DECA U PRESENTS

TORONTO | JANUARY 15-17 | SHERATON CENTRE

#BeBold

Cambridge, Ontar io // Servic ing Anyone, Anywherew: changingmindscreat ive.com

p: 519-212-9824 e: info@changingmindscreat ive.com

Table of Contents

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Helping you find exactly what you need to know

Board of Directors Ceremony Conduct

Conference Schedule

WorkshopsKeynote and Panel

Social Events

Ceremony Seating Chapters

Provincials 2016, January 15-17

The team that brings you this year’s provincial conference

Details on what is happening, when it is happening, and where

Learn from the pros, introducing this year’s keynote speaker and panel discussion

Assigned seating for the award ceremonies Discover the schools that make up this year’s DECA U

Rules and regulations to follow for this year’s award ceremonies

New this year - interactive workshops

After your event, this is your chance to kick back, network, and enjoy yourself

04 Board of Directors

Brett Israel Jake Jardine Katie Rieger Elvis Chen

Joshua Duong Daniel Wei Michael Legosz Shirley Zhu

President VP Community and Design VP Operations VP Partnerships

VP Delegate Experience VP Chapter Development VP Chapter Development VP Communications

Special thanks to our Board of Advisors Olga Plagianakos, Greg Gregoriou and Julia Chen

Letter from the President

On behalf of the DECA U Board of Directors, I welcome you Canada’s premier professional development conference, DECA U Provincials 2016! We are proud to host Canada’s largest undergraduate conference, attended by more than 1500 delegates from Ontario’s top post- secondary institutions. Each year we strive to provide unrivaled value for our delegates, creating an experience like no other. Our theme this year is “Be Bold, Be DECA U”, celebrating the tenacity, creativity and entrepreneurial spirit central which are central to success in today’s business environment.It is our aim to build on the success of previous conferences, adding more value to delegates through professional workshops, interaction with speakers, engaging evening activities, and cases which are relevant in real-time. As part of the improved value for our delegates, we are very excited to announce our newest program “DECA U’s Winners Circle”, where champions from competitive events and chapter leaders will be invited to participate in an exclusive networking session with top executives from our Partner’s firms! More information of this will follow the competition. From the moment you arrive in Toronto, through to closing ceremonies, we promise that you will create countless memories which will last a lifetime. It has been a great honour to plan DECA U’s 12th Annual Provincial Conference. I encourage all delegates to take this event as an opportunity to push boundaries in order grow both personally and professionally. So go ahead, “suit up”, challenge yourself, and prepare for the weekend of a lifetime! If for whatever reason you have any questions or concerns, please feel free to contact me at 519-741-4841.

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WELCOME,

Conference ScheduleFriday

Saturday

Sunday0610:00am Presidents only, AGM Provincials Ballroom

3:30pm - 5:00pm Presidents only Registration Concourse Level

6:15pm - 9:00pm Opening Ceremonies and Dinner Grand Ballroom (Assigned Seating) Panel Speakers Hypnotist - Jeff West

4:00pm Hotel Check-in (individual basis) Front Desk

7:30pm Quiz Bowl Briefing and Preliminary Rounds Provincials Ballroom

4:00pm - 5:30pm Delegate SWAG Pick-up Chapter President

9:00pm - 10:30pm DECA After Dark Lounge Grand Ballroom

8:00am Judge Registration Grand Ballroom East

2:00pm - 3:00pm LinkedIn Workshop Maple Presented by Meagan Wang

3:30pm - 5:00pm Photobooth Vide

9:00am - 5:00pm Exhibitors Vide Foyer

9:00pm - 12:00am All ages Social: Grand Ballroom Movie night

9:00am - 5:00pm Individual Oral Events Osgoode Ballroom Team Oral Events Sheraton EF Ballroom

6:00pm Closing Ceremonies and Awards Dinner Grand Ballroom Keynote Speaker, Awards Presentation

11:30am - 12:30pm Lunch - Concourse Level (PATH) Subway

Special Events Advertising Campaign VIP Room Case Boss PMI Challenge Churchill Room Quiz Bowl Tournament - Starts 9:30am Provincial Ballroom (Finals at 1:45pm)

9:00pm - Close Social (19+) Bloke, Orchid Nightclub The Ballroom

1:00pm - 2:00pm Next Top Networker Workshop Maple Presented by Primetime Sports

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Competitive Events

FMMBFSHRMMCORFSMRMTMACT

Fashion Merchandising and MarketingBusiness Financial ServicesHuman Resource ManagementManagement ConsultingRestaurant and Food ServicesRetail ManagementTravel ManagementAccounting

SEMMMINTB2B

Sports and EntertainmentMarketing ManagementInternational MarketingBusiness to Business

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Individual

Team

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Quiz Bowl

Quizbowl is an all encompassing business “game show” style competition. Each team will compete in several rounds of various questions ranging from marketing, to finance, to Canadian business news. The winning

chapter will take home the coveted Quizbowl trophy.

PMI’s Case Boss

PMI’s Case Boss is the ultimate challenge for experienced DECA U Members! Spanning a number of functional areas including finance, human resource management and marketing, this categor y requires competitors to use their entire toolbox of case skills. The wide spanning nature of this categor y is rooted in the profession of project management, where successful leaders need to balance the var ying components of managing a project . This categor y is presented by the

Project Management Institute.

Special Events

ADC

The Advertising Campaign is an integrative marketing case that is based on a real-life situation by the partnering company: Canadian Blood Ser vices. Delegates will be focusing on the importance of inspiring a

positive change in the community.

The case requires a 10 minute presentation as well as an open-ended written component which can be of any format of your choosing.

Panel Speakers

You need to bring in the best to learn from the best .

Panel

Glen Da MelPioneering new technology into an industry that hasn’t had a change in decades. Glen Da Mel is the Co-Founder and Managing Director for Infuse. A specialty Cafe located at the heart of downtown Toronto. Prior to becoming an entrepreneur, Glen worked in various verticals from Telecommunications, to Technology and even some Options Day Trading. Companies such and Telus and Salesforce were the stepping stones in which he used to make the bold transition into Entrepreneurship which has always been his primary goal. Glen is a prime example of work hard and play hard as he likes high adrenaline activities, giving back to the local community and an expert in all things Tea.

Meng WangSince graduating in 2012, Meng has established a dynamic career path. Meng is currently an Operations and Logistics Manager for UberEATS, which she helped to launch in May 2015. She spends most of her time designing menus and processes, building relationships with celebrity chefs, and testing meals from some of the best restaurants in Toronto. Prior to Uber, Meng worked as an Investment Banking Analyst at TD Securities, advising public and private companies on how to access the Canadian capital markets through issuance of common equity, convertible debentures and preferred shares. Meng holds a Bachelor of Accounting and Financial Management (with Distinction) from the University of Waterloo. She was a Lloyd Carr-Harris Foundation Scholarship winner and a School of Accounting and Finance Fellow. During her free time, Meng is an avid runner and has completed a half marathon and a full marathon.

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Alli RizacosAlli Rizacos is currently a Commercial Sales Account Executive at the world’s 4th largest technology company and Forbes Most Innovative company in the world. Her experience working at technology start-ups in the past has equipped her to work with businesses to provide them a platform that enables them to grow and expand farther than even their own expectations. Alli embodies what it means to live aligned to her values. A great example of which is when she made the bold decision to live out her passion for helping others by becoming a Certified Professional Life/Career Coach. Alli’s natural talent to connect and build trust allows her clients to be bold and live the life they’ve dreamed of. Alli has also lived abroad for 8 years in France and New York, she speaks fluent French and enjoys traveling and reading.

Fareed SiddiquiFareed Siddiqui is currently an Account Manager at Google Canada within Sales & Advertising and has been at the company since 2010. He graduated from York University - Schulich in 2012 with a specialization in Marketing & Strategy. He is passionate about mentoring students and helping social enterprises achieve their social mission. He is currently also the co-founder of a non-profit consulting firm, Canvas Advisors.

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B. James BottomsCOO The Unisync Group

As Chief Operating Officer of the Unisync Group, James’ drive for results led a successful turnaround of the organization and ultimately helped take the company public. With more than twenty years of diverse leadership experience in the apparel industry, James has come to be known as a “Swiss Army

Knife” leader – an essential, reliable asset able to change quickly as needs arise.

As Chair of the Image Apparel Institute and Board Director of the North American Association of Uniform Manufactures and Distributors, James works with the industry’s best leaders and keeps a keen focus on

global trends that may impact his professional community.

As a DECA mentor with a Bachelor of Science Degree in Business Administration, James greatly appreciates the opportunity to give back to his personal community by coaching others to be charismatic communicators and bold leaders. As you will hear this evening, James regularly brings innovative ideas

that challenge the status quo and inspire teams to attain the highest levels of success.

Like you, corporate executive, B. James Bottoms consistently endeavors to ful-fill the principles of BOLD leadership.

Keynote Speakers

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Carol Wilding, FCPA FCA

President & CEO Chartered Professional Accountants of Ontario

Carol Wilding was appointed as President & CEO of the Chartered Professional Accountants of Ontario in October 2014. In this role, Ms. Wilding leads CPA Ontario, which protects the public interest by ensuring its members meet the highest standards for integrity and expertise. CPA Ontario serves and supports its more than 85,000 members and 23,000 students in their qualification and professional development in a wide range of senior positions in public accounting, business, finance, government, not-for-profits and

academe.For seven years, as President and Chief Executive Officer of the Toronto Region Board of Trade, Ms. Wilding led Canada’s largest urban chamber of commerce and its 12,000 members. She has also served

as President of Mount Sinai Hospital Foundation, and President of Plan Canada.

Ms. Wilding holds an Honours Bachelor in Business Administration from the Schulich School of Business, York University. She became a Chartered Accountant in 1987 and was named a Fellow of the Institute of

Chartered Accountants of Ontario (CPA Ontario) in 2009.

Ms. Wilding currently serves as a Director on the Boards of the Sunnybrook Health Sciences Centre Foundation and the Luminato Festival, and sits on the Dean’s Council at the Ted Rogers School of

Management at Ryerson University.

For her leadership, Ms. Wilding was named to the Top 100™ list of Canada’s Most Powerful Women in 2010 and as one of the Top 25 Women of Influence™ in 2014. She is a recipient of the Schulich Business

School’s Outstanding Public Contribution Alumni Award and the Queen’s Golden Jubilee Medal13

DECA U AFTER DARK LOUNGE

NETWORKING SESSION

FRIDAY NIGHT

THE DECA U AFTER DARK LOUNGE

This year DECA U Ontario is hosting an event after the opening ceremonies, where delegates can interact with one another in a social, engaging and fun atmosphere. For one night only, Sheraton Hall will be transformed into the DECA U After Dark Lounge. Come and meet delegates from all DECA U Ontario Chapters as you share your DECA stories and experiences.

Network with your peers before they become your competition.

Engage in conversations with our panelist and pick their minds on a personal level as they can share more about

their triumph BOLD journey in their lives.

Enjoy the music, cocktails and drinks with a cash bar and a relaxed vibe as you get ready for a full day of competition.

Cash bar will be available to delegates over 19(ID Will be Required)

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Food vouchers will be provided to each delegate by their Chapter President. Please present the appropriate voucher at each meal time.

Food vouchers will not be replaced if lost.

Lunch

Subway lunch will be provided on Saturday afternoon from 11:30 am - 12:30 pm on the Concourse level in the PATH food court. Please present your food voucher and name badge to redeem your meal.

Friday and Saturday Night DinnersA 3-course buffet style meal will be provided on Friday and Saturday evening. Upon arrival, please redeem your meal voucher and present your name badge to Sheraton staff. Please sit at you Chapter

designated tables.

15 Meals

CEREMONY SEATING

Sadly, we couldn’t get you all seats like the picture above. For this reason, you’ll have to follow the diagram below.

GRAB A SEAT, GET COMFY AND ENJOY THE SHOW

1 2 3 4 5 6 7 8 9 10 11 1224 23 22 21 20 19 Dance floor 18 17 16 15 14 1325 26 27 28 29 30 31 32 33 34 35 3648 47 46 45 44 43 42 41 40 39 38 3749 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 6582 81 80 79 78 77 76 75 74 73 72 71 70 69 68 67 6683 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99116 115 114 113 112 111 110 109 108 107 106 105 104 103 102 101 100

117 118 119 120

Chapter TablesCarleton University 51 - 53, 78 - 80, 82 - 84, 85 - 87 Conestoga College 50Goodman School of Business 6, 19, 30, 43, 54Humber College (Lakeshore) 100McMaster University 1, 2, 23 - 26, 47Queens University 48Ryerson University 10 - 15, 34 - 39Seneca College 99University of Guelph 7, 8, 17, 18, 41, 42, 60, 61, 70 - 73University of Guelph-Humber 92 - 95, 103 - 107University of Ontario Institute of Technology 97, 98, 101, 102University of Ottawa 74 - 77, 88 - 91University of Toronto (Mississauga) 66 - 68University of Toronto (Scarborough) 9, 16, 33, 40, 62, 69, 96University of Toronto (St. George) 119, 120University of Waterloo 63 - 65Western University 49, 81 - 84, 113 - 116Wilfrid Laurier University 3 - 5, 20 - 22, 27 - 29, 44 - 46York University 108 - 111, 117, 118 Corporate Tables 55 - 59

Assigned Seating for all

sessions in Grand

Ballroom

STAGE

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CEREMONY CONDUCT

All delegates are expected to behave in a professional and respectful manner throughout the competition, including Opening and Closing Ceremonies. To ensure Opening and Closing ceremonies is enjoyable for all

attendees, all delegates are expected to follow these rules:

1. Arrive on time for Opening and Closing Ceremonies. This ensures that the event stays on schedule and that speakers can commence without the distracting noise of dinnerware.

2. Identification badges shall be worn at all times.

3. Be respectful of other chapters during cheer-offs! Friendly competition is always nice, but remember, we are all best friends at the end of the day! If small chapters start a cheer-off, feel free to help them out a little!

4. Limit chatter to a minimum when Opening and Closing Ceremonies have commenced.

5. Alcohol shall not be present or consumed at Opening or Closing Ceremonies.

6. Conduct yourself professionally. Remember, you are at Opening and Closing Ceremonies representing yourself, your DECA chapter, and the DECA brand as a whole. That means, no excessive rowdiness, standing on chairs, etc.

7. Dress code: business formal.

Chapter Presidents, Executive Members, and the DECA U Ontario Board of Directors all have the right to immediately remove delegates from Opening and/

or Closing Ceremonies if any of the above stated rules are not followed.

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This year socials will be hosted at not one, not two but three different venues in the core of downtown Toronto. BLOKE, Orchid Nightclub and The Ballroom have all opened their doors to our conference and have promised an unforgettable evening. All venues are 19+ and all participants must show up with their government ID and delegate badge before 11:00 pm to get in for free (except for The Ballroom, delegate badge not necessary here). Dress code is in full effect, meaning no baggy jeans, athletic shoes, sportswear (baseball caps). If delegates do arrive after 11:00 pm they are still invited to join, however must pay the door fee, which is subject to the venue. (Details of the venues can be found below) However, if you are looking for a way to stay warm and learn something new, DECA U Ontario invites you to wind down for a relaxing night of popcorn and movies. All delegates must bring their delegate badge in order to participate in these events. Last but not least if none of these venues or events are what you are looking for, just put on your gloves, scarf, skates and grab something warm to drink and enjoy the beautiful skating rink at Nathan Phillips Square.

BLOKE Night Club (19+) - 401 King St W, Toronto, ON M5V 1K1 Free Entrance before 11:00 pm. Must present Delegate Badge Situated at King & Spadina and hosting over 6,000 sq. feet of sophisticated elegance, BLOKE is THE destination for a Saturday Night Social. It is a premium club and consider one of Toronto’s must go to spots for an unforgettable evening. BLOKE is a place where exclusivity meets comfort, designed for sophisticated socialites to unwind, connect and enjoy. It is an unparalleled venue and is a distinguished fusion of interactive lounge, reputable services and amazing music to get you bumping throughout the night.

Orchid Night Club (19+) - 82 Peter St, Toronto, ON M5V 2G5 Free Entrance before 11:00 pm. Must present Delegate BadgeOrchid Nightclub is one of the Toronto’s newest multi-themed club complexes, combining club/lounge atmosphere catering to a mid-twenties crowd of young professional, recent graduates, and entrepreneurs. Join DJ Freq House for a night of true sophistication and premium nightlife. For Tables/bottle service bookings, contact Nadin at 416-906-2117.

The Ballroom (19+) - 145 John St, Toronto, ON M5V 2E4 The Ballroom is one of downtown Toronto’s newest interactive entertainment center. Two expansive floors that caters to you and your diverse group of friends. The Ballroom is a great place to have a couple of casual drinks after Provincials to unwind and reflect back on the competition.

SOCIAL EVENTS

RELAX, UNWIND, HAVE A GOOD TIME

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WORKSHOPS

Get Noticed: A Linkedin Profile WorkshopAs good as that resume you have built looks, as fresh as that suit you may have just bought is and as confident as you are, you may still need some help landing that career you have always wanted. Well DECA U Ontario is here to help!

During Provincials this year we are hosting a Linkedin Profile workshop hosted by Meagan Wang who is a Account Executive for Corporate Talent Solutions at Linkedin. This workshop will equip you with the essentials tools needed to build a “can’t miss” Linkedin profile. Meagan will bring her expertise in the field and show you what will really get you noticed on LinkedIn by companies. One in three professionals on the planet are on LinkedIn, and with such a great population, you sure want to stand out and not get lost a big pond!

Meagan WangIt has been an incredible journey for Meagan, from working as a cashier when she was 14 to working for one of the world’s most disruptive technology companies, LinkedIn. Meagan attended the University of Toronto where she completed a double major in Integrative Biology and Psychology. Ever since she was a kid, she had the dream of being a doctor.

It was on a casual lunch shift, where she would have a conversation that would change her trajectory of what she thought her career would be. Over a conversation with a one of her regulars at the restaurant she worked at, he suggested that she get into sales. He thought Meagan had the personality for it, and that she would be extremely successful at it. Just like that, she went home and typed “Sales Jobs Toronto” into Google and started applying for jobs. From there, Meagan had the opportunity to work at Xerox Canada, CareerBuilder, and now LinkedIn.

Being a Libra, it is without a doubt that Meagan is always trying to maintain balance - some of her favorite hobbies include playing volleyball, working out and traveling.

The PrimeTime Careers in Sport Workshop: The Power of NetworkingAttendees will have the chance to learn from and network with leaders in the sports business. Industry leaders will share their stories, and provide insight about how to succeed within the competitive sports business landscape. This is a MUST ATTEND event for those trying to break into the sports industry, or those who want to expand their sports business network.This workshop is a great tool for anyone who is looking to develop their networking skills and get insight on what employers are really looking for.

PrimeTime Sports & Entertainment Inc.PrimeTime Sports & Entertainment Inc. is a Toronto-based management and consulting firm founded by Brian Burke and Trevor Whiffen which provides a unique range of services dealing with the business of sports.

Drawing upon its extensive network of contacts in the sports and entertainment industry, PrimeTime has established itself as a leader in the field of sports and event management, consulting, education, media training and networking. The principal goal of PrimeTime is to provide members of the sports industry with an opportunity to work with and learn from leading industry experts regarding the representation of athletes and the challenges of operating professional teams, leagues, facilities and media outlets. 19

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If you have lofty goals in the world of business, enrolling in the CPA program is a great way to achieve them. That’s because you’ll graduate with refined management skills, strong leadership qualities and a sound understanding of financial performance.Become a wanted commodity amongst employers, and transform your passion into a rewarding career.

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Make all the pieces fit.

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THE P

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# 39

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A huge thank you to all the participants from our 20 Ontario chapters. A special shout out to all our chapter Presidents and Executive Members for their dedicated

time, leadership, and initiative in helping make Provincials 2016 possible.

Carleton DECA | Carleton University Ameer Baig & Jacqueline De Sousa

Conestoga DECA | Conestoga College Stuart Arsenault

Goodman DECA | Brock University Nick Hollard

Humber DECA | Humber College - Lakeshore Maja Cwalinska & Marium Qadir

Mac DECA U | McMaster University Effie Lin & Daniel Smith

DECA Queen’s | Queen’s University Christina Simpson & Agnes Wong

DECA Ryerson | Ryerson University Carter Grant

DECA U Seneca Siavosh Dana

DECA U Sheridan Neal Chauhan & Kenneth Ebbay

DECA U Guelph | University of Guelph Sarah Murray

DECA UGH | University of Guelph-Humber Kevin Vong

DECA UOIT | University of Ontario Institute of Technology Ragavey Premakumar & Mohammed Quraishi

DECA uOttawa | University of Ottawa Eva Lin

DECA UTM | University of Toronto - Mississauga Ishveer Malhi

DECA UTSC | University of Toronto - Scarborough Lilien Chow, Atoosa Rashid, & Crystal Wang

DECA UTSG | University of Toronto - St. George Minnie Cui & Maleeha Shaikh

Waterloo DECA | University of Waterloo Jordan Lee & Siddhanth Unnithan

DECA U Western | Western University Kevin Jia & Lucas Wong

DECA Laurier | Wilfrid Laurier University Ash Kaura & Winta Yonathan

York DECA | York University Salman Ahmad & Miloni Sanghvi 23

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Designed by

Jake A. Jardinejake.jardine@decau.ca