Programming for Twentysomethings
description
Transcript of Programming for Twentysomethings
Programming for Twentysomethings
1980-1990
2000-2010
About 13.5 millionAbout 17.9 millionAbout 20 million
Over 41 millionAbout 20.5 million
An Untapped Market? Associations
Avg. 23.5% (Range: 15%-34%)
Community Colleges (Range: 7%-41%) Avg. 14.9%
Parks & Rec (Range: 2.7%-30%) Avg. 4.9%
Public Schools Avg. 22% (Range: 15-29%)
Universities (Range: 5.5%-25.8%) Avg. 17.3
Programs Aren’t Tracking Associations
43%
Community Colleges (Range: 7%-41%) 27%
Parks & Rec (Range: 2.7%-30%) 33%
Public Schools 50%
Universities (Range: 5.5%-25.8%) 40%
Who Are They?
Ashridge Business School
Gen Y Research Project
www.ashridge.org.uk
Forty percent of twenty somethings move back home with their parents . --The New York Times Magazine, 8/18/2010
Family Matters
Median age at first marriage in 2009 was 26 for women and 28 for men
--The New York Times Magazine, 8/18/2010
2/3 of men over the age of 25 say they want to raise a baby right now
--Guttmacher Institute
Education
According to the College Board, the average student in 2008 left college with $23,000 in loans. --msnbc.com, 7/29/2010
About half of Millennial men and 60 percent of Millennial women older than 18 have at least some college education
--National Journal Magazine, 5/8/2010
Employment
A Pew Research Report found that unemployment is the highest it’s been in 30 years for 18-29 year olds.
--msnbc.com, 7/29/2010
Unemployment was 15.3% for those 20-24 in June 2010.--msnbc.com, 7/29/2010
In March, unemployment for those 25 to 29, stood at 11.5 percent, more than double the level of three years ago.
--National Journal Magazine, 5/8/2010
A Primed Market?
A National Institute of Mental Health study, which followed nearly 5,000 children found their brains were not fully mature until at least 25 (and it seems logical that it continues developing beyond that age). --The New York Times Magazine, 8/18/2010
“Emerging Adulthood”
Changes at the turn of the 21st century have laid the groundwork for a new stage between the ages of 18 and the late 20s.
• Need for more education for an information-based economy• Fewer entry-level jobs• Less rush to marry because of the general acceptance of
premarital sex, cohabitation and birth control• Young women delaying child birth due to a range of career
options and access to assisted reproductive technology later in life.
--Jeffrey J. Arnett, The New York Times Magazine, 8/18/2010
Hot Topics: Recreation/Enrichment
Pottery & Ceramics Stained Glass Sewing Zumba Exotic Dance Foreign Language Travel Abroad Digital Photography High End Cooking
Chef lead classes Wine tasting Sushi
Defensive Driving Motorcycle Education Home Improvement Martial Arts Aerobics Basketball Volleyball Pilates Yoga Kayaking Hiking
Hot Topics:CPE/Workforce Training Nursing EMT/Paramedic Firefighting Pharmacy
Technician Medical Coding Personal Trainer Wedding & Event
Planner MS Office & Adobe
Construction Welding Sprinkler
Installation Electrical Safety Electrical
Apprenticeships HVAC Solar Installation Workplace
Essentials
What Is Working for You?
Themed Excursions Paranormal
What Else Is Needed? Budgeting Financial Analysis & Management Communication Skills Teamwork Written English Evaluation and Feedback
Giving & Receiving Risk Assessment & Risk Taking Strategic Planning
Instruction Design
“When it comes to learning, Generation Y do not simply hold preferences, but expectations.”--Carina Paine Schofield & Sue Honoré, The Ashridge Journal, Winter 2009-2010
This Has Changed Our World
As Learners
Expect brief, concise and instant information
Low threshold for boredom
Parallel processing
Visual, nonlinear and virtual
Instructional Techniques Doing is more important than knowing
Constructivist approach
Social/collaborative
Problem based learning
What Should You Try?
Offer online courses Develop virtual labs and simulations Create standard operating procedure
materials: job aids, check lists, cheat sheets, etc.
Develop smartphone applications
Sample Online Tools http://
www.hhmi.org/biointeractive/vlabs/cardiology/index.html
http://www.transparent.com/wotd