Benson & BransfordE-commerce siteInterface Design

Client:Seattle Marine and Fishing Supply Co.

Background:Seattle Marine has been in the boating and commercial fish-ing business for more than 60 years. They stock many major brands of marine supplies from the top vendors in the in-dustry. They sell everything from commercial gear to casual, recreational fishing items.

Objective:To redesign the website to make it look more appealing and current. We plan to update the colors, the logo, and elimi-nate redundant links.

Obstacles:There is an excessive amount of links that need to be or-ganized and/or eliminated. Will take some time to decide which ones can be removed.

Tone:Warm organic earth tones.

Project Statement

Mood BoardStyle Guide

Lucida Bright:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Prestige Elite Std:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

R-30 G-38 B-12

R-106 G-115 B-41

R-191 G-187 B-128

R-242 G-222 B-162

R-115 G-54 B-20

Logo

Seattle

Marin

e and Fishing Supply Co.

Sketches

191x68191x68191x68 191x68 191x68

1014x352

230x177 230x177 230x177 230x177

Featured ItemsName Brands

Catagories

PromotionalPhoto

Logo388x60 Event Info

123x28Contact123x28

HardwareFishingApparel Polyform Accessories

Event Info Contact

Seattle

Marin

e and Fishing Supply Co.

Embrace Nature