a-viz competition from

other low cost economies.

Just-In-Time Delivery & Logistics

Indian Auto Companies have proven capability to supply on JIT basis out

of Warehouses situated near the Customers

Most Indian companies have arrangements with major Logistic Providers

for JIT Supplies.

Adequate Warehousing support and onsite Engineering support

Environmental Analysis of Automobile Industry

POLITICAL FACTORS

ARAI provides technical expertise in R&D, testing, certification, homologation and framing

of vehicle regulations. ARAI is a co-operative industrial research association established by

the automotive industry with the Ministry of Industries, Government of India. It works in

harmony and complete confidence with its members, customers and the Government of India

to offer the finest services, which earned for itself ISO 9001, ISO 14001, OHSAS 18001 and

NABL accreditations. ARAI is well-equipped with state-of-the-art infra-structural facilities

and highly qualified manpower.

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The Indian Auto Industry is harmonizing both Safety & Emission regulations with

International Standards for sustained growth of the Industry for combating the environment

and become a global export hub.

India has a well established and Regulatory Framework under the Ministry of Shipping, Road

Transport and Highways in which SIAM (SOCIETY OF INDIAN AUTOMOBILE

MANUFACTURERS) plays a very important role. All the stake holders are part of the

regulation formulation setup. The ministry issues the notifications under the Central Motor

Vehicle Rules and Motor Vehicles Act.

The Safety Regulations are being aligned with the ECE regulation and the Road Map

prepared by SIAM (SOCIETY OF INDIAN AUTOMOBILE MANUFACTURERS)

envisages alignment by 2010.

The In use Vehicle Emission norms have been tightened with effect from 1st October 2004

and computerization model has been developed by SIAM (SOCIETY OF INDIAN

AUTOMOBILE MANUFACTURERS), which is already in place in the Major Metro Cities

and would be extended throughout the country in a phased manner.

ECONOMICAL FACTORS

India’s huge geographic spread- Mass transport system.

There is a very large transportation system in India for the public which helps the economy to

the large scale.

Increasing road development

The new development of road system is contributing a lot towards the transportation system

of the country. Better and wide roads and the material used to build the roads is very long

lasting and environment friendly. With the better material used the life of the roads is

increased which is helping the economy of the country as less expenses will occur.

Higher GDP growth

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With the better transportation system the material is moved to different places in short time

and easily which helps in increase of the GDP as more products can be made in same time.

Increasing Per Capita income

The per capita income of India is increasing due to which the buying power of the consumers

has also increased making people buy cars and bikes.

Cheaper (decline interest rates) and easier finance scheme

The banking system in India is in a good shape. It provides people with easier and cheaper

finance schemes which help the consumers to buy vehicles easily. This helps in the increase

in sales of the automobile industry which also helps in the th increase of country’s economy.

Technical factors

India is harmonizing its Emission Norms for Four Wheelers with the European Regulation

and has adopted Euro III, equivalent norms in 11 Metropolitan Cities from Apr 1 2005. For

Two Wheelers, which constitutes 70% of the vehicle population unique Indian emission

norms, which are one of the tightest in the world have been adopted.

The Fuel Quality plays a very important role in meeting the stringent emission regulation.

The fuel specifications of Gasoline and Diesel have been aligned with the Corresponding

European Fuel Specifications for meeting the Euro II, Euro III and Euro IV emission norms.

The use of alternative fuels has been promoted in India both for energy security and emission

reduction Delhi and Mumbai have more than 100,000 commercial vehicles running on CNG

fuel. Delhi has the largest number of CNG commercial vehicles running anywhere in the

World. India is planning to introduce Biodiesel; Ethanol Gasoline blends in a phased manner

and has drawn up a road map for the same.

The Indian auto Industry is working with the authorities to facilitate for introduction of the

alternative fuels. India has also setup a task force for preparing the Hydrogen road map. The

use of LPG has also been introduced as an auto fuel and the oil industry has drawn up plans

for setting up of Auto LPG dispensing station in major cities.

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The latest technology is being adopted by the companies and is being launched in India as

well. One of the latest technologies is the Hybrid Engines which are launched by Honda

motors in India.

A lot of new safety measures are now taken into consideration before the car or any other

motor vehicle is launched to ensure its safety and reliability.

SOCIAL FACTORS

The Automotive Research Association of India ( ARAI ) has been playing a crucial role in

assuring safe, less polluting and more efficient vehicles. Reducing pollution helps creating a

better and healthy environment for the society.

85% of the cars in India are financed. The banks are giving finance options easily helping the

people who cannot afford to buy themselves. Low interest rates translating to low financing

and acquisition costs hence greater affordability.

The new technology of Hybrid engines launched in India (Honda CIVIC) is very much safe

and helps the environment making it better for the social community. This technology is

coming worldwide and is also available in Canada now.

New measures are being taken to make the automobiles less polluting. This well help in

reducing the exploitation of atmosphere. Better atmosphere gives better life.

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Different players in Automobile industry

Hyundai: Can The Dream Run Continue?

Hyundai has become the undisputed number two in the Indian auto market, and the only one

-- even rivals admit -- with the capability of giving leader Maruti a run for its money in the

total volume stakes though Hyundai in India currently sells just about a quarter of the

numbers that Maruti does.

Hyundai got everything right because it got the value-price-technology equation almost

perfectly right from day one. The Santro was an instant winner from the day it was

introduced in the Indian market because it offered the optimum mix of space and technology

in the small car market, at a highly competitive price. And with easy consumer financing

available in the market, Hyundai did not have to work too hard to persuade even entry-level

car buyers to go for the Santro instead of the Maruti 800. And when it launched mid-size

Accent some time later, Hyundai proved that it could get its value-price equation consistently

right across different segments

That apart, the big worry for Hyundai is that other than the Santro (the Atos in Korea), it

doesn't have any other small car in its armoury. Unlike Suzuki, which is primarily a small car

specialist, Hyundai can only introduce bigger cars in the Indian market either from its own

product range, or those of Kia Motors, which it took over last year.

Hyundai is looking a bit vulnerable now because globally it is a minnow in the car market. It

lacks the sheer money power and product muscle to keep fighting the Fords and GMs in any

market. And if Ford does take over Daewoo Motors, Hyundai's number two position in India

could be seriously under threat

Telco-The Home Grown Challenger

Telco did not boast a great reputation for developing even world-class commercial vehicles,

forget passenger cars. When the Indica hit the market, the consensus opinion was that Telco

had goofed up again.. The Indica was riddled with quality problems. A year down the line,

almost everyone grudgingly admits that the Indica has been a success. The Telco formula of

pushing the biggest small car with a rugged diesel engine has been a major hit in the semi-

urban and rural markets. The Indica cost $400 million from start to finish whereas the

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Hyundai Accent is said to have cost $1.6 billion to develop. Telco has already introduced the

premium Safari, which again focuses on a small niche.

It is a smart strategy as it avoids taking any of the big guns head on. But in the long run,

Telco knows it has to take on its rivals in the mainstream markets as well. It is ramping up

capacity to 160,000 from the current 120,000 cars anticipating that it will get the demand. But

Telco is also the weakest player in the small car market -- and unless it keeps springing

surprises, it could be the first casualty in this round of the car battles.

Hindustan Motors

Hindustan Motors Ltd (HML) is the oldest passenger car manufacturer in the country. It also

has a small presence in the multi-utility vehicle and the heavy commercial vehicle segments.

The later is generally manufactured for exports. Other than the automotive sector, the

company has diversified into earth moving equipments and power products. In the passenger

car segment, the company has the well known ‘Ambassador’ and ‘Contessa’ models. It has

recently tied with Mitsubishi of Japan for manufacturing the ‘Lancer’ range of cars. At

present, the company has a market share of 4.2% in the car segment.

Models of Hindustan Motor

Ambassador Nova Diesel

Contessa motors

Maruti Udyog Ltd.

December 1983 heralded a revolution in the Indian car industry. Maruti collaborated

with Suzuki of Japan to produce the first affordable car for the average Indian. At this time,

the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade

ending 1983. This was from where Maruti took over.

Nineteen years back Maruti introduced the first small car in the Indian auto market.

They started with their model Maruti 800 which was very popular at that time and still its

major cash cow. The models, which were available at that time, were Premier Padmini and

Ambassador. Customers were interested in having some different types of models with some

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fashionable looks. That was the perfect time to enter into market and Maruti took right step to

introduce its different models.

Maruti established its monopoly over Indian auto market India's largest automobile

company, Maruti entered the Indian car market with the avowed aim to provide high quality,

fuel - efficient, low - cost vehicles. Its cars operate on Japanese technology, adapted to Indian

conditions and Indian car users. Maruti comes in a variety of models in the small segment.

Models of MUL

Alto

Maruti 800

Zen

Wagon R

Omni

Esteem

Baleno

Mitsubishi Motors

The history of Mitsubishi as an automobile manufacturer dates back long before the Motor

Vehicles Division of Mitsubishi Heavy Industries Ltd. was incorporated as Mitsubishi Motors

Corporation in 1970. Mitsubishi’s epoch making vehicles, which rolled off the assembly line

in 1917, were the Model-A, Japan’s first series production passenger cars. Always the

innovators, the Mitsubishi Model-A were the pioneers of vehicles in Japan. In early years, the

ship and aircraft-manufacturing arm of Mitsubishi produced vehicles. Therein the provenance

of Mitsubishi Motor’s engineering excellence and the resultant reputation for outstanding

reliability and all around performance of its vehicles.

Today, Mitsubishi Motors ranks as one of the largest vehicle manufacturer, and one of the

very few that can boast a vehicle lineup which extends from mini cars to heavy-duty trunk

buses and other specialized commercial vehicles.

The all new Mitsubishi Lancer comes to you from two automotive giants: Hindustan Motors

and Mitsubishi Motors. A technical collaboration between the two, the project brings together

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their formidable expertise and experience to provide you with a whole new automotive

experience.

Mitsubishi Motors brings the most contemporary technology on Indian roads. The Lancer has

an impeccable rallying pedigree and has proven it's mettle in the toughest conditions. The

combination of high technology and classic build quality continues to woo customers the

world over

Models of Mitsubishi

MITSUBISHI MONTERO SPORT 3.5XS

Montero

Endeavor

Innovation in Automobile Industry

Innovation has brought about a sea change in the Indian automotive sector, where

slick styling, technology and new models have become the formula for success. These very

factors led to the instantaneous success of Suzuki when it first rolled out the technologically

superior Maruti 800 into the traditional Indian market. Even today it is the technology and a

high degree of indigenisation, which have helped MUL attain a price barrier, which is very

difficult for competition to penetrate. This coupled with governmental support have perhaps

been the clinchers for MUL's progress, despite recent competition from the likes of global

players like Daewoo, Hyundai, General Motors Ford and the indigenously designed Tata -

Indica.

However, what auto companies need to do is develop ergonomic products, with slick

styling, at an affordable price for the quality conscious Indian market. This can easily be done

by commissioning any international design house.

22

Indian auto companies need to take corrective measures to counter balance the shift in

demands from motorcycles to cars. This is where Indian companies which do not have joint

ventures with international automotive majors might well lag behind. Especially since, the

development of fuel-efficient cars in-house is a long and arduous task, involving huge

financial and manpower investments. It is in this department that foreign companies are

already miles ahead. Thus one option, which might well become quite popular for Indian auto

companies, is the joint venture route with an international major.

The projected growth factors in an anticipated export thrust, as product quality and cost

efficiencies go up in the auto industry

Emerging Market Trends

The automotive industry is the barometer of Indian economy. The sign of recovery are most

visible in the growing demand for automobiles. The aspirations of Indian consumer are rising

with the growing demand. The cumulative effect of growing customer demand, increased

competition, technology upgradations along with the traits are likely to be observed in the

following trends.

International companies like Hyundai, Honda, Toyota, etc. are gaining market share.

Technological up gradation will be primary requisite for success in the market.

With the entry of new models, medium sized cars segment is further divided into low

prestige and high prestige cars. Customers are upgrading from entry level small cars

to sophisticated small cars and from sophisticated small cars to prestige car segment.

Stricter Pollution norms are likely to force vehicle manufacturers to adopt latest

technology in maintaining emission standards. This is likely to curtail the average life

span of vehicle on road while the maintenance cost and the genuine parts

consumption per vehicle is expected to increase.

Due to free imports local industry is expected to face increased competition from

international automotive companies.

With the increasing number of vehicle population the two wheeler owners will have

viable option of used cars. The vehicle with higher resale value and good service

network is likely to dominate the market.

All the trends derived out of present dynamics of the Indian automotive vehicle market are

indicators of internationalization of this market. India has become focus of international

growth seeking companies as not only a cost competitive sourcing base but also a growing

23

high potential market. In the near future the competition will be prominent in all the functions

of business and only the companies with global standards are likely to survive. Indian

manufacturers are gearing up for the challenge but surely the current

scenario is apparently in favor of international players. The early movers are likely to secure

a position to command the global competition

Local market trends

Sales, particularly in the small car segment, will drive passenger car sales in the near

term. However, within the next two years, capacity is expected to be twice the total

demand for cars.

With developments in the small car segment acquiring a degree of stability in terms of

price competition, the action is shifting to the mid-size car segment. Sales in this

segment will pick up as new models come in and income levels rise but it is still some

time till it comes anywhere close to the economy sized segment.

What will also drive car sales is the wide availability of finance schemes by a variety

of banks and FI's.

Sales in the used car market is also expected to do well as more and more older

models get replaced by newer ones at a faster pace. The coming in of Euro III and IV

norms will also increase scrap page rates.

In view of expected surplus in the domestic market, India will emerge as one of the

leading car sourcing point in the Indian subcontinent.

Consumers will be the beneficiaries as a result of marketing war, as they will be

offered technologically superior products at better prices and terms and conditions.

But the customer has a risk of model discontinuation as a result of shake-out expected

in the industry.

24

Indian Auto Industry Reports Enhanced Performance

14 April, 2009

The Indian automobile industry has reported enhanced performance in all sectors during

March 2009. The industry has seen a massive growth in the two-wheeler and car segment.

It is believed that exports from Maruti-Suzuki and Hyundai showed a tremendous growth

with their penetration in the European market. In the domestic market both passenger cars

and utility vehicles has reported high sales. The key factor that has contributed to the high

sales of utility vehicles is the upcoming national elections.

In the domestic market Hyundai reported decline of domestic car sales and Maruti Suzuki

reported 21.9% rise in sales. Furthermore, even Mahindra & Mahindra also reported high

sales with a rise of 9.4% in its domestic sales.

Medium and heavy commercial vehicles are also on a gradual recovery phase and

fortunately this segment is greatly influenced by the elections. Light Commercial Vehicle

segment is also in a secular growth phase and is expected to reach good sales by the end of

2009.

Recently on the Bombay Stock Exchange auto sector was down with 0.87%. The top

losers were Bharat Forge with -5.63%, Bajaj Auto with -4.02% and Mahindra & Mahindra

with -3.15%. However, Escorts, Cummins India, and Amtek Auto gained the most with

6.21%, 5.41%, and 4.74% respectively.

25

How would India auto industry fare in 2009?

In 2009 estimated rate of growth of India auto industry is going to be 9 percent. Auto industry

in India has been hit hard by ongoing global financial recession. Sales figures of India

automobile industry for December 2008 have shown devastating after effects of global

financial slowdown. However, there is still hope for automobile industry of India in 2009 as

there are certain factors working in its favor. India is blessed with a middle class, which is

getting economically stronger with every passing day. This class is being touted as potential

consumers for India auto industry in years to come in the future world of Globalization.

Indian economy has been, more or less, able to withstand tremors of global financial

meltdown. Even though its rate of growth has slowed down considerably, there are hopes of

an economic revival. Work force of auto industry of India is relatively well trained. All these

factors indicate that there could be a decent future for India auto industry in days to come.

27

Introduction of Tata Motors

Tata Motors is India's largest automobile company, with revenues of US$ 8.8 billion in 2007-

08. Through subsidiaries and associate companies, Tata Motors has operations in the UK,

South Korea, Thailand and Spain, besides India. Among them are Jaguar Land Rover, and an

industrial joint venture with Fiat in India. With over 4 million Tata vehicles plying in India,

Tata Motors is the country’s market leader in commercial vehicles and among the top three in

passenger vehicles. It is also the world's fourth largest truck manufacturer and the second

largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries

in Europe, Africa, the Middle East, South Asia, South East Asia and South America

Tata Motors Limited is a multinational corporation headquartered in Mumbai, India. Part of

the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive

Company).In 1945 Tata Engineering and Locomotive Company established to manufacture

engineering and locomotive products which was renamed as Tata Motors in 2003.

Tata Motors Limited is India's largest automobile company, with consolidated revenues of

Rs.7093885 crores (USD 14 billion) in 2008-09. It is the leader in commercial vehicles in

each segment, and among the top three in passenger vehicles with winning products in the

compact, midsize car and utility vehicle segments. The company is the world's fourth

largest truck manufacturer, and the world's second largest bus manufacturer.

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of

India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.

The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune

(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad

(Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint

venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat

and Tata cars and Fiat power trains.

Tata Motors, the first company from India's engineering sector to be listed in the New York

Stock Exchange (September 2004), has also emerged as an international automobile

company. Through subsidiaries and associate companies, Tata Motors has operations in the

UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business

28

comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the

Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. Today

two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo.

In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global leader in body-

building for buses and coaches to manufacture fully-built buses and coaches for India and

select international markets. Tata Motors is also expanding its international footprint,

established through exports since 1961.

With over 2,000 engineers and scientists, the company's Engineering Research Centre,

established in 1966, has enabled pioneering technologies and products. The company today

has R&D centers in Pune, Jamshedpur, Lucknow, in India, and in South Korea, Spain, and

the UK. It was Tata Motors, which developed the first indigenously developed Light

Commercial Vehicle, India’s first Sports Utility Vehicle and, in 1998, the Tata Indica,

India's first fully indigenous passenger car. Within two years of launch, Tata Indica became

India’s largest selling car in its segment. In 2005, Tata Motors created a new segment by

launching the Tata Ace, India's first indigenously developed mini-truck. In January 2008,

Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been

looking forward to. The Tata Nano has been subsequently launched, as planned, in India in

March 2009. The standard version has been priced at Rs.100, 000 (excluding VAT and

transportation cost).

In June 2009, the exciting new range of premium luxury vehicles from Jaguar and Land

Rover were introduced for the Indian market. These include the Jaguar XF, XFR and XKR

and Land Rover Discovery 3, Range Rover Sport and Range Rover.

Brief Time Line And History

It has been a long and accelerated journey for Tata Motors, India's leading

automobile

manufacturer. Some significant milestones in the company's journey

towards

29

excellence and leadership.

1945:-Tata Engineering and Locomotive Co. Ltd. was established to

manufacture

Locomotives and other engineering products.

1948:-Steam road roller introduced in collaboration with Marshall Sons

(UK).

1954:-Collaboration with Daimler Benz AG, West Germany, for manufacture

of

medium commercial vehicles. The first vehicle rolled out within 6 months

of the

contract.

1959:-Research and Development Centre set up at Jamshedpur

1985:-First hydraulic excavator produced with Hitachi collaboration

1993:-Joint venture agreement signed with Cummins Engine Co. Inc. for the

manufacture of high horsepower and emission friendly diesel engines.

1994:- 1. Launch of Tata Sumo - the multi utility vehicle

2. Joint venture agreement signed with M/s Daimler - Benz / Mercedes -

Benz for manufacture of Mercedes Benz passenger cars in India.

3. Joint venture agreement signed with Tata Holset Ltd., UK for

manufacturing

Turbochargers to be used on Cummins engines.

2001:-1. Indica V2 launched - 2nd generation Indica.

2. Launch of the Tata Safari EX

3. Indica V2 becomes India's number one car in its segment.

2002:-1.Unveiling of the Tata Sedan at Auto Expo 2002.

30

2...Launch of the Tata Indigo.

3. Tata Engineering signed a product agreement with MG Rover of the UK

2003:-1. Launch of the Tata Safari Limited Edition.

2. The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

3. On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering

becomes Tata

Motors Limited.

2004:-1.Tata Motors unveils new product range at Auto Expo '04.

2. Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment

agreement

3. Indigo Advent unveiled at Geneva Motor Show

4. Tata Motors completes acquisition of Daewoo Commercial Vehicle

Company

5. Tata Motors lists on the NYSE

2005:- 1. Tata Motors acquired 21% of Aragonese Hispano Carrocera sensing an

opportunity in fully built bus segment. Tata Ace, India's first indigenously developed sub-one

ton mini truck, was launched in May 2005

2006:- Tata Motors has formed Joint Ventures with Marco polo in Brazil and introduce low

floor busses in Indian market.

2008:- Tata Motors reached an agreement with Ford to purchase their Jaguar and Land Rover

operation for US$ 21 billion. Completed on 2nd June

Tata Motors Launches the least expensive production car in the world TATA NANO at Rs 1,

00,000. The super mini was unveiled during the Auto Expo 2008 exhibition in Pragati

Maidan, New Delhi

2009:- Tata Motors is India's largest automobile company, with standalone revenues of US$

5.5 billion in 2008-09. Through subsidiaries and associate companies, Tata Motors has

http://wapedia.mobi/en/Arag%C3%B3n

31

operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover,

the business comprising the two iconic British brands.

It also has an industrial joint venture with Fiat in India. With over 4 million Tata vehicles

plying in India, Tata Motors is the country’s market leader in commercial vehicles and

among the top three in passenger vehicles. It is also the world's fourth largest truck

manufacturer and the second largest bus manufacturer.

Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the

Middle East, South Asia, South East Asia and South America.

Various Products of TATA Motors

Passenger cars

Indica V2

Indica Vista

Indica V2 Xeta

Indigo Manza

Indigo CS

Indigo Marina

Indigo XL

NANO – The People’s Car

Manza Aura Plus SafireRs.6, 06, 075Engine – 1398 ccAverage – City - 12 kmpl

Highway- 15 kmpl

http://www.1888pressrelease.com/tata-motors-board-meeting-on-june-26-2009-pr-126850.html

http://www.1888pressrelease.com/tata-motors-board-meeting-on-june-26-2009-pr-126850.html

32

Tata Indica V2 turbo DLS Rs.3, 90, 485Engine – 1200 ccAverage – City - 14 kmpl

Highway- 17 kmpl

Indigo CS GLE BS – IIIRs. 3, 72, 560Engine – 1193 ccAverage – City - 12.5 kmpl

Highway- 15.2 kmpl

Indica Vista 1.2 SafireRs. 3, 90, 560Engine – 1175 ccAverage – City - 12 kmpl

Highway- 16 kmpl

Indigo Marina GLSRs. 4, 77, 061Engine – 1200 ccAverage – City - 14 kmpl

Highway- 17 kmpl

33

Utility Vehicles

Safari

Safari Dicore

Sumo Grande

Sumo Victa

Xenon XT

Nano STD – LX BSIRs. 1, 25, 340- 1, 85, 3745Engine – 624 ccAverage – City - 22 kmpl

Highway- 27 kmpl

Safari Dicor 2.2 GX 4x2Rs. 9, 99, 385Engine – 2200 ccAverage – City - 11.2 kmpl

Highway- 15 kmpl

Safari DicorRs. 9, 05, 105Engine – 2179 ccAverage – City - 10.45 kmpl

Highway- 15 kmpl

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Commercial Passenger Vehicles

Buses

Winger

Magic

Sumo Grande EXRs. 7, 26, 450Engine – 2179 ccAverage – City - 13 kmpl

Highway- 15 kmpl

Marco PoloRs. 25, 00, 000 –Rs30, 00, 000Seats - 45-50

WingerRs. 4, 60, 000Engine – 1200 ccSeats - 9 - 13Warranty – 36000km/12months

35

Trucks

Construct

TATA Novas

TL 4x4

TATA Ace

MagicRs. 2, 60, 000Engine – 700 ccSeats - 5 - 7Warranty – 150000km/18months

Trucks (Novas)Rs. 15 -18 LakhLoad upto - 14 tonnes

ACERs. 2, 60, 000Warranty –36000km/12months Load upto – 1-2 tonnes

36

Defence Vehicles of TATA Motors:

These are the different vehicles used in defence and military

TrucksRs. 8- 9 lakhLoad upto - 9 tonnes

37

Marketing Strategies of Tata motors

1. Product, Branding, and Advertising

Every business started from 0, from no one knows it until everyone know it. Advertising is

one of the most common ways to make car buyer or car enthusiast aware of the new car with

special promotion price. Another more important way of advertising is to create an image or

brand image. Take BMW Z3 for example, it was introduced in 1996 and shortly the car has

been used in the famous James Bond movie. This is similar to Nissan 350 Fair lady Z in the

recent 2007 Fast and the Furious 3 – Tokyo Drift. Over the years Tata Motors have been

successful in creating their brand image especially they use some famous stars as their

spokesman.

Other important marketing strategies are such as the packaging, innovations, and quality

control. Tata Motors provide many innovative features to attract car lover. One of these

innovations is the Tata Safari 4X4 Dicor that has “Reverse Guide System”. A weather-proof

camera is fixed to the rear car to help the driver while reversing the car.

2. Pricing Strategy

There are various factors to determine a price of a car. These factors are such as market

condition (it can’t be too low or too high with the prices of same vehicle from competitors, it

has to be at par), cost incurred to build a car, profit by company, dealer profit.

38

Giving discount every month and special promotion for certain type of vehicle also one of the

strong strategy use by Tata Motors. Discount can be made from Company’s profit or from

dealer’s profit at certain range.

3. Place

Place of dealership does play an important role. The channel of distribution, physical

location, and dealership method of distribution and sales is generally adopted. The

distribution of vehicle must be in a very systematic way, from the plant to dealership and to

end user. This is not only in India itself but also to the world-wide dealership.

4. Maintenance and Support

After sales service is also another important marketing strategy for most of the car buyer to

choose for the right car. End user will not want to spend a lot of time to travel to a far place

just to service the car such as change engine oil, oil filter and some simple checking. Parts

and accessories must also easy to access when it is needed to keep the customer satisfy from

buying Tata cars until maintaining the car or even until they sell the car and change to a

newer Tata model.

Joint Ventures

Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of Brazil.

This joint venture is to manufacture and assemble fully-built buses and coaches targeted at

developing mass rapid transportation systems. The joint venture will absorb technology and

expertise in chassis and aggregates from Tata Motors, and Marcopolo will provide know-how

in processes and systems for bodybuilding and bus body design. Tata and Marcopolo have

launched a low-floor city bus which is widely used by Delhi, Mumbai and Bangalore Transport

Corporations.

39

Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel engine

technology. Tata Motors sells Fiat cars in India and is looking to extend its relationship with

Fiat and Iveco to other segments. Fiat's first body-on frame pickup will have the same styling

as Tata Xenon and is to be named Fiat Terra. Tata has also formed numerous JV's with many

small companies in various countries around the world.

40

Tata Daewoo Commercial Vehicle (One Of The Successful Joint Ventures)

With the success of Tata Indica, Tata Motors aimed to increase its presence worldwide. In

2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The reasons

behind the acquisition were:

Company's global plans to reduce domestic exposure. The domestic commercial vehicle

market is highly cyclical in nature and prone to fluctuations in the domestic economy the

company plans to diversify into various markets across the world in both MHCV as well as

LCV segments.

To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata

Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans to leverage on the strong

presence of TDCV in the heavy-tonnage range and introduce products in India at an

appropriate time. This was mainly to cater to the international market and also to cater to the

domestic market where a major improvement in the Road infrastructure was done through the

National Highway Development Project

Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is the

2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly

worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses

namely, GloBus and StarBus.

41

Tata Novus one of the best selling commercial trucks in South Korea

Tata MarcoPolo released this low-floor bus in India

CUSTOMER PERCEPTION: WHY TATA MOTORS

In today’s scenario customer are brand loyal and they prefer the ‘BEST’

Reasons to switch on for TATA MOTORS

100% reliability

Geared for future

R & D Edge

Tech - driven

Backed by TATA name

SWOT

By looking at the Marketing strategies of TATA motors, the SWOT analysis (the Strengths,

Weakness, Opportunities, Threats) can clearly tells why Tata Motors marketing strategies is

one of the successful stories in automobile industry nowadays.

Swot Analysis of TATA Motors

Strengths

The internationalization strategy so far has been to keep local managers in new

acquisitions, and to only transplant a couple of senior managers from India into the

new market. The benefit is that Tata has been able to exchange expertise. For example

42

after the Daewoo acquisition the Indian company leaned work discipline and how to

get the final product ‘right first time.’

The company has a strategy in place for the next stage of its expansion. Not only is it

focusing upon new products and acquisitions, but it also has a programme of intensive

management development in place in order to establish its leaders for tomorrow.

The company has had a successful alliance with Italian mass producer Fiat since

2006. This has enhanced the product portfolio for Tata and Fiat in terms of production

and knowledge exchange. For example, the Fiat Palio Style was launched by Tata in

2007, and the companies have an agreement to build a pick-up targeted at Central and

South America.

Weaknesses

The company’s passenger car products are based upon 3rd and 4th generation

platforms, which put Tata Motors Limited at a disadvantage with competing car

manufacturers.

Despite buying the Jaguar and Land Rover brands (see opportunities below); Tat has

not got a foothold in the luxury car segment in its domestic, Indian market. Is the

brand associated with commercial vehicles and low-cost passenger cars to the extent

that it has isolated itself from lucrative segments in a more aspiring India?

One weakness which is often not recognised is that in English the word ‘tat’ means

rubbish. Would the brand sensitive British consumer ever buy into such a brand?

Maybe not, but they would buy into Fiat, Jaguar and Land Rover (see opportunities

and strengths).

Opportunities

In the summer of 2008 Tata Motor’s announced that it had successfully purchased the

Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Two of the

World’s luxury car brand have been added to its portfolio of brands, and will

undoubtedly off the company the chance to market vehicles in the luxury segments.

Tata Motors Limited acquired Daewoo Motor’s Commercial vehicle business in 2004

for around USD $16 million.

43

Nano is the cheapest car in the World - retailing at little more than a motorbike.

Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano

the answer in terms of concept or brand? Incidentally, the new Land Rover and Jaguar

models will cost up to 85 times more than a standard Nano!

The new global track platform is about to be launched from its Korean (previously

Daewoo) plant. Again, at a time when the World is looking for environmentally

friendly transport alternatives, is now the right time to move into this segment? The

answer to this question (and the one above) is that new and emerging industrial

nations such as India, South Korea and China will have a thirst for low-cost passenger

and commercial vehicles. These are the opportunities. However the company has put

in place a very proactive Corporate Social Responsibility (CSR) committee to address

potential strategies that will make is operations more sustainable.

The range of Super Milo fuel efficient buses are powered by super-efficient, eco-

friendly engines. The bus has optional organic clutch with booster assist and better air

intakes that will reduce fuel consumption by up to 10%.

Threats

Other competing car manufacturers have been in the passenger car business for 40, 50

or more years. Therefore Tata Motors Limited has to catch up in terms of quality and

lean production.

Sustainability and environmentalism could mean extra costs for this low-cost

producer. This could impact its underpinning competitive advantage. Obviously, as

Tata globalizes and buys into other brands this problem could be alleviated.

Since the company has focused upon the commercial and small vehicle segments, it

has left itself open to competition from overseas companies for the emerging Indian

luxury segments. For example ICICI bank and DaimlerChrysler have invested in a

new Pune-based plant which will build 5000 new Mercedes-Benz per annum. Other

players developing luxury cars targeted at the Indian market include Ford, Honda and

Toyota. In fact the entire Indian market has become a target for other global

competitors including Maruti Udyog, General Motors, Ford and others.

Rising prices in the global economy could pose a threat to Tata Motors Limited on a

couple of fronts. The price of steel and aluminium is increasing putting pressure on

44

the costs of production. Many of Tata’s products run on Diesel fuel which is

becoming expensive globally and within its traditional home market.

Introduction to Hyundai motors

45

History

Hyundai (Korean pronunciation) is a group of companies founded in South Korea. The first Hyundai company was founded in 1947 as a construction company.

Some of the best-known Hyundai divisions are Hyundai Motor Company, the world's fourth largest automaker and Hyundai Heavy Industries, the world's largest shipbuilder. Other companies currently or formerly controlled by members of Chung's extended family may be loosely referred to as a part of the Hyundai chaebol.

In 1998 Hyundai bought Kia Motors, another South Korean company. Hyundai Group underwent a massive restructuring following the 1997 East Asian

financial crisis and the founder's death in 2001. Today many companies bearing the name Hyundai are not part of or connected to the Hyundai Group. Some of the larger former members of the conglomerate include Hyundai Group, Hyundai Kia Automotive Group, Hyundai Department Store Group, Hyundai Heavy Industries Group, and Hyundai Development Group. Following the conception, Hyundai Group's business remains manufacturing of elevators, container shipping services, and tourism.

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967. The company’s first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop their own car, they hired George Turnbull, the former Managing Director of Austin Morris at British Leyland. He in turn hired five

http://en.wikipedia.org/wiki/Chaebol

46

other top British car engineers. They were Kenneth Barnett body design, engineers John Simpson and Edward Chapman, John Crosthwaite as chassis engineer and Peter Slater as chief development engineer. In 1975, the Pony, the first Korean car, was released, with styling by Giorgio Giugiaro of Ital Design and power train technology provided by Japan’s Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. In 1991, the company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and transmission, thus paving the way for technological independence.

In 1983, Hyundai exported the Pony to Canada, but not to the United States because the Pony didn't pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at one point the top-selling car on the Canadian market. The Pony afforded a much higher degree of quality and refinement in the lowest price auto segment than the Eastern-bloc imports of the period then available.

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best Product 10" by Fortune magazine, largely because of its affordability. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata.

In 1996, Hyundai Motors India Limited was established with a production plant in Irrungattukotai near Chennai, India.

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in 1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.

In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and Associates. Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002, Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.

In 2006, the South Korean government initiated an investigation of Chung Mong Koo's practices as head of Hyundai, suspecting him of corruption. On April 28, 2006, Chung was arrested, and charged for embezzlement of 100 billion South Korean won (US$106 million).[10] As a result, Hyundai Vice Chairman and CEO, Kim Dong-jin, replaced him as head of the company. Research & DevelopmentHyundai has 5 R&D centres worldwide. Located in South Korea, California, United States, Germany, Japan and Hyderabad, India.

Hyundai In India

Hyundai's manufacturing plant at Irungattukottai near Sriperumbudur, India.Hyundai Motor India Limited is currently the second largest carmaker after Maruti Suzuki and largest auto exporter in India.[42] It is making India the global manufacturing base for small cars. Hyundai sells several models in India, the most popular being the Santro Xing, i10 and the i20. Other models include Getz Prime,

47

Accent, Terracan, Elantra (Discontinued), second generation Verna, Tucson,Santa Fe and the Sonata Transform. Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu. Both plants have a combined annual capacity of 600,000 units.In the year 2007 Hyundai opened its R&D facilty in Hyderabad Andhra pradesh , employing now nearly 450 engineers from different parts of the country.Basically the Hyundai Motors India Engineering (HMIE) gives technical & engineering support in Vehicle development and CAD & CAE support to Hyundai's main R&D center in Namyang Korea. In 2010,Hyundai started its design activities at Hyderabad R&D Center with Styling,Digital Design & Skin CAD Teams.

“Customer Satisfaction Survey for HYUNDAI”In this world of competition any organization cannot avoid Customers. It has become a necessity for an organization for its survival in any industry so that customer Satisfaction plays important role in each an every product life cycle. Today Companies are facing toughest competition ever. The intense competition makes the companies to take the necessary steps. To retain their existing customer as well as attract new once. In the environment of advancement of the technology the companies are trying hard to keep the pace with latest development. This survey will help the company to know the customers satisfaction level and feedback of customers at the product. It will also help company to know about the competitors. This will help company to know about wants and expectation of customers. The company can also know if there are any problems faced by the customers.

COMPANY PROFILE

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL presently markets 37 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Embera in the E segment and the Tucson in the SUV segment.

Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing passenger car manufacturer, registered total sales of 489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent as compared to245, 387 units in 2007 while overseas sales grew by 92.5 percent, with exports accounting for 243,931 units in 2008.

48

Hyundai has different product as follow:1. Santro Xing:Santro is one most small family related comfortable car, which come under Economy segment. It is mostly sellable by the Hyundai Motors. It has been most good performance by the buyers. And also good result of it.

2. Hyundai i10:

3. I 20:

49

4: Accent

5. Verna:

Comparison between cars of both the companies .

Segments

1. Small cars

2. Middles cars

3. Utility cars

4. Luxury cars

50

On the basis of

1. Features

2. Engine

3. Safety

4. Performance

5. Interior and exterior

Small cars

Tata indica v2 DLE vs Hyundai i10-lite

Tata Indica V2 DLE BSIII

Hyundai i10 D-lite

Tata Indica V2 DLE BSIIIDetails

Hyundai i10 D-liteDetails

New Car On-Road Price New Car On-Road Price

Cup Holders

Tubeless Tyres

Central Locking

Tachometer

Front Fog Lights

AM/FM Radio

Mileage (Highway) 17.4 km/liter 16.8 km/liter

Mileage (City) 13.6 km/liter 12.3 km/liter

Mileage (Overall) 13.6 km/liter 13.2 km/liter

Fuel Tank Capacity 37 Liters 35 Liters

Maximum Speed 135 Km/Hour Km/Hour 149 Km/Hour

0-100kmph 25.7 seconds N/A

1/4 Mile 22.6 seconds N/A

Engine Type

475 IDI with Microprocessor basedEngine Management System (ECU)

iRDE 1.1, 4-cylinder Petrol

Displacement 1405 1086

Power 54PS @5500rpm 67PS @5500rpm

51

Torque 83Nm @2500rpm 99Nm @2800rpm

Valve Mechanism SOHC

Bore 67

Stroke 77

Valves per Cylender 2 3

Fuel Type Diesel Petrol

Fuel System MPFI

Front SuspensionIndependent, Wish Bone type, withMcPherson strut, Anti-roll Bar

McPherson Strut with Stabilizer Barand

Rear SuspensionIndependent, Semi trailing arm withcoil spring

CTBA with coil spring

Steering Type Rack and pinion Rack & Pinion

Power Assisted Electric

Minimum Turning Radius

4.9 4.7

Front Brakes Ventilated Disc Disc

Wheel Type Tubeless tyres

Wheel Size 13 Inch 13 inch

Tyres 165/65R13 Radial 155/80 R13

Overall Length 3675 mm 3565 mm

Overall Width 1665 mm 1595 mm

Overall Height 1485 mm 1550 mm

Wheel Base 2400 mm 2380 mm

Ground Clearance 170 mm 165 mm

Rear Track 1,380 mm 1,385 mm

Front Headroom 960 mm

Front Legroom 1,290 mm

Rear Legroom 870 mm

Boot Space 217

Kerb Weight 995 860

Price

Tata Indica V2 DLE BSIII Hyundai i10 D-lite

Price (Ex-Showroom)

Rs. 3,55,011 Rs. 3,48,804

52

EMIRs. 9,164 (for 36 month loan)

Rs. 9,004 (for 36 month loan)

Pictures


Exterior

Interior

53

Safety


Anti-Lock BrakingSystem

Driver Air-Bags

PassengerAir-Bags

Immobilizer

54

Tata Indica v2 xeta GLE vs Hyundai i10 Mnaga

Tata Indica V2 Xeta GLE

Hyundai i10 Magna

Tata Indica V2 Xeta GLEDetails

Hyundai i10 MagnaDetails


Power Windows

Power Steering

Cup Holders

Rear Wash Wiper

Tubeless Tyres

Central Locking

SteeringAdjustment

Tachometer

Defogger (Rear)



Mileage (Overall) 11.8 km/liter 13 km/liter


No of Doors 5 Doors 4 Doors

Maximum Speed 153 Km/Hour N/A

Engine Type

475 SI Multi Point Fuel injectionSystem with 32-bit microprocessor

iRDE 1.1, 4-cylinder Petrol


Power 65PS @5000rpm 66.7 @ 5,500 (PS@rpm)

Torque 100Nm @2600rpm 10.1 @ 2,800 (kgm@rpm)

Valve Mechanism SOHC

Bore 75

55

Stroke 67.5

CylinderConfiguration

In-line Inline

Valves per Cylender 2

Fuel System MPFI


McPherson Strut with Stabilizer Barand


CTBA with coil spring

Steering Type Rack and pinion Power

Power Assisted


4.9 m


Wheel Type Steel Tubeless tyres

Wheel Size 4.5J x 13 13 inch

Tyres 165 x 65 R13 Radial 155/80 R13









Rear Legroom 870 mm

Boot Space 217

Kerb Weight 1060 860

Price

Tata Indica V2 Xeta GLE Hyundai i10 Magna

Price (Ex-Showroom)

Rs. 2,98,522 Rs. 3,98,085



Safety

56



Driver Air-Bags

PassengerAir-Bags

Immobilizer

Pictures


Exterior

57

Interior

Tata indica xeta GLS vs Hyundai santro Xing GL

Tata Indica V2 Xeta GLS

Hyundai Santro Xing GL

Tata Indica V2 Xeta GLSDetails

Hyundai Santro Xing GLDetails


Tubeless Tyres

Central Locking

Mileage (Highway) 152 km/liter 17.8 km/liter




Maximum Speed 153 Km/Hour 141 Km/Hour

Engine Type 475 SI Multi Point Fuel injectionSystem with 32-bit

Hyundai Epsilon Engine

58

microprocessor


Power 65PS @5000rpm 63 @ 5,500 (PS@rpm)


Bore 75 66

Stroke 67.5 77


In-line Inline


Clutch TypeStick gear shifting & frequentclutch


McPherson Strut with Stabilizer Bar


Torsional Beam Axle, 3 Link OffsetCoil Spring

Steering Type Rack and pinion, power assisted Power


4.9 m 4.4 m

Wheel Type Steel Pressed Steel

Wheel Size 4.5J x 13 13 Inch

Tyres 165 x 65 R13 Radial 155/70 R13









Rear Legroom 870 mm

Boot Space 217 218


Price

Tata Indica V2 Xeta GLS Hyundai Santro Xing GL

59

Price (Ex-Showroom)

Rs. 3,12,696 Rs. 3,40,871



SAFTEY



Driver Air-Bags

PassengerAir-Bags

Immobilizer

PICTURES


Exterior

60

Interior

Tata Indica v2 xeta GLX vs Hyundai santro xing GLS

Tata Indica V2 Xeta GLX

Hyundai Santro Xing GLS

Tata Indica V2 Xeta GLXDetails

Hyundai Santro Xing GLSDetails


Rear Wash Wiper

Tubeless Tyres

Tachometer

Front Fog Lights

61

Rear Defroster






Engine Type




Power 70@4,800 (PS@rpm) 63PS @5500rpm

Torque 12.4@2,600 (kgm@rpm) 89Nm @3000rpm

Bore 75 66

Stroke 79.5 77


In-line Inline


Fuel System MPFI Multipoint Fuel Injection

Clutch TypeStick gear shifting & frequentclutch




Torsional Beam Axle, 3 Link OffsetCoil Spring

Steering Type Power Rack & Pinion


4.9 m 4.4 m

Wheel Type Steel Tubeless tyres

Wheel Size 4.5J x 13 13 Inch

Tyres 165 x 65 R13 Radial 155/70 R13






62




Rear Legroom 870 mm

Boot Space 217 218

Kerb Weight 995 854

PRICE

Tata Indica V2 Xeta GLX Hyundai Santro Xing GLS

Price (Ex-Showroom)

Rs. 3,58,920 Rs. 3,62,949



SAFTEY



Driver Air-Bags

PassengerAir-Bags

Immobilizer

PICTURES’


Exterior

63

Interior

64

Tata Indica v2 xeta LPG vs Hyundai santro xing eco

Tata Indica V2 Xeta LPG GLS

Hyundai Santro Xing eco (GLS)

Tata Indica V2 Xeta LPG GLSDetails

Hyundai Santro Xing eco(GLS)Details


Power Windows

Tubeless Tyres

Central Locking





Maximum Speed 152Km/Hour Km/Hour 141 Km/Hour

0-100kmph 18.1seconds N/A

1/4 Mile 22.3seconds N/A

Engine Type






Bore 75 66

Stroke 67.5 77


In-line Inline


Fuel Type LPG CNG

Fuel System MPFI Multipoint Fuel Injection

Front SuspensionIndependent, Lower Wish Bone,McPherson Strut with Coil Spring


Rear Suspension Independent, Semi trailing arm Torsional Beam Axle , 3 Link

65

withCoil Spring mounted on shockabsorber

OffsetCoil Spring

Steering Type Rack and pinion, power assisted Power

Power Assisted


4.9 4.4

Front Brakes Ventilated Discs Ventilated Disc

Rear Brakes Drums Drum

Wheel Type Steel Radial

Wheel Size 4.5J x 13"

Tyres 165 x 65 R13 Radial 155/70 R13






Rear Track 1380 1300

Boot Space 217


PRICE

Tata Indica V2 Xeta LPG GLS

Hyundai Santro Xing eco (GLS)

Price (Ex-Showroom)

Rs. 3,36,980 Rs. 3,84,389

EMI Rs. 8,699 (for 36 month loan)Rs. 9,923 (for 36 month loan)

SAFTEY

Tata Indica V2 Xeta LPG GLSHyundai Santro Xing eco

(GLS)


Driver Air-Bags

PassengerAir-Bags

Immobilizer

66

PICTURES

Tata Indica V2 Xeta LPG GLS Hyundai Santro Xing eco (GLS)

Exterior

Interior

67

Tata Indica vista Aura 1.2 vs Hyundai i10 Mnaga 1.2

Tata Indica Vista Aura 1.2 Safire

Hyundai i10 Magna 1.2

Tata Indica Vista Aura 1.2SafireDetails

Hyundai i10 Magna 1.2Details


Rear Wash Wiper

Front Fog Lights

Rear Defroster

Defogger (Rear)

AM/FM Radio

CD Player

Mileage (Highway) 14 km/liter 16 km/liter

Mileage (City) 10 km/liter 12 km/liter




Engine TypeNew 1.2L, MPFI, Safire Petrolengine

1.2 Kappa, 4-cylinder Petrol


Power 65 PS @ 5500 rpm 80 PS @ 5200 rpm

Torque 96 Nm @ 3000 rpm 111 Nm @ 4000 rpm

Valve Mechanism DOHC


Fuel System MPFI

Front Suspension

Independent; lower wish bone;McPherson Strut with Coil Spring


Rear Suspension

Semi-Independent; twist beam withcoil spring and shock absorber

Coupled Torsion Beam Axle (CTBA)with coil spring

Steering Type Rack and pinion, Hydraulic Rack & Pinion

Rear Brakes Drum Drums

Wheel Type Steel

68

Wheel Size 13 Inch 13 inch

Tyres 175 / 70 R13 (tubeless) 155/80 R13 (tubeless)




Rear Track 1385


PRICE



Price (Ex-Showroom)

Rs. 4,06,029 Rs. 4,15,020



SAFTEY




Driver Air-Bags

PassengerAir-Bags

Immobilizer

Tata Indigo CS LX

Hyundai i10 Asta 1.2

Tata Indigo CS LXDetails Hyundai i10 Asta 1.2Details


Cup Holders

Rear Wash Wiper

Tubeless Tyres

Central Locking

SteeringAdjustment

Tachometer

Rear Defroster

69

AM/FM Radio

CD Player

Fuel Tank Capacity

42 Liters 35 Liters

Engine TypeTurbocharged diesel engine withIntercooler

1.2 Kappa, 4-cylinder Petrol


Power 70PS @4000rpm 80 PS @ 5200 rpm

Torque 140Nm @1800rpm 111 Nm @ 4000 rpm

Valve Mechanism SOHC DOHC

Bore 75

Stroke 79.5


Front SuspensionIndependent Mc Pherson strut withanti-roll bar


Rear SuspensionIndependent 3-link Mc Pherson strutwith anti-roll bar


Steering TypeRack and pinion type withcollapsible steering column

Rack & Pinion


5 4.7

Wheel Type Radial Tubeless tyres

Wheel Size 14" 13 inch

Tyres 175/65 R14 155/80 R13 (tubeless)





Rear Track 1385

Front Headroom 980

Front Legroom 1170


PRICE

Tata Indigo CS LX Hyundai i10 Asta 1.2

Price Rs. 5,01,978 Rs. 4,93,812

70

(Ex-Showroom)



SAFTEY

ata Indigo CS LX Hyundai i10 Asta 1.2


Driver Air-Bags

PassengerAir-Bags

Immobilizer

PICTURES

Tata Indigo CS LX Hyundai i10 Asta 1.2

Exterior

Interior

71

Tata Indigo Manza Aqua ouadrajet vs Hyundai i10 magna 1.2

Tata Indigo Manza Aqua Quadrajet


Tata Indigo Manza AquaQuadrajetDetails

Hyundai i10 Magna 1.2Details


Power Door Locks --

Traction Control --

Cup Holders --

Rear Wash Wiper --

Alloy Wheels --

Central Locking

Front Fog Lights --

Rear Defroster --

Defogger (Rear) --

Leather Seats --

Power Seats --

72

AM/FM Radio

Cassette Player --

CD Player

Sun-Roof --

Moon-Roof --

Mileage (Highway) 18 km/liter 16 km/liter


Mileage (Overall) N/A 12.8 km/liter


Engine Type 1.2 Kappa, 4-cylinder Petrol


Power 90PS @4000rpm 80 PS @ 5200 rpm

Torque 200Nm @1750rpm 111 Nm @ 4000 rpm



Inline



Fuel System Common Rail

Front Suspension

Independent; Lower Wishbone;McPherson Strut with Coil Spring


Rear Suspension

Semi-independent, Twist Beam withCoil Springs and Hydraulic ShockAbsorbers


Steering TypePower Assisted Rack & Pinion -Hydraulic, Tilt adjustable

Rack & Pinion


5.1

Rear Brakes Drum Drums

Wheel Type Steel

Wheel Size 5.5 J x 15 13 inch

Tyres185/60 R15 Tubeless Radials

155/80 R13 (tubeless)

73




Rear Track 1385

Boot Space 460


PRICE



Price (Ex-Showroom)

Rs. 5,79,136 Rs. 4,15,020



PICTURES

Tata Indigo Manza Aqua Quadrajet Hyundai i10 Magna 1.2

Exterior

Interior

74

SAFTEY




--

Driver Air-Bags --

PassengerAir-Bags

--

Immobilizer

Tata Indigo manza Aura vs Hyundai i20 1.4

Tata Indigo Manza Aura

QuadrajetDetails

Hyundai i20 1.4 CRDi EraDetails


Power Door Locks

Traction Control

Cup Holders

75

Folding Rear-Seat

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Central Locking

Remote Boot

SteeringAdjustment

Front Fog Lights

Rear Defroster

Defogger (Rear)

Leather Seats

Power Seats

AM/FM Radio

Cassette Player

CD Player

Sun-Roof

Moon-Roof

Mileage (Highway) 18 km/liter N/A

Mileage (City) 14 km/liter N/A



Engine Type 1.4L 88.7bhp CRDi 16V

Displacement 1248 1,396 cc

Power 90PS @4000rpm 90@4000(PS@rpm)

Torque 200Nm @1750rpm 22.4 @ 1750 - 2750(kgm@rpm)



Fuel Type Diesel Diesel

Fuel System Common Rail CRDI

Gears/Speeds 5 6

Front SuspensionIndependent; Lower Wishbone;McPherson Strut with Coil Spring

Mc-Pherson strut with coil spring

Rear Suspension Semi-independent, Twist Beam with

Coupled torsion beam axle with coil

76

Coil Springs and Hydraulic ShockAbsorbers

spring

Steering TypePower Assisted Rack & Pinion -Hydraulic, Tilt adjustable

Power

Power Assisted


5.1


Rear Brakes Drum Drum

Wheel Size 5.5 J x 15 14

Tyres 185/60 R15 Tubeless Radials 185/65 R 14





Ground Clearance 165 mm

Rear Track 1503 mm

Boot Space 460

Kerb Weight 1200

PRICE

Tata Indigo Manza Aura Quadrajet

Hyundai i20 1.4 CRDi Era

Price (Ex-Showroom)

Rs. 6,08,609 Rs. 5,75,100



SAFTEY’

Tata Indigo Manza Aura Quadrajet

Hyundai i20 1.4 CRDi Era


Driver Air-Bags

PassengerAir-Bags

Immobilizer

77

MID SIZE CARS

Tata indigo Marina GLS vs Hyundai verna transform

Tata Indigo Marina GLS

Hyundai Verna Transform SX VTVT(Petrol)

Tata Indigo Marina GLSDetails

Hyundai Verna Transform SX VTVT

(Petrol)Details


Power Windows

Power Door Locks

Cup Holders

Alloy Wheels

Tubeless Tyres

Central Locking

SteeringAdjustment

Tachometer

Front Fog Lights

Rear Defroster

Defogger (Rear)

AM/FM Radio

CD Player







Engine TypeMPFI Petrol Engine with 32-BitMicroprocessor

CRDi with Variable GeometryTurbocharger

78


Power 85@5,500 (PS@rpm) 103PS @5500rpm

Torque 12@3,500 (kgm@rpm) 147Nm @3000rpm

Valve Mechanism SOHC DOHC

Stroke 79.5 87


In-line in-line


Fuel System Electronic MPFI CRDI

Front SuspensionIndependent, lower wishbone,McPherson strut with anti-roll bar

MacPherson Strut with coil springsand anti-roll bar

Rear SuspensionIndependent 3-link McPherson strutwith anti-roll bar

Coupled torsion beam axle


Power assisted Rack & Pinion


5 5.05 m

Rear Brakes Drum Disc & Drum

Wheel Type Steel Alloy Wheels

Tyres 175/65 R14, Radial 185/65 R14






Rear Track 1,360 mm 1460

Boot Space 670 352


PRICE

Tata Indigo Marina GLS

Hyundai Verna Transform SX VTVT(Petrol)

Price (Ex-Showroom)

Rs. 4,85,800 Rs. 7,51,869


79

SAFTEY

Tata Indigo Marina GLSHyundai Verna Transform SX

VTVT(Petrol)


Driver Air-Bags

PassengerAir-Bags

Immobilizer

PICTURES

Tata Indigo Marina GLSHyundai Verna Transform SX VTVT

(Petrol)

Exterior

Interior

80

Tata indigo XL vs Hyundai verna CRDi VGT

Tata Indigo XL Classic Dicor

Hyundai Verna Transform SX CRDi VGTAT (Diesel)

Tata Indigo XL Classic DicorDetails

Hyundai Verna Transform SX CRDi VGT

AT (Diesel)Details


Folding Rear-Seat

Alloy Wheels

SteeringAdjustment

Leather Seats

Power Seats

Cassette Player

81






Engine Type 1.4L Turbo-charged DiCORCRDi with Variable GeometryTurbocharger




Stroke 79 87


Inline in-line

Fuel System Common Rail Direct Injection CRDI

Transmission Type Manual Automatic

Gears/Speeds 5 4

Front SuspensionIndependent McPherson strut withCoil spring & Anti-roll bar

MacPherson Strut with coil springsand anti-roll bar


Coupled torsion beam axle


Power assisted Rack & Pinion


5.5 5.05 m

Front Brakes Disc Ventilated Disc

Rear Brakes Drum Disc & Drum

Wheel Type Steel Alloy Wheels

Tyres 175/65 R14 (tubeless) 185/65 R14







Boot Space 450 352

82


PRICE

Tata Indigo XL Classic Dicor

Hyundai Verna Transform SX CRDi VGTAT (Diesel)

Price (Ex-Showroom)

Rs. 6,15,083 Rs. 9,23,013


SAFTEY

Tata Indigo XL Classic DicorHyundai Verna Transform SX CRDi

VGTAT (Diesel)


Driver Air-Bags

PassengerAir-Bags

Immobilizer

PICTURES

Tata Indigo XL Classic DicorHyundai Verna Transform SX CRDi VGT

AT (Diesel)

Exterior

83

Interior

84

Tata Indigo XL classic vs Hyundai accent GLE CNG

Tata Indigo XL Classic Petrol

Hyundai Accent GLE CNG

Tata Indigo XL ClassicPetrolDetails

Hyundai Accent GLE CNGDetails


Power Door Locks

Cup Holders

Folding Rear-Seat

Tubeless Tyres

Front Fog Lights

Rear Defroster

Leather Seats

Power Seats

AM/FM Radio

CD Player

Mileage (Highway) 15.9 km/liter 16 km/liter



Maximum Speed 164 Km/Hour N/A

Engine Type1.4L MPFi DOHC with 32-bitMicroprocessor

In-Line Engine


Power 101PS @6100rpm 95@ 5,550 (PS@rpm)



Bore 75 75.5

Stroke 79 83.5


Inline SOHC


Fuel Type Petrol CNG

Fuel System MPFI

Front Suspension Independent McPherson strut with

McPherson Strut with coil spring &

85

Coil spring & Anti-roll bar Stabilizer Bar


Dual Link with Coil Spring &Anti-roll Bar


Power assisted rack & pinion


5.5 5.0

Front Brakes Disc Ventilated Disc

Wheel TypeSteel wheel rims with wheelcap

Wheel Size 14 Inch 13 Inch

Tyres 175/65 R14 (tubeless) 175/70 R 13







Front Headroom 970

Front Legroom 1245

Rear Legroom 803

Boot Space 450

Kerb Weight 1130 0

PRICE

Tata Indigo XL Classic Petrol

Hyundai Accent GLE CNG

Price (Ex-Showroom)

Rs. 5,37,702 Rs. 5,36,699



SAFTEY

Tata Indigo XL Classic Petrol Hyundai Accent GLE CNG


86

Driver Air-Bags

PassengerAir-Bags

Immobilizer

PICTURES

Tata Indigo XL Classic Petrol Hyundai Accent GLE CNG

Exterior

Interior

88

LEXURY CARS

Tata safari Dicor 2.2 LX vs Hyundai sonata transform 2.4

Hyundai Sonata Transform 2.4VTVT(M/T)

Tata Safari DICOR 2.2 LX 4x2

Hyundai Sonata Transform 2.4

VTVT(M/T)Details

Tata Safari DICOR 2.2 LX 4x2Details


Power Door Locks

Cup Holders

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Front Fog Lights

Rear Defroster

Defogger (Rear)

Leather Seats

Power Seats

AM/FM Radio

CD Player


Mileage (City) 8 km/liter 10.45 km/liter


Seating Capacity 5 Person 7 Person



Maximum Speed N/A483 DL Turbo-Charged Inter Cooled Km/Hour

Engine Type 2.4 VTVT In-Line Engine





89

Bore 83

Stroke 90

No of Cylinders 4-Cylinder 4


8 Valves


Fuel Type Petrol Diesel

Fuel System MPFI CRDI

Front Suspension

Independent Double Wishbone withcoil spring and gas shock absorberand antiroll bar

Independent Double Wishbone withTorsion bar

Rear Suspension

Fully independent Multi-link withcoil springs, Gas shock absorberand anti-roll bar

5 link Suspension with coil springs

Steering Type Rack & Pinion Rack & Pinion with Power Assist

Power Assisted Power steering


6

Front Brakes Ventilated DiscVentilated Disc brake with Twin Potcaliper

Rear Brakes Solid Disc Drum brake, Auto Adjusting Type

Wheel Type Alloy

Wheel Size 6.5 J X 16 16 inch

Tyres 215/60 R16 (Tubeless) 235/70 R 16






Rear Track 1550 1,470 mm

Boot Space 981

Kerb Weight 0 1920

PRICE

90

Hyundai Sonata Transform 2.4

VTVT(M/T)


Price (Ex-Showroom)

Rs. 14,62,604 Rs. 8,02,182



SAFTEY

Hyundai Sonata Transform 2.4VTVT(M/T)



Driver Air-Bags

PassengerAir-Bags

Immobilizer

___________________________________________________________________________

91

UTILITY VEHICALS

Tata safari DICOR 2.2 LX vs Xenon XT


Tata Xenon XT EX 4x4

Tata Safari DICOR 2.2 LX 4x2Details

Tata Xenon XT EX 4x4Details


Power Door Locks

Cup Holders

Rear Wash Wiper

Alloy Wheels

Tubeless Tyres

Front Fog Lights

AM/FM Radio

Mileage (Highway) 15.5 km/liter 12 km/liter





Maximum Speed483 DL Turbo-Charged Inter Cooled Km/Hour

N/A

Engine Type In-Line Engine2.2 L 16 Valve DOHC VTT DiCOR



Bore 83

Stroke 90


8 Valves


Fuel System CRDIDirect injection Common Rail

Front SuspensionIndependent Double Wishbone withTorsion bar

Independent Double wishbone

92

Rear Suspension 5 link Suspension with coil springs Parabolic Leaf Springs

Steering Type Rack & Pinion with Power Assist Power steering

Power Assisted Power steering

Brake TypeVacuum Assisted IndependentHydraulic

Front BrakesVentilated Disc brake with Twin Potcaliper

Ventilated disc brake, Twin PotCaliper

Wheel Type Alloy Wheels

Wheel Size 16 inch 16 Inch

Tyres 235/70 R 16 215/75 R16






Rear Track 1,470 mm

Boot Space 981


PRICE



Price (Ex-Showroom)

Rs. 8,02,182 Rs. 8,71,721



SAFTEY

Tata Safari DICOR 2.2 LX 4x2 Tata Xenon XT EX 4x4


Driver Air-Bags

PassengerAir-Bags

Immobilizer

93

Tata Safari DICOR 2.2 LX 4x2 Tata Xenon XT EX 4x4

Exterior

Interior

94


Tata Safari DICOR 2.2 GX 4x4

Tata Xenon XT EX 4x2Details

Tata Safari DICOR 2.2 GX 4x4Details


Rear Wash Wiper

Rear Defroster

Defogger (Rear)

Leather Seats

CD Player






Maximum Speed N/A 152Km/Hour Km/Hour

0-100kmph N/A 16.2seconds

Engine Type2.2 L 16 Valve DOHC VTT DiCOR

2.2 L 16-Valve DOHC VTT DiCOR



Inline

Fuel System Direct injection Common Rail CRDI

Front Suspension Independent Double wishbone Independent Double Wishbone with

95

Torsion bar

Rear Suspension Parabolic Leaf Springs 5 link Suspension with coil springs

Steering Type Power steering Rack & Pinion with Power Assist

Brake TypeVacuum Assisted IndependentHydraulic

Front BrakesVentilated disc brake, Twin PotCaliper

Ventilated Disc brake with Twin Potcaliper

Wheel Type Alloy Wheels Alloy

Wheel Size 16 Inch 6.5Jx16

Tyres 215/75 R16 235/70 R16, 105 S






Rear Track 1470 mm


PRICE

Tata Xenon XT EX 4x2Tata Safari DICOR 2.2 GX

4x4

Price (Ex-Showroom)

Rs. 7,74,269 Rs. 11,13,875


SAFTEY

Tata Xenon XT EX 4x2Tata Safari DICOR 2.2 GX

4x4


Driver Air-Bags

PassengerAir-Bags

Immobilizer

Ref:-http://www.gaadi.com

http://www.gaadi.com/

96

satisfaction level of consumer :-

Questioner.

Consumer replay for TATA Motors

Consumer replay for Hyundai Motors

QUESTIONNARIES:

Name of the customer :

Place :

Ph :

E-Mail :

Vehicle Model :

Vehicle Number :

Address :

1. The Vehicle that you previously used ?

a) Hyundai b) Toyota c) Mahindra

d) Not used any vehicle e) Some other vehicle

2. What made you to buy this vehicle ?

97

a) Model b) Price c) Quality

d) Brand name e) Other benefits

3. Are you satisfied about the explanation about the benefits / features/ warranty of the

vehicle and the financial schemes and the delivery procedure at the time of purchase.?

a) Delighted b) Very satisfied c) Satisfied

d) Some what dissatisfied e) Very dissatisfied

4. How is the reception at the time of enquiry by the sales personal?



5. Is it ease of obtaining appointment i.e., are you satisfied with the reception of the

service advisor. ?



6. Are you satisfied with the time taken to open the job card (work order) ?



8. Are you satisfied with the facilities of the service station like customer waiting room

etc.?


98


9. Are the services being attended correctly to the relevant complaint ?

a) Delighted b) No

10. Are you satisfied with the quality of washing?



11. Are you satisfied with the delivery made i.e., Is the delivery made in times as per the

conditions desired by you from service station.?



12. Are you satisfied with the explanation if job done and bill at the time of delivery?

a) Delighted b) Very satisfied c) satisfied


13. Do you feel labour and spare parts charge reasonable ?



14. Are you receiving our service reminders regularly ?

a) Yes b) No

99

15. Are you satisfied with the overall performance of the workshop?



Consumer replay for TATA Motors

1. What made you to buy this vehicle?

TABLE – 1

S. No. Features No. of Respondents %

1. Model 23 23

2. Price 13 13

3. Quality 21 21

4. Brand Name 29 29

5. Other Benefits 14 14

100 100

Inference :

29% of the customer’s opted Tata vehicle basing on the brand name, 23% basing on the model, 21%

basing on the quality, 14% basing on other benefits and 13% basing on the price. The brand name of

the TATA and quality of product should be taken care of while providing service.

CHART – 1

100

2. Are you satisfied about the explanation about the benefit / features / warranty of

the vehicle and the financial schemes and the delivery procedure at the time of

purchase?

TABLE – 2


1. Delighted 4 4

2. Very satisfied 27 27

3. Satisfied 45 45

4. Somewhat dissatisfied 12 12

5. Very dissatisfied - 0

6. No response 12 12

100 100

Inference :

Model Price Quality Brand Name

Other Benefits

0

5

10

15

20

25

30

35

23

13

21

29

14Series1

Reason for buying TATA Vehicle

No

. o

f R

esp

on

den

ts

101

76% of the customers are satisfied about the explanation about the benefits, features, etc., at

the time of purchase, out of which 27% are very satisfied, also 12% are somewhat dissatisfied, so the

company had to made more effort to satisfy the dissatisfied customers.

CHART – 2

3. How is the reception at the time of enquiry by the sales personnel?

TABLE – 3


1. Delighted 12 12


3. Satisfied 42 42




100 100

Delighted Very satisfied Satisfied Somewhat dissatisfied

Very dissatis-fied

No response 0

5

10

15

20

25

30

35

40

45

50

4

27

45

12

0

12

Series1

Satisfaction Level

No

. of

Re

sp

on

de

nts

102

Inference :

42% of the customers are satisfied by the reception of the sales personnel at the time of enquiry, 30%

are very satisfied, 12% are delighted so the sale personnel are performing their task quite efficiently.

Also there are 4% customers that are somewhat dissatisfied and 12% had not responded to the above

question.

CHART –3

4. Are you satisfied with the time taken to open the job card (work order). ?

TABLE – 4


1. Delighted 23 23


3. Satisfied 25 25



100 100

Inference :

44% of the customers are very satisfied by the time taken to open the job card, 25% are

satisfied, 23% are delighted and 8% are somewhat dissatisfied.


Very dissatis-fied

No response 0

5

10

15

20

25

30

35

40

45

12

30

42

4

0

12

Series1

Satisfaction Level

No

. o

f R

es

po

nd

en

ts

103

CHART – 4

5. Are you satisfied with the reception of the service advisor?

TABLE – 5


1. Delighted 11 11


3. Satisfied 30 30



100 100


Very dissatis-fied

0

5

10

15

20

25

30

35

40

45

50

23

44

25

8

0

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

104

Inference :

As we see that 61% of the customers are more than just satisfied by the reception of the service

advisors, thus the service advisors are performing their duties with perfection, there are only 9%

customers that are somewhat dissatisfied from service advisors.

CHART – 5

6. Are you satisfied with the facilities of the service station like customer waiting room etc.,

TABLE – 6


1. Delighted 13 13


3. Satisfied 51 51


5. Very dissatisfied 2 2


Very dissatis-fied

0

10

20

30

40

50

60

11

50

30

9

0

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

105

100 100

Inference :

51% of the customers are satisfied by the facilities of the service station, 30% are very satisfied, the

valuable suggestions can be taken from the unsatisfied customers to improve the facilities.

CHART – 6

7. Are the services being attended correctly to the relevant complaint?

TABLE – 10


1. Yes 85 85

2. No 15 15

100 100

Inference :


Very dissatis-fied

0

10

20

30

40

50

60

8

30

51

11

0

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

106

85% of the customer’s say that the service is being attended correctly to relevant

complaint. Where as 15% feel that the service is not attended correctly to relevant complaint.

CHART - 10

8. Are you satisfied with the solutions to all the problems reported by you?

TABLE – 8


1. Delighted 6 6


3. Satisfied 34 34



100 100

85%

15%

Yes

No

107

Inference : 40% of the customers are very satisfied with the solutions to all the problems

reported by them, 34% are satisfied, 16% are somewhat dissatisfied, 6% are delighted and

4% are very dissatisfied. Thus 20% of the customers are not totally satisfied with the solution

for their problem thus the service advisor has to provide most satisfactory solution.

CHART – 8

9. Are you satisfied with the delivery made i.e., is the delivery made in time as per

the conditions desired by you from service station. ?

TABLE – 13


1. Delighted 10 10


3. Satisfied 34 34



100 100


Very dissatis-fied

0

5

10

15

20

25

30

35

40

45

6

40

34

16

4

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

108

Inference : 34% of the customers are satisfied with the delivery made from the service

station, 33% are very satisfied, 19% are somewhat dissatisfied, 10% are delighted and 9% are

very dissatisfied.

CHART – 13

10.Are you satisfied with the explanation of job done and bill at the time of delivery.

TABLE – 14


1. Delighted 10 10


3. Satisfied 37 37



100 100


Very dissatis-fied

0

5

10

15

20

25

30

35

40

10

33 34

19

4

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

109

Inference :

41% of the customers are very satisfied with the explanation of job done and bill at

the time of delivery, 37% are satisfied, 12% are somewhat dissatisfied and 10% are delighted.

CHART – 14

11. Are your receiving our service reminders regularly ?

TABLE – 17


1. Yes 56 56

2. No 44 44

100 100

Inference :

56% of the customers are receiving the service remainders regularly. Whereas 44% of

the customers are not receiving the service remainders regularly.


Very dissatis-fied

0

5

10

15

20

25

30

35

40

45

10

41

37

12

0

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

110

CHART - 17

13. Have you been informed about the next service schedule ?

TABLE – 18


1. Yes 60 60

2. No 40 40

100 100

Inference :

60% of the customers have been informed about the next service schedule. Where as

40% of the customers are not informed about the next service schedule.

56%

44% Yes

No

111

CHART – 18

Consumer replay for Hyundai motors:-

What made you to buy this vehicle?

TABLE – 1


1. Model 33 33

2. Price 13 13

3. Quality 14 14

4. Brand Name 29 29

5. Other Benefits 11 11

100 100

Inference :

60%

40%

Yes

No

112

29% of the customer’s opted Hyundai vehicle basing on the brand name, 33% basing on the

model, 14% basing on the quality, 14% basing on other benefits and 11% basing on the price.

The brand name of the HYUNDAI and quality of product should be taken care of while

providing service.

CHART – 1

Are you satisfied about the explanation about the benefit / features /

warranty of the vehicle and the financial schemes and the delivery

procedure at the time of purchase?

TABLE – 2


1. Delighted 5 5


3. Satisfied 48 48




100 100

Model Price Quality Brand Name

Other Benefits

0

5

10

15

20

25

30

35 33

13 14

29

11

Series1

Reason for buying TATA Vehicle

No

. o

f R

esp

on

den

ts

113

Inference :

48% of the customers are satisfied about the explanation about the benefits, features,

etc., at the time of purchase, out of which 25% are very satisfied, also 12% are somewhat

dissatisfied, so the company had to made more effort to satisfy the dissatisfied customers.

CHART – 2

How is the reception at the time of enquiry by the sales personnel?

TABLE – 3


1. Delighted 12 12


3. Satisfied 42 42





Very dissatis-fied

No response 0

10

20

30

40

50

60

5

25

48

12

0

10

Series1

Satisfaction Level

No

. of

Re

sp

on

de

nts

114

100 100

Inference :

42% of the customers are satisfied by the reception of the sales personnel at the time of

enquiry, 30% are very satisfied, 12% are delighted so the sale personnel are performing their

task quite efficiently. Also there are 4% customers that are somewhat dissatisfied and 12%

had not responded to the above question.

CHART –3

Are you satisfied with the time taken to open the job card (work order).

TABLE – 4


1. Delighted 15 15


3. Satisfied 25 25



Very dissatis-fied

No response 0

5

10

15

20

25

30

35

40

45

12

30

42

4

0

12

Series1

Satisfaction Level

No

. of

Re

sp

on

de

nts

115


100 100

Inference :

44% of the customers are very satisfied by the time taken to open the job card, 25%

are satisfied, 15% are delighted and 16% are somewhat dissatisfied.

CHART – 4

Are you satisfied with the reception of the service advisor?

TABLE – 5


1. Delighted 11 11


3. Satisfied 30 30


Very dissatis-fied

0

5

10

15

20

25

30

35

40

45

50

15

44

25

16

0

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

116



100 100

Inference :

As we see that 50% of the customers are more than just satisfied by the reception of the

service advisors, thus the service advisors are performing their duties with perfection, there

are only 9% customers that are somewhat dissatisfied from service advisors.

CHART – 5

Are you satisfied with the facilities of the service station like customer

waiting room etc.?

TABLE – 6


1. Delighted 12 12


3. Satisfied 52 52


Very dissatis-fied

0

10

20

30

40

50

60

11

50

30

9

0

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

117



100 100

Inference :

52% of the customers are satisfied by the facilities of the service station, 30% are very

satisfied, the valuable suggestions can be taken from the unsatisfied customers to improve the

facilities.

CHART – 6

Are the services being attended correctly to the relevant complaint?

TABLE – 10


1. Yes 85 85

2. No 15 15


Very dissatis-fied

0

10

20

30

40

50

60

12

30

52

3 3

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

118

100 100

Inference :

85% of the customer’s say that the service is being attended correctly to relevant

complaint. Where as 15% feel that the service is not attended correctly to relevant complaint.

CHART - 10

Are you satisfied with the solutions to all the problems reported by you?

TABLE – 8


1. Delighted 3 3


3. Satisfied 34 34

85%

15%

Yes

No

119



100 100

Inference :

38% of the customers are very satisfied with the solutions to all the problems reported

by them, 34% are satisfied, 15% are somewhat dissatisfied, 3% are delighted and 10% are

very dissatisfied. Thus 20% of the customers are not totally satisfied with the solution for

their problem thus the service advisor has to provide most satisfactory solution.

CHART – 8


Very dissatis-fied

0

5

10

15

20

25

30

35

40

3

38

34

15

10

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

120

Are you satisfied with the delivery made i.e., is the delivery made in time

as per the conditions desired by you from service station.

TABLE – 13


1. Delighted 10 10


3. Satisfied 34 34



100 100

Inference :

34% of the customers are satisfied with the delivery made from the service station,

33% are very satisfied, 19% are somewhat dissatisfied, 10% are delighted and 4% are very

dissatisfied.

CHART – 13


Very dissatis-fied

0

5

10

15

20

25

30

35

40

10

33 34

19

4

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

121

Are you satisfied with the explanation of job done and bill at the time of

delivery.

TABLE – 14

No. Features No. of Respondents %

1. Delighted 10 10


3. Satisfied 37 37



100 100

Inference :

41% of the customers are very satisfied with the explanation of job done and bill at

the time of delivery, 37% are satisfied, 12% are somewhat dissatisfied and 10% are delighted.

CHART – 14


Very dissatis-fied

0

5

10

15

20

25

30

35

40

45

10

41

37

12

0

Series1

Satisfaction Level

No

. o

f R

esp

on

den

ts

122

Are your receiving our service reminders regularly ?

TABLE – 17


1. Yes 52 52

2. No 48 48

100 100

Inference :

52% of the customers are receiving the service remainders regularly. Whereas 48% of

the customers are not receiving the service remainders regularly.

CHART - 17

Have you been informed about the next service schedule ?

52%48% Yes

No

123

TABLE – 18


1. Yes 60 60

2. No 40 40

100 100

Inference :

60% of the customers have been informed about the next service schedule. Where as

40% of the customers are not informed about the next service schedule.

CHART – 18

GROWTH OF AUTOMOBILE INDUSTRY IN INDIA:

GROSS TUNROVER OF THE AUTOMOBILE INDUSTRY IN INDIA

Year (IN USD MILLION)

2004-05 20,896

2005-06 27,011

2006-07 34,285

60%

40%

Yes

No

124

2007-08 36,612

2008-09 38,238

Conversion Rate Rs.40 = 1USD

Domestic Market Share for 2009-10

Passenger Vehicles 15.86

Commercial Vehicles 4.32

Three Wheelers 3.58

Two Wheelers 76.23

Automobile Domestic Sales Trends (Number of

Vehicles)Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 Passenger Vehicles

902,096 1,061,572

1,143,076

1,379,979

1,549,882

1,552,703

1,949,776

Commercial

260,114 318,430 351,041 467,765 490,494 384,194 531,395

125

VehiclesThree Wheelers

284,078 307,862 359,920 403,910 364,781 349,727 440,368

Two Wheelers

5,364,249

6,209,765

7,052,391

7,872,334

7,249,278

7,437,619

9,371,231

Grand Total

6,810,537

7,897,629

8,906,428

10,123,988

9,654,435

9,724,243

12,292,770

126

The figures show that the automobile sector in India has been growing robustly. The market

shares of the different types of vehicles will clearly depict the demand pattern in this sector.

Domestic Market Share for 2008-09

Passenger Vehicles 15.96%

Commercial Vehicles 3.95%

Three Wheelers 3.6%

Two Wheelers 76.49%

127

RECOMMENDATION

1. Like other competitors TATA Motors should use different technology available at its hand as well as, use international technology to serve the customers with the betterment of the product. EG Greater mileage in terms of Passenger Vehicles. Because mileage is given the first consideration.

2. Building up Brand name is must, because in today’s scenario customers are Brand conscious. Brand is created in terms of Advertisement, so one has to use the available medium to promote the product. Advertisement can done best by television, newspapers, magazines, word of mouth.

3. Tata Motors should provide a better vehicle to their customers by focusing on proper space, price, mileage etc. E.g. Tata Sumo and Tata Indica was a great success of Tata motors.

4. Maruti Suzuki leads the rank in terms of passenger’s cars, so Tata Motors should have a competitive edge over and should come up with something economical, something different, something new, in order to beat the best in the business.

5. Tata Motors should do the Market survey on the continue basis to improve their service and increase efficiency and should satisfy the existing customer with their brand. Customer retention is must in every aspect of business.

6. Tata Motors should provide their customers with a proper after sales service, increase warranty period, assured gifts and discount on festive occasions.

128

BIBLIOGRAPHY

www.hindustan .com

www.wikipedia.com

www.google.com

Newspapers

www.gadi.com

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