Project 41 - New
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Transcript of Project 41 - New
Introducing the all new
The evolution of an icon has just begun
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
PROJECT OVERVIEW
For more than a year, we've been building toward a brand that visually reflects what our customers expect from one of the largest residential and commercial secu-rity firm in the region. Today, we're excited to reveal the
first step in our transformation.
We're inspired by what we make possible - our ability to deliver on our promise to help protect the people and things that matter most to you. We don’t just sell securi-ty…we deliver peace of mind. As we advance toward becoming a new SSI, we're moving forward with great purpose and respect for our history—challenging our-selves to progress, to modernize, to innovate and to
place you at the center of all that we do.
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
We invite you to be part of our evolution.
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
OUR NEW LOGO
Every aspect of our new look is a reflection of our prom-ise to you. It symbolizes our passion for progress by in-corporating the colors and symbols you've come to
associate with SSI.
Our new SSI logo contains the globe, our new signa-ture ―S‖, and refreshed shades of red, grays and white. Together, they represent a clean and modern update to
the core icons of our company.
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
SHADES OF PLATINUM
SHADOWS OF WINE
DUSTED WHITES
OUR NEW COLORS
A bold and refreshing new look, fitting for the industry’s finest
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
THE NEW UNIFORMS A fusion of fashion and performance
Now that we’ve revealed our new brand identity and our new look, we’re very excited to unveil our new Team SSI Uniform Program. We worked closely with people from across all our work groups, tailoring the uniforms to their specific needs. Redesigned for the first time in 20 years, new uniforms will help our staff be functional and fashionable, a look fitting for the team of dedicated professionals at the top security firm in
the region.
Our team at SSI is the most important reflection of our brand identity, and the uniform is the most important representation of that brand where
our people are concerned.
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
The biggest challenge was to create something that has an
iconic look, something timely and current yet still timeless. We love the sense of performance that the new uniforms have. We realize that it’s a very active job. We’re involving employees from every uniformed workgroup in the uniform design process, be-cause nobody knows better than them the nature of their work and how they need their uniforms to work with them as they’re doing their jobs. We didn’t just create a uniform, we created a wardrobe. Our new TEAM SSI Uniforms were designed to cre-ate a sense of empowerment that when our employees walk through the door in the morning, they feel great and they know they look amazing. It was our way of re-energizing our
workforce of 50+ amazing people.
Its important to invest in refreshing our uniforms now as part of the overall launch of the new SSI, the modernization of our brand, conveying to our customers the identity that the new SSI stands for, and to give our employees a sense of pride in their
professional identity as part of the new SSI.
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
ACCESS...LIKE NEVER BEFORE
Each member of TEAM SSI will be issued one of our brand new custom designed S ACCESS Cards. Clocking in and out at work, accessing team-only restricted areas, and identification
while working in the field.
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
OUR NEW FLEET DECALS Bold, refreshing, and vibrant!
The SSI Service Fleet of all-white minivans and pickup trucks have also undergone an extensive facelift. The vibrant new SSI logo is positioned strategically across the sides leaving sufficient room for promotional ads and banners, without overpowering
the elegance of the core design.
ARTIST RENDITION ONLY. ACTUAL VEHICLESMAY VARY.
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
OUR NEW WEBSITE Now with more features and increased
functionality than ever before!
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
A CLEANER, MORE FUNCTIONAL ONLINE EXPERIENCE
SSI has always been known for its high level of efficiency in everything that it does. Our new website is designed to highlight the most important elements of our core prod-ucts and services. Its new and improved interface allows for a smoother and more visually captivating browsing experi-
ence.
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
OUR NEW STATIONARY Custom designed for maximum functionality
After revealing our new logo, website and the overall new look of SSI, the next step was to re-design our corporate stationary. The set includ-ed new business cards, office access cards, cli-ent account statement templates, letterheads,
client billing forms and windowed envelopes.
The results were absolutely stunning. We steered clear of the traditional approach that most companies choose, and went for a more
refreshed, redefined and re-energized look that
compliments our new corporate attitude.
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
INTRODUCING S SOLUTIONS The new flagship of SSI
The S Solutions trademark will be the core icon of all SSI residential and commercial products and services. The design of the S Solutions logo is a bold state-ment of the new direction they company has taken. As we move rapidly into a new ear of smart technol-ogy, it has become even more important to ensure that the people and things that matter most to you are well protected. S Solutions give our clients the
peace of mind they deserve and expect
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
SSI ESSENTIAL PLUS© RESIDENTIAL SECURITY SYSTEM SERIES
SSI Essential Plus is a highly sophisticated, low cost resi-dential security system that comes standard with our signature S Retina Vision camera systems, hardwired S-Control Panel, a supply of S Motion Window and Door Sensors, Power Supply and Battery Backup, S Alert Sounder, SSI Window, door and yard decals and sign-age, and a host of other options and add-ons including our all new SSI Guardian Plus, which gives you secure anytime, anywhere access to your home's security sys-tem from your compatible web-enabled computer or mobile device. Now you can protect the people and things that matter most at a price you can afford. Peace of mind just got so much simpler, and a whole lot smart-
er!
THE EVOLUTION OF AN ICON
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
SSI PLATINUM ENTERPRISE© Commercial Security System Series
With so much going on in your business on a daily basis – em-ployees, payroll, inventory, customer care etc. – the last thing you should have to worry about is safety. Protect your invest-ment and give your staff the peace of mind they deserve by outfitting your business with a professional commercial grade security and automation system from SSI. Get wall-to-wall pro-tection and manage your business while on the go with our optimized premise control features that places you in complete control of your company through your mobile device. Take ad-
vantage of the very latest in remote monitoring technology to help take complete control of your business resources no matter
where you go.
INTRODUCING THE ALL NEW SSI—THE EVOLUTION OF AN ICON WWW.SSIBAHAMAS.COM
SSI PROVISION ADVANTAGE© Security System Service Plans
Our flagship business security solutions offer an unparal-leled level of convenience and peace of mind as well as the information and resources you need to help secure and manage your business. We've structured these packages so that you can select the right services and
options that suit your current needs, whether they are:
Intrusion Detection and Control
Fire and Smoke Detection and Safety
Video Surveillance
Electronic Access Control