Project 2 Internal Corporate Document. Escape NightClub Location: Old Don Pablo's Restaurant ...

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Project 2 Internal Corporate Document

description

Theme: Escape  Island Theme  Tiki bars (3 or more)  Tiki style lighting  Bar stools and lounge chairs for seating  Standing tables  Boardwalk style dance floor  Employees attire consist of khaki shorts and Hawaiian shirts  Hip Hop and Reggae music

Transcript of Project 2 Internal Corporate Document. Escape NightClub Location: Old Don Pablo's Restaurant ...

Page 1: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Project 2 Internal Corporate Document

Page 2: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Escape NightClub Location: Old Don Pablo's Restaurant Hours: 8pm – 2am Island Theme Targeted Customers of 21 and over Wednesday 17-20 yrs. Old only

No alcohol will be served. Soft drinks, water and energy drinks will be served Cover charge of $5

Fully stocked bar Beer

Domestic and Imported Food

Appetizer style

Page 3: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Theme: Escape

Island Theme Tiki bars (3 or more) Tiki style lighting Bar stools and lounge chairs for seating Standing tables Boardwalk style dance floor Employees attire consist of khaki shorts

and Hawaiian shirts Hip Hop and Reggae music

Page 4: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Theme: Escape

Page 5: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Competition:

The Island Rumor City Limits Small bars

Pellegrines Aldos Ramada Inn Etc.

Page 6: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Services Available: Monday

Sports theme $5 cover Fully stocked bar/ Domestic & Imported beer

Tuesday $5 cover Fully stocked bar/ Domestic & Imported beer

Wednesday 17-20 night $5 cover Soft drinks/ Water/ Energy drinks

Page 7: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Services Available - SPECIALS Thursday and Friday

Free cover till 9:30pm $3 well drinks till 11pm $1.50 Domestic drafts till 11pm Fully stocked bar/ Domestic and Imported beer

Saturday Free cover till 10pm $1.75 well drinks till 11pm $1.00 Domestic drafts till 11pm Fully stocked bar/ Domestic and Imported beer

Sunday Closed (Recovery)

Page 8: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Services Available: Food Food:

Appetizer style Jerk Chicken - Marinated for 48 hrs. in sauce and cooked perfectly to

a golden brown. Served with honey mustard.� Island Fries - Thick-cut potato wedges fried to a golden crisp and

sprinkled with spice. Spicy Onion Rings - A basket full of crispy rings spiced with a kick. Spicy Steamed Shrimp - half pound to tease or a full pound to

please. Jumbo shrimp steamed with spicy seafood seasoning and served with cocktail sauce.

Crab Cakes – 2 Lump crab meat cakes served with dipping sauce. Nachos - Served with salsa, sour cream, and guacamole Buffalo Wings (Boneless available) – served hot, mild, BBQ, and

Garlic.

Page 9: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Audio & Lighting  

Includes: amps, speakers, all wiring, installation, equipment, and labor. $ 3,750   Cash Reserves/Operating Capital

Operating Capital and contingencies $ 20,000   Exterior Signage

Includes: neon, design, artwork, installation, and labor. $ 1,750   Furnishings

Includes: all furniture, fixtures, equipment, i.e.; carpet, tables, chairs, etc. $ 7,500   Marketing

Includes: initial campaign, design, artwork, audio, video, and production. $ 1,500   Kitchen

Includes: purchase of equipment (used), installation of equipment. $ 2,000   Fees and Permits

Includes: all relevant fees. $ 10,000   Impact Fees

Includes: charges by utilities for upgrades to usage. $ 7,500   Legal

Includes all legal fees: Accountant, Attorneys, Engineers, Architects. $ 6,000   Opening Salaries & Deposits

Includes: deposits on all accounts, opening salaries, special purchases. $ 20,000   Total Capital Expenditures $ 80,000

Capital Expenditures

             Starting Capital $ 43,500      Opening Cost $ 36,500           

Page 10: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Expenditures1st Quarter Manager Salaries Opening Bonus October November December 1st Quarter Total           

Samuel Baez 4000 500 500 500 $ 5,500

Matt Boone 4000 500 500 500 $ 5,500

Bryant Daly 4000 500 500 500 $ 5,500

Justin Drass 4000 500 500 500 $ 5,500

Amanda Zanylo 4000 500 500 500 $ 5,500

Total Salaries $ 20,000 $ 2,500 $ 2,500 $ 2,500 $ 27,500

2nd Quarter Manager Salaries January February March April 2nd Quarter Total           

Samuel Baez 2000 4000 3500 4000 $ 13,500

Matt Boone 2000 4000 3500 4000 $ 13,500

Bryant Daly 2000 4000 3500 4000 $ 13,500

Justin Drass 2000 4000 3500 4000 $ 13,500

Amanda Zanylo 2000 4000 3500 4000 $ 13,500

Total Salaries $ 10,000 $ 20,000 $ 17,500 $ 20,000 $ 67,500

Page 11: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Daily Expenditure Breakdown                  Monday Tuesday Wednesday Thursday Friday Saturday Sunday Weekly TotalTotal Door Covers 45 45 75 85 150 200   Average Food Cost Per Person 1 1 1 1 1 1 0 Average Beverages Per Person 4 4 4 5 5 6 0 Average Beverage Cost Per Person 0.5 0.5 0.5 0.5 0.5 0.5 0

Total Cost $ 90

$ 90 $ 150 $ 213

$ 375 $ 600

$ - $ 1,518

Expenditures Cont,

Page 12: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Monday Quantity Rate Average Hours Total CostSecurity 1 8 8 64Bartenders 5 7.25 8 290Cooks 2 7.25 8 116Total Staff Cost       $ 470          Tuesday Quantity Rate Average Hours Total CostSecurity 1 8 8 64Bartenders 5 7.25 8 290Cooks 2 7.25 8 116Total Staff Cost       $ 470          Wednesday Quantity Rate Average Hours Total CostSecurity 2 8 8 128Bartenders 7 7.25 8 406Cooks 2 7.25 8 116Total Staff Cost       $ 650          Thursday Quantity Rate Average Hours Total CostSecurity 2 8 8 128Bartenders 7 7.25 8 406Cooks 2 7.25 8 116Total Staff Cost       $ 650          Friday Quantity Rate Average Hours Total CostSecurity 2 8 8 128Bartenders 7 7.25 8 406Cooks 2 7.25 8 116Total Staff Cost       $ 650          Saturday Quantity Rate Average Hours Total CostSecurity 2 8 8 128Bartenders 8 7.25 8 464Cooks 2 7.25 8 116Total Staff Cost       $ 708          

Total Weekly Staffing Cost $ 3,598

StaffingExpenditures

Page 13: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

  Monday Tuesday Wednesday Thursday Friday Saturday Sunday Weekly TotalTotal Door Covers 45 45 75 85 150 200   Average Cover Charge 5 5 5 5 5 7 0 

Estimated Total Cover Charge                     225                      225                         375                      425                      750                  1,400                         -    $ 3,400

Average Food Cost Per Person                         4                          4                              4                         4                          5                          5                         -   

Average Food Sales                     180                      180                         300                      340                      750                  1,000                         -    $ 2,750

Average Beverages Per Person                         4                          4                              4                         5                          5                          6                         -   

Average Beverage Sales                     540                      540                         900                  1,275                  2,250                  3,600                         -    $ 9,105

Gross Sales $ 945 $ 945 $ 1,575 $ 2,040 $ 3,750 $ 6,000  $                    -    $ 15,255

Revenues

Page 14: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

1st Semester          October November December 1st QuarterTotal

Starting Capital $ 14,500 $ 14,500 $ 14,500 $ 43,500

Total Revenues $ 76,275 $ 61,020 $ 45,765 $ 183,060

Fees and Permits -3300 -3300 -3300  $                  (9,900)

Impact Fees -2500 -2500 -2500  $                  (7,500)

Legal -2000 -2000 -2000  $                  (6,000)

Opening Salaries -6500 -6500 -7000  $                (20,000)

Manager Salaries -2500 -2500 -2500  $                  (7,500)

Staffing salaries -17990 -14392 -10794  $                (43,176)

Food & Beverage -7587.5 -6070 -4552.5  $                (18,210)

Bond Dividends Paid 0 0 -20000  $                (20,000)

Initial Loan 0 0 -80000  $                (80,000)

Ending Capital  $               48,398   $          38,258   $        (72,382) $ 14,274

1st Semester Income Statement

Page 15: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

2nd Semester Income Statement

2nd Semester            January February March April 2nd Quarter Total

Starting Capital  $               14,274   $          16,753   $          29,511   $                  39,699   $                  100,237 

Total Revenues $ 30,510 $ 61,020 $ 53,393 $ 61,020  $                  205,943 

Fees and Permits -3300 -3300 -3300 -3300  $                  (13,200)

Impact Fees -2500 -2500 -2500 -2500  $                  (10,000)

Legal -2000 -2000 -2000 -2000  $                    (8,000)

Manager Salaries -10000 -20000 -17500                (20,000.0)  $                  (67,500)

Staffing Salaries -7196 -14392 -12593                (14,392.0)  $                  (48,573)

Food & Beverage -3035 -6070 -5311.25                   (6,070.0)  $                  (20,486)

Net Income $ 16,753 $ 29,511 $ 39,699 $ 52,457 $ 138,421

Page 16: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

  Monthly Capital

October  $          48,397.50 

November  $          86,655.50 

December  $          14,274.00 

Monthly Capital1st Semester

Page 17: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Monthly Income2nd Semester

  Monthly Income

January  $           16,753.00 

February  $           29,511.00 

March  $           39,699.25 

April  $           52,457.25 

Page 18: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

Student Population Estimate

Total Population $ 4,000

Total target population (10%) 400.00

1st Semester            

Shares Price/Share Interest Rate October November December End of 1st Quarter

400  $             200  7.7% 216 232 250 $ 250

Company Shares

Page 19: Project 2 Internal Corporate Document. Escape NightClub  Location: Old Don Pablo's Restaurant  Hours: 8pm – 2am  Island Theme  Targeted Customers.

2nd Semester

Shareholders

400

Shareholder Dividends  Expected Dividend/Share

January  $                                          41.88 February  $                                          73.78 

March  $                                          99.25 April  $                                        131.14 

Expected Dividend/Share