PROGRAMMING FOR THE PEOPLE - Ontario Presents for the... · PROGRAMMING FOR THE PEOPLE by ronnie...
Transcript of PROGRAMMING FOR THE PEOPLE - Ontario Presents for the... · PROGRAMMING FOR THE PEOPLE by ronnie...
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PROGRAMMING FOR THE PEOPLE
by ronnie brown
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Reminders !
You can hear us, we cannot hear you!!
Can’t hear?!
• Try turning up your volume!
• Call in by phone or use your computer headphones!
Have a question or comment? !
• Use the chat box, any time. !
Downloads!
• Slide presentation !
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Things to Look At
" personal goals!
" your audience!
" communicating to your audience!
" artistic goals blending with audience goals!
" types of artists and choosing the right ones!
" meeting all the expectations!
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" It’s what attracts us to artists!
" It’s what artists can convey to audiences!
" It’s what audiences feel when experiencing performances!
" It’s a feeling we share!
Passion
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Passion " comes from the heart!
" allows us to feel the human experience!
" allows audiences to connect with artists and allow mistakes to be part of the human experience!
" art is not perfect because we are human!
" audiences respond to performances with heart!
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your goals
" following your organizations mandate
" programming multi-disciplinary vs specialization
" plotting your season
" meeting the audience’s expectations
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Your Audience!
• who are they demographically in the community�!
• where do they live!
• what do they share!
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Demographics!
• tells you who makes up your community!
• likes and dislikes!
• buying habits!
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Homemade demographics!
• keep diaries!
• casually talk to your audience at performances!
• listen to their opinions!
• look at who they are!
• build relationships!
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observational tools
" how they dress: designer or hip or chic or relaxed
" what they talk about:music or events or past times
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• General Public/Single Ticket Buyers!
• Loyal Patrons/Members, Subscribers!
Two General Types of Audiences!
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• General Public: Attracted by known artists to them!
• Subscriders/Members: Attracted to known artists with loyalty to your programming. Will try artists they may not be familiar with.!
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• HAVE YOU USED ANY FORM OF DEMOGRAPHICS TO “MAP YOUR COMMUNITY”?!
POLL QUESTION # 1!
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Communicating with Your Audience
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Target Messages
" have passionate language not critical " use the right amount of words to be
powerful " should have a narrative with
comparisons and metaphors in descriptive depth
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Our guest solo artist with the symphony this week, Cameron Carpenter, plays the classics featuring Bach and some modern renditions of pop on the
organ. Buy your tickets now.
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Think part punk, part Bach, a custom made electronic black organ, with it’s own speakers and subwoofer that sounds like a 65 piece pipe church organ, designed and played by Cameron Carpenter. He’s just like Nigel Kennedy
the violin virtuosso! That’s this week’s guest superstar artist!
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Artistic goals blending with audience goals
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�artistic Goals
• to provide the community with the opportunity to engage with the cultural experience of live performance
• our mandate is to provide a professional multi-disciplinary program that showcases dance, drama, music, comedy and spoken word and brings artists and audiences together
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audience Goals
• to enjoy and engage with artists that inspire or open the mind intellectually
• to be emotionally enveloped with the beauty and skill of performance
• to experience what I want to invest in
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As a presenter we should be?
• Curator: where we choose for the community what they will experience
• Conduit: where we communicate with the audience and channel what they would like to see
• Bit of Both: finding the balance to continue to serve existing audiences and grow new ones
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three general types of artists
• Emerging Artist - Artistic Goals
• Established Artist - Artistic & Audience Goals
• Wide Public Appeal Established Artist - Audience Goals
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• Emerging Artist - Fees $500 to $5,000
• Established Artist - Fees $5,000 to $10,000
• Wide Public Appeal Artists - Fees + $10,000
• Develop a low risk high return approach
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• AS A PRESENTER I MAYBE MORE:
• CURATOR
• CONDUIT
• EQUALLY BOTH
QUESTION # 2�PLEASE ANSWER ON CHAT BOX
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poll your audience: Develop a formula
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" example of a formula:
" in our thirty professional show season:
" 18% will be emerging artists (5)
" 50% will be established artists (15)
" 32% will be wide appeal established (10)
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" Musical concerts will have 13 (3)
" Comedy will have 6 (1)
" Dance will have 3 (1?)
" Drama will have 4 (1?)
" spoken word will have 4
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oakville audience " tend to be between 40 and 65 with a 50/50
split between men and women
" in music they tend to like rock, pop, prog rock,world music
" love well known comedians
" appreciate dance and drama
" have shown a great interest for our new spoken word series
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" build a loyalty with subscribers/members that make them feel part of the program
" you give the audience a voice and open discussion
" you take away the negative and fourth wall appearance
" you give single ticket buyers a reason to invest becoming a member
when you program for your audience
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add a good outreach program
" expands the voice of the audience
" allows closer and intimate contact with artists
" provides more knowledge and buy in for the audience
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When engaged
" patrons will respond when personal rewards are met...be it a quest for knowledge or the opportunity to be social
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POLL QUESTION #3
" ARE YOU COMMUNICATING AND RESPONDING TO YOUR AUDIENCE?
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Feedback survey
Please take a moment to share your thoughts on the webinar….
TAKE THE SURVEY
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Join us next time…
PRESENTING FINANCE:
Introductory session: “Presenting Finance 101” - Wednesday, November 18th Register now!
Intermediate session: “Presenting Finance 200” - Wednesday, November 25th Register now!