Programming for Children

by Jeroen MourikJeroen Mourik Events and Festivals

www.jmef.com

A source for ideas

A very special target group

• Rewarding to work for

• Honest and direct => intimidating?

• Little time to sell (attention span)

• Decision power (influence)

• Not easily impressed

• Spoiled and sophisticated

A source for ideas

www.jmef.com Programming for Children

The Big Mistakes

• Only addressing the parents or

teachers

• Patronize• Trying to compete with:

- toys- amusement parks- cinema- etc.

A source for ideas

www.jmef.com Programming for Children

Key to success

ImaginationImagination

A source for ideas

www.jmef.com Programming for Children

Why some people don’t…

• Scared…

• Not a priority on their budget

• They think its too expensive

• Labour intensive: time and numbers

of staff

• Child Protection Act

A source for ideas

www.jmef.com Programming for Children

Values

Programmes that incorporate science, reading, heritage, social or environmental

awareness or arts related activities are perceived as high value to the community.

Funding

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www.jmef.com Programming for Children

Values

• Self Awareness

• Confidence

• Self Esteem

• CREATIVITY

• Imaginative

• Challenging

• Social Inclusive

• Experience

• Lasting Impact

• Emotional Intelligence

Funding

A source for ideas

www.jmef.com Programming for Children

Children love:•To be in charge

•To be part of the process

•To be engaged physically

•To be engaged mentally

•Hands on

•To discover

•The element of surprise

•Things to unfold in front of their eyes

•To be challenged

•Fun, play, games

•To be educated

A source for ideas

www.jmef.com Programming for Children

A smile is a respectable aim!

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www.jmef.com Programming for Children

A source for ideas

www.jmef.com Programming for Children

Programming

• Is like cooking

• Fast food? Ready made products of

the shelves?

• Quality of the ingredients

A source for ideas

www.jmef.comProgramming for Children

Creativity

Focus have an aim or problem to

solve

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www.jmef.comProgramming for Children

Networks

• International Festivals and Events

Association

www.ifeaeurope.com

• ASSITEJ

www.assitejuk.org

• EUnetART

www.eunetart.org

A source for ideas

www.jmef.comProgramming for Children

THANK YOU!

www.jmef.com/nottingham

A source for ideas

www.jmef.comProgramming for Children