Programmatic Advertising Explained

Targeting Your Ideal Buyers Your ads are only shown to people who match the profile of your ideal buyer because of their professional characteristics or online behavior, identifying them as a potential buyer of your solutions. Maximizing Ad Spend ROI Programmatic advertising gets you the best results for your ad spend, by not only matching your ads with the right people, but also with the stage of the buying journey they're in. Connecting With The Right Prospects The accuracy of programmatic advertising translates into greater brand awareness with the audience you want to reach most. The Life Cycle of a Programmatic Ad So what really happens? Take a closer look to see how a display ad gets served to a website visitor in less than 100 milliseconds. 1011010101101010101 001010101010101000 11101010110101010101 0100101010101010111 0101011101101010100 User Visits Web Page A potential buyer surfs to a website. The website publisher then asks an ad exchange if an ad is available. Data Passed to Ad Exchange Data about the buyer and their online behavior go to an ad exchange. From there it's passed to a demand-side platform (DSP), a system that allows marketers to manage their ads. A Match is Made Software in the marketer's DSP decides the potential buyer that's visiting the site matches the profile of their ideal buyer based on their targeting and budget requirements. Bid Made For Impression Then the marketer's DSP sends a bid to the ad exchange for the chance to show the potential buyer an ad. Winning Ad Displayed The ad exchange picks the winning bid and the potential buyer sees the ad in just a few milliseconds. 100 Milliseconds multiview.com 972.402.7070 [email protected] © 2016 MultiView. All Rights Reserved. User Visits Web Page Info Passed To Ad Exchange A Match is Made Bid Made For Impression Winning Ad Displayed So What Does This Mean for Your Business? 1011010101101010101 001010101010101000 11101010110101010101 0100101010101010111 0101011101101010100 1011010101101010101 001010101010101000 11101010110101010101 0100101010101010111 0101011101101010100

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Transcript of Programmatic Advertising Explained

Page 1: Programmatic Advertising Explained

Maximizing Ad Spend ROIProgrammatic advertising gets you the best results for your ad spend, by not only matching your ads with the right people, but also with the stage of the buying journey they're in.

Connecting With The Right Prospects The accuracy of programmatic advertising translatesinto greater brand awareness with the audienceyou want to reach most.

The Life Cycle of a Programmatic Ad

So what really happens?Take a closer look to see how a display ad gets servedto a website visitor in less than 100 milliseconds.

1011010101101010101001010101010101000

11101010110101010101 01001010101010101110101011101101010100

User Visits Web PageA potential buyer surfs to a website. Thewebsite publisher then asks an ad exchange if an ad is available.

Data Passed to Ad ExchangeData about the buyer and their online behavior

go to an ad exchange. From there it's passed to a demand-side platform (DSP), a system that

allows marketers to manage their ads.

A Match is MadeSoftware in the marketer's DSP decides the potential buyer that's visiting the site matchesthe profile of their ideal buyer based on their targeting and budget requirements.

Bid Made For ImpressionThen the marketer's DSP sends a bid to the ad

exchange for the chance to show the potential buyer an ad.

Winning Ad Displayed The ad exchange picks the winning bid and the potential buyer sees the ad in just a few milliseconds.

100 Milliseconds

User Visits Web Page

Info Passed To Ad Exchange

A Match is MadeBid Made For

Impression

Winning Ad Displayed

So What Does This Mean for Your Business?

1011010101101010101001010101010101000

11101010110101010101 01001010101010101110101011101101010100