Programmatic Advertising - MAIRDUMONT NETLETIX › pa › PA_MAIR... · Age Umfelder User Targeting...
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Portfolio | Targeting & Audiences | Deal types Programmatic Advertising 01/2020
Transcript of Programmatic Advertising - MAIRDUMONT NETLETIX › pa › PA_MAIR... · Age Umfelder User Targeting...
Portfolio | Targeting & Audiences | Deal types
Programmatic Advertising01/2020
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About us
MAIRDUMONT NETLETIX
▪ One of the leading special interest digital media sales houses in Germany,
especially for the travel and outdoor sectors
▪ High quality environments with leading brand websites
▪ Over 200 publishers and approximately 15 million unique users per month
▪ Transparency & quality: Participant of the "Code of Conduct Programmatic
Advertising" of the BVDW (German Association for the Digital Economy)
▪ Strong shareholders: Joint venture of MAIRDUMONT and Mediengruppe RTL
Deutschland / Bertelsmann
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Our portfolio
Themenwelten
MobilityTravel
Health
Outdoor
TechEntertainment Business
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*Portfolio abstract
Germany‘s biggest travel network
Travel
Inspiration, booking, travel
~ 10 million unique users per month
~ 60 million page impressions per month
Young and young-at-heart target group with a passion for travel, well-educated with high income.
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INSPIRATION TRAVEL
SEARCHING
& BOOKING
Germany's travelers along the customer journey
Travel Network
Portfolio abstract Portfolio abstract
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*Portfolio abstract
Being outdoors – all year round
Outdoor
Biking, winter sports, hiking, geocaching, etc.
~ 2 million unique users per month
~ 10 million page impressions per month
Middle-aged target group, nature-lovers with a passion for travel, active sportspeople
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*Portfolio abstract
Information and guidance for mobile and active people
Mobility
Routing, comparison of means of transportation, etc.
~ 2 million unique users per month
~ 30 million page impressions per month
Mobile and active target groups which are always on the go, always in search of the perfect route.
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*Portfolio abstract
All about healthy living and wellness
Health
Nutrition, fitness, medical science, pregnancy, etc.
~ 1,6 million unique users per month
~ 14 million page impressions per month
Well-educated and health-conscious women with high income
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*Portfolio abstract
Movies, Games and more
Entertainment
Cinema, game consoles, games, music, etc.
~ 4,6 million unique users per month
~ 80 million page impressions per month
Young and young-heart target group with an interest in games, moviesand consumer electronics, high income
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*Portfolio abstract
Smartphones, Computers und more
Tech
Computer, operating systems, smartphones, photography, etc.
~ 2 million unique users per month
~ 10 million page impressions per month
Tech-savvy target group, men aged 20 to 49 with high income
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*Portfolio abstract
The way to success
Business
Education and training, finances, advisors
~ 2 million unique users per month
~ 8 million page impressions per month
(Young) professionals, well-educated target group with high income
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Reach your target audience
Targeting & Audiences
Various targetings& Key Values
Dynamic targeting:e.g. weather
Geo / Destinations
Gender / Age
User TargetingUmfelder
Viewability
RoN
Channel
Sites
InterestsDesktop & Mobile
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Deal types
Programmatic buying
Programmatic Guaranteed
Preferred Deal
Private Auction
Open Auction
Fix-CPM
Fix-CPM
Auction
Auction
transparent/ semitransparent
transparent/ semitransparent
transparent/ semitransparent
semitransparent
(guaranteed volume)
UAP, Billboard, Halfpage Ad, Dynamic Sitebar, InRead
UAP, Billboard, Halfpage Ad, Dynamic Sitebar, InRead
UAP, Billboard, Halfpage Ad, Dynamic Sitebar, InRead
UAP, Billboard, Halfpage Ad(restricted inventory access)
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Ad formats
Werbeformen Abkürzung Primäre SSPs Inventarteile
Medium Rectangle (300x250)
UAPSkyscraper (160x600)
Leaderboard (728x90)
Halfpage Ad (300x600) HPA
Billboard (800x250)
BBBillboard (970x250)
Dynamic Sitebar (300x600) DS
Mobile Banner (320x50, 320x100, 320x150)
MobileMobile Medium Rectangle (300x250)
InRead-Video / Outstream
PreRoll/PreGame*
*different inventory
„You don‘t discover new continents without having the courage to lose sight of old coasts..“ (André Gide)
MAIRDUMONT NETLETIX GmbH & Co. KG
Office OstfildernMarco-Polo-Straße 1 73760 Ostfildern (Germany) Telefon: +49 (0)711 4502 0
Office MünchenAinmillerstrasse 880801 München (Germany)Telefon: +49 (0)89 189 41 39 0
Jens LindnerDirector Programmatic [email protected]: + 49 (0) 711 45 02 – 446
Gunther MotzSenior Programmatic Advertising [email protected]: + 49 (0) 711 45 02 – 4249
Jowita JezuitJunior Programmatic Advertising [email protected]: + 49 (0) 711 45 02 – 1035
