Program Schedule +Information Guide

P A G E 3 T R A N S P A R E N C Y 1 8

Tuesday, May 22nd - Demo Day

Full day of 40 emerging technology and innovative product demos Networking reception, BBQ and live music to follow

Wednesday, May 23rd - Speakers, Presentations & PanelsCaptivating keynotes and industry thought-leader panels

The transportation industry’s most exciting

format for exploring essential FreightTech

solutions. This conference is guaranteed to be

one of the most enlightening events of 2018.

Transparency18 offers an unparalleled

opportunity for organizations and individuals

to meet, learn what’s new and emerging, and

collaborate on ways to propel the industry

forward.

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Demo Day Tuesday, May 22

7:00 AM- 8:00 AM Breakfast

9:50 AM- 10:35 AM Break

One day, forty demonstrations. We’ve hand-picked the top entries for today’s showcase, and have declared the number one rule: NO SLIDES ALLOWED. In each 7 minute demonstration, each participant is required to present either live, simulated, or video of emerging, disruptive, and innovative proprietary technologies.

Demo Day Begins

01 8:30 - 8:38 AM

02 8:38 - 8:46 AM

03 8:46 - 8:54 AM

04 8:54 - 9:02 AM

05 9:02 - 9:10 AM

06 9:10 - 9:18 AM

07 9:18 - 9:26 AM

08 9:26 - 9:34 AM

09 9:34 - 9:42 AM

10 9:42 - 9:50 AM

OPENING REMARKS8:00 - 8:30 AM

2:20 PM- 3:05 PM Break

4:30 PM- 6:15 PM Reception

6:15 PM- 9:30 PM Dinner

7:00 PM- 9:00 PM Live Music

11:55 AM- 1:00 PM Break

21 1:00 - 1:08 PM

22 1:08 - 1:16 PM

23 1:16 - 1:24 PM

24 1:24 - 1:32 PM

25 1:32 - 1:40 PM

26 1:40 - 1:48 PM

27 1:48 - 1:56 PM

28 1:56 - 2:04 PM

29 2:04 - 2:12 PM

30 2:12 - 2:20 PM11 10:35 - 10:43 AM

12 10:43 - 10:51 AM

13 10:51 - 10:59 AM

14 10:59 - 11:07 AM

15 11:07 - 11:15 AM

16 11:15 - 11:23 AM

31 3:05 - 3:13 PM

32 3:13 - 3:21 PM

33 3:21 - 3:29 PM

17 11:23 - 11:31 AM

18 11:31 - 11:39 AM

19 11:39 - 11:47 AM

20 11:47 - 11:55 AM

34 3:29 - 3:37 PM

35 3:37 - 3:45 PM

36 3:45 - 3:53 PM

37 3:53 - 4:01PM

38 4:01 - 4:09 PM

39 4:09 - 4:17 PM

40 4:17 - 4:25 PM

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Speakers, Presentations & Panels

T R A N S P A R E N C Y 1 8P A G E 3

8:00 AM

Buckle up and get ready to hear from some of the transportation industry’s most pioneering �gures. After the keynote presentations, choose from several breakout panel discussions zeroing in on today’s most pressing and relevant subjects.

8:15 AM Opening Welcome Craig FullerCEO and Managing Director, FreightWavesManaging Director, BiTA

8:15 AM 9:00 AM Technology Megatrends leading to the Disruption of Transportation 2020-2030

Tony SebaRethinkx, Author "Clean Disruption of Energy and Transportation”

9:00 AM 9:45 AM Disruptions: Real or Imagined - The Future of Transportation

Jason SchenkerWorld’s Leading Financial Futurist

10:15 AM 11:00 AM The Blockchain Revolution: Changing Business and the World

Don TapscottCo-founder and Executive Chairman at Blockchain Research Institute

12:45 PM 1:15 PM Rise of the Decentralized Economy Bettina WarburgBlockchain Expert, Co-founder and Managing Partner at Animal Ventures

11:00 AM 11:45 AM 2018-2025: The Future of the Freight Market - Economic,Technology, and Future Trends

Moderator: George AbernathyPanelists: Ibrahim Baayan, Dean Croke, Daniel Pickett

Moderator: Ibrahim BaayanPanelists: Grant Goodale, Scott Friesen, Clint Elcan, Jett McCandless

7:00 AM 8:00 AM Breakfast

9:45 AM 10:15 AM Break

11:45 AM 12:45 PM Lunch

1:15 PM 2:15 PM The Digitization of Freight Brokerage

Moderator: John KingstonPanelists: John Larkin, Donald Broughton, Ravi Shenker

The Bull, The Bear and The Other Guy

Moderator: George AbernathyPanelists: Andy Moses, Robert Nathan, Eric Rempel

Navigating the Waters of becoming a Technology Company

GENERAL SESSION PANEL KEYNOTEKICKOFF GENERAL PANEL TECHNOLOGY FINANCE COMMERCIAL

Wednesday, May 23

T R A N S P A R E N C Y 1 8 . C O M P A G E 4

3:15 AM 3:45 PM Break

Moderator: Dean CrokePanelists: Sandeep Kar, Bill Kozek, Jason Penkethman

2:15 PM 3:15 PM Heavy Truck Telematics - Reshaping the Future of Transportation

Moderator: Mike WelchPanelists: Thiago Olsen, Brian Aoaeh, Jake Yormak

Seed -Early Stage Startups

Moderator: Je� MasonPanelists: Chad Boblett, Kenny Long, Peter Emahiser

How is Technology A�ecting and Enabling the Micro-Carrier

Moderator: Roni TaylorPanelists: Philip Poulidis, Mark Ehrlich,Gerry Meadt

3:45 PM 4:45 PM Smart Trailers - Unleashing the Power of Connected Trailer Data

Moderator: Blake PattonPanelists: Chris Stallman, Lori Heino-Royer, Jason Story

Venture Capital - Working with Startups at All Stages

Moderator: Thom AlbrechtPanelists: Craig Fuller, Ben Murphy, Lauren Domnic

Data Don't Care: The Truth Behind the Impact of ELD's, Rates, Regulations and Technology

Speakers, Presentations & Panels Wednesday, May 23

“There is a new technological institution that will fundamentally change how we exchange value, and it’s called the blockchain.”

- Bettina Warburg KEYNOTE AT 12:45 PM

T R A N S P A R E N C Y 1 8P A G E 5

SPEAKER SHOWCASE

Andy has amassed over three decades of transportation industry experience. At Penske, he is entrusted with go-to-market pricing, engineering, design and operating strategies for the company's dedicated contract carriage, distribution center management and transportation management products.

Ben is the former COO and founder of IDSC and Truckloadrate.com, the leading provider of truckload network optimization and provider of the largest rate indexes in the trucking industry. The company was sold to TMW Systems, the largest provider of trucking software and communica-tions systems in the world.

Bill is currently Senior Vice-President for Strategic Initiative at Navistar. In this role, he is responsible for leading Navistar’s e�orts to commercialize next generation technologies such as electric and autonomous vehicles, additive manufacturing and Block-chain technologies.

Blake is the founder and Managing Partner of Tech Square Ventures. He represents Tech Square Ventures on the boards of Cypress.io, Pointivo, PreTel Health, Sequr and UserIQ and is a board observer of Haste and Salesfusion. Blake also serves as Tech Square Venture’s fund manager for Engage, a fund in partner-ship with 10 leading corporations and Georgia Tech.

Brian is a partner at Particle Ventures based in New York City. He also started The New York Supply Chain Meetup, which brings together people who are dedicated to exploring supply chain innovation based on cutting-edge technology.

After ten years in the Marine Corps, Chad became a truck driver. Four years later, he bought a truck and started Boblett Brothers trucking company. Chad has learned a lot about what it takes to succeed in the industry and enjoys sharing his experience and knowledge with others looking to do the same.

Ben Murphy

Product Development, FreightWaves

Bill Kozek

VP for Strategic Initiatives, Navistar

Andy Moses

SVP Global Projects, Penske Global Logistics

Brian Aoaeh, CFA

Partner, Particle Ventures

Chad Boblett

Owner, Boblett Brothers LLC

Blake Patton

Managing Partner, Tech Square Ventures

Bettina WarburgBlockchain Expert, Co-Founder and Managing Partner at Animal Ventures

KEYNOTE SPEAKER

Bettina is a thought-leader in the emerging blockchain space and leads the blockchain practice at Animal Ventures, including research, development and commercialization across the ecosystem of blockchain innovation. In 2016, Bettina was invited by TED to be one the �rst speakers ever to unpack the topic of blockchain to a global audience. She has given talks and curated conferences such as Skoll World Forum, Salzburg Global Seminar, City Innovate Summit, Personal Democracy Forum and numerous universities around the world.

T R A N S P A R E N C Y 1 8 . C O M P A G E 6

SPEAKER SHOWCASE

Chris is a Partner at Fontinalis Partners, a $170 million venture capital �rm investing in the future of mobility. At Fontinalis, Chris is responsible for leading and supporting investments across a variety of next-generation mobility segments, and he serves on the �rm’s investment committee.

Clint is Vice President for J.B. Hunt 360™, the latest component of its next-generation supply chain solution bringing shippers and carriers together into a single e-commerce platform. Clint is a transportation industry veteran and tech entrepreneur in geolocation based mobile apps and services.

Craig is a serial entrepreneur who has built two successful businesses that served the long-haul trucking industry: Xpress Direct (XD) and Trans-fund$/TransCard. Today, Craig contin-ues to �nd success in the industry through FreightWaves and BiTA.

Daniel is a an experienced leader in capital markets technology, research and trading. He has worked for blue chip �rms including Vanguard, USAA and Unum. Daniel has also conducted consulting engagements with �rms ranging from startups to Fortune 500 companies.

Prior to joining FreightWaves, Dean was Vice President of Data Products at Spireon where he headed up the development of new high-frequency telematics data products. Dean is also well versed in the development of advanced Data Science technologies for transportation companies.

Donald founded Broughton Capital, based in the Greater St. Louis area, in early 2017 after spending more than 20 years as a leading Wall Street analyst at two �rms: Avondale Partners and A.G. Edwards.

Clint Elcan

Vice President,J.B. Hunt 360™

Craig Fuller

CEO and Managing Director, FreightWavesManaging Director, BiTA

Chris Stallman, CFA Partner, Fontinalis Partners, LLC

Dean Croke

Chief Analytics O�cer, FreightWaves

Donald Broughton

Managing Partner - Principal of Broughton Capital LLC

Daniel Pickett

Chief Data Scientist, FreightWaves

Don TapscottCo-founder and Executive Chairman at Blockchain Research Institute

KEYNOTE SPEAKER

Don Tapscott, CEO of The Tapscott Group, is one of the world’s leading authorities on the impact of technology on business and society. He has authored over 15 books, including Wikinomics: How Mass Collaboration Changes Everything, which has been translated into over 25 languages. In 2017, Don co-founded the Blockchain Research Institute, whose 70+ projects are the de�nitive investigation into blockchain strategy, use-cases, implementation challenges and organizational transformations.

T R A N S P A R E N C Y 1 8P A G E 7

SPEAKER SHOWCASE

As one of the founders of 3PLogic, Eric held the position of Chief Technology O�cer at 3PLogic’s sister company, TSG (now Redwood Multimodal). Eric and his team developed a proprietary TMS that combines historical analytics, market data and operational best practices.

Prior to joining TransRisk, George led the the Trans�o sales and business development organization. He has also served as President of Transplace during the company’s rapid ascension into becoming a top 3PL, managing billions in North American freight spend.

As the Director of Innovation at Phillips Industries, Gerry represents the "�eet's perspective" on �nal features and functions for the TrailerNet product. Gerry spent a decade specifying all of the HD equipment purchases for U.S. Xpress as well as running their $60 million maintenance budget line.

Grant is the co-founder and CTO of Convoy. Prior to Convoy, Grant worked at Amazon, founded and served as CEO of gaming studio Massively Fun, and held senior positions at multiple startups including Reactivity (acquired by Cisco) and Context Optional (acquired by Adobe).

Prior to FreightWaves, Ibrahiim spent nearly a decade building up the forecasting capabilities and creating the economic messaging at UPS. Today, he focuses on understanding the links between movements in the macroeconomy and the implications for freight markets.

Jake is a founding partner at Story Ventures where he focuses on the data stack from creation to infrastructure to application. His investment focuses include the intersection of hardware and intelligent software, building blocks of the data ecosystem, and applied arti�cial intelligence.

George Abernathy

Chief Revenue O�cer, FreightWaves

Gerry Mead

Executive Director of Innovation, Phillips Industries

Eric Rempel

Chief Information O�cer, Redwood Logistics

Ibrahim Baayan

Chief Economist, FreightWaves

Jake Yormak

Partner, Story Ventures

Grant Goodale

Co-founder and CTO, Convoy

Jason SchenkerWorld’s Leading Financial Futurist

KEYNOTE SPEAKER

Jason is a partner at the Texas-based venture capital �rm, Interlock Partners. He serves as the principle investor in a number of startups and is very involved in product development and strategy. He has a passion for growing startups and the experience to make it happen.

T R A N S P A R E N C Y 1 8 . C O M P A G E 8

SPEAKER SHOWCASE

Jason has extensive experience in telematics, mobile and cloud-based technology and leads product innova-tion and strategy at Spireon for automotive and �eet transportation. Prior to joining Spireon, Jason played key roles at companies like Telogis, Comtech and Smith Micro.

Jason is a partner at the Texas-based venture capital �rm, Interlock Partners. He serves as the principle investor in a number of startups and is very involved in product development and strategy. He has a passion for growing startups and the experience to make it happen.

Je� is managing director of Freight-Waves media. He is an industry media veteran and former partner at Randall Reilly helping launch Overdrive, CCJ and other brands. He also served as publisher of Transport Topics with the American Trucking Associations (ATA) and Chief of Sta� at the Transportation Intermediaries Association (TIA) in Washington DC.

Jett has two decades of experience working in the transportation and logistics space. In that time, he has become a recognized thought leader with a track record of innovation and success. Jett’s leadership has guided multiple startups from ideation stages through expansion.

Prior to FreightWaves, John had a 30-year career with McGraw-Hill/S&P Global. It was here where John launched the Platts Dated Brent assessment — the world’s leading benchmark for the price of physical, light North Sea crude — and earned the 2015 IAEE Award of Excellence in Written Journalism.

John is the Managing Director at Stifel, Nicolaus & Co., Inc. He joined Legg Mason in October 2001 lead the �rm’s entry into transportation markets. Since then, John has received recogni-tion from Institutional Investor, The Wall Street Journal, Forbes and StarMine for his expertise as an analyst.

Jason Story

Partner, Interlock Partners

Je� Mason

Managing Director, FreightWaves

Jason Penkethman Chief Product O�cer, Spireon, Inc.

John Kingston

Executive Editor, FreightWaves

John Larkin, CFA

Investment Banking, Stifel

Jett McCandless

Founder and CEO, project44

Tony SebaRethinkx, Author "Clean Disruption of Energy and Transportation"

KEYNOTE SPEAKER

Tony is a world-renowned author, thought leader, speaker, educator and entrepreneur. In addition to being Co-founder of RethinkX, Tony has also had a book reach #1 on the Amazon Best Sellers list.

T R A N S P A R E N C Y 1 8P A G E 9

SPEAKER SHOWCASE

As Senior Director of Analytics and Modeling at Omnitracs, Lauren builds predictive models for transportation clients while also managing the predictive modeling and analytics team. Lauren has been with the organization for more than a decade, helping customers understand how to use the data collected through technology as a resource to increase ROI and overall productivity.

Lori’s career has helped her develop deep industry knowledge through experience in �nance, sales and portfolio management. She has received Portland Business Journal’s Women of In�uence Orchid Award and the Manufacturing Institute’s STEP Ahead Award for Women in Manufac-turing.

Mark has 15 years of experience in the manufacturing sector, holding various sales role at The Lincoln Electric Company and product development, business development and engineer-ing roles at Wabash National. He is responsible for all product engineer-ing, operational engineering support, product development, product roadmap and product innovation at Van Product Line.

Pete has 30 years Material Handling and Supply Chain Experience from Fork Truck operator to International Logistics. Most recently as Owner and Operator of Tadmore Transportation. In his spare time he is a Moderator of Rate Per Mile Masters on Facebook, as well as an avid Reader of Technology and Economics.

Philip Poulidis has over 25 years of operational and executive leadership experience in the software, telecom and semiconductor technology segments. He has been recognized as a turnaround and growth expert, having leveraged his operational expertise, go-to-market strategies and Fortune 500 industry relationships to help successfully pivot and scale multiple businesses in Silicon Valley and Canada.

Ravi joined Morgan Stanley’s global automotive industry research team in 2004. Since then, he has been recog-nized by the Financial Times/ StarMine as a top-10 stock picker across Wall Street and by Institutional Investor as a “Rising Star.”

Lori Heino-Royer

Director, Business Development, Daimler Trucks North America

Mark Ehrlich

Director, Van Product Line at Wabash National

Kenny Long is the host of the weekly, live call-in podcast Trucking With Authority and co-founder of the business training company You Drive U. sharing the knowledge and �rst-hand experiences has gained as the active CEO of the all owner-opera-tor, carrier Patriot Star and the 3PL Patriot Star Logistics.

Kenny Long

President, Patriot Star

Lauren Domnic

Sr. Director of Analytics & Modeling, Omnitracs Data & Analytics

Philip Poulidis

Senior Vice President, Blackberry

Ravi Shenker

Executive Director, Morgan Stanley

Peter Emahiser

CEO, Tadmore Transportation

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T R A N S P A R E N C Y 1 8 . C O M P A G E 1 0

SPEAKER SHOWCASE

Robert is the CEO and co-founder of LoadDelivered, a specialized third-par-ty logistics (3PL) �rm in Chicago. He started LoadDelivered in 2008 and. with the help of his talented team, has grown the company organically year over year since its inception.

A seasoned veteran of the transporta-tion industry, Taylor has over 25 years of experience in marketing and product management. Her career has spanned a number of �eet telematics providers, helping them establish product road maps and increase customer reach.

Sandeep is the leading global expert on commercial vehicle technologies, econometrics, applications and markets -- with a special focus on connected vehicle technologies and their markets.

Scott leads the analytic function at Echo Global Logistics, (Nasdaq: ECHO) a leading provider of technology-en-abled transportation and supply chain management services. He also represents Echo on the Executive Board of BiTA, the Blockchain in Transportation Alliance and serves as an advisor to an Artici�al Intelligence startup company.

Thiago is a physicist, entrepreneur, early-stage technology investor and is the Managing Director of Engage Ventures, established by 10 Fortune 1000 brands. Thiago is also a Venture Partner at Tech Square Ventures, a seed & early-stage venture fund that invests in cloud, internet of things, and university spinouts.

Thom has been involved with trans-portation since 1988. He is a seven-time Wall Street Journal All Star and has been recognized on eight separate occasions as best analyst in his sector among regional/ boutique �rms by Institutional Investor maga-zine.

Roni Taylor

VP Strategy and Business, Spireon, Inc.

Sandeep Kar

Chief Strategy O�cer, Fleet Complete

Robert Nathan

CEO, Load Delivered Logistics

Thiago Olsen

Managing Director, Engage Ventures

Thom Albrecht

CFO, EVP and Chief Strategy O�cer, Celadon Group

Scott Friesen

VP Strategic Analytics, Echo Global Logistics

T R A N S P A R E N C Y 1 8 . C O M

P R E S E N T E D B Y

I N P A R T N E R S H I P W I T H

U N I V E R S A L S P O N S O R S