1. (n=30) 2. (n=30) 3. (n=30) 4. (n=30) 5. (n=30) 6. (n=30) 7. (n=30) 8. (n=30) 9. (n=30) 10. (n=30) 11. (n=30) 12. (n=30) 13. Share insight 14. Encourage proactivity 15. www.havaslynx.com @havaslynxeu youtube.com/HavasLynx 16. #LXAcademy programme 17. Proprietary and confidential 2014 HAVAS LYNX 28K VIEWS Digital inclusion With Robin Christopherson https://youtu.be/_qLbVw_IkWo 18. Proprietary and confidential 2014 HAVAS LYNX 14K VIEWS Trends in online marketing WithAshley Friedlein https://youtu.be/k4Wlqpia31s 19. Enhance scientific & strategic capabilities 20. Proprietary and confidential 2014 HAVAS LYNX Proven strategic toolbox BUILD THE BRAND BRAND ID Who am I? CBI What do I promise? MESSAGE ARCHITECTURE Whats my story? CREATIVE CONCEPT Whats my creative idea? BUILD THE EXPERIENCE BRANDING Whats my vibe, look, and feel? OFFERING How do we fill customer needs, wants, and desires? ENGAGEMENT What will the customer engagement plan look like? DETAILED TACTICAL PLAN What are specific tactics to support the offerings and engagement? ANALYTICS & MEASUREMENT How are we measuring and optimizing the experience? SITUATIONAL ANALYSIS Wheres the opportunity in the market? PT PATHWAY+ LEVERAGE POINTS Where should I play? PRIORITIZED SWOT How can I do it? GOST How will I do it? TARGETING Who will I target? POSITIONING STATEMENT How will I be positioned in the market? BUILD THE STRATEGY 21. Drive creative excellence 22. Proprietary and confidential 2014 HAVAS LYNX 23. Driving value 24. PRIDE 25. Proprietary and confidential 2014 HAVAS LYNX 26. Proprietary and confidential 2014 HAVAS LYNX