PROGRAMS - Times Higher Education (THE) · 2018. 11. 30. · MSc. in Marketing, Management &...

PROGRAMSBusiness & Management ProgramsToulouse - Paris - Barcelona

2018 - 2019

Founded in 1903, Toulouse Business School is today counted amongst the most prestigious schools in France and abroad. its mission is to train tomorrow’s managers and leaders, regardless of their background. its strategy is focused on the value provided to students and businesses, based on strong partnerships with institutions and internationally renowned companies. With its high reputation, its commitment,

and embodying its values of diversity, TBS welcomes students from around the world. Within its 5 campuses, students will find all the ingredients conducive to the development and success of their studies – a unique setting in a privileged economic and academic environment at the heart of five major international cities: paris, Toulouse, Barcelona, Casablanca and London; a rich multicultural

“CHooSing TBS meAnS CHooSing

A gLoBALLy reCognized SCHooL

THAT meeTS your AmBiTionS.”

environment; a portfolio of mSc. training programs in the areas of marketing, Big data, Transport, Cyber-security, Business, Finance and Supply Chain management, delivered entirely in english; a research center guaranteeing quality education at the forefront of international research; globally recognized diplomas thanks to our three international accreditations: eQuiS, AmBA and AACSB, further guaranteeing our academic training excellence.rest assured that TBS strives to meet your needs and to accompany you in the success of your career development. Welcome to TBS!

François BonvaletDean, Toulouse Business School

HOw TO CONTACT uS?TBS Toulouse

1 place Alphonse Jourdain - CS6681031068 Toulouse Cedex 7, Francephone: +33 561 294 [email protected]

TBS Paris

9 rue Henri Bocquillon75015 paris, Francephone: +33 561 295 [email protected]

TBS Barcelona

c/Trafalgar, 10 (08010) Barcelona, Spainphone: +34 933 100 [email protected]

TBS CAMPUSESAN EXPANDING PRESENCE IN THE HEART OF EuROPE & NORTH AFRICA

paris CaMpUsTBS’ new premises in the heart of Paris offers a choice of MSc. and DBA courses.

barCelona CaMpUsTBS’ campus in Barcelona is located in modern, 3,500 m2 purpose-built facilities in the centre of the cosmopolitan city.

CasablanCa CaMpUs

TBS’s Casablanca campus offers high-level management education across a choice of programs, all taught in French. Casablanca is Morocco's biggest city, principal port, and economic capital.

2ND LARGESTSpAniSH CiTy

WiTH more THAn 250,000 STudenTS

6TH BEST CITY To STudy in europe

RANkED 6TH in “THe moST

repuTABLe CiTieS in THe WorLd”

FRENCH CAPITALWiTH more THAn

2,2 miLLion inHABiTAnTS

3RD MOST INFLUENTIAL eConomiC CApiTAL

in THe WorLd

MORE THAN 300,000 inTernATionAL

STudenTS

FAVORITE CITY in THe WorLd For LiFeSTyLe QuALiTy

wORLD LEADER in TouriSm And Luxury

FASHion

moroCCo'S ECONOMIC CAPITAL

FINANCIAL HUB For inveSTmenT

in AFriCA

MORE THAN 80.000 STudenTS

lonDon CaMpUs

TBS’ campus is well-placed in London’s financial hub and offers new state-of-the-art facilities.

toUloUse CaMpUs TBS’ campus in South west of France is perfectly located for students to take advantage of everything "la ville rose" has to offer.

REGIONAL CITYWiTH more THAn

500.000 inHABiTAnTS

2ND MOST DYNAMIC

FrenCH CiTy

FAVOURITE STUDENT CITY

in FrAnCe

1ST FRENCH CITY For empLoymenT

deveLopmenT

3 BUSINESS CLUSTERS AeroSpACe vALLey,

onCoLogy And AgriCuLTure innovATion

wORLD’S LEADING FINANCIAL CENTER For inTernATionAL

BuSineSS

3RD MOST POPULAR TouriST

deSTinATion in THe WorLd

MORE THAN 500 inTernATionAL

CompAnieS & 250 inTernATionAL BAnkS

WHY CHOOSE TBS?

TOP-RANkED IN FRANCE AND wORLDwIDE Consistently in the Top 10

of French rankings; ranked in the Top 50

european business schools.

3 TOP INTERNATIONAL ACCREDITATIONS TBS is part of the prestigious 1 % of leading

business schools worldwide holding the ‘triple

crown’ of international accreditations: eQuiS,

AmBA and AACSB, assuring the quality of our

programs.

CAREER SUPPORT AND PLACEMENT more than 1,200 professional advisers offer

guidance to our students and work closely with

our Career Starter service providing professional

support. more than 95 % of TBS mSc. graduates

find employment within 4 months of graduation.

PARTNER UNIVERSITIES Thanks to its worldwide reputation, TBS has

a strong and diverse network with many of

the top ranking universities in the world –

all academic areas benefit from our

partnerships.

CHOICE OF CAMPUSES TBS has 5 international campuses in Toulouse,

Barcelona, Casablanca, paris and London.

mSc. programs are available in Toulouse,

Barcelona and paris.

INTERNATIONAL STUDENT SUPPORT TBS's international Student Services provides

assistance to international students, from the

preparation of their arrival through to the end of their

studies, including assistance with accommodation,

visa requirements, banking and much more.

Think Toulouse& Create Worldwide Opportunities

MSc. in Marketing, Management & Communication

MSc. in Big Data, Marketing & Management

MSc. in Banking & International Finance

MSc. in Supply Chain & Lean Management (SCALE)

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Marketing, ManageMent& COMMuniCatiOn

MSc.

PROGRAM COORDINATORStéphane Bernard professor of marketing

REQUIREMENTS• 4 year Bachelor degree or higher

(240 eCTS)• 3 year Bachelor degree

(180 eCTS with very good academic profile)

• TOEIC 800 / IELTS 6.5 or TOEFL 90

ECTS CREDITS 90

CAMPUSToulouse

STUDY MODE Full-time

DURATION 15-18 months

CLASS TIMEmonday to Thursday.

PROGRAM STARToctober

LANGUAGE english

PARTICIPANTSStudents in Business, management, Humanities or Arts, JournalismStudents wishing to become a manager in the marketing or Communication sector.

APPLICATION DEADLINE From november to June for non-eu applicants, from november to July for eu applicants.

DEGREE master of Science in Communication, marketing & management, TBS (Toulouse Business School) accredited by the French Conference of Higher education Schools (Cge).

PROGRAM OVERVIEw & OBJECTIVESThe mSc. in marketing, management & Communication will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.in light of the digital revolution, students will master skills beyond the initial marketing or communication. Students must be able to juggle the strategic approaches by controlling the communication channels and understanding technical tools related to digitization and data mining.

WHy STudy THiS progrAm?

● Integration into SM² Cluster*: multi-campus, interdisciplinary projects which will connect and challenge “new gen” marketers to develop innovative global market offerings. Students can choose to follow electives in paris, Toulouse, Barcelona, London and/or Casablanca.

● Ecosystem Approach: Acquiring new skills such as setting up new methods of listening and analysis, understanding the new consumer and have new explanatory models, develop new approaches to customer relations and rethinking marketing in terms of legitimacy in the face of multiple actors and societal changes.

● Toulouse: With its campus located in the heart of the “La ville rose”, students will be exposed to French communication firms as well as interact with communication professionals. Home to the ioT valley, Toulouse will inspire students in a app-driven world.

* See page 32 for more details.

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SemeSTer 1 October - February

SemeSTer 2March - June

SemeSTer 3July - December

GENERAL EDUCATION

COURSES

SPECIALIZED MARkETING

COURSES

GENERAL EDUCATION

COURSES


COURSES

PROFESSIONAL DEVELOPMENT

multicultural management & Cross-cultural Teamwork

innovation marketing: From idea to value creation

French Language 2relationship marketing and exchange evolutions

professional Thesis or research dissertation

French Language 1understanding the new Consumer

designing the value offering in an international Context

internship or research

reshaping Business operations to define efficiency

investigating What drives performance

unlocking the Leader in you

Thesis preparation Seminar

COMMUNICATION COURSES

SM2 ACTIVITIESCOMMUNICATION

COURSESSM2 ACTITIVIES

NB. A detailed outline is

available on request, and

the syllabus with detailed

course contents (ECTS

c r e d i t s a n d l e a r n i n g

outcomes) will be provided

at the beginning of the

academic year.

managing Technical & Creative Communication Tools

design Thinking Certification

global Communications for the Successful organization

elective

Communicating and Branding in BtoC & BtoB

electiveunderstanding the 360˚ of digital Communication

Sm2 Labs project

empLoymenT opporTuniTieS

● internal/external Communication manager

● marketing/Communication manager● Brand manager

● Web Strategy manager● product manager● marketing Analyst● market research Analyst

● market research manager● marketing manager● Community manager

More information on

the MSc. in Marketing,

Management & Communicationour STudenTS' experienCe

Chloé Jacobs (Canada)MSc. in Marketing, Management & CommunicationI found the program at Toulouse Business School and immediately knew this would be the right fit. It is an inter-disciplinary program, which focuses on three fundamental aspects of the business world. Additionally, holding

a triple international accreditation, Toulouse Business School has a worldwide renowned reputation and will be recognized by employers across the globe. I thrive in this cultural environment, while having the opportunity to work among a diverse team, which is a key asset in the professional world.

ThIS progrAm IS pArT of

ToulouSE BuSInESS SChool’S

Sm2 CluSTEr, plEASE SEE pAgE 32

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Big Data, Marketing & ManageMentMSc.

PROGRAM OVERVIEw & OBJECTIVESThe explosive growth in the amount of data created in the world by humans and machines continues to accelerate, leading to the advent of the data-driven business era where marketers need to incorporate data into their decision-making process to gain a competitive edge. Companies need to interact with customers in a more personalized and efficient manner, by designing products and services that perfectly match customers’ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time. This programs aims to offer a solid, multidisciplinary training allowing participants to equip themselves with the necessary skill sets to solve today’s marketing challenges and become an essential part of their future company’s decision making process.


● Advice and networking opportunities through professional experts (industry leaders, professional associations and innovative start-ups) working in the real and multi-layered complexity of data-driven marketing and marketing analytics ;

● 2 internationally renowned certifications (SAS visual Analytics and emCdSA) ;


PROGRAM COORDINATORSkevin Carillo professor of information Systems

REQUIREMENTS• 4 year Bachelor degree or higher (240 eCTS)• 3 year Bachelor degree

(180 eCTS with very good academic profile) • TOEIC 800 / IELTS 6.5 or TOEFL 90

ECTS CREDITS 90

CAMPUSToulouse


DURATION 18 months

CLASS TIMEmonday to Friday.


LANGUAGE english

PARTICIPANTSrecent graduates and young professionals, typically with up to 2 years’ professional experience. Applications welcome from French and international students.

APPLICATION DEADLINE From September to June for non-eu applicants, from September to July for eu applicants.

DEGREE mSc. in Big data, marketing & managementTBS (Toulouse Business School) accredited by the French Conference of Higher education Schools (Cge).


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our STudenTS' experienCe

Yu-Hsuan Ting (Taiwan)Master in Management, option Big Data (2017)I was looking for a program which could provide courses linking engineering and business. Therefore, Big data was my first and only choice when I decided to come to france to study. With multiple projects, group discussions,

the coaching from professors and professionals, and the teamwork with classmates, students develop and learn at an extraordinary speed. Big data is the future, everyone knows that. With this program, we have the advantage of mixing two areas together which raises our employability within many companies. If you want to step out from pure traditional business, if you are looking for something different, cross-subject and interesting, then this is for you.

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GENERAL EDUCATION

COURSES


COURSES

GENERAL EDUCATION

COURSES


COURSES













BIG DATA COURSES SM2 ACTIVITIES BIG DATA COURSES SM2 ACTITIVIES

introduction to data intelligence


Big data, data-driven Business and data-driven marketing

electiveNB. A detailed outline is




c r e d i t s a n d l e a r n i n g



academic year.

data Science, machine Learning and Artificial intelligence

elective marketing Analytics Sm2 Labs project

More information on

the MSc. in Big Data Marketing

& Management




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PROGRAM COORDINATORJean-François Verdié professor, department of economics, Finance and Law.

REQUIREMENTS• Bachelor degree or higher• 240 ECTS (some exceptions at 180 ECTS

with very good academic profile) • TOEIC 800 / IELTS 6.5 or TOEFL 90

ECTS CREDITS 90

CAMPUSToulouse


DURATION 15 months

CLASS TIMEmonday to Friday.


LANGUAGE english

PARTICIPANTSrecent graduates and young professionals, typically with up to 2 years’ professional experience. Applications welcome from French and international students.


DEGREE master of Science (mSc.) in Banking & international Finance, TBS (Toulouse Business School) accredited by the French Conference of Higher education Schools (Cge).

Banking & internatiOnal FinanCeMSc.

PROGRAM OVERVIEw & OBJECTIVESThe global business world is constantly changing and is still dealing with the effects of the recent financial crisis and the consequent economic downturn. Today companies need managers and executives who are ready to lead and implement changes that will successfully address current and future challenges. This program covers a broad spectrum of topics, which ensures that graduates are qualified for a wide range of career opportunities and have the tools to adapt to their developing careers. This program meets the highest international standards through which participants gain a thorough understanding of the fundamental theories in finance, all the while focusing on practical and professional skills to be able to put up to date financial theories and methods into practice.


● professional training and advice from highly skilled educators who are both academic researchers and active professionals in the financial industry ;

● Bloomberg Certif ications / CFA preparation / research dissertation and professional Thesis ;

● professional international networking through educators, TBS’s corporate partnerships and our global alumni network ;

● personalized support from start to end through student focused learning and individual career coaching.

our STudenTS’ experienCe

Zhao Jie (China)MSc. in BiF (2016)Assistant Compliance Officer, Bank of China, Brussels branch, BelgiumI studied International Business as an undergraduate,

and I always wanted to major in finance. After learning about the academic courses of BIf, which were very attractive to me, I applied for this program. Courses covered areas from management to law, to economics, to IT programming, to finance, and TBS invites professionals from all over the world, people who are working in worldwide reputed corporations. I would recommend this program to anyone who would like to have an amazing experience at TBS, the knowledge you can gain, the professors you will learn from, and the services who will help you in every aspect.

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Nico Scheiner (Germany)MSc. in BiF (2016), Equity Analyst, Bloomberg, LondonI chose TBS as it is one of the top ranked universities in france and Europe. offering several, different master programs and combining the theoretical content with a practical semester in the end was exactly what

I was looking for. Classes were taught not only by TBS professors, but also by professionals. This blend of experience and teaching methods made the program interesting and exciting and there was the opportunity to ask questions and get an insight into their daily activities and some advice on how to succeed after the program. The program was helpful for my professional future as I have not only learnt theoretical content also for my professional career. Thanks to this, I have started my career at Bloomberg in london, having a direct exposure to the financial world. The degree itself is a plus on everyone´s CV and enabled me to get several interviews for different positions, so that I had a choice.


● Credit Analyst● Financial Analyst● Hedge Fund Assistant manager● m&A Advisor● private equity Analyst

● equity research Analyst● Corporate and investment Banking● Cash manager● Financial Auditor

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SemeSTer 1 October - December

SemeSTer 2 January - June

SemeSTer 3 July - December

COURSES COURSESRESEARCH DISSERTATION

INTERNSHIP PROFESSIONAL PROJECT

Corporate Finance Financial macroeconomics

4 to 6 months in a company or financial institution (France or international)

Advanced Corporate Finance econometrics and Financial models

Financial Statements Analysisintroduction to Financial markets - Bloomberg

Strategic management portfolio and Asset management

Company valuation derivatives products and markets

mergers, Acquisitions and private equity

Banking risk management

international Financial management Business Law for Finance

Financial modeling - excel

personal development

NB. A detailed outline is available on request,

and the syllabus with detailed course contents

(ECTS credits and learning outcomes) will be

provided at the beginning of the academic year.

The program also includes company visits and

intercultural seminars.

More information

on the MSc. in Banking and

International Finance

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PROGRAM OVERVIEw & OBJECTIVESin the globalized and complex world of today, businesses gain a competitive edge through managers who have been trained to be multi-competent. For this reason, this program is designed around three disciplines: Supply Chain management, Lean management, and project management, adopting a professional approach by incorporating four international professional certifications.

mines Albi is part of the "Institut mines Telecom", the french leader in Education and research in Engineering.

SuPPlY CHain anD lean ManageMent - SCale

PROGRAM COORDINATORSAnnabel-Mauve Bonnefous director of mS/mSc programs

Matthieu Lauras professor of industrial engineering (mines Albi)

REQUIREMENTS• 4-year Bachelor degree, with very good

academic profile• ToeiC 800 / ieLTS 6.5 or ToeFL 90

ECTS CREDITS 90

CAMPUSToulouse


DURATION 16 months

CLASS TIMEmonday to Friday, exceptionally SaturdayTimetables may vary from 9am to 7pm.


LANGUAGE english

PARTICIPANTSrecent graduates and young professionals. Applications welcome from French and international students.

APPLICATION DEADLINE From September to June for non-eu applicants, from September to July for eu applicants.

DEGREE master of Science (mSc.) in Supply Chain and Lean management" dual degree from TBS and mines Albi (French engineering “grande ecole”).Accredited by the French Conferenceof Higher education Schools (Cge).

MSc.

DUAL DEGREE wITH MINES ALBI


● professional training and advice from highly skilled educators who are both academic researchers and active professionals in their fields

● development of technical, management, leadership and soft skills, giving a competitive edge to students and young professionals wishing to take up management positions in the fields of Supply Chain, operations, Lean, and project management

● professional international networking through educators, TBS’s corporate partnerships (Airbus, Bosch, pierre Fabre, Carrefour, Thales, and many more) and our global alumni network

● personalized support from start to end through student focused learning and individual career coaching

● An internationally recognized dual degree with mines Albli (accredited by the ministry of industry) and including 4 globally reputed certifications:


Marina Pauken (Germany) MSc. in SCALE (2016)What I liked was the mix of supply chain, lean management and project management. I feel this master gives you a good overview of what happens

on a supply chain: what is being done now, and what the future possibilities are.

See marina's complete testimony

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Participants with 3-year Bachelor of Science degree in any field can apply to MSc. MILES; a two-year full-time program also accredited by the French Ministry of Higher Education and Research.Contact us for more information.

progrAm ouTLine


● Supply Chain manager ● Supply Chain Consultant● Supply Chain planner ● Supply Chain Analyst ● Lean project manager

● Continuous improvement manager ● project manager for Supply Chain development● procurement or purchasing manager ● Logistics manager ● operations manager

SemeSTer 1 September - January

SemeSTer 2 February - May

SemeSTer 3 June - December

COURSES COURSESPROFESSIONAL EXPERIENCE

+ THESIS

Supply Chain Management materials management | Supply Chain Coordination | Basics of SCm (BSCm certification) | principles of sourcing | procurement and purchasing

Demand Chain Management Sales Forecasting | marketing and Logistics management | pricing and yield management | distribution | Transportation and physical internet | reverse Logistics

4 to 6 months, in a company in France or abroad, and validated through a professional thesis.Students can also choose to write up a dissertation without an internship.

Project Management Basics of project management (CApm certification) | Lean project management | Collaborative project management

Lean Management Business process management | Quality management and performance Assessment | Lean-6 sigma (yellow Belt certification)

Enterprise and Network Management Accounting & Finance management | Strategy and marketing | network Coordination

Decision Support Systems Quantitative models and Simulation | information Systems | demand-driven mrp (Cddp certification)

personal development


Diana Ávila (Mexico)MSc. in SCALE (2016)It is exciting and also a great honor to be part of the mSc. SCAlE program since it perfectly combines innovative learning methods with the possibility of obtaining 4 professional certificates.

More information on

the MSc. in Supply Chain

and Lean Management

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Think Paris& Create Worldwide Opportunities

MSc. in International Strategic BusinessMSc. in International Tourism Marketing & ManagementMSc. in International Luxury Industries Marketing & Management MSc. in International e-Business and Cybersecurity MSc. in International Mobility and Transport Management

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PROGRAM OVERVIEw & OBJECTIVESThe master of Science in international Strategic Business (iSB) provides students with the necessary knowledge and skills to work as international business people, within international companies or companies operating within the global economy.Local customs and geopolitics must be considered before driving companies into a new market. Students will learn how to identify, compile, analyze, absorb and synthesize available information from wide-ranged and complex sources. They will then be expected to draw correct, reasoned conclusions from pertinent data and recognize and evaluate global trends. Throughout the program, students will work in cross-cultural teams learning how these four dimensions are interconnected in order to be able to make strategic business decisions.


● Interpersonal Skills: Students will learn the diplomacy behind intercultural communication and the necessity of soft skills for cross-cultural management and how to work successfully in teams.

● Holistic approach: Students will design a tailored business decision-making strategy, applying competitive intelligence to various situations, such as international trade, acquisitions, mergers, negotiations and global transactions.

● Location: in the heart of paris, students will be immersed in european affairs including guided tours of european institutions, conferences, company visits, meetings with lobbying associations and access to French companies through a network of industry experts.

internatiOnal StrategiC BuSineSS MSc.

PROGRAM COORDINATORJacques Digout professor, international Business and marketingdirector, TBS paris Campus

REQUIREMENTS• 4 year Bachelor degree or higher (240 eCTS)• 3 year Bachelor degree (180 eCTS

with very good academic profile)• ToeiC 800 / ieLTS 6.5 or ToeFL 90

ECTS CREDITS 90

CAMPUSparis



CLASS-TIMEmonday to Thursday

PROGRAM STARToctober and February

LANGUAGE english

PARTICIPANTSeducational background in Business or prior work experience in related fields.

APPLICATION DEADLINE July for october intakenovember for February intake

DEGREE mSc. in international Strategic Business, TBS (Toulouse Business School) accredited by the French Conferenceof Higher education Schools (Cge).

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PARIS ● Design Thinking

● Canvas Model

BARCELONA

● Multicultural Management

TOULOUSE

● Business Game

LONDON

● International Finance

BRUSSELS

● Ethics and European Funded Projects

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SemeSTer 1 October - January



GENERAL EDUCATION

COURSESCOURSES

GENERAL EDUCATION

COURSESCOURSES



international Law and CSr

French Language 2international Corporate Finance


French Language 1

international Business Analysis and Competitive intelligence


international procurement negotiation and Sales



operations management in an international environment


Case Studies: integrated Business management/Time to money



personal developmentNB. A detailed outline is available on request, and the syllabus with detailed course contents (ECTS credits and learning outcomes) will be provided at the beginning of the academic year.

WorkSHopS

during the program students are able to benefit from the resources of TBS campuses in paris, Toulouse, Barcelona and London as well as visit the european Capital, Brussels.

* Students in the february intake will follow the program from february to January (Y+1)

This program has two intakes: October & February*

More information

on the MSc. in International

Strategic Business

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PROGRAM OVERVIEw & OBJECTIVESThe master of Science in Tourism marketing and management will train students to become competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. By adopting a sectorial marketing approach, this program will teach students how to implement a strategic marketing plan for key players in hospitality, tourism and travel. Students will build new applications of data and connected objects in these areas while exploring opportunities for new business models.



(240 eCTS)• 3 year Bachelor degree

(180 eCTS with very good academic profile) • TOEIC 800 / IELTS 6.5 or TOEFL 90 ECTS CREDITS 90

CAMPUSparis



CLASS TIMEmonday to Thursday


LANGUAGE english

PARTICIPANTSStudents in Business, management, Humanities or ArtsStudents motivated to pursue a career in marketing or management with a keen interest or desire to work in the tourism industry.


DEGREE mSc. in international Tourism marketing & management TBS (Toulouse Business School) accredited by the French Conferenceof Higher education Schools (Cge).

MSc. internatiOnal tOuriSM Marketing & ManageMent



● Ecosystem Approach: Applying new marketing and management concepts to the tourism, hospitality travel sectors. relating the French regional approach to tourism & hospitality in the development of world-wide niche markets and the wide use of destination marketing.

● Paris: With its campus located in the heart of the city, students will experience the French “savoir faire” in organizing and managing the tourism industry. Home to uneSCo, paris redefines culture and preserves its world heritage.


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GENERAL EDUCATION

COURSES


COURSES

GENERAL EDUCATION

COURSES


COURSES



innovation marketing: from idea to value creation

French Language 2 relationship marketing and exchange evolutions


French Language 1 understanding the new Consumer







TOURISM COURSES SM2 ACTIVITIES TOURISM COURSES SM2 ACTITIVIES





c re d i t s a n d le a rn i n g



academic year.

understanding the new international landscape of tourism


exploring business management in hospitality

elective

defining the joint value offering between public and private players in tourism

elective managing digital tools and connected objects in tourism

Sm2 Labs project


Adrien (France) MSc. in International Tourism Marketing & ManagementI did my end of course internship in the International Sales office of the marriot group's paris (opéra) office. once I had graduated, I was hired by the Courtyard hotel by marriott (4 Star) at paris la défense as a Commercial

representative in the Corporate and Sports department. I am now in charge of the commercial management of 40 key accounts such as Alcatel, Total, Arkema, Atos and Areva for the hotel and prospecting to new local and international accounts. The program was a springboard for my career, it has not only allowed me to gain a position in the world's largest hotel group but also a network of trusted former classmates.


● Agency manager● Brand manager● Branch manager● Customer manager● development manager

● environmental impact manager ● revenue manager● product manager (strategic/operational)● marketing Communications manager● Web marketing manager

More information on

MSc. in International Tourism

Marketing & Management




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(240 eCTS)• 3 year Bachelor degree (180 ECTS


ECTS CREDITS 90

CAMPUSparis





LANGUAGE english

PARTICIPANTSStudents in Business, management, Humanities or ArtsStudents motivated to pursue a career in marketing or management with a keen interest or desire to work in the luxury industry.


DEGREE mSc. in international Luxury industries marketing & management, TBS (Toulouse Business School) accredited by the French Conferenceof Higher education Schools (Cge).

internatiOnal luxurY inDuStrieS Marketing & ManageMent

MSc.

PROGRAM OVERVIEw & OBJECTIVESThe master of Science in Luxury industries marketing and management will train students to become competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. By adopting a sectorial marketing approach, this program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector.



● Ecosystem Approach: Applying new marketing and management concepts to the luxury sectors. establishing of a relevant value offering, considering the specificities of the luxury industries: "fast luxury" model, importance of storytelling in communication on more horizontal channels (including, social media), the significant evolution of the point of sale in the final mix.

● Paris: With its campus located in the heart of the city, students will decipher the universe that makes up brands such as Hermes, ySL and Louis vuitton. Home to the largest luxury market groups LvmH and kering, paris represents luxury in all its splendor.


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● product manager (strategic/operational)

● marketing Communications manager● marketing Analyst● market research Analyst● market research manager

● Brand manager● marketing manager● Community manager● Web Strategy manager● Category manager● media planner / Coordinator

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GENERAL EDUCATION

COURSES


COURSES

GENERAL EDUCATION

COURSES


COURSES













LUXURY COURSES SM2 ACTIVITIES LUXURY COURSES SM2 ACTITIVIES

History, Sociology and philosophy of Luxury


marketing and communication to drive a segmented luxury offering

elective

understanding the new facets of luxury worldwide

electiveSolutions for developing a successful luxury business

Sm2 Labs project





credi ts and learn ing



academic year.

More information on the

MSc. in International

Luxury Industries

Marketing & Management


Manjari Jayaseelan (India)MSc. in International Luxury Industries Marketing & Management (2017-2018)The program and the faculty were excellent; I would definitely recommend it. TBS is a place where you can gain knowledge with great faculty and support staff. I liked TBS’s paris campus with it’s fun and friendly ambiance. I just wish the course was longer!




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MSc.

PROGRAM COORDINATORJacques Digout professor international Business




ECTS CREDITS 90

CAMPUSparis




PROGRAM STARToctober & February

LANGUAGE english

PARTICIPANTSStudents in Business, political Science, engineering, management or economicsprofessionals in Technology management.

APPLICATION DEADLINE July for october intake.november for February intake.

DEGREE mSc. in international e-Business & Cybersecurity TBS (Toulouse Business School) accredited by the French Conference of Higher education Schools (Cge).

PROGRAM OVERVIEw & OBJECTIVESin 2020, there will be over 55 billion connections between humans and devices. This program will explain the digital transformation of a company outlining its impact in management, sales and daily operations, as well as inform and train decision makers about how digital can help to maximize the management of a company and its online business activities, how to identify cyber threats and how to put in place cybersecurity solutions. This program will provide students with the strategy, vision and legal context to succeed in their career development as an executive in the field of information Security, with emphasis on e-Business and Cybersecurity.


● Job opportunities in the cybersecurity sector have been growing by an estimated 11% every year and global spending is expected to exceed to 1 trillion uSd between 2017 – 2021. This program will graduate techno-literate professionals ready to enter directly into the global job market.

● public-private application, government policies against online breaches are expected to be worth 10 billion uSd by 2020. The new general data protection Legislation, gdpr is pushing companies to control the way their data is handled and processed in order to avoid severe government fines. graduates of this program will be operational in european law as applied to data protection.

● interactive, hybrid trading sessions: rehearsals, cyberrange & red teaming serious games will simulate real-life scenarios where students will assume the role of a company being hacked as well as the online hacker.

● Students will graduate with a Cisco networking Academy certification in Cybersecurity.

internatiOnal e-BuSineSS & CYBerSeCuritY

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progrAm ouTLine


● Chief information Security officer (CiSCo)● Business intelligence officer● information Technology manager● Legal operations Associate● director of global Legal Solutions● online Acquisitions manager ● Head of e-Commerce partnerships and development

● Business development & digital Brand manager● Social media marketing/e-networking● digital marketing Communications● email/marketing Campaign management● Computational Advertising. Search relevance, Soe/Sem● Channel marketing, mobile marketing


● Canvas Model

BARCELONA


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● Business Game

LONDON


BRUSSELS


WorkSHopS





GENERAL EDUCATION COURSES

COURSESGENERAL EDUCATION

COURSESCOURSES



Techno-Literacy French Language 2digital impact on Business


French Language 1 digital economydesigning the value offering in an international Context

Cybersecurity Strategies



digital Societyinvestigating What drives performance

Cybersecurity operations

unlocking the Leader in youThesis preparation Seminar

More information


e-Business & Cybersecurity

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MSc.

PROGRAM COORDINATORJacques Digout professor international Business




ECTS CREDITS 90

CAMPUSparis




PROGRAM STARToctober & February

LANGUAGE english

PARTICIPANTSStudents in Business, engineering or managementprofessionals in mobility Solutions, Supply Chain and Logistics.

APPLICATION DEADLINE July for october intake.november for February intake.

DEGREE mSc. in international mobility & Transport management TBS (Toulouse Business School) accredited by the French Conference of Higher education Schools (Cge).

internatiOnal MOBilitY & tranSPOrt ManageMent

PROGRAM OVERVIEw & OBJECTIVESThe world of mobility is on the cusp of profound change due to the digital revolution. The growth in the sharing and user economy has reached the mobility sector, leading to new real-time, on-demand services, new mobility platforms, and new customer relations models either in B2C and in B2B.

This mSc program outlines the new behaviors of mobility by designing smart multimodal solutions, not only for products, but also for people. Students will categorize how sharing and user economy is affecting the intermodal mobility, leading to new real-time, on-demand services and new customer relations models.

The objective of the program is to empower students to address the present and future international challenges and opportunities of mobility and transportation by designing smart multi-modal solutions, by running efficient transport operations, by leveraging systems & big data to optimize logistics, by fostering sustainable performances of the transport chain and by being aware of the specificities of urban environment and the upcoming trends that are shaping mobility.


● To increase employability within the developing sector of global mobility of goods and people and in the transport chain in which graduates will learn how to optimize transportation in order to increase efficiency and profit.

● To understand how the new landscape of intermodal mobility is taking shape and breaking down barriers between mass "capacity-oriented" transit and individual "demand-oriented" solutions.

● To learn how the landscape of transportation is changing drastically due to the outburst of freight operations and the increased complexities generated by globalization, by densification of territories and by customers' demand for always reduced lead-times and costs combined with increased respect of social and environmental commitments.

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● Canvas Model

BARCELONA


TOULOUSE

● Business Game

LONDON


BRUSSELS



● Transport, Logistics and Supply Chain operations manager

● Logistics methods engineer● Logistics information Systems project manager

● Head of import and export Logistics● engineering and deployment project manager● marketing and user-centric designs

for mobility Services / data

WorkSHopS


progrAm ouTLine




GENERAL EDUCATION

COURSESCOURSES

GENERAL EDUCATION

COURSESCOURSES



designing multimodal Transport & Freight Solutions

French Language 2

CSr and Sustainable performance of mobility and Transportation


French Language 1operating mobility and Transportation


new end Consumer Behaviors regarding mobility and Transportation



Systems @Big data for Simplifying mobility & Transportation


Trends and prospectives in mobility & Transportation



More information


Mobility & Transport

Management

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Think Barcelona& Create Worldwide Opportunities

MSc. in Marketing Management

MSc. in Fashion & Luxury Marketing

MSc. in Finance

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PROGRAM OVERVIEw & OBJECTIVESTBS Barcelona’s full-time, 18-month MSc. in Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in english and highly customizable, this program offers three specialization paths so that you can easily tailor the courses to help you achieve your career goals.

you will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalized coaching program will set you on your way to finding your ideal professional path.


● Flexible. Adaptable: Adapt the program to your professional goals by choosing among three specialization paths.

● Put theory into Practice: get hands-on practice in the marketing sector by undertaking a 6-month internship.

● Personalized Coaching: Benefit from our coaching program to identify and develop your ideal career path.

● Boost your Job Prospects: more than 90% of our mSc. graduates find employment within 4 months of graduation.

● Barcelona, one of a kind: At the cutting-edge of innovation Barcelona is ranked as the 4th best city in the world in terms of business perspectives.

PROGRAM COORDINATORLourdes Pérez professor of marketing

REQUIREMENTS• Bachelor degree or or equivalent• IELTS 6.5 or equivalent • Less than 33 years old

ECTS CREDITS 90

CAMPUSBarcelona


DURATION 18 months

CLASS TIMEmonday to Friday. Timetables may vary from 9am to 7pm.

PROGRAM STARTnovember 2018 January 2019 - for management related background students

LANGUAGE english

PARTICIPANTSrecent graduates and young professionals, with no more than 3 years of work experience in a position relevant to the mSc. course's field.

APPLICATION DEADLINE From november to September for non-euapplicants, from november to octoberfor eu applicants.

DEGREE master of Science in marketing management, special master's degree* awarded by Toulouse Business School (TBS) and accredited by universitat politècnica de Catalunya (upC).

* Special master's degrees are backed and endorsed

by the prestige of the business school or university

granting them.

MSc.IN PARTNERSHIP wITH

Marketing ManageMent

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● product manager (strategic/operational)● marketing manager● marketing Analyst● market research Analyst● market research manager

● Brand manager● Community manager● Web Strategy manager● digital marketing manager● Category manager

progrAm ouTLine

pre-SemeSTer November- December


SemeSTer 2September- December

SemeSTer 3January - June

BUSINESS PREPARATORY COURSE

CORE COURSES SPECIALIZATION PATHCURRICULAR INTERNSHIP

Compulsory for non management-related backgrounds.

Business management Foundations

Strategy intensive Course

6-month, full-time placement related to the professional Specialization path you have chosen

marketing essentialsCHOOSE

1 PROFESSIONAL SPECIALIZATION PATH

Strategic marketingB2C marketing

OR

B2B management

OR

international Business

marketing Consulting project

Business game

Consulting project


Chiara Novella (Italy) MSc. in Marketing Management (2016-2017)"I would definitely recommend this program. It is just the perfect mix of theoretical and practical work. I benefited from the teachers’ extracurricular help and from the great amount of experiences they were able to share. As well as the many enriching projects I was engaged in during the course. many of which were in collaboration with actual companies seeking for our advice and opinions."

More info on

the MSc. in Marketing

Management

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FaSHiOn & luxurY MarketingMSc.


● Highly applied: make the most of our leading practitioners from the Fashion and Luxury sectors.

● Put theory into practice: get hands-on practice in the Fashion & Luxury industries by undertaking a 6-month internship.

● Personalised coaching: benefit from our coaching program to identify and develop your ideal career path.

● Boost your job prospects: more than 90 % of our mSc. graduates find employment within 4 months of graduation.

● Barcelona, one of a kind: the city is increasingly renowned as a fashion and marketing hub and plays host to some of the biggest fashion brands in the global arena.

PROGRAM COORDINATORLourdes Pérez professor of marketing

REQUIREMENTS• Bachelor degree or equivalent• IELTS 6.5 or equivalent• Less than 33 years old

ECTS CREDITS 90

CAMPUSBarcelona


DURATION 18 months

CLASS TIMEmonday to Friday Timetables may vary from 9am to 7pm

PROGRAM STARTnovember 2018January 2019 - for management related background students

LANGUAGE english



DEGREE master of Science in Fashion & Luxury marketing, special master's degree* awarded by Toulouse Business School (TBS).



granting them.

PROGRAM OVERVIEw & OBJECTIVESTBS Barcelona’s full-time, 18-month MSc. in Fashion & Luxury Marketing will provide you with highly professional training in marketing management, with a focus on the Fashion and Luxury industries. Taught entirely in english and highly applied, this program counts on leading practitioners and internationally recognized academics to give a broader business perspective.

you will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching program will set you on your way to finding your ideal professional path.

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● product manager (strategic/operational)

● marketing manager● marketing Analyst

● market research Analyst● market research manager● Brand manager● Community manager

● Web Strategy manager● digital marketing manager● retail manager

progrAm ouTLine

pre-SemeSTer November-December


SemeSTer 2September - December


BUSINESS PREPARATORY COURSE

CORE COURSES SPECIALIZATION PATHCURRICULAR INTERNSHIP



Strategy intensive course


marketing essentials

• outlook of Fashion & Luxury industries

• Luxury Consumer profiles & Behaviors

• marketing mix management

marketing in the Fashion and Luxury Sector

• Communication plan in the digital era

• Luxury retail management• Luxury Customer relationship

management

marketing Consulting project

Consulting project

Business game

More information

on the MSc. in Fashion

& Luxury Marketingour STudenTS' experienCe

Lucia Sztarenki (Italy), Global Marketing at Calvin klein - New York MSc. in Fashion & Luxury Marketing (2016-2017)“I chose TBS Barcelona because I could specialize in marketing, and yet being in contact with my main area of interest, fashion and luxury. TBS is a small university where everyone knows you. moreover, I appreciated that we had many projects, and in many cases even in cooperation with real companies. Which, from my point of view,

is the most interesting and motivating way of learning.”

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PROGRAM OVERVIEw & OBJECTIVESTBS Barcelona’s MSc. in Finance is a full-time program that will provide you with the competitive edge to successfully develop your career in what is a key discipline for efficient business management. The course is taught fully in english and can be customized to best match your career goals. you can choose between our two specialization paths to focus on the most relevant field to your interests and professional future.

you will also get hands-on practice during a 6-month internship in a top national or international business. in addition, you will benefit from a personalized coaching program to enable you to find your ideal professional path.


● Flexible. Adaptable: Adapt the program to your professional goals by choosing among two specialization paths.

● Put theory into Practice: get hands-on practice in the finance sector by undertaking a 6-month internship.

● Personalized Coaching: Benefit from our coaching program to identify and develop your ideal career path.

● Boost your Job Prospects: more than 90 % of our mSc. graduates find employment within 4 months of graduation.

● Barcelona, one of a kind: The city is ranked in the top 10 cities worldwide in which to invest by the kpmg global Cities investment monitor.

MSc. FinanCe

PROGRAM COORDINATORDiego Ravendaprofessor of management Control, Accounting and Auditing

REQUIREMENTS• Bachelor degree or equivalent• IELTS 6.5 or equivalent • Less than 33 years old

ECTS CREDITS 90

CAMPUSBarcelona


DURATION 18 months

CLASS TIMEmonday to Friday. Timetables may vary from 9am to 7pm.

PROGRAM STARTnovember 2018January 2019 - for management related background students

LANGUAGE english



DEGREE master of Science in Finance, special master's degree* awarded by Toulouse Business School (TBS) and accredited by universitat politècnica de Catalunya (upC).



granting them.

IN PARTNERSHIP wITH

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● Financial Auditor● Financial Analyst● m&A Advisor● private equity Analyst● Corporate Finance manager● Credit Controller

● Corporate and investment Banking● Financial Services and Consulting● Asset management● risk Analysis● Cash manager

progrAm ouTLine

pre-SemeSTer November - December


SemeSTer 2September - December


BUSINESS PREPARATORY

COURSECORE COURSES SPECIALIZATION PATH

CURRICULAR INTERNSHIP



Strategy intensive course


Finance essentialsCHOOSE 1 PROFESSIONAL

SPECIALIZATION PATH

Finance Consulting project

Corporate Finance

OR

management Control and governance

Business game Consulting project

More information

on the MSc. in Financeour STudenTS’ experienCe

Baba (Lebanon) Financial Analyst at Sahir and PartnersMSc. in Finance (2015-2016)What I like the most about the mSc. finance is that the projects we complete are incredibly realistic and professional. Barcelona is the place to be if you want to network and you certainly can’t cover all you want to do in this city in just one semester. here, in TBS Barcelona, you meet people from all over the world and you realize

just how big the world is: there are so many international students and professors.

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TBS INTERNATIONAL STuDENT SERVICESTBS's International Student Services is committed to providing practical assistance to international full-time and exchange students in order to make their time at TBS run as smoothly as possible, and for students to make the most of their stay.

TBS's international Student Services team strives to provide the support needed with legalities and practicalities alike, including: ● Welcome and orientation information● Student accommodation assistance● visa & immigration guidance and paperwork● Health, doctors, and health insurance● Banking and student finance

TBS CAREER STARTER & ALuMNI ASSOCIATIONCAREER STARTER provides personalized

coaching with recruitment professionals including

development of individual professional projects

to internship and job search skills through:

● Workshops.

● individual interviews with recruitment consultants

● networking opportunities

● Career Starter’s on-line database including internship

and job offers worldwide.

TBS ALUMNI ASSOCIATION'S major aims

are concentrated on:

● developing solidarity and beneficial relationships

between its members.

● The representation and defense of common interests

to its members.

● The practice of cooperation among members,

particularly through career placement and continuous

training.

TBS SM2 CLuSTERTHE SM2 CLUSTER is a set of graduate

programs with a strong core in Strategic Marketing

and Management. These programs are operated by

TBS’ Marketing & International Business Department,

and are delivered on TBS’ Toulouse, Paris and

Casablanca campuses (with electives also available

in Barcelona and London).

Sm² Cluster programs offer core content in marketing

and management. They focus on modern, intercultural,

project-based management with a strong emphasis on

new business models and innovative marketing.

each of these programs are strongly focused on

employability in order to train participants to become

efficient professionals, whatever their choice of

specialization. These programs provide personalized

support, advice and networking opportunities from highly

skilled educators who are both academic researchers

and active professionals in their fields, and experts from

our corporate partnerships and global alumni network.

Sm² Cluster participants will develop their technical,

management, leadership and soft skills to greatly

increase their employability.

Visit the SM2 Cluster Blog: http://blog.tbs-education.fr/SM2-Cluster/

CONTACT US: [email protected]

ADMISSIONS

AdmiSSion reQuiremenTS• Participants must hold the minimum

of a recognized bachelor degree, preferably in the relevant field (engineering, sciences, management, economics, marketing, etc.).

• GMAT score or TBS Test score compulsory for mSc. at Barcelona Campus.

LAnguAge reQuiremenTS• english: mother tongue,

or• Bachelor degree taught in english,

or• english test such as ToeFL iBT 90,

ieLTS 6.5 minimum, ToeiC 800, FCe.

• No pre-requisite in French or Spanish.

Funding

• different funding opportunities available. please contact the admission office for more information.

4-STep AppLiCATion proCeSS

COMPLETE ONLINE APPLICATION

• TOULOUSE / PARIS http://apply.tbs-education.fr

• BARCELONA http://application.tbs-education.es

SUPPORTING DOCUMENTS & TEST RESULTS1. 2.

TAkE AN ONLINE INTERVIEw3. wAIT FOR ADMISSION

RESULTS - 2 wEEkS4

Head OfficeToulouse Business School1, place Alphonse Jourdain31068 Toulouse Cedex 7, France

TOULOUSE BUSINESS SCHOOLPROGRAMSINITIAL TRAINING● BACHELOR IN MANAGEMENT● MASTER IN MANAGEMENT● MASTERS OF SCIENCE (MSc.)● SPECIALIZED MASTERS● SuMMER SCHOOL - WINTER SCHOOL

EXECUTIVE EDUCATION● EXECuTIVE SPECIALIZED MASTERS● MASTER OF BuSINESS ADMINISTRATION (AEROSPACE MBA, EXECuTIVE MBA)

● DOCTORATE OF BuSINESS ADMINISTRATION (DBA)

● TRAINING FOR BuSINESS LEADERS ● DIPLOMA PROGRAMS (EXECuTIVE BACHELOR, EXECuTIVE MASTER IN MANAGEMENT…)

CAMPUSESTOuLOuSE I PARIS I BARCELONA I CASABLANCA I LONDON

3 INTERNATIONAL ACCREDITATIONS3 INTERNATIONAL ACCREDITATIONS

TO APPLYFor Toulouse and Paris Campuses: [email protected] Barcelona Campus: [email protected]

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TBS Toulouse20, boulevard Lascrosses31068 Toulouse Cedex 7, Francephone: + 33 561 2949 [email protected]

TBS Paris9, rue Henri Bocquillon75015 paris, Francephone: +33 561 295 000www.tbs-education.cominternational.admissions@tbs-education.fr

TBS Barcelonac/ Trafalgar, 1008010 Barcelona, Spainphone: +34 933 100 [email protected]

PROGRAMS - Times Higher Education (THE) · 2018. 11. 30. · MSc. in Marketing, Management &...

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Transcript of PROGRAMS - Times Higher Education (THE) · 2018. 11. 30. · MSc. in Marketing, Management &...