Project

“CONSUMER SATISFACTION TO BAJAJ PULSAR DTS-i”

CHAPTER-I

INTRODUCTION TO THE PROJECT REPORT

INTRODUCTION

From the 20th century to know 21st century a unbelievable

development in transportation field with the improvement and development

in civilization and science therefore man is more and more dependent on

vehicle for this separate market is automatically situated.

In olden days the producer mainly aims to get profit but know a days

producer aims turn towards consumer satisfaction because to find a long

success in competitive world.

But this job is very difficult because of globalization and availability

of numerous similar type of commodity from different competitive

companies within the country and from other countries in the modern world.

In transportation vehicles can be easily devices according to their wheels, in

this two- wheelers have become very popular. It can also be considered as

one of the best means of transportation, in fact it can be said that it has

become a fashion to ride two- wheelers

G.V.P.P. GOVT FIRST GRADE COLLEGE, H.B.HALLI 1


RESEARCH METHODOLOGY

SOURCES OF DATA

Primary Data

Field survey is conducted and primary data is collected from the

consumers of bajaj pulsar motor cycles by asking questionnaires.

Secondary Data

The information already exist and ready available for processing

collected through media channels like internet, advertisement, newspapers,

over drive, auto India, other magazines, agencies, dealers and discussion

with guide.

LIMITATIONS

As those are many person who buy bajaj pulsar every month, they

cannot give an accurate picture besides this the survey was limited because

of time and financial factors, out of these all limitation I has been made to

prepare accurately as possible.



OBJECTIVES

The important objectives of the study are

To study the bajaj pulsar motorcycle.

To know the strength of the bajaj pulsar motorcycle in two –wheelers

market.

To find the specialty of bajaj pulsar motorcycles.

To find the factors those influence to select bajaj pulsar.

SCOPE

The scope of this project is to know the stage of the bajaj pulsar. It

was newly introduced in the market with two different CC. One is 150cc

and another one is 180cc.

By this project we clearly come to know it touch the heart of young

stars by the slogan of pulsar bike in “Definitely male” has become popular.

It maximum satisfied the consumer needs and producer’s ambition.



CHAPTER –II

HISTORY OF TWO WHEELERS IN INDIA

HISTORY OF MOTORCYCLE

A motor cycle is a vehicle in which the principle of bicycle and the

internal combustion engine are combined the internal combustion engine

generally in a gasoline engine the term covers a range of machine from

50cc. Piston displacement or below (mopeds or motorcycle) to 100 cc,

multiple cylinder models of which the U.S. Harley –Davidson and Indian

V.Twins, the British 1000cc. Square 4 aerial, and the4 cylinders, Italian

M.V. Augusta are representatives. The term motorcycle also covers motor

scooters, which have power until from 5000 to 250cc.

An Englishmen, Edward Butter, built the first motorcycle in 1884,

but the first motorcycle to appear publicity was one built by “Gottlieb

Daimler” of construct. Wurttemberg of Germany in 1885. Motorcycle did

not attain even slight public popularity until towards the end of 19 th century.

French and Belgium designers were among the markers of the first practical

motorcycle engines and motorcycle. Manufacturer and use of motorcycle

increasing steadily throughout the first 30 years of the 20th century. In both

world wars, motorcycles were widely used for.



DEVELOPMENT OF TRANPORTATION

Before the close of the 19th century although the two decades, there

was much experimentation in the construction of the vehicles powered by

the internal combustion engine. The full impact by other forms of transport

was not until the motor car was mass produce before the first world war,

road transport which had begin to enrich and rail and water made great

strides between the war and challenged rail at the chief of the both

passenger and goods in two-decades following world war second.

AUTOMOBILES

A self-propitiated passenger vehicle designed to the operated on

ordinary roads may be called an automobile. According to the service

rendered the general motor vehicle may be classified into the several types;

motor car, motor cycle, scooter etc. all these vehicles certainly require fuel.

This fuel may be either petrol or diesel they are the essential fuel required

for automobiles operation, but in the personal circumstances, as in known to

all, the natural resources of petrol and diesel being consume rapidly which

alert us the need of a new fuel for which experimentation is going on the for

instance the solar energy is trying to be experimental with military purposes

and after world was second, an appreciation of the value of two wheelers

laid the foundation for the remarkable revival of public interest in

motorcycle, mopeds and scooters. In the united` states the year after the

world war 2nd witnesses a revival of interest that could be compared with the

western Europe. Although at times the continuing popularity of two

wheelers transport has been questioned there is no doubt that it was firmly

established in the 2nd half of the 20th century the motor provided a means of

individual powered transport, combining reliability, economy and comfort



young people has always been quick to appreciate its advantages. However,

the sporting and travel appeal of the two wheelers expanded yearly.

THE DEVELOPMENT OF MACHINES

The development of motorcycle was steady in the formative years

positioning of the powers unit varied, but by 1910, designer had recognized

that the most practical point was low and central.

Later motorcycle engine units were carried in twin-tubes cradles or

were build up from steel tubing joined by either welding or brazing early

single calendar commercial motorcycle persisted in the second half of the

20th century. Most models of more than 250cc were four strikes in which

values were employed with the compression firing in one direction (upward

or outward) only; many below 250cc. Capacity was two strokes,

compression firing being on both strokes through a successionn of passage

wall and parts. The European method of rating an engine is by the

volumetric displacement of the pistons in cubic centimeters, the house

power rating is used in some countries, including the united states, a rough

equivalent is between 8 to 10 hp per 100cc, For models with 2 to 3

cylinders.

Multiple cylinders ensure smooth running and because lightweight

models were cheap to run and easy to maintain, two of the foremost British

design, the 4 stroke 192cc, water cooled aerial had won for them for most

position. Combustion and ignition were greatly improved over even the

methods of years earlier and bore little resemblance’s to sedimentary forms

and pioneer motorcycle the combustion was a compact and reliable

instrument measuring the sparely like the prepositions of fuel and air

admitted to the engine cylinder for expansion and able to serve indefinitely

without major adjustment.



MANUFACTURE OF TWO WHEELERS IN INDIA

Most of the two wheelers industries not manufacture all the parts,

usually orders are placed the best industries which have capacity to

manufacture the right quality and quantity in specified time. Certain

industries purchase spares from small-scale industries as per the instruction

given by the government develop the small-scale industries.

The two wheelers industry manufacture only the main parts like

engine gear units, wheel drums etc. Where as they purchase combuster from

worlds best manufacture like “SPACO”, “MICARBO”, helps for better

mileage, other parts like tyres, tubes, bearings, speedometer, shock

absorbers, horns, bulbs, cables etc. Are purchased from certain recognized

industries. Certain other things like wiring, plastic and fiber parts, seats etc.

Are purchased from small-scale units.

The parts are them assembled section the vehicle is than taken into

test ride on test tracks. If the vehicle performance well to the standards the

vehicle is ready for dispatch.

TWO WHEELERS SCRAMBLE FOR MARKET SHARE

There are 43 manufacturer’s in the country licensed to make only 23

of them are active units with a licensed capa of 50 lakh units per annum

they have an aggregate installed capacity of 23 lakh units against which

actual production was 16 lakh units during production was 16 lakh units

during 1988-89 prominent among them are bajaj, escorts, Hero-Honda and

T.V.S SUZUKI in motor cycles.



Most of the two wheelers started with foreign collaboration foe

instant bajaj with piaggio. This trend gathered momentum with the coming

in 100cc motorbikes when joint ventures were setup. Escorts started with

Yamaha, Hero with Honda, T.V.S with Suzuki and Bajaj with Kawasaki all

Japanese manufacturers.

IMPACT OF NEW MOTOR VEHICLE ACT

The new motor vehicle act has reduced age to 16years for obtaining a

driving license for non-geared vehicle, this is a large youth market and

therefore manufacturers are expected to increase their production and offer

better models in the non- geared class in the immediate future.

The stricter carbon monoxide emission rules are being brought into force.

This means that manufacturers will have to ensure that the cc. Emission of

their vehicle does not exceed 4.5% by volume. This rule is expected to

come into force from March 1st 1990. Most of the manufacturers of other

models will have to do hard work to meet this standard.

In the finance act 1989 the government changed the structure of the

excise duty applicable to different vehicles. They now depend on the cubic

capacity of the engine. The duty is 15% for engine capacity and exceeding

50cc. 20% for 50cc to 100cc and 25% for 100cc to 200cc engine capacity.

In addition to this a special excise duty of the percent will be

applicable.



NEW BREED OF DEALERS

With new market conditions, the role of dealers is changing rapidly.

Manufacturers are looking for small eager but performing dealers with a

sound financial base. They are also extending their own field force to

support their activities they are also taking up campaigns and customer

contacts to build up brand and customer loyalty. After sales services its

becoming as important as the sale itself. Dealers are expected to invest in

this area and extended exclusive services.

With sales in the cities reaching saturation levels, the two wheelers

market shifting to semi urban and rural areas. Motor cycles have taken the

lead in this shift followed by mopeds and scooters. The extension of

dealer’s network to interior is therefore, the need of the time.

The prevailing rates vary from 50% to 20% flat. Many banks provides upto

100% finance includes cost of accessories, insurance, taxes and registration



CHAPTER –III

A PROFILE OF THE COMPANY

IT’S ESTABLISHMENT

The Bajaj groups comes into existence by Jamnalal Bajaj founder of

the bajaj groups was a confident disciples of Mahamata Gandhi and was

deeply involved in the effort for freedom the integrity dedication resources

fullness and determination to succeed which are characteristics of the

company. Today are often traced back to its birth during those long days of

relentless devotion to a common cause

Kamalanayan, the elder son of Jamnalal Bajaj succeeded in his father

in 1942 to the age of 27 putting the nation before business he devoted

himself to the later only after India achieved independence in 1947. But

when he did so, he put his heart and so into it. Within a short while, he not

only consolidated the group but also diversified into various manufacturing

activities

Rahulal Bajaj today heads the group. He has been the chief executive

officer of Bajaj since 1968 and recognizes as one of the most outstanding

business leaders in India.

As dynamic and ambitions as his illustrious predecessors he has been

recognized for his achievements to various national and international forms

bajaj is currently India’s largest 2nd and 3rd wheelers manufactures and one

of the biggest in the world. Bajaj has long left behind its annual turn over of



RS 72 million (1968 to currently register an impressive figures of RS 42.16

billion U.S $ 936 million).

The motor cycle and scooters manufactures has captured the

economy segment with the boxer which is offered is very possible price slot

for even the most wallet – conscious buyer. Bajaj auto plans to regain

market share in the executive segment.

Milestones of Bajaj auto limited

Nov- 29-1945 bajaj auto comes into existence has m/s Bachraj

trading corporation ltd. Company.

1948 sales in India commens as two wheelers and three wheelers.

1959 bajaj auto obtains license form the government of India to

manufactures 2 and 3 wheelers.

1960- bajaj auto becomes a public limited company. Bhoomi poojan

of handy plant

1960-70 bajaj auto roles out its 100, 100th vehicle.

1971- the three wheelers goods carrier is introduced

1972- bajaj chetak.

1976- the bajaj super.

1976-77 bajaj auto achieves production and sales of 100,000 vehicles

in a single financial year.

1977 like rear engine autorike show is introduced.

1981 the bajaj M-80 is introduced



Jan 1984 foundation stone laid for the new plant of walvj

Aurangabad.

1985 – production commence at walvj Aurangabad.

1986-87 the Bajaj M-80 and the Kawasaki Bajaj CD100 motor cycle

are introduced 5,00,000 vehicles produced and sold in a single

financial year.

1990-sunny is introduced

1991- Kawasaki bajaj 45 champion is introduced.

1945-95 one million vehicles were produced and sold in this financial

year.

1995-the bajaj super excel is interest while Bajaj celebrate its ten

million vehicles

1995- the agreements signed with Kubota of Japan for the

development of diesel engines for 3- wheelers and with Tokyo R and

D for geared scooter and moped development.

Nov – 29-25 50th year

1997- the Kawasaki Bajaj boxer and the RI diesel aotorick show are

introduced.

1998- June 7th Kawasaki bajaj calliber roll out of waley July – 25th

legend, India’s first 4-stroke scooter rolls out of a kurdoct.

1999 caliber motor cycles UP 1,00,000 sales in record times of 12

months



2000 – the bajaj saffire is introduced.

2001 – the eliminator is launched

2002- BYK is launched

2002 – the Pulsar is launched

2003 – the hoddibaba 115 and wind 125

2003-11 the pulsar DTS-I is launched.

2004 EXPORT ACTIVITES STARTED

2005- FOUNDATION OF CASTING PLANT WITH CAPACITY

OF 13 TONNES OF CASTING PER DAY LAID.

2006 - PRODUCTION OF CASTING STARTED.

2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220

DTS-Fi (Fuel Injection), XCD 125 DTS-Si

2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc

model)

2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc,

Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj

Pulsar 220 DTS-i, Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R

2012 - Bajaj RE 60, mini car for intra-city urban transportation

2012 - KTM Duke 200, launch of 200cc bike from the KTM stable

2012 - Bajaj Pulsar 200 NS, launch of 200cc bike


http://en.wikipedia.org/wiki/Bajaj_Pulsar

http://en.wikipedia.org/wiki/Bajaj_Pulsar_200_NS

http://en.wikipedia.org/w/index.php?title=KTM_Duke_200&action=edit&redlink=1

http://en.wikipedia.org/wiki/Bajaj_RE_60

http://en.wikipedia.org/wiki/Kawasaki_Ninja_250R

http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_100_DTS-Si&action=edit&redlink=1

http://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-i

http://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-i

http://en.wikipedia.org/wiki/Bajaj_XCD

http://en.wikipedia.org/wiki/Bajaj_Pulsar_135

http://en.wikipedia.org/wiki/Bajaj_Discover

http://en.wikipedia.org/wiki/Bajaj_XCD

http://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CC

http://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CC

http://en.wikipedia.org/wiki/Bajaj_Kristal


RESEARCH AND DEVELOPMENT

Bajaj auto has a huge, extensive and very well equipped and

development greed to meet critical organizational goals and development of

new products that anticipates and meet emerging customer needs in India

and aboard. While the manpower strength design and of the research and

development represents across.

Section of in-depth design and engineering expertise, the company

has also been sophisticated technologies to scale down product development

life cycles and enhances testing capabilities, Bajaj auto research and

development also enjoys access to the specialized expertise of leading

international design and automobile engineering companies working in

specific areas.

For more information of R&D the following points are helpful to you.

R&D objectives and set-up.

New product launches.

Towards green technology.

Showcase.

Expenditure.



RESEARCH AND DEVELOPMENT OBJECTIVES

AND SET – UP

The objectives of bajaj auto’s R&D to contribute towards making life

a better experience for society as a whole. At bajaj auto we intend to

achieve this objective by giving priority to environmental concerns, which

include minimizing resources while also keeping in mind the exact

requirements of the customers in a far changing world racing towards

modernization.

We intend to use R&D not only to develop products better and faster,

but to also evolve technologies that are Eco –friendly more full efficient

cost effective over strength in R&D comprises 500 dedicated professional

who work as team member on a platform concept these platforms comprise

of engineers skilled in produce engineering, manufacturing engineering

component development, project management and quality assurance, the

primary objectives of these platforms is to develop never better more

efficient and less polluting vehicles for both Indian and international

market.

Our foreign technology partner, like Kawasaki, Kubota and Tokyo R&D,

collaborate closely with the platforms teams, with and R&D assistance, our

designs are also subjected is an exacting and critical assessment from our

technology partners.

NEW PRODUCT LAUNCHES

In the new economy, the product development process must give top

priority to certain issues such as eliminating any design erras right at the



start of the process, thus the mantra is “design right, first time”. This is

imperative of avoid unnecessary wastage time and productively. After

arriving at the right design, prototypes are developed expeditiously then

these are tested meticulously for performance and durability in all

parameters in order to finalize the design.

DESIGN

The primary purpose of product design to understand the customer

requirement bajaj auto’s design team is in close to each with the market and

continuously collects data. Which is crucial input in the design process.

The nest step in the design process is conceptualizing the new

product at this stage, the designers have a brain storming session, where

they submit all their ideas in the forms of sketches, the best of which are

short- listed and converted into a product form, the finalized inter protection

of the new design is converted into a three dimension clay model, which

becomes the basic reference of the new products.

Digitization of this day model is achieved using a highly accurate co

–ordinate-measuring machines. This digitized data is then used to generate

accurate surface models using advances software programs such as

epigraphic, pro engineer etc. We also use software programs like auto

mudflow, Ansys, Symoise, Ricards suite of software for advanced

computational fluid dynamics (CFD) analysis valve dynamics and can

dynamics during the design stage.



PROTOTYPE MANUFACTURING

This is a crucial phase in the product development process, where

prototype are created by bajaj auto’s prototype shop bases on the final

designs approved by the designers, these prototype are paints taxingly tested

both in the laboratory and on the road.

Over state- of –the – art prototype shop has excellent manufacturing

facilities, which are essential to ensure that the exact designs specifications

are accurately incorporated in the prototype, some of the sophisticated

machines at the bajaj auto prototype shop include, rapid prototype

equipment this enables stereo – graphic facilities which can produce any

part of a 3 dimensional computer designs file, once produced, this part can

be tested the proper fitting in the assembly clearances b/w the mating parts

or can be used to produce, multiple parts of the prototype test vehicle.

Flexible machinery center unlike production where the manufacturing

is of repetitive nature, R&D prototype are all-different. This flexibility in

manufacturing is essential to create prototype samples more rapidly.

Therefore bajaj auto has carefully selected a range of flexible machining

centers, which can give big accurancy with the requisite flexibility to

handles several different designs.

TESTING

Prototype testing is another extreme crucial phase in the product

development cycle.



Bajaj auto R&D has also acquired the robotic classic dynamometer

system where a run of several thousand kilometer can be accumulated on

the power plan and transmission in only a few weeks. Bajaj auto faces the

challenge of designing vehicles with excellent performance and least impact

on the environment.

Lastly we have a bank of engines dynamometer that help engineers to

optimize engine performance and assess exhaust pollutants in the engine

development phase.

Laboratory testing a parts bajaj auto also has test riders also

continuously test vehicles on all types of roads and weather conditions to

ensure suitability of the design before commercial production, these

rigonous tests give is an accurate insight into the performance of the

components and assemblies.

TOWARDS GREEN TECHNOLOGY

We at Bajaj auto are fully aware of the need to protect our

environmental and all our efforts in R and D go to ensure that our vehicles

have the lead impact on the environment. The mission to improve our

designs from the environmental point of view.

Bajaj auto first started improving 2 stroke engines, engines engine

emissions were reduced and catalytic converters were developed with good

performance and adequate like.



Simultaneously we interested upon the development of 4 stroke

engines over the last five years we have products, with 4 stroke engine we

are able to substantially reduce hydrocarbon emissions.

Bajaj auto has a on going demonstration program for electric vehicles

involving U.S.A, D & a USR&D company in this field prototype vehicles

have been developed and are undergoing rignorous testing in Delhi and

Agra.

MANAGEMENT PROFILE

A team of seasoned professions ably manager bajaj auto Ltd. The

chairman is most person who manages the company under him every person

in the different department manager the company. As there is different post

will be appoint to the department, the management is the main function of

the company. If the management is good and efficient them the company

will be good results, in the company every person in the different should

have good relationship between each other.



PRODUCT PROFILE

BAJAJ PULSAR 150

Designed to ExcelThe BAJAJ PULSAR DTSI has set a new standard for new era of

Kikes in India. It has been developed exclusively for the Indian market after

closely examining the changing lifestyles and needs of the consumers.

The BAJAJ PULSAR DTSI is equipped with a number of new

function and mechanisms, introduced for the first time in India. It is

designed to offer greater functionality, performance, economy, and ease of

handling and maintenance to a wide cross-section of the Indian society.

Features of Bajaj Pulsar – DTSI



NEW MASKED FRONT FAIRING.

The striking feature of the new DTSI is the new front Bikini fairing. This

is one of a kind fairing giving a unique masked look that makes it stand

tall among the crowd. Its illumination is the best in its class and its looks

will kill the competition… if any?????. It has clear lens/multifocal

reflector in an oval shape and 2 pilot lamps,one on either side. There are

curves built into the fairing look muscular and aerodynamic.

NEW RECTANGULAR SWING ARM AND AN INCRESED

WHEEL BASE.

A new rectangular section swing arm has been designed which with the

increased wheelnase of 1320 mm gives the pulsar extra strength, solidity

and makes the high dynamics even better.

NEW RUGGED AND MUSCULAR REAR SHOCK ABSORBERS

The damper body has been increased India meter to make it look more

Robust. A ripple rate spring with a larger wrap diameter gives a

smoother ride and absorption on rough surfaces. The stroke has been

increased for more travel. All this translate to better ride quality over

smooth as well as rough surfaces.

NEW MER TAIL LAMP

o The pulsar now sports a clear lens tail lamp which apart from

being brighter is also more pleasant to look at. The brightness

of lamp only enhances. The safety aspect at high speeds and

during bad visibility.

NEW CLASSY HANDLABARS

o The handle bars are now surface-plated in a classy stain fiish

which gives a look of sophistication and class.

INTRODUCING THE NUMBER PLATE LAMP



The DTSI gets an auxiliary plate lamp NOTE: BAL is

not applying for a patent for this!!!! Read on …. u’ill

understand.

NEW HANDLEBAR CLAMPS

o Part has Even the smallest been attentively crafted…..but mind

u the seat still kicks arse……………but the handle bar clamps

which holds the handlebar to the front forks now has a

scratchproof rubber part. This has been styled so as to be

aesthetically pleasing and its main function is to revent the

aluminium form getting scratched when a bunch of keys are

used.

ENGINE;

2. TWIN SPARKPLUS FOR FASTER AND BETTER COMBUSTION

Currently one spark plug at one end of the combustion chamber is the

conventional Practice. The flame front created by the spark takes some time

to reach the DTSI ENGINE;

o The DTSI – DIGITAL TWIN SPARK IGNITION technology

is a revolution in the modern motorcycling era in the country

today and would be the first to offer it. This offers phenomenal

performance augmentation and is being first introduced on the

highly successful pulsar twins. It is also being patented by

BAL.

farthest Portion of the combustion chamber which leads to slower burning

of the air-fuel.

Mixture and creates limitations in optimizing the combustion

chamber characteristics 2 spark plugs at either ends of the combustion



chamber help in faster and better combustion. This combustion process of

twin spark is being patented by BAL

1. IGNITION WITH DIGITAL C.D.I.

A digital CDI with a 8 bit microprocessor chip handles the spark

delivery. The programmed chip’s memory contains up optimum ignition

timing for any given engine rpm, there by obtaining the best performance

characteristics from the combustion chamber. Working together with the

TRICS III system, it delivers optimum ignition

Timing for varying conditions.

3. TRISC III SYSTEM

Throttle Responsive ignition control system IIIrd generation. It means

of controlling the ignition by operating the throttle. Depending on the needs

of the rider whether it be cruising, acceleration, or max aped, the ignition

requirements constantly change. Based on particular amount of throttle

opening, the magnetic field generated by the magnet opens or closes the

read switch is connected to the digital CDI which signals the CDI to

change/switch, the desired ignition advance timing maps, this helps in

achieving a good balance between drivability and optimum ignition spark

advance, resulting in an almost perfect ignition spark advance for every

throttle opening the engine rpm.

4. CONSTANT VELOCITY (CV) CARBURATOR:

The CV carburetor continues to provide high level of performance.



Technical specificationPULSAR 150

Engine Type displacement

Max. Net Power

4 stroke, single cylinder,

natural air cooled, SI

engine 143.90 cc

12 Pc @ 8500 rpm

Frame Tabular, double cradle

Transmission 5 Gears – All down

Tyres Front Rear 2.75 X 18,42 P

3.00 X 18, 4/6 TR

Fuel tank 18 Litre, including 3 litres

reserve

Starting

system

Kick start or Electric &

Kick start

Braking

system

Front Rear Hydraulic Disc Brake

Drum Brake – 130 mm

COLOURS AVAILKABLE IN BAJAJ PULSAR DTSI

BLACK

SILVER

MAROON

BLUE

RED



CHAPTER – IV

A PROFILE OF SRI SAI BAJAJ

INTRODUCTION

Sri Sai Bajaj motors were opened as the authorized dealer for bajaj

auto ltd. for sales – services – spares. The firm is located in Telephone

exchange road , on the way to Harihar, in Davangere city.

Here the Supreme Auto dealer Pvt. Deals with two – wheelers.

INFRA STRUCTURE FACILITIES

The firm has its own land of 10000 Sq. feet including showroom, workshop

and spare parts section.

The area of showroom building is 2,100 Sq. feet. The spare parts

section is having an area of 1800sq. Ft. The workshop is having an area of

3000 sq. Ft. The remaining space is used for parking and test ride.

MAN POWER

The firm has sufficient stuff there are 70 employees in this firm.

OFFICE STAFF OF THE FIRM

The office staff includes department like

1. Sales department.

2. Service department.

3. Spares department.

4. Accounting department.



1. SALES DEPARTMENT

Sales department is the main department of every firm. Here the

vehicles is sold to the customer as their wants, this department include both

two- wheelers and three wheelers vehicle. The yearly average of sales is 15

of three wheelers. 500 of two – wheelers. Now the Sri Sai Bajaj motors

dealer’s has become highest selling two and three wheelers dealer in

Davangere City. In this department the customer never had the compliant

about the firm.

2. SERVICE DEPARTMENT

After the sales of the product, the customer wants to keep friendly

services by the firm, and it is in Sri Sai Bajaj motors. They have hi-tech

workshop for motorcycles and also it get award for service twice as all

ready they have hi-tech workshop it have well fulfill you complaints or

problems regarding this a sampling the technique was use of this survey and

the number of respondents chose was 50.

3. SPARES DEPARTMENT

In this department we get all spares part of the vehicle easily, which

gives you best quality in best. Price 2000 sq. Feet is covered for spared

department.

4. ACCOUNTING DEPARTMENT

This is the main and financial department of the firm, here we can

came to know about the sales volume of the year. Accounting concerns the

accounting department.



MARKETING MIX STRATEGY OF THE FIRM

Marketing is analyzing, planning and controlling the firm, customer

satisfaction is the main aim of the firm, and to reach their aim they have

taken important improvement to the following points.

1. Product.

2. Price.

3. Promotion.

4. Physical distribution.

PRODUCT

Product is one of the ‘p’ of marketing mix. It comes first in the list. It

must satisfy the customer need. Producers may not only earn profit but also

give happiness to the consumer.

The product must be have some of the important characteristics they

are as follows.

It self-physical product.

Attractive brand name.

Good quality and quantity.

After sale service offered.

Safety.

PRICE

Every product must be having its own exchange value. To detriment a

product value, price must be very important to determine price, cost of the

product must be important, to fix a low price the cost must be low to a

product. In this matter Sri Sai Bajaj motors is very developed



PROMOTION

Promotion take very important place in product sales, promotion

involve so many activity, in some of are advertising, personnel selling

dealers and sales promotion advertising means giving public to a product, in

other words nothing form of non- personnel presentation and promotion

ideas.

DISTRIBUTION

Distribution methods of distribution are used in different work field.

The main activity of distribution is transferring the greed’s from produce to

the consumer. In this field bajaj Co. Have good transportation, dealer’s flow

of goods and serves from producer to the consumer.

First the goods is goes from manufacture to the whole sellers after

that transfer to the hand of dealers or retailers at last it comes to consumer.



CHAPTER –V

CONSUMER BEHAVIOUR TOWARDS TWO WHEELERS

IMPORTANCE

The importance of the consumer in our economic society has long

been recognized. Economic theories for more than a century has emphasis

the fundamental proposition that economic endeavor is built round the

production of goods and services for the satisfaction of human wants. A

mutuality of interest has been recognized between consumer and producers

one cannot exist without the other. Many business concerns have, therefore

been giving greater thought to the study of consumers needs and wants,

preliminary to their production of goods usable managerial understanding of

consumer behavior to develop successful marketing programmes can be

obtained from consumer behaviour survey.

PURCHASE BEHAVIOUR ANALYSIS

Markets have to be understood before planning the marketing

process. Planning the marketing process. A market whether consumer

producer, reseller or government is “ the set of individuals and organization

who are actual or service”.

This means that any persons or organizations that has a latent interest

in a product and the means to acquire it is a buyer, since market consists of

buyers, buyer behaviour is central to an understanding of markets. Which

are distinguished on the basis and behaviour rather than on the

characteristics of a purchased product.



In order to understand buyer one has to seek answers to four

fundamentals questions.

What does the market buy? (Objects)

Why does it buy? (Objectives)

Who does the buying? (Organization)

How do they buy? (Operations)

Answering these questions of a market in a pre-requisite for deciding

the 4 P’s – product, price, and promotion and physical distribution of

marketing strategy. The consumer market is the ultimate market which the

economic activities are organized. It consists the whole population and it is

important for the marketer to research age distribution family formation,

income, educational level, and mobility of partners and tastes in short, the

entire life style of consumers.

“ Consumer life style is how you live, it is the total image you have of

yourself as a result of the culture you live in and the individual situations

and experience that comprise your daily existence. It is the sum total of your

past decisions and future plans”. Thus it in consumer life style which finally

determinates the consumers purchase decision model (2) a



CONSUMER PURCHASE DECISSION MODEL

Consumer behaviour or enhance life style implication for marketing

strategy the objectives of the consumers is to satisfy variety of needs –

physiological, safety belongings status and self actualization, but he is not


NEED/ ATTITUDES THAT

INFLUENCE

CONSUMPTION DECISION

SPECIAL DEMOGRAPHICS FAMILY CONSUMER LIFE

STYLE

CONSUMER PURCHASE DECISION

INDIVIDUALDEVELOPMENT

CULTURE

BEHAVIOUR/EXPERIENCE THAT

REDUCE, MAINTAIN OR ENHANCE LIFESTYLE


always fully conscious of the needs that are driving his or her behaviour.

Need levels nary from person also fluctuate overtime. This needs arousal

makes the person look around for the right thing to greatly his need. The

individual entries a state of active information n search.

This purchase involvement is the level of concern for or interest in

the purchase process triggered by this need to consider a particular

purchase. Thus it is a temporary state of individual, family or household

unit, who is influenced by the interaction of individuals, product and

situation characteristics.

The buying of situation itself can vary one of routimised response

behaviour to limited problem solving, buying is not a single act but a

multiple component decision based on the need class, generic class, product

class, generic class, productclass, brand venders, quality, timing and method

of payment.

The decision making process start with the buyer considering a few

alternatives he is aware of. This initially evolved gets narrowed down by

evaluation and elimination of infeasible alternatives, reading ultimately to

the specific decision set which as the alternatives finally purchased.

The evaluate criteria which a consumer uses decision varies from

tangible, criteria, based on factors like style taste, prestige, brand and

retailer image on the basis of the ranked set of performance. The purchase

decision is make use of the product and evaluation give rise to past purchase

feelings, which may be either a complaint behaviour or report purchase

motivation.



Thus, at each decision stage characteristics at the buyer, product,

seller and selling situation interest to influence to buying outcome. A cleat

picture of this each be had from the overall model of consumer behaviour.

OVERALL MODEL OF CONSUMER BEHAVIOUR


ATTITUDE/NEEDS

Culture

Individual department

Consumer life style

EXPERIENCE

Situations

-Problems recognition.

-Information search.

-Evaluation &

selection.

-Outlet selection.

-Implementation.

-Post purchase process.

Situations


The aim of marketing is to meet and satisfy target consumer’s needs

and wants. The fields of consumer behavior studies how individuals,

groups, and organizations select, buy, use and dispose of goods and

services, ideas or experiences to satisfy their needs and desires.

The words of prof. Walter C.G. and prof. Paul G.W, it is “the process

whereby individuals decide whether, what when, where, how and from

whom to purchase goods and services.” It encompasses the decision

making process that proceeds and determine purchase.

Under standing consumer behavior and knowing co numbers are

never simple. The marketers must study their target customers wants,

perceptions. Preferences and shopping and buying behavior.

Types of Customers:

1. impulsive customers

2. timid or nervous customer

3. snobbish customer

4. deliberate customer

5. argumentative customers

6. price minded customer

7. talkative customer

8. silent customer

9. suspicious customer

10.women customer



THE MAJOR FACTORS AND DETERMINANTS OF BUYER

BEHAVIOR:

CULTURAL:

cultural

sub culture

social class

SOCIAL

reference groups

opinion leader

family

roles and statuses

ECONOMIC

personal income

family income

income expectation

liquid assets

consumer credit

standard of living

PERSONAL

age & life cycle stage

occupation

economic circumstances

life style

personality and self concept



PSYCHOLOGICAL

motivation

perception

learning

beliefs & attitudes

Personality.

I. CULTURAL FACTOR:

Cultural factors exert the broadest and deepest influences on consumer

behavior. The roles played by the buyer’s culture, subculture and social

classes are particularly important.

a. culture

Culture is the most fundamental determinant of a person’s wants and

behavior. Culture refers to all those symbols, artifacts and behavioral

patterns that are passed on socially from one generation to the next, culture

are specific to the areas in which they evolve.

Culture trends have significant implications for market segmentation,

product development, advertising, merchandising, branding and packing.

b. subculture

Each sub culture consists of smaller subcultures that provide more

specific information and socialization for its members. Sub-cultures include

nationalities, religions, racial groups and geographical regions. Many

subcultures make up important market segments and marketers often design

products and marketing programs tailored to their needs.

c. social class



Social classes are relatively homogenous and enduring divisions in a

society. Which are hierarchically ordered and whose members share similar

values interests and behaviors.

Social classes do not reflect income along but also other indicators such

as occupation education and area of residence, social classes differ in their

dress, speech patterns, recreational preferences and many other

characteristics. Social classes have several characteristics firs, persons

within each social class tend to behave move alike than persons from two

different social classes, second, and persons are perceived as occupying

inferior or superior positions according to viz. occupation, income, wealth,

education and value orientation rather than any down during their lifetime.

The extent of this ability varies according to the rigidity of social

stratification in a given society.

II.SOCIAL FACTORS:

In addition to cultural factors consumer’s behavior is influenced by such

social factors like reference group, opinion leader, family and roles and

status.

a. reference group

Reference groups are those groups, which an individual identified with

to the extent that those groups became a standard or normal, which

influence his behaviour. Reference group is a social and professional group

that influences the individual opinions, beliefs and aspirations. It is one that

provides an individual with a sense of identity, accomplishment and

stability. Group influences is seem in brand references and choices.

b. opinion leaders



The individual to whom such reference is made by a person or persons is

the opinion leader. The beliefs, preferences attitude, action and behavior of

the leader set a trend and a pattern for others to follow in given situation. In

every in timate reference group, there is a reference person, an informal

group who first tries new ideas and products and them propagates them to

his followers. Marketers very often try to catch hold of the opinion leaders

through ads and other means of communication. If they succeed in selling

their ideas and products to the opinion leaders then they have sold it to the

entire group of followers behind them.

d. family

Family is the most imp0ortant consumers buying organization in society

and it has been researched extensively. Family members constitute the

most influential primary reference group. The family of orientation consists

of ones parents and siblings. From parents a person acquires an orientation

towards religion politics and economic and a sense of personal ambition,

self-worth and love. In the case, where parents live with their grown

children their influence can be substantial.

Marketers are interested in the roles and relatives influence of the

husband wife and children in the purchase of a large variety of products and

services.



ROLES & STATUSES

A person participates in many groups throughout life-family, clubs

organizations. The person’s position in each group can be defined in terms

of role and status . a role consists of the activities that a person is expected

to perform.

Each role carries a status. A supreme court justice has more status

than a sales manager does and sales manager has more status than office

clerk, people choose products that communicate their role and status in the

society.

III. ECONOMIC:

The purpose of demand creation activities require not only intensifying

the desire of a person to go in for a brand but also to give him buying power

which translates desire in to actual purchase. The buying power depends on

following factor.

i. PERSONAL INCOME

Income means purchasing power. Gross income of a person is

composed of “disposal income” and “discretionary income”. The disposal

personal income is the balance after subtracting taxes and compulsory

deduction from gross income. Any change in disposal income will have

change in consumer buying decision. Decline in disposal income reduces

the consumer spending: however ,whom disposal income rises, consumer

spending not only rises but makes them to go in for more and more of

luxuries.

“Discretionary income” is the income, which is available after meeting

basic needs of living. It is residual disposal income left after meeting all

expenses essential to provide a minimum subsistence needs to a family.



A. FAMILY INCOME

Since an individual is a part of his family, it is the aggregate income of all

members of the family, which determines the buying power of an

individual. The surplus income in the entire family, after deducting

expenditure on basic needs of the family is made available for buying

durable. The size and life style of the family also have impact on a family –

buying behavior.

B. INCOME EXPECTION

The behavior also depends on the expectation of the future income. If a

person expects future rise in his income, he purchases durable such as car ,

refrigerator, sofa-set, etc. if his future income is likely to decline, he will

restrict current expenditure to bare necessities.

C. LIQUID ASSET

Liquid asset of consumer are the assets held in the money on near – money

forms of investments, for ex hard cash, and bank balance, share and bonds

and saving certificates. These liquid assets are build up to buy some

consumer durable on to meet unexpected future needs or contingencies .

D. CONSUMER CREDIT

Paucity of consumer credit has its impact on consumer buying behavior,

consumer credit takes number of shapes like deferred payment, installment,

hire purchase arrangements and the like. Easy availability of consumer

credit makes the consumer to go in for that consumer durable.

E. STANDARD OF LIVING

The consumer behavior has the impact on the established standard of

living to which he is accustomed. Even if the consumer income goes down.

The consumer spending will not come down proportionately. Because, it is

very difficult to come from an established standard of living.



IV. PERSONAL:

A buyer’s decision are also influenced by personal characteristics.

These include the buyer’s age and stage in the life cycle, occupation,

economic circumstances, lifestyle and personality and self-concept.

1. AGE AND STATE IN THE LIFE CYCLE:

People buy different goods and services over their lifetime. The

consumption is also shaped by the family life cycle. The stages of the

family life cycle depend upon the financial situation and typical product

interests of each group marketers often choose life cycle groups as their

target market.

2. OCCUPATION.

A person’s occupation also influences his or her consumption

pattern. Marketers try to identify the occupational groups that have above

average interest in their products and services.

3. ECONOMIC CIRCUMSTANCES:

Product choice is greatly affected by one’s economic circumstances.

People’s economic circumstances consist of their spend able income,

savings and assets, debts, borrowings power and attitude towards spending

versus saving.

Marketer of the income – sensitive goods pay constant attention to

trends in personal income savings and interest rates. If economic indicator

point to a recession, continue to offer value to target customer.



4. LIFE STYLE

People coming from the same subculture , social class and

occupation may lead quite different life styles.

A person’s life style is the person’s pattern of living in the world as

expressed in the person’s activity interest and opinions. Marketers search

for relationships between their products and life style groups and the

marketers then the brand more clearly at the achiever life style.

5. PERSONALITY AND SELF - CONCEPT

Each person has a distinct personality that influence his or her buying

behavior. Personality means a person’s distinguished psychological

characteristics that lead to relatively consistent and enduring responses to

his or her environment.

Personality is usually described in terms of such traits as self confidence,

dominance, autonomy, deference, sociability, defensiveness and

adaptability, personality can be useful variable In analyzing consumer

behavior provided that personality types can be classified accurately and

that strong co-relation exist between certain personality types and product

or brand choices .

V. PSYCHOLOGICAL FACTORS :

A person’s buying choices are influences by five major psychological

factors.

1. MOTIVATION

A person as many needs at any given time. Some needs are biogenic

tension such as hunger, thrust, discomfort other needs is psychogenic, then

arise from psychological states of tension such as the need for recognition

esteem or belonging. Most psychogenic needs are not intensive enough to



motivate the person to act on them immediately. A need becomes a motive

when it is aroused to a different level of intensity. A motive is need that is

sufficiently pressing to drive the person to act.

2. PERCEPTION

Perception gives the direction to be taken by the behavior. It is the

meaning that consumers give on the basis of its past experience consumers

sense perceives the color shape sound smell taste etc of its stimuli. The

consumer has his own , selective exposure, selective distortion, selective

retention and selective action. i.e., the consumer as his own, decision

whenever messages broadcast by the marketers through their promotional

tools.

3. LEARNING

When people act they learn. Learning involves changes in an

individual behavior arising from experience. Most human behavior learnt.

Learning theories believe that learning is produced through the interplay of

drives, stimuli, cues responses and reinforcement.

‘Drive refers to an internal state of tension, which warrants action. A

“cue” is an environmental stimulus. Response represent the person’s

reaction to cues within his environment. Reinforcement is the response

reward.

4. BELIEVES AND ATTITUDES

Through doing and learning people acquire believes and attitudes.

These in turn influence their buying behavior.

A belief is the description throughout that a person holds about

something. Manufactures are very interested in the believes that people

carry in their heads about their products and services. These beliefs make up

product and images and act on their images.



An “attitude” is a person enduring favorable or unfavorable

evaluations emotional feelings and action tendencies toward some object or

idea. People have attitudes toward almost everything: religion, politics,

clothes, music, food and so on. Attitudes put them in to a frame of mind of

liking or disliking an object, moving toward or way from it. Attitudes lead

people to behave in a fairly consistent way towards similar objects.

5. PERSONALITY

Personality refers to the essentials difference between one individual

and another. There fore, personality consists of mannerisms, habits, action

that make a person an individual and there by serve to make him distinct

from every one else. Personality interplay of three component namely, the

“id, the ego, and super ego”.

The “id”, the source of all mental energy which drives as to

action.

The “ego”, the conscious directs of “id” impulses for finding

satisfaction in social accepted manner. It represents our basic

impulses and total satisfaction.

The “super ego”, the internal representation of what is socially

approved our conscience i e, it reflects our idealized behavior

patter.



Buying Behavior of Customers

BUYING DECISION

We can distinguish five roles people might play a buying decision,

1. INITIATOR: a person who first suggest the idea of buying the

product or service.

2. INFLUENCER: a person who view or advice influences the

decision.

3. DECIDER: A person who decides on any component of a

buying decisions: whether to buy, what to buy, how to buy,

where to buy.

4. BUYER: The person who makes the actual purchase.

5. USER: the person who consumes or uses the products or service.

POST PURCHASE BEHAVIOUR

After purchasing the product, the consumer will experience some

level of satisfaction or dissatisfaction the consumer will also engaged in

post purchase active and product used of interest to the marketer, the

marketer job does not end when the product in bought but continuos into the

post purchase period.

After purchasing a product a consumer may detect a flow some ,

other will be indifferent to the flow, and some may even seethe flow as

enhancing the valve of the product, some flows can be dangerous to the

consumers.

What determines whether the buyer will be highly satisfied,

somewhat satisfied or dissatisfied with a purchase between the buyer’s

product expectations and the products perceived performance. If the product

performance falls short of customer’s expectations the consumer is



disappointed if it met expectations the consumer is satisfied. It exceeds

expectations, the customer is delighted. These feelings make a differences

in whether the customer buys the product again and talks favorably or

unfavorable about the product to others.

Consumers from their expectations on the basis and the other

information sources. If the seller exaggerate the benefit, consumer will

experience discontinued expectations, which had to dissatisfaction. The

larger the gap between expectations. And performance, the greater the

consumer dissatisfaction. Here into play some consumer magnifies the gap

when the product is not perfect, and they are highly dissatisfied, other

consumers minimize the gap and are less dissatisfaction.

This theory suggests that the seller must makes product claims that

faithfully represents the products likely performance. So that buyer

experience satisfaction some sellers might even understand the performance

higher though expected satisfaction with the product. When a person

chooses behaviour two or more alternatives, discomfort or dissonance will

almost inevitably arises because of the person knowledge that advantages, it

also has some disadvantage decision, and further, the individuals will

invariable take steps to reduce will invariably take steps to reduce this

dissonance.



CHAPTER – VI

COMPARITIVE STUDY OF LARGE CAPACITY

MOTORCYCLE

In the competitive market there are many bike companies which are

convinces customer with the introduction of some new features or

technology. Introducing new product with new technology, new factors, and

new facility with more comfort to the existing product or with new one, in

order to service in the competitive market.

The motorcycles, which are taken for comparative study under the

head large capacity, motor cycles are as follows.

1. Bajaj Pulsar.

2. Hero Honda CBZ.

3. TVS –Fiero.

Bajaj Pulsar

Bajaj pulsar is purely a bajaj product. It was came to road in 2001 it is

available in two engine capacities. A powerful 180cc engine that generate

15ps raw pulsating power and a 150cc engine. Which offers higher fuel

efficiency, the vehicle will be launched across the country over the nest 3

months.

“Pulsar” is sure to catch the young midst of biking universe.

Developed by the product engineering division of bajaj auto ltd. in

association with the renowned Japanese design house Tokyo R & D, pulsar

will be the first bike to be market under bajaj brand. Targeted at the youth



segment, the bajaj pulsar has been designed and styled as a mean masculine

robust machine with dazzling looks and technically advanced mechanism

that offers great performance. The entire styling of the bajaj pulsar has been

conceptualized and excited in house by the design team at bajaj auto with

the help of Tokyo R&D. What you will got is a bike that not only took good

offers, great performance, is technologically advanced but also has comes

from years of experience. Reliability and trust have been intrinsic to the

products and services of bajaj auto ltd. for years. Blend it with bajaj’s

understanding of Indian rider bike you.

BAJAJ PULSAR IS AVAILABLE IN TWO CAPACITIES

180 CC AND 150 CC

Engine Type

Displacement

Max. Net power

4,stroke, single cylinder, natural

air cooled, SI engine

178,6000

15 BHP (a) 8000 rpm

Frame Tubular, double cradle

Transmission 5 gears,

Suspension Front

Rear

Telescopic

Trailing arm with coaxial

hydraulic shock absorbers and

coil springs 5 step adjustable

Tyres Front

Rear

2.75x18,42p

100/90x18,58p

Fuel tank 18 liters including 3 liters reserve

Electrical System

Head lamp

12v

35/35 clear lense type



Tail /stop lamp

Blinkers

Horn

5/21 w

10w clear lense type

12x DC-2 nos.

Dimension Length

Width

Saddle height

Kerb weight

1960mm

750mm

1265mm

137 kg

Starting system

Saddle height

Wheel base

Kerb weight

Electric and kick start

780 mm

1265mm

132 kg

Braking system Front

Rear

Hydraulic disc break

Drum brake- 130 mm

Hero Honda CBZ

The fully loaded, motorcycling unplugged was disappointment

coming in a poor 29th in the test. The CBZ returned 42 kmpl or the own ran

with the mileage jumping up to 53 kmpl on the high way

Ran biking unplugged seems to be a good way of unplugged your wattle,

with an overall mileage of 47.5 kmpl.



Specifications

Engine and Transmission

TYPE 4-Stroke SC, air cooledPower 12.8ps(a) 8000 RPMCubic capacity 156,8ccTorque 1.26Kg.m(a) 6000RPMAcceleration 0to 100 kmph in 5 sec Bore stroke 635.5mm x 49.5Compression ratio 805:1 Carburetor Side draft typeBrake and wheelFront/rare Drum-130mmDimension and weightWheel baseGround clearanceDry weight

1330mm160mm135mm

Capacities Fuel tankReserveEngine oil

13 ltr. 2.5 ltr1.2 ltr

Hero Honda Ambition

Sacrificing power in order to get good mileage is a thing of the past

new Hero Honda presents you another revolution, the 133cc engine gives

you the lead mileage of 79 kmpl makes sure stay on the road and the regal

crest styling makes you feel kindly. Its time to move up in life.

Specifications

Engine 4 stroke, single cylinder, air cooled

Displacement 133cc

Max. Power 110BHP (a) 8000 RPM

Gear box 5 –speed constant mesh

Clutch Multi plate wet type

Max speed 100 kmpl

Acceleration 0 to 60 kmpl is 6 seconds

Frame Single cradle tubular diamond type



Suspension(front) Telescopic hydraulic front fork

Hydraulic (rear) Swing arm with 5 step adjustable

Tyres (front)

(rear)

2.75x18x4pr

3.00x18-6/6 pr

Final drive Roller chain

Battery 12v AH(kick start) 12v-5 ah (self start)

Ignition Digital CDI system (AMI)

Starting Kick starter /self starter

Wheel base 1285 mm

Ground clearance 150mm

Length 2030 mm

Width 760 mm

Height 1100mm

Kerb weight 126.5 kgs (kick start) 130 kg (self start)

Fuel tank capacity 12.5 liters (reserve 2 liters)

Bajaj Pulsar DTS-I

The pulsar 180 cc turns in the quickest time among the sports bikes,

beating the larger engined karizma to both 60 kmph and 100 kmph the more

progressive new clutch and slicker gear box enable a much better launch

though care has to be taken to prevent in wheeling of the line, braking is

excellent and she share the award for the stopple champion with the pulsar

1500 however, in terms of out right times she is third on the list, behind the

eliminator and pulsar 150 the MFDD figure of 8.06 m/s/s is better than the

P150. Her explosive acceleration though is sufficient to net her the title of

the quickest sports bike in the test.



CHAPTER – VII

ANALYSIS & INTREPRETATION OF BUYING

PATTERN OF THE TWO –WHEELERS

INTRODUCTION

To know the consumer behaviour is difficult consumer have their

own attitudes they gives their own opinion about and product according to

their mentality.

The term consumer is a person who buys goods or services for his

who consumption for the satisfaction of his needs.

Every success and failure is ultimately depends upon the buying

behaviour if the target consumers. In this chapter i have analyzed the data of

respondents.

Here, the respondents are divided into who have the pulsar bike and

who are willing to buy the pulsar bike.

CONSUMER PATTERN

Firstly I have selected occupational pattern. Occupation refers to the

number of different work with which an individual becomes completely

engaged. It also denotes the habitual employment profession, craft or trade

of an individual it is an instrument of livelihood and an essential factors in

society.



1. The chart below displays the demand for the product on the basis of comparison.

Product No of respondents In %Hero Honda (H.h) 21 42%

Kinetic velocity (K.V) 04 08%BAJAJ. 25 50%

Total 50 100%

Sources : filed Survey.

From the field survey it is clear that most of the respondents prefer Bajaj

Pulsar . About 50% and 42% of them prefer Hero Honda and the remaining

i.e. 08% prefer Kinetic Velocity.



2. The below chart displays the demand for the product on the basis of different age groups

Age Group No of respondent In %Below 25 years 25 50%25-30 18 36%30-35 05 10%Above 35. 02 04%Total 50 100%

No of respondents

0

5

10

15

20

25

30

Below 25years

25-30 30-35 Above 35

No of respondents

No respondents in %

The field survey clearly states that most of the respondents were

below 25 years of age i.e. about 50%, and the remaining 36 % of them were

between 25-30 years of age, 10 % of them were between 30-35 years of age.

04% this shows that the product is in high demand among the age group of

below 25 years of age.



3. CLASSIFICATION OF THE RESPONDENTS ON THE BASIS OF THEIR INCOME The following table displays the income levels of the consumer.

Income status. No of respondents. In %Below 1 Lac 10 20%

Between 1 & 2 Lac 04 08%Students 36 72%

Total 50 100%

Sources : field survey.

No of respondents

0

5

10

15

20

25

30

35

40

Below11ac.

between 1& 2 lca.

Students

No of respondents

From the above information it can be see that the students i.e. 72%

prefer this vehicle and 20% of them are the people whose income level is

below 1Lac and remaining 08% are those people whose income level is bwt

l&2Lac.



4. CLASSIFICATION OF THE RESPONDENT ON THE BASIS OF THEIR OCCUPATION

In my sample size, I have chosen business man, professionals, govt. servants, and finally the students.

Occupation No of respondents. In%Business man ( B M) 15 30Professional (Pf) 10 20Govt. servants (G.Svt) 03 06Students. 22 44Total 50 100

Sources : Field Survey.

No of repondents

0

5

10

15

20

25

B.M Pf G.Svt Student

No of repondents

The field survey displays that the product is in high demand i.e. 44%,

among the students and secondly i.e. 30% among the business men and 20%

among the professionals and remaining 06% are the Govt. Servants.



5 Showing the qualification of the respondents.

Qualification No. of respondents

percentage

S.S.L.C 5 10P.U.C. 6 12Graduation 36 72Post graduation 3 6Total 50 100

As per the above 50 respondents 72% are graduates 6% are post

graduates and12% PUC and 10% are S.S.L.C. Graph showing the

qualification of the respondents.



6. CLASSIFICATIONS ON THE BASIS OF INFLUENCING IN BUYING

Medium of influence No of respondents. In%Friends (Frs). 10 20%Relatives (RI). 05 10%Advertising (Adv). 27 54%Dealers (DI) 02 04%Others 06 12%Total 50 100%

0

5

10

15

20

25

30

Frs RI Adv DI Others

Series1


The field survey discloses that advertising i.e.54% is the major

motivator to purchase this vehicle. The remaining is 20% & 20% are friends

and others and at last 10% of them are relatives.



7. Classification on the respondents on the basis of the second objective i.e. consumer satisfaction.

Here the consumer satisfaction is displayed on the basis of the following concept that is observed in the below table.Mode of satisfaction. No of respondents. In%Mileage (Mg) 25 50%Spare parts durability (Sp)

05 10%

Comforts (Cs). 08 16%Seating capacity (Sc). 05 10%Others 07 14%Total 50 100%

Sources : Field survey.

0

5

10

15

20

25

30

Mg Sp Cs Sc Others

Series1

No of respondents in %

The field survey displays that more percent i.e. 50% of the people are

satisfied with mileage and remaining 10%, 16%, 10%, 14%, are satisfied

with spare parts durability, comforts, seating capacity, others respectively.



8. CLASSIFICATION OF THE RESPONDENTS ON THE BASIS OF LOYALTY BEHAVIOR.

Loyalty behavior refers to the of the consumers towards the product.

The below chart gives the idea of the loyalty behavior of the consumer on

the basis of their number of purchase.

No of purchases. No of respondents. In%1st purchase (1st p) 30 60%2nd purchase (2nd p) 15 30%3rd purchase (3rd p) 05 10%More than purchases (>3p) 00 00%Total 50 100%


No of respondents

0

5

10

15

20

25

30

35

1st p 2nd p 3rd p >3p

No of respondents

The field survey clearly shows that 60% of the consumers were of 1 st

purchase and 30% of them were of 2nd the remaining 10% were of 3rd

purchase.



9 showing that monthly income of the respondents:-

Income in rupees

No. of respondents

Percentage

Below -5000 14 285000-10.000 15 3010000-15000 7 14 15000 and above

14 28

Total 50 100

Graph showing the income per month of respondents :-

Out of 50 respondents the income level of 28% is below 5000 and is

below 5000 is 30% of 5000-10000 and 14% is 10000-15000 and 28% is

15000 and above.



CHAPTER-VIII

Findings

In every business field problem is common. The problems faced by

the manufacturer are as follows;

Heavy competition

Competition is more in this field. In India competition is not only

from Indian Company but also from the foreign company.

Govt. policy

In India every year the Govt. policies are changing according to their

economic situation. Some time it reduces the import tax, rules & regulations

these all effect on Indian companies.

Competing in price

To attract the customer the competitive companies are reduce prices

of their product, it will create less price competition.

Different consumer taste

India is a heavy populated country. Its population across the

boundary of millions. In India different economic stages people are there,

their taste also changes according to their economic condition.

Less production units



As they have production plant at 2 places in the country, so they are

facing difficulties to cope up with the market demand.

Development of Indian economic system

According to development of Indian economy, the economic stages

of Indian people also raised. The taste & mentality is turned from two-

wheeler to four-wheeler. It will be effect very badly on Two-wheeler

Company.

More fuel charges

Now-a-days petroleum companies are raising the rate of fuel.



SUGGESTIONS

The dealer should improve the display two-wheeler in their showroom,

so that the customers will be attracted towards the two-wheelers and also

the dealer should highlight the advantage of the model when compared

to other models.

To improve the advertising strategy in the media most of the customers

buy their two-wheeler after having a complete knowledge of the model.

So the advertisement should give all the particulars about the model

regarding fuel efficiency, cost factor and other specifications.

In general Bajaj Pulsar is eye catching and attractive with twin

advantage of power & mileage in different CC of vehicle.

According survey, majority of getting information is popularity more

No. Of response has been indicated. Because in the modern

multidimensional economy the popularity has to play very important

role. It is through popularity only that we come to know about various

products Bajaj Pulsar popularity with catching slogan “Definitely Male”.

By seeking sales report & fuel efficiency test is compared study. We can

easily predict that Bajaj Pulsar is over all the best performance

motorcycle in the country.

Majority of the respondents rides bike regularly, naturally they are

satisfied. If they are dissatisfied then they will simply replace it to get

satisfied motorcycle.



To conduct free service & to give discount for spare parts purchased

during that period. Manufacturers should conduct the service comps at

least once in a year at the dealer point & the company’s service

engineers should supervise these services. Here customers can have

direct contact with the company’s service engineers so that they can get

their trouble cleared.

The quality of the product must be improve, colour is one of the

important aspects, now-a days availability of the various metallic colours

if the colour is dislike by the failure in the market & quality of

performance for trouble free maintenance.

Increase the No. Of dealers allover the India & also increase the

showrooms for providing the better service for the customers.

The Co. should increase its production plants in many places of the

country.



Conclusion

I Studied consumer behavior at Bajaj Sai motors.

It was a really good opportunity for me to have a Project in this show room when taken the project work. After studying I came to know that the service customers are fully satisfied about the vehicle,

The show room must give advertisement in paper Television etc. The customer should influenced by there promotion Activities.

The show room is providing good facility to customers and also there are well working employees, who work promptly in good manner and the customer are satisfied by there facilities.



Questionnaire

Dear Sir, I am a BBM final year student from G.V.P.P. Govt first Grade

college, H.B.Halli. As a part of curriculum, I am undertaking a project on

“CONSUMER SATISFACTION TO BAJAJ PULSAR DTS-i” with special

reference to Sri Sai Bajaj Motors. Hence, I request you to fill in the

questionnaire. The information given by you will be used only for my

academic purpose.

Please tick (Ö ) wherever necessary. With regards,

Mahesh Kori

1. Name:

2. Address: ----------------------------------------------------------

-------------------------------------------------------------3. Occupation:

4. Do you own a two-wheeler?

Yes [ ] No [ ]

5. If “yes” which:

Hero Honda Karizma [ ]

Bajaj Pulsar DTS-I [ ]

TVS Centra [ ]

Entiser [ ]

LML Freedom [ ]



6. If “No” are willing to purchase a vehicle:

Yes [ ] No [ ]

7. If “Yes” which company:

8. What do you considered while purchasing a vehicle:

Price [ ]

Quality & Performance [ ]

Friends advice [ ]

Popularity of the product [ ]

9. Are you satisfied with the performance of your vehicle:

Yes [ ] No [ ]

10. If “No” in what respect you are dissatisfied:

Price [ ]

Quality & performance [ ]

Colour [ ]

Technical problems [ ]

11. Have you heard about Bajaj:

Yes [ ] No [ ]

12. If “Yes” how?

Advertisement [ ]

Friends [ ]

Observation [ ]

Other [ ]

13. What is your opinion regarding Bajaj Pulsar:

Good [ ]

Excellent [ ]

Satisfied [ ]

Attraction [ ]



14. Have you seen the Pulsar advertisement of Bajaj:

Yes [ ] No [ ]

15. If “Yes” how you felt?

Good [ ]

Excellent [ ]

Attractive [ ]

16. Have you come across any of the complaint regarding Bajaj Pulsar?

Yes [ ] No [ ]

17. If “Yes” how of ten?

Frequently [ ]

Rare [ ]

Technically [ ]

18. What are the facilities you expect from the dealer?

After sales service [ ]

Periodic checking [ ]

Installment facility [ ]

Guarantee []

Any other []

19. Your suggestion for improvement

-----------------------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------

----------

Date;

Place:

Signature



Marketing management:

Philip Kotler

Magazines:

Auto India

Business India

Over Drive

Web site:

www.bajajauto.com

www.google.com


http://www.google.com/

http://www.bajajauto.com/

Project

Documents

Transcript of Project