Progressive MArketing To Get Your Home Sold!
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Transcript of Progressive MArketing To Get Your Home Sold!
Progressive Marketing Strategies
to Get Your Home SOLD
Pamela Faison210-870-6895
[email protected],YourNextFais.com
• Listing Syndication to over 500 websites
• Unique Property Website
• Realtor.com Showcase
• Video and Virtual Tours
• Social Media
• Text Message Marketing
• Craigslist Campaigns
• QR Codes
• My Century 21 Database.
• The Phone
• “The Usual Stuff”
• Communication
The Purpose of this Presentation
In addition to all of the things you would normally expect from your agent, I have several Unique
Strategies that are above and beyond the scope of the average Realtor.
Start Getting Your House Sold!Pamela Faison210-870-6895
[email protected],YourNextFais.com
Did you know...•90% of home buyers use the internet to search for a new home*
•38 million home buyers search the internet each month for real estate information*
•Only 9% of home buyers used newspapers as a source of information when purchasing a home*
The internet is the place to be and YOUR LISTING
will be there!*2010 National Association of Realtors Profile of Home Buyers and Sellers
I will get your property noticed!
Attracting Buyers
Pamela Faison210-870-6895
[email protected],YourNextFais.com
Your Listing EverywhereIt’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our listings on many of the Internet’s
most visited real estate websites, including:
Strategy #1
Pamela Faison210-870-6895
[email protected],YourNextFais.com
I will create a Sharp Website For Your Property.
It will have a unique domain name for your street address. And it will be syndicated to all of the major
property search portals like Trulia, Zillow, and many more.
Strategy #2Unique Property Websites
Pamela Faison210-870-6895
[email protected],YourNextFais.com
Realtor.com is the MOST VISITED Real Estate Search Engine in the world!
Your listing will stand out with 25 Photos, Vivid Descriptions, Virtual Tour and Video. In addition, buyers
can reach me immediately through the lead delivery system.
Less than 38% of San Antonio
Realtors have access to this
exclusive realtor.com
feature.
Let me show you how this benefit
alone can get your home
sold!
Realtor.com ShowcaseStrategy #3
Pamela Faison210-870-6895
[email protected],YourNextFais.com
I use the pictures of your property to create a visually appealingvirtual tour that will be featured everywhere your listing is found.
The online based tour will be sent directly to buyers and other real estate agents. I will convert it to video to be uploaded to
YouTube.
I will also video a narrated tour through your home to capitalize on the popularity of YouTube and other social media sites
YouTube is an important part of my marketing strategy to get your listing noticed. YouTube receives over 2 BILLION visits
per day.
Video and Virtual Tours
Strategy #4
Pamela Faison210-870-6895
[email protected],YourNextFais.com
I will utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property
listing in an effort to find the right buyer for your home. Considering that hundreds of millions of people use these
sites on a daily basis, it is important for your home to be included.
Strategy #5Social Media
Pamela Faison210-870-6895
[email protected],YourNextFais.com
Text Messaging Lead Capture. In My Efforts To Market and Sell Your Property, I’ll use Text
Messaging Lead Capture Wherever Possible. This technique allows me to capture Cell Numbers In Real
Time so that I can do a an effective job of Converting Qualified Prospects Into To Appointments To
See Your Property
Strategy #6Text Message Marketing
Pamela Faison210-870-6895
[email protected],YourNextFais.com
Craigslist CampaignStrategy #7
I will create Craigslist ads which will incorporate TEXT, VIDEO, VIRTUAL TOUR AND YOUR PROPERTY WEBSITE. I will post it on a weekly basis. Craigslist
is becoming increasingly popular for buyers searching for homes using the internet. Your
presence here will expose your home to hundreds, maybe
thousands of potential buyers. Pamela Faison210-870-6895
[email protected],YourNextFais.com
QR codes are to be scanned by any phone with a code reader. I place these codes on all marketing
materials for your home. When the code is scanned, the viewer will be taken to a Phone-
Enhanced version of your property website. I find this is
a great way to integrate our print ads to the high tech resources I use to get your home sold.
Strategy #8QR Codes
Pamela Faison210-870-6895
[email protected],YourNextFais.com
This is one simple step that most of our competitors never think to take.
I am going to call the 5 agents who most recently have participated in recent sales
in your area. Chances are good these agents might have other buyers looking in
the neighborhood.
PLUS…. I am going to call everyone in your neighborhood and with a half mile radius
to announce your listing and ask for a referral.
Strategy #9The Phone
Pamela Faison210-870-6895
[email protected],YourNextFais.com
I’ll make sure that everyone we know is familiar with your property. (And we know a lot of people!)• Our Past Clients• Our Current Clients• Other Agents We Know• Our Facebook Fans• Our Twitter Followers• Other area business owners and local residents in our database.
Strategy #10Century 21 Database
Pamela Faison210-870-6895
[email protected],YourNextFais.com
While most of my competitors are skipping the first 10 items in this list, I’m busy making sure your property is exposed and presented to as many buyers as possible.
If it looks like I rely heavily on web marketing, that’s because I do.
Why? 90% of buyers are searching for property online....
And THEY”RE DEFINITELY GOING TO KNOW ABOUT YOURS....!
Pricing Your Property Right Staging It To Sell
Open HousesBroker’s Open Houses
Negotiating On Your Behalf
“The Usual Stuff”While most agents do a good job at the “usual stuff,” the
usual stuff doesn’t interest today’s modern buyer.
Pamela Faison210-870-6895
[email protected],YourNextFais.com
Keeping You Informed
Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views and leads on your online property listing.
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"Golden Ruler"
Pamela Faison210-870-6895
[email protected],YourNextFais.com
This CENTURY 21® Seller Service Pledge Certificate applies only to an exclusive right to sell agreement of not less than _____ days. If any terms or conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point Seller Service Pledge Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that our CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period.
My Commitment to You
Pamela Faison210-870-6895
[email protected],YourNextFais.com