Program Plan for B2B Marketers Marketo

7/25/2019 Program Plan for B2B Marketers Marketo

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Program Plan For

B2B MarketersCustomizable PowerPoint Template


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Overall Marketing Planning


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2015 Marketo, Inc. Marketo Proprietary and

Objectives

What am I trying to achieve this month/quarter?

Which programs do I need to run to achieve my goals

Which resources do I need to accomplish my tasks?

ow can I determine which programs worked?

GOALS

TASKS

RESOR!ES

E"ALAT#O$


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Strategies

What has worked in the past? What hasn!t worked?

What is working now? What isn!t working now?

Which new methods am I going to try?

PRO"E$ MET%O&S

!RRE$T MET%O&S

$E' MET%O&S


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Marketing Program Planning


6/20 2015 Marketo, Inc. Marketo Proprietary and

Marketing Program Planning

Marketing Strateg(

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!ontent #nitiative Planning


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!ontent Planning

6) 62 6/ 67

O$GO#$G #$#T#AT#"E

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1log Post 1log Post 1log Post 1log Post


16/20


GOAL

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Event Planning


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6-arter 2 $vent 1 0ate 1 %ctivity 1 2oal 1

6-arter / $vent C 0ate C %ctivity C 2oal C

6-arter 7 $vent 0 0ate 0 %ctivity 0 2oal 0


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1earl( 'ebinar !alen4ar

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6-arter ) Webinar % 0ate % peaker % 2oal %

6-arter 2 Webinar 1 0ate 1 peaker 1 2oal 1

6-arter / Webinar C 0ate C peaker C 2oal C


20/20

T*e En4

Program Plan for B2B Marketers Marketo

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