With all our expertise, we understand your product first, so your customer will follow suit.

Creative Solutions for Technology Companies

•We only work for Technology Industry Clients. •We work for the leaders in each segment.•We understand the particular ecosystem and roles of the decision-makers.•We understand the language.

Goals:“Become a trusted advisor by providing high quality support for sales and marketing initiatives to global technology companies.”

Mission: “To offer world class Marketing Solutions for the Technology Industry.”

Vision: “The specifics of the technology industry need a deep understanding of the business to generate creative and successful communication strategies and sales solutions”

Our Worldwide Experiences

Leading brands in the Technology Industry in more than 20 countries

• 10 years working in the IT industry as our area of expertise. We’ve worked for global and local PC manufacturing companies, system builders, system integrators, hardware and software manufacturers, software anti-piracy organizations, technology retail, Software as a Service companies and healthcare appliances.

Some of our Worldwide Success Stories

Intel Academy Client and channel training throughout South America with technical and business subjects.

Rackspace CIO campaignEngagement with top 120 company CIOs in sales processes in Latam.

Microsoft Unidos Partner development program2.500 ISVs and Partners engaged. Microsoft worldwide best practice.

Microsoft NetSalesTop 20 partners in Latam increased sales performance through social selling.

Dassault Systèmes Pipeline FactoryComplete execution of demand generation strategies in Latam, with 50% revenue improvement YoY.

Microstrategy Partner BootcampProfiling, development, engagement and pipeline control.

Microsoft Dynamics partner developmentSales and marketing training of 50 partners across Latam.

JDA supply chain managementPartners recruited in Brazil, Chile, Colombia and Mexico.

What can we do for you?

ServicesPositioning and Demand generation for Creative Campaigns Channel readiness and Demand Generation Online Communications Social Media Sales Processes implementation from end to end

DeliveredWorld Class Creativity aligned to your company’s Strategy Operative Excelence Understanding of the Industry Scalable Programs Solutions

Our programsStrategy and CreativityWe solve business needs through marketing and communication solutions that add value to your brand. We provide end-to-end execution of all campaign requirements.

SOCIAL SALES OPPORTUNITY

Since 2007, the social web has dramatically changed the balance of power from sellers to buyers. Today, buyers are reluctant to interact with vendors until they are not ready with regard to the information they need to buy.

Cold Call are not the way anymore.

Cold Call

Don´t work 90.9% of the times  ( Harvard Business Review )

Cost 60% more per lead ( HubSpot, The State of Inbound Marketing )

Les than 2% of cold call generate a meeting ( Leap Job )

The Cold Call is DeadHow have today’s Enterprise buyers evolved?

"What is accelerating this trend in branding is the decline of selling. As a profession and as a function, selling is slowly sinking like the Titanic. Today, most products and services are bought, not sold. Branding greatly facilitates this process. Branding "pre-sells" the product or service to the user. Branding is simply an efficient way to sell things.“

22 Immutable Laws of BrandingRies & Ries

Change the way: No more push.

Today, relationships matter more than everAnd companies and people that inform and engage aren´t just selling. They are building relationshipsMuch of the face-to-face networking that took place on trade shows are happening online now

Work is not longer a 9-5 activityLinkedIn members are on our platform 24x7x365

LinkedIn empower creating relationships with peopleWith good relationships you are on better shape to sell

Social Selling: NetSales!

NetSalesB2B Sales Force Activation via Social SellingThis is a channel and sale development program via social selling. It is scalable and replicable with metrics for each action. This program can run on channels or business AMs.

How will we deliver?

Clear: Have clear rules and deliverables.

Process: Work with a standard and consistent process.

Making it happen: Working directly with the partners.

Scale: Through all Spanish Latam in a online service mode.

Metrics: The result of each partner and the complete program stats.

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Entire program is based on services over different stages of the sales funnel.

Brand and content definition

Module 1 : Company and Sales Rep. ProfileModule 2 : Cloud Products Catalogue

Linkedin ready BOM Campaign

Sales activity and Leads follow up

Module 1: Social Sales activity monitoring.Module 2: Leads and Sales reporting

Train on Social Sales techniques on LinkedIn.

Entire program is based on services over different stages of the sales funnel.

Stage 1: Getting Ready

Stage 2: Sales Execution

Services Description.

Readiness is the Netsales Program kick off with each partner:We will deliver a 2,5 hrs webcast with all their sales representatives about trend, context, targeting, sales techniques and LinkedIn specific features.

Content90% How to sell B2B through Linkedin.10% Program Next Steps.

Sales Representatives Specialized in Social Media.Train partners in Social Sales techniques on LinkedIn.

Module 1: Company and Sales Representatives ProfileAn easily identifiable image

Service: • Design adjustment to maximize the new Linkedin interface.• Design optimization according to company brand rules for brands and products.• Setting content to give visibility to client’s products & services and messages.• Premium feature customization of each profile.• Work over the company’s Linkedin profile and up to 3 employee profiles.

Work over the Partner Company’s and Account manager’s Linkedin profile to optimize their content and look & feel.

Service: • Create a standard message and description for up to 2

products or standard services for each partner. • Deliver a product datasheet and flyer and a Showcase page on

Linkedin. • Validate client’s offering alignment and branding compliance.

Create sales message for each partner’s product or service.

Module 2: Solutions & products Catalogue.A Consistent Message in Social Media.

Materials: • 10 posts for companies updates.• 10 posts for Sales representative updates. • 5 inmail models.• 5 introduction models. • 3 inmailing template asking recommendations.• 5 slides sales PPT. • Campaign execution Playbook.

The partner receives a “ready to use” campaign to execute through Linkedin traditional and premium tools.

Deliver Linkedin ready BOM

Module 1: Social Sales activity monitoring, diagnosis and evolution

Service: Evaluate Linkedin companies and sales person’s profiles and activities from 2 key parameters:

• Quality: Custom Monitoring profiles to analyze their status, groups and newsfeed activity and client’s brand presence on it.

• Reach: Qualitative and quantitative analysis of AM’s contacts. With that information, we can understand each AM’s reach and their average reach.

• Compare to Sales: Compare the activity to sales performance and make statistical conclusions about correlativity.

Deliver 5 bimonthly report for each partner.

Module 2: Leads and Sales reporting

• Early Alert system for predict the near future sales volume.• Conversion ratio of each funnel stage, from marketing activities to converted sales. • ROI Tracking. • CRM tool upload service of every opportunity.• All this information about each partner and status about the complete program. • Monthly activity report.

Give & Gets

GIVEs

• Briefing on product/service to be sold.

• Briefing on the profile and characteristics of the Partners or AMs to be trained.

GETs

• Trained Partners or AMs.• Partner’s or AM’s LinkedIn

profiles optimized.• Content campaign executed

by Partners o AMs.• Bimonthly control of

campaign execution.• Control of number of leads

generated by Partners or AMs through the campaign.

1. IBM Buyers Preference Study (2011) via IBM’s Social Selling: The Computer Giant Finds B2BLeads in Social Media Retrieved at http://www.chiefmarketer.com/b2b/ibms-socialselling-the-computer-giant-finds-b2b-leads-in-social-media-25012012#_

2. Corporate Executive Board Study (2013) via The End of Solution Sales Retrieved at http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index

3. Connect & Sell (2012) Retrieved at http://connectandsell.com/the-technology/

4. Stelzner, M. 2013 Social Media Marketing Industry Report (2013) Retrieved at http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/