Programme Guide - The APPIES 2015

PROGRAMME GUIDE26th & 27th August 2015

MARKETING CAMPAIGN PRESENTATIONSWEDNESDAY, 26TH AUGUST

DAY 1 8.20am - 9.20am registration 9.20am - 9.30am welcome Speech – President of IAS, Goh Shu Fen

9.30am - 9.40am opening remarks – Chairman of APPIeS 2015, Alvin Neo

9.40am - 10.25am keynote Presentation Changing Consumer, Changing Challenges for Marketers Sameer Satpathy - Chief Marketing Officer, Marico Limited

10.25am - 10.45am Refreshments & networking

10.45am - 12.15pm Concurrent Sessions: Marketing Campaigns Presentations 12.15pm - 1.15pm networking Lunch

1.15pm - 3.15pm Concurrent Sessions: Marketing Campaigns Presentations 3.15pm - 3.35pm Refreshments & networking

3.35pm - 5.35pm Concurrent Sessions: Marketing Campaigns Presentations

5.35pm - 5.50pm Tiger Break

5.50pm - 6.50pm APPIeS 2015 - Insights of the day 6.50pm End of day One

3

DAY 1: WeDnesDAY, 26Th AugusT Venue: guilD hAll lefT ChAmber, leVel 1

Food &Beverages

TasTe, worTh sharing Anmum andreas KrasserPlanning DirectorDDB GrouP HonG KonG

Brucemond chanAssociate Marketing DirectorFonterrA BrAnDs (HonG KonG) LiMiteD

10.45am - 11.15am

8.20am - 9.20am registration

Welcome speech by President of iAs, Goh shu Fen

opening remarks by Chairman of APPies 2015, Alvin neo

9.20am - 9.30am

9.30am - 9.40am

9.40am - 10.25am

Consumerservices

cure Your hover Finger when You PaY wiTh visa

Visa JaclYn leePlanning DirectorBBDo sinGAPore

11.15am - 11.45am

non-Food FMCG

P.s. i love You mom nivea Yuwi anJaYaCreative Group HeadreD CoMMuniCAtion

11.45am - 12.15pm

Food &Beverages

guinness “Beer gao”

Guinness Foreign extra stout

Fiona huangAssociate Account DirectorBBDo sinGAPore

FaYe weesenior Brand ManagerGuinness sinGAPore

1.45pm - 2.15pm

Pro Bono/Government/Cultural

12 riders. 10 daYs and 1400 KilomeTers laTer, over 1000 children had hoPe.

Wheels for Wheels Foundation & Cerebral Palsy Lanka Foundation

murTaza a. TaJBhoY Head of Brand PlanningLeo Burnett soLutions inC

2.15pm - 2.45pm


#PhThanKYou Philippines eThel sanchez Deputy Head of PlanningBBDo Guerrero

2.45pm - 3.15pm

non-Food FMCG

axe signaTure launch

Axe signature Jade cheng Account ManagerBBH AsiA PACiFiC

PeTer callaghan Creative DirectorBBH AsiA PACiFiC

4.05pm - 4.35pm


‘one Force one aPP’ republic of singapore Air Force

zehou Koo PlannerDDB WorLDWiDe

4.35pm - 5.05pm

12.15pm - 1.15pm - neTworKing lunch

10.25am - 10.45am - reFreshmenTs and neTworKing

5.05pm - 5.50pm - Tiger BreaK

6.50pm - end of day 1

5.50pm - 6.50pm - aPPies 2015 - insights of the day

3.15 pm - 3.35pm - reFreshmenTs and neTworKing

KeYnoTe PresenTaTionChanging Consumer, Changing Challenges for Marketerssameer satpathy - Chief Marketing officer, Marico Limited

non-Food FMCG

maKe Bed-weTTing To Be loved, wiTh Kao resesh

resesh3.35pm - 4.05pm KenJi enomoToPlanneri&s BBDo

Consumerservices

welcome To airBnB Airbnb naTalie gruisHead of PlanningtBWA\sinGAPore

maTThias scheucKingAPAC Head of MarketingAirBnB AsiA PACiFiC

1.15pm - 1.45pm

Traci alFordGlobal Head Brand strategy retail shell

caTegorY Time camPaign/TiTle Brand PresenTer/agencY

audreY KuahChief Client officer, international ClientsDentsu Aegis network south east Asia singapore

2

deePIkA NIkhIleNderCEO - Growth & Emerging Market Solutions & Leader - Business Planning (aPaC) Mindshare

DAY 1: WEDNESDAY, 26TH AUGUST VENUE: THE NbCUNIVERSAL PEACOCK LOUNGE, LEVEL 1

Consumer durables

ToyoTA - do The wAku dokI

Toyota ANkur PujArI Planning directorDENTsU siNGAPORE

NICholAS ChhANdigital Media directorDENTsU siNGAPORE

10.45am - 11.15am

8.20am - 9.20am Registration


Opening Remarks by Chairman of aPPIES 2015, alvin neo

9.20am - 9.30am

9.30am - 9.40am

9.40am - 10.25am

Non-Food FMCG

heAl wITh loVe Band-aid hANS loPez-VIToChief Strategy Officer GREATER ChiNA, BBDO ChiNA

11.15am - 11.45am


AM I okAy? Cybozu MANAbu wATANAbeagency ProducerNihON KEizAi ADVERTisiNG

ShoheI yukIMoToagency PlannerNihON KEizAi ADVERTisiNG

11.45am - 12.15pm

Consumer durables

bMw r NINeT CuSToM ProjeCT

BMw R nineT MArk leoNGSenior StrategistPROxiMiTY JAPAN

1.45pm - 2.15pm

Food & Beverages

IF MuMMy wINS dutch Lady SuTAPA bhATTAChAryA Head of Knowledge and StrategyLEO BURNETT MALAYsiA

2.15pm - 2.45pm

Non-Food FMCG

SAdA Sexy rAho (STAy ForeVer Sexy)

Set wet dIPIkA SAGGIaccount Planning directorTaPROOT IndIa COMMUnICaTIOn

AbhIShAIk ShArMABrand ManagerMaRICO LIMITEd

2.45pm - 3.15pm


lIFe’S SweeTer wITh leSS SuGAr

Obesity and weight Management

leNA lIew Business directorDDB GROUP siNGAPORE

Goh kAh lIN deputy directorHEaLTH PROMOTIOn BOaRd

4.05pm - 4.35pm

Non-Food FMCG

TouCh The PICkle whisper heMANT ShrINGy Senior Creative directorBBdO IndIa

4.35pm - 5.05pm

12.15pm - 1.15pm - NeTworkING luNCh

10.25am - 10.45am - reFreShMeNTS ANd NeTworkING

5.05pm - 5.50pm - TIGer breAk


5.50pm - 6.50pm - APPIeS 2015 - Insights of the day

3.15 pm - 3.35pm - reFreShMeNTS ANd NeTworkING

keyNoTe PreSeNTATIoNChanging Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited

Food & Beverages

CelebrATING The lANGuAGe oF loVe

anmum Materna3.35pm - 4.05pm CArlo oPleManaging Partner & directorDM9 DiGiT

kATz lobreGAT eNrIquezMarketing & digital Capability ManagerFONTERRA PhiLiPPiNEs


oMo TeT FAMIly reuNIoN

OMO jeSSICA SMIThRegional Strategic Planning ManagerLOWE + PARTNERs, siNGAPORE

NITIN AGArwAlsr. Global Brand ManagerUnILEVER aSIa PTE LTd

1.15pm - 1.45pm

CATeGory TIMe CAMPAIGN/TITle brANd PreSeNTer/AGeNCy

SouMITrA SeNChief Growth OfficerTookitaki Technologies, Singapore

3

CorINe ooI-breMNerGroup GM Global Maternal & PaediatricsFonterra Brands (singapore) Pte. Ltd.

DAY 1: WEDNESDAY, 26TH AUGUST VENUE: PRINTROPOLIS, LEVEL 1

Food &Beverages

wAke Me uP beFore you Go Go… For breAkFAST.

Mcdonald’s yAk yIh CheNGBusiness directorDDB GROUP siNGAPORE

CArolyN khIudirector, Corporate Communications, eCommerce & CustomerMCDONALD’s siNGAPORE

10.45am - 11.15am




9.20am - 9.30am

9.30am - 9.40am

9.40am - 10.25am

ConsumerServices

loCAlly FAMouS Priceless Platform SIMoN ClANCy McCann Regional Planning directorMaSTERCaRd

MIChelle PIloT Head of MarketingMaSTRCaRdaUSTRaLaSIa

11.15am - 11.45am

ConsumerServices

eSCAPe The hAze - iweATher

air asia Singapore SurAj joShIassociate Performance directoriPROsPECT siNGAPORE

11.45am - 12.15pm

ConsumerServices

PArkwAy eAST MedICAl hIGh SChool

Parkway East Hospital

kANdyCe oNGassistant Marketing ManagerPARKWAY hOsPiTALs siNGAPORE

ANdreA Sewassistant Marketing ManagerPARKWAY hOsPiTALs siNGAPORE

1.45pm - 2.15pm

ConsumerServices

bIrlA SuN lIFe INSurANCe - khud ko kAr bulANd (be your owN STreNGTh)

Birla Sun Life Insurance

loVeleeN SAhrAwAT head - Corporate Brand, Financial servicesADiTYA BiRLA GROUP

2.15pm - 2.45pm

Food &Beverages

“The uNoFFICIAl oFFICIAl hISTory oF SINGAPore”

Tiger Beer2.45pm - 3.15pm

ConsumerServices

The ANywhere ANd eVerywhere CoMPeTITIoN

Skyscanner NIGel TrIbe Head of StrategyLEO BURnETT

PAMelA kNAGGS Marketing ManagerSingapore & MalaysiasKYsCANNER

4.05pm - 4.35pm

Non-Food FMCG

ConsumerServices

ACTIVe FreSh 2014 CAMPAIGN

SINGTel SeA GAMeS 2015 CAMPAIGN

Johnson’s Baby

Singtel

eThel SANChez deputy HeadPlanning directorBBDO GUERRERO

MArIA krIS ANN A. llANeS Group Brand ManagerJOHnSOn & JOHnSOn PHILIPPInES

4.35pm - 5.05pm

5.05pm - 5.35pm







keyNoTe PreSeNTATIoNChanging Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited

Food &Beverages

7uP dANCeuP 7UP3.35pm - 4.05pm NINAd SATPuTeVP PlanningBBdO IndIa

GAurAV VerMASr. Brand Manager,PEPSICO IndIa

Non-Food FMCG

PArAChuTe AdVANSed - ArT oF oIlING

Parachute advansed SurAjA kIShoreExecutive Planning DirectorMCCANN WORLDGROUP IndIa

SANToSh heGdeBrand Manager-activationMaRICO LIMITEd

1.15pm - 1.45pm


MyleNe oNGHead of PlanningBBH China

MINdy yAPPlanning directorBBDO siNGAPORE

Soo kuI jIeNMarketing ManagerTiGER BEER siNGAPORE

lyNeTTe Pohdirector, Marketing CommunicationssiNGTEL

4

SoPhIA NGFormer head of advertising & affluence Segments

DAY 1: WEDNESDAY, 26TH AUGUST VENUE: DALVEY, LEVEL 2

Non-Food FMCG

doN’T be A FooTbAll zoMbIe

Clear + Rexona SAIleSh wAdhwA Strategy Planning directorLOWE MALAYsiA

10.45am - 11.15am




9.20am - 9.30am

9.30am - 9.40am

9.40am - 10.25am

Food & Beverages

The GreAT eSCAPe Heineken Theodor SANduCreative directorPUBLICIS VIETnaM

koo Poh heNG ANdreMarketing ManagerHEInEKEn VIETnaM

11.15am - 11.45am


NATIoNAl eNVIroNMeNT AGeNCy

dengue Prevention Campaign

krISTIN TANStrategic PlannerDDB GROUP siNGAPORE

Goh Su xINsenior ExecutiveNATiONAL ENViRONMENT AGENCY

11.45am - 12.15pm

Consumer durables

CASTrol drIVe oN Castrol CRB+ Turbo INdrANeel GuhAdirector – Operations & Strategic PlanningLOwE VIETnaM

1.45pm - 2.15pm

Consumer Services

AxA SMArTdrIVe aXa Life Insurance Singapore

joANNe TheSeIrA General ManagernURUn

2.15pm - 2.45pm

Consumer durables

The CurIouS CASe oF SellING More dIGITAl APPlIANCeS wIThouT TAlkING dIreCTly To ThoSe who buy TheM (ThIS IS lIVING exPerIeNTIAl PlATForM)

Samsung digital appliances

Alok MAroTrAo bhuTeSenior Strategic PlannerLEO BURnETT VIETnaM

2.45pm - 3.15pm

Consumer durables

The lIoN CITy roArS For GrIMloCk

Transformers CINdy zhANG Senior Media PlannerOMD siNGAPORE

MANel TAN digital PlannerOMD siNGAPORE

4.05pm - 4.35pm

Consumer Services

loNGING IS PreCIouS King Power olIVer kITTIPoNG VeerATAeChA Chief Strategy & Innovation OfficerY&R ThAiLAND

4.35pm - 5.05pm







keyNoTe PreSeNTATIoN Changing Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited

Consumer Services

whAT’S IN your bAG KLIa2 Retail3.35pm - 4.05pm SAIleSh wAdhwAStrategy Planning directorLOWE MALAYsiA

Consumer Services

The FIrST (reAlly) SoCIAl AIrlINe

Scoot lou de lA PeNACEOPUBLiCis siNGAPORE

1.15pm - 1.45pm


ANdy wIlSoNHead of StrategyBBDO Asia and Proximity Asia

5

woNG MeI wAIFormer head of Marketing Vietnam and SingaporeHeineken/asia Pacific BreweriesVice President, IaS

DAY 1: WEDNESDAY, 26TH AUGUST VENUE: EVANS, LEVEL 2

ConsumerServices

CAddIe rAPPerS, hIP hoP GolF eduCATIoN

Sega Sammy Cup Golf Tournament

yoSuke yAMAuChIGroup Planning DirectorI&S BBdO

10.45am - 11.15am




9.20am - 9.30am

9.30am - 9.40am

9.40am - 10.25am

Non-Food FMCG

reVerSe NurTurANCe Parachute advansed

SurAjA kIShore Executive Planning DirectorMCCANN WORLDGROUP iNDiA

GAurI MAlhoTrA Group Product ManagerMaRICO LIMITEd

11.15am - 11.45am

Consumer durables

The wATerleSS ProjeCT

Levi’s ANIrbAN GANGulyChief Innovation & Strategy Officer BBDO MALAYsiA

11.45am - 12.15pm

ConsumerServices

FuTure MAde dIFFereNT

nTUC Income ThoMAS wAGNerSenior account PlannerBBh AsiA PACiFiC

1.45pm - 2.15pm

Food &Beverages

johNNIe wAlker – The jourNey

Johnnie walker yudhIShThIr AGrAwAl Strategy directorBBH COMMUnICaTIOnS IndIa

2.15pm - 2.45pm

Food &Beverages

wINNING The CITy bACk FroM The CoMPeTITIoN

Heineken (asia Pacific Breweries Singapore)

2.45pm - 3.15pm

Food &Beverages

PePSI’S NuTrIklIMSIPS “CAre-AVAN”

nutriklimSips

ThIrd doMINGo Chief Executive Officer and Executive Creative DirectorIXM

jIN-Pyo AhN Senior Vice President/Chief Strategy OfficerPEPSI COLa PROdUCTS PHILIPPInES InC.

4.05pm - 4.35pm

ConsumerServices

PIoNeerS ok! nTUC Social Enterprises

bIbIANA lee Business directorBBh AsiA PACiFiC

4.35pm - 5.05pm







keyNoTe PreSeNTATIoN Changing Consumer, Changing Challenges for MarketersSameer Satpathy - Chief Marketing Officer, Marico Limited


The NewSPAPer ThAT SToPPed deNGue IN ITS TrACkS

MawBIMa3.35pm - 4.05pm MurTAzA A. TAjbhoyHead of Brand PlanningLEO BURnETT SOLUTIOnS InC

Non-Food FMCG

rexoNA PA-SIMPle MoVeS

Rexona VIboy PAlIllodirector of Strategic Brand PlanningLOwE PHILIPPInES

1.15pm - 1.45pm


AdelA ANdreIaccount directorIRIS wORLdwIdE (siNGAPORE)

SuSAN leoNGBrand ManagerAsiA PACiFiC BREWERiEs, siNGAPORE

FrederICk ToNGdirector, digital StrategyDDB Group singapore

6

8.20am - 9.20am registration 9.20am - 10.50am Concurrent Sessions: Marketing Campaigns Presentations 10.50pm - 11.10am Refreshments & networking

11.10am - 12.40pm Concurrent Sessions: Marketing Campaigns Presentations 12.40pm - 1.40pm networking Lunch

1.40pm - 2.25pm keynote Presentation accelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific

2.25pm - 3.10pm keynote Presentation nBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you think Henry Robles - Vice President audience Research and analysis, nBCUniversal

3.10pm - 3.40pm Refreshments & networking

3.40pm - 4.40pm APPIeS 2015 - Insights of the day

4.40pm - 5.40pm AwArdS PreSeNTATIoN 5.40pm END OF CONGREss

MARKETING CAMPAIGN PRESENTATIONSTHURSDAY, 27TH AUGUST

DAY 2

DAY 2: THURSDAY, 27TH AUGUST VENUE: GUILD HALL LEfT CHAMbER, LEVEL 1

Food & Beverages

VAT 69- be oNe IN A 100

Vat 69 AxoN AlexStrategy directorBBH IndIa

yudhIShThIr AGrAwAlStrategy directorBBH IndIa

9.20am - 9.50am


Consumer durables

NIke #PlAyPINoy nike Basketball SId TulI account directorBBh AsiA PACiFiC

9.50am - 10.20am

Consumer Services

SG4SG StarHub joNAThAN lIMBusiness directorDDB GROUP siNGAPORE

10.20am - 10.50am

Consumer Services

The PrICeleSS eNGINe - New yeAr’S eVe CAMPAIGN

MasterCard TuoMAS PelToNIeMI President, asiaDiGiTAL ARTs NETWORK

doMINIC kohHead of digital and Social Marketing, asia Pacific RegionMaSTERCaRd

11.40am - 12.10pm

Consumer Services

ruN For CoVer Mount Elizabeth Hospital

TAN weN hAoTechnical directorCUM. M+d

kANdyCe oNGassistant Marketing ManagerPARKWAY hOsPiTALs siNGAPORE

12.10pm - 12.40pm

2.25pm - 3.10pm



5.40pm - end of CoNGreSS

4.40pm - 5.40pm - AwArdS PreSeNTATIoN



1.40pm - 2.25pm

Consumer Services

PoSb NeIGhbourSFIrST.SG – your NeIGhbourhood. redeFINed.

POSB jereMey heNGdirector, Strategy & ContenthAVAs MEDiA siNGAPORE

ChANderNI deVI Poloassistant Vice-PresidentdBS BanK

11.10am - 11.40am


TrACI AlFordGlobal head Brand Strategy Retail Shell

Audrey kuAhChief Client Officer, International Clientsdentsu aegis network South East asia Singapore

keyNoTe PreSeNTATIoN accelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific

keyNoTe PreSeNTATIoNnBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you thinkHenry Robles - Vice President audience Research and analysis, nBCUniversal

8

9

DAY 2: THURSDAY, 27TH AUGUST VENUE: THE NbCUNIVERSAL PEACOCK LOUNGE, LEVEL 1

Non-Food FMCG

ChANGe MAde eASy nihar Shanti amla

yudhIShThIr AGrAwAlStrategy directorBBH COMMUnICaTIOnS

rAhul jAINBrand ManagerMaRICO LIMITEd

9.20am - 9.50am


Consumer Services

TrAVel MAde dIFFereNT

nTUC Income ThoMAS wAGNerSenior account PlannerBBh AsiA PACiFiC

9.50am - 10.20am

Consumer durables

“Cooked wITh loVe” Philips, noodle Maker AdelA VIllANueVAdirector of digital Strategy and Innovation for aPaCiRis WORLDWiDE (siNGAPORE)

AShley leoNGSenior account ManageriRis WORLDWiDE (siNGAPORE)

10.20am - 10.50am


SAFFolAlIFe world heArT dAy - ProTeCT her heArT

Saffola SurAjA kIShoreExecutive Planning DirectorMCCANN WORLDGROUP iNDiA

GAuTAM bhATIABrand ManagerMaRICO LIMITEd

11.40am - 12.10pm


FroGASIA leAPS oF kNowledGe SerIeS

Leaps of Knowledge Series

SAIleSh wAdhwAStrategy Planning directorLOWE MALAYsiA

12.10pm - 12.40pm

2.25pm - 3.10pm







1.40pm - 2.25pm

Consumer Services

STArhub 4G 4Good StarHub jAMeS TANaccount directorDDB GROUP

11.10am - 11.40am


keyNoTe PreSeNTATIoNaccelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific


deePIkA NIkhIleNderCEO - Growth & Emerging Market Solutions & Leader - Business Planning (aPaC) Mindshare

SouMITrA SeNChief Growth OfficerTookitaki Technologies, Singapore

DAY 2: THURSDAY, 27TH AUGUST VENUE: PRINTROPOLIS, LEVEL 1

Food & Beverages

weIGh your wAlleT Burger King SAIleSh wAdhwAStrategy Planning directorLOWE MALAYsiA

9.20am - 9.50am


Consumer durables

STruöC - The NAMe SAyS IT All

Courts kerINA woNGaccount directorDDB GROUP siNGAPORE

9.50am - 10.20am

Food & Beverages

TukdoN Pe jeeNA Chhodo (doN’T lIVe IN bITS & PIeCeS)

Saffola Masala Oats SurAjA kIShoreExecutive Planning DirectorMCCANN WORLDGROUP iNDiA

dIPAk krIShNAMANIGroup Product headMaRICO LIMITEd

10.20am - 10.50am

Non-Food FMCG

oMo TeT reuNIoN ChAMPIoNS

OMO jeSSICA SMIThRegional Strategic Planning ManagerLOWE + PARTNERs, siNGAPORE

NITIN AGArwAlsr. Global Brand ManagerUnILEVER aSIa PTE LTd

11.40am - 12.10pm

Food & Beverages

huNGry bArber Snickers yoSuke yAMAuChIGroup Planning DirectorI&S BBdO

12.10pm - 12.40pm

2.25pm - 3.10pm







1.40pm - 2.25pm

Consumer Services

MTV CAMPuS dIArIeS MTV India SuMelI ChATTerjeeHead Marketing, Media and InsightsMTV IndIa (In HOUSE)

AlexANder VAllAdAreSSenior Manager, MarketingMTV IndIa (In HOUSE)

11.10am - 11.40am



keyNoTe PreSeNTATIoN nBCUniversal’s High Heeled warriors – Research that tells us there’s more to women than you thinkHenry Robles - Vice President audience Research and analysis, nBCUniversal

CorINe ooI-breMNerGroup GM Global Maternal & PaediatricsFonterra Brands (singapore) Pte. Ltd.

MyleNe oNGHead of PlanningBBH China

10

jASMINe Seowdirector Of MarketingCOURTs (siNGAPORE) PTE LTD

DAY 2: THURSDAY, 27TH AUGUST VENUE: DALVEY, LEVEL 2

Food & Beverages

PreSSure TAkeS The PreSSure TeST

Pepsi MyThIlI ChANdrASekArsenior VP and Executive Planning DirectorJ.waLTER THOMPSOn

ANShul khANNACategory HeadPEPSICO IndIa

9.20am - 9.50am


Business Services

See The bIG PICTure SPH (Singapore Press Holdings)

jAMeS ChuAManaging directorGERMs DiGiTAL

ChIN Soo FANGHead, Corporate Communications & CSR divisionsiNGAPORE PREss hOLDiNGs

9.50am - 10.20am


MTV The juNkyArd ProjeCT

MTV SuMelI ChATTerjee Head Marketing, Media and InsightsMTV IndIa (In HOUSE)

kAuSTubh jhAMarketing ManagerMTV IndIa (In HOUSE)

10.20am - 10.50am


ProjeCT uNleArN CRY AxoN Alex Strategy directorBBH IndIa

11.40am - 12.10pm

Non-Food FMCG

ShAre IT To eNd IT The Coalition against Bullying for Children and Youth (CABCY)

urVI PArIkh PlannerJ.waLTER THOMPSOn

12.10pm - 12.40pm

2.25pm - 3.10pm







1.40pm - 2.25pm

Consumer durables

IkeA bookbookCAMPIAGN

IKEa joSIe khNGSocial StrategistBARTLE BOGLE hEGARTY

11.10am - 11.40am


keyNoTe PreSeNTATIoN accelerating your E-commerce Transaction Velocity Sam ahmed - SVP Head of Marketing, MasterCard asia Pacific


SoPhIA NGFormer head of advertising & affluence Segments

ANdy wIlSoNHead of StrategyBBDO Asia and Proximity Asia

11

12

DAY 2: THURSDAY, 27TH AUGUST VENUE: EVANS, LEVEL 2

Consumer Services

New ChANNel – PePSI MTV INdIeS

Pepsi MTV Indies SuMelI ChATTerjeeVP, Marketing & InsightsMTV IndIa (In HOUSE)

NIkhIl uduPASenior Manager, MarketingMTV IndIa (In HOUSE)

9.20am - 9.50am


Food & Beverages

AlASkA VAlue hAlo-hAlo

alaska Evaporada, alaska Condensada

VIboy PAlIllodirector of Strategic Brand PlanningLOwE PHILIPPInES

9.50am - 10.20am

Non-Food FMCG

GIlleTTe #ThebeSTAFANCANGeT

Gillette ShAhVez AFrIdI Head of Strategy P&G AsiA-PACiFiCGREY GROUP

10.20am - 10.50am

Non-Food FMCG

#SToP The buloNG Modess Philippines CArlo oPleManaging Partner & directorDM9 DiGiT

juSTINe ANNe GAurINoSenior Brand ManagerJOHnSOn & JOHnSOn InC. (PHILIPPInES)

11.40am - 12.10pm

Non-Food FMCG

ArIel - ShAre The loAd

ariel heMANT ShrINGySenior Creative directorBBdO IndIa

12.10pm - 12.40pm

2.25pm - 3.10pm







1.40pm - 2.25pm

Consumer Services

VISA “GeT loST ChAlleNGe”

VISa hANS loPez-VIToChief Strategy OfficerGREATER ChiNA, BBDO ChiNA

11.10am - 11.40am




woNG MeI wAIFormer head of Marketing Vietnam and SingaporeHeineken/asia Pacific BreweriesVice President, IaS

FrederICk ToNGdirector, digital StrategyDDB Group singapore

krISTINe dIANNe zAMorA Coassociate Brand ManageraLaSKa MILK CORPORaTIOn(A COMPANY OF FRiEsLANDCAMPiNA)

Organised By:

Supporting Sponsors:

Enabling LinkedIn For YouLinked in

Presenting Sponsor: Supporting Partners:

Institute of Advertising Singapore 60 Paya Lebar Road, #05-14,

Paya Lebar Square, Singapore 409051Telephone: 6220 8382 • Fax: 6221 1106

www.ias.org.sg • www.appies.asia

Programme Guide - The APPIES 2015

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Transcript of Programme Guide - The APPIES 2015