7. Display track - Data-Driven programmatic marketing - Kelly Siemons (OrangeValley)
Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance
Transcript of Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance
![Page 1: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/1.jpg)
www.makethunder .com
PROGRAMMATICDISPLAY:5 Creative OptimizationTactics To DriveDisplay Performance
Melody YanMarketing, Thunder www.makethunder .com
![Page 2: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/2.jpg)
Over two-thirds of all digitaldisplay advertising is expected tobe purchased programmaticallythis year.
eMarketer, 2016
![Page 3: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/3.jpg)
1C U S T O M I Z EC R E A T I V E S T OS E G M E N T S
Personalized ads are 54%more engaging and 45%more memorable comparedto generalized creative.
-Yahoo, 2014
![Page 4: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/4.jpg)
2O P T I M I Z E
T H R O U G H T H EA D S E R V E R / D S P
Track
Optimize
Learn in-flight
Decide whichcreative to show
![Page 5: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/5.jpg)
3S P L I T T E S TA D C R E A T I V E S
Test messaging, images,call-to-actions, and colors
Leverage testing to learnmore about your audience
Incorporate findings intoactive and future campaigns
![Page 6: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/6.jpg)
4R E F R E S H A N D
R O T A T EC R E A T I V E S
Sales decline after 40impressions served
Seasonality, new productlaunches, visuals, andexclusive promotions
Refresh ad creatives every14-90 days
![Page 7: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/7.jpg)
5D O N ' T S E T I TA N D F O R G E T I T
Analyze and adjustthroughout the campaign
Keep an eye on any trendsin the performance
Reinvigorate the campaignif performance declines
![Page 8: Programmatic Display: 5 Creative Optimization Tactics To Drive Display Performance](https://reader034.fdocuments.us/reader034/viewer/2022052706/5874c7441a28ab8f508b6b05/html5/thumbnails/8.jpg)
Thunder Creative Management Platform enables publishers, agencies andadvertisers to match display ad creative executions to the increasing varietyof targeting segments and ad formats.
Learn more about Thunder at: www.makethunder.com
About Thunder