Programmatic Everywhere – Transitioning to the Marketing O.S. · Transitioning to the Marketing...
Transcript of Programmatic Everywhere – Transitioning to the Marketing O.S. · Transitioning to the Marketing...
Programmatic Everywhere –
Transitioning to the Marketing O.S.
Gustav Mellentin, CEO and Co-Founder, Adform
Programmatic Is Not
A Channel
It’s a Methodology for
All Channels
The Future Is a
Programmatic
Marketing O.S.
How We See It
Outside vs. Inside
Trust With Our Audiences
Is Critical
Tech tax
Transparency
Ad quality
Data usage (GDPR) Standardization
Certification
At One End, Ad-Tech
Remains Fragmented
Source: The Economist
Transparency is more important than ever
✓ Consistent, seamless user experience
✓ Consolidated data storage and handling
✓ Consistent methodologies
✓ Lowering cost of ownership
✓ Development cost synergies
✓ Increasing return on ad spend
Balance Is Needed
Steps You Can Achieve
On Your Own
Be Open(and be open to the possibilities)
Plan for
Programmatic
Everywhere
The Emerging Programmatic Marketing O.S.
Data Targeting
Direct RTB Social Outdoor Homepage Print Mobile Video
Cross Device • User Journey • Data Modeling • User Profiling • Silo Busting • GDPR Ready
The Path Ahead?
• Clean up (transparency and privacy)
• Break down the silos
• Be open (and open to the
possibilities)
• Leverage programmatic as a
methodology