PROGRAM & DESIGNATION - Chartered Marketer Program · Chartered Marketer on your LinkedIn Proﬁle...

CharteredMarketer.ca

#getyourCM

PROGRAM & DESIGNATION

PROGRAM & DESIGNATION


#getyourCM

What is the Chartered Marketer Designation?- The CM designation is awarded to candidates who complete a rigorous, engaging and comprehensive professional development program o�ered by the Canadian Marketing Association.

- Two years ago, the CMA identified an opportunity to create a path for professional development for today’s emerging marketers. The CM designation will be a mark of the highest professional standards in marketing.

Why does the Chartered Marketer Program exist?- The marketing profession was the only profession that did not have a post-graduate program of applied knowledge and skills leading to a professional designation.

- In 2014 and 2016, CMA commissioned research on CMA usage and attitudes as well as member engagement. Research results showed that the marketing industry would highly value a comprehensive program of marketing professional development, leading to a designation and that CMA was the best organization to develop and o�er this.

How did the Chartered Marketer Program evolve? - To create awareness and build support for the new designation, CMA announced a limited period of time in

which proven marketing leaders with 10 years or more of senior marketing/marketing teaching experience

could apply for the designation, ahead of the build and launch of the full program.

- To date, more than 260 marketing leaders have received or applied for the designation, this path will close

December 31, 2018.

- The CM program is now fully launched with the first Prep Course that started in October 2018.

WHY INVEST IN THE

PROGRAM


#getyourCM

Support the Marketing ProfessionNearly all other professions in Canada have a professional designation. As the voice of the marketing profession in Canada, CMA is keenly interested in filling the gap for marketing professionals by creating a designation to add consistent standards to our industry. The CM designation provides a path for marketers in their professional development.

Develop Marketing TalentThe CM program will benefit individuals and the companies they work for by aiming to create well-rounded, business-focused marketing professionals.

Strengthen Industry PerspectiveThe CM program will help create a lift throughout the marketing industry by providing professional standards and a way for marketers to demonstrate their proficiency across marketing disciplines and become business leaders.

3 years of Marketing work experience required

to receive CM Designation

(In addition to successful completion of CM Courses)

- Award of Chartered Marketer Designation with ability to use designation and logo

- Continuing Professional Development (CPD) requirement

- Community Benefits (e.g. committees, mixers, blogs)

- Mentorship


#getyourCM

LEARNER PROCESS STREAM

This is to certify that

PRESIDENT & CEO

on this 20th day of July, 2020*.

has fulfilled the requirements prescribed bythe Canadian Marketing Association and ishereby granted use of the designation

_________________

CHARTERED MARKETER (CM)

CHAIR, BOARD OF DIRECTORS

*Sample Document

Pre-Enrolment Chartered Marketer Program Post-Completion

Satisfy all admission requirements to apply:

- Degree/diploma from a recognized institution

- 1+ year of marketing work experience before you enrol

- Prep course and exam

- 2 courses (2 Marketing or 1 Marketing, 1 Business)

S t e p 2

Step 3-7

S t e p 1Online Application

Prep Course

CM Courses

CM Designation

ContinuedProfessional Development

S t e p 8

LEARNER JOURNEY


#getyourCM

SUBMIT APPLICATION


PRESIDENT & CEO



_________________



*Sample Document

S t e p 1Online Application

SUBMIT APPLICATION

1. Review eligibilityrequirements

3. Receive approvalfrom CMA

2. Submit application formand transcripts


#getyourCM

LEARNER JOURNEY

SUBMIT APPLICATION

S t e p 2Prep Course

Self-directed learning 24/7 Online Access

Interactive, electronic textbookand video-based learning LEARNER JOURNEY


#getyourCM

Step 3-7CM Courses

Designedfor adultlearners

Program Instructors lead the course,Program Facilitators assist cohorts

for support and learner success

CM Courses

AppliedMarketing

Core 1

AppliedMarketing

Core 2

AppliedMarketing

Core 3

Electives

SummitProject/CaseCollaborate with

other learners andmarketers across Canada

Combination ofonline learningopportunties

(video, podcast,case studies,live webinars)

LEARNER JOURNEY


#getyourCM

CM Designation

S t e p 8

Receive your Chartered Marketer Designation

Showcase that you are a Chartered Marketer

on your LinkedIn Profile

You are now a part of the Chartered Marketer

Community

LEARNER JOURNEY


#getyourCM


PRESIDENT & CEO



_________________



*Sample Document


PRESIDENT & CEO



_________________



*Sample Document

Your Name - Chartered Marketer (CM)

ContinuedProfessionalDevelopment

Post-secondary,CMA or other

courses

Reading articlesor books

Communityparticipation

Researchingand writing

Seminars, workshopsor conferences

LEARNER JOURNEY


#getyourCM

EMPLOYEE BENEFITS EMPLOYER BENEFITS

Learn and engage with a team of instructors who are practicing marketers and have access

to the team of instructors to ensure you are able to understand and apply the learning fully.

Have more well-rounded employees with a broad-base of marketing skills, business skills and soft skills as well as a commitment to continued professional development with CM

Learners can immediately apply their knowledge and skills learned throughout the program to their current roles and beyond at your company

Retain high potential employees by investing in their professional development and careers through the CM Program and Designation

Demonstrate that you are committed to professional standards by supporting individuals to earn their CM and hire those who already hold their CM designation

Make succession planning easier with confidence in the skills and knowledge of your employees to lead aspects of your business

Have access to the curriculum and resources through an engaging and intuitive online

learning platform that is available to them 24/7 during the period of the course.

Learn from your peers as all cohorts will have participating marketers from

di�erent industries

Complete the program in as little as two years if all courses are taken

sequentially (Learners have 5 years to complete the full CM program)

Learn all key functions of marketing including how marketing integrates and

delivers on business objectives

Particularly, it's important to combine the art and science of marketing. To bring the left and the right side of the brain together. And in this course, the Chartered Marketers will learn how to use data-driven decision making as well as their creative energy and talent to do the best job for marketing. – Jan Kestle, President, Environics Analytics

I think it's critical for marketers to get their Chartered Marketer designation because I really think it sets the standard for the professionalization of the marketing industry. It tells people, I've got the training, the education, the background, and the experience, that sets me apart in my field. – Chris Stamper, SVP, Metro East at TD Bank

My personal tenant as a leader is to make sure we do the basics brilliantly. And in many marketing careers and career paths, you don't always encounter a full suite of training and experiences and so the CM Designation will expose people to those things and give them an opportunity to understand how to perform marketing at multiple levels across multiple facets of marketing. – Rob Assimakopoulos, CMO, CIBC

The Chartered Marketing designation will be a really powerful filter to use. For me, those resumes will probably go to the top of my pile, or will certainly be one of the filters that we'll use to identify the best and brightest candidates. The person that's taken the time to achieve the CM Designation is someone that we'll know is passionate about marketing, is engaged in marketing, and will be someone we'll want to talk to. – Peter Furnish, VP Marketing, Starbucks

I think the CM Program is one way for those folks who are trying to build those fast-paced careers to have a fast career not only within a company, but across an entire profession.- Fab Dolan, Head of Marketing, Google Canada

The marketing field is constantly changing - we’re competing in a really disruptive marketplace - so having marketers that are constantly well-honed in their skills and committed to professional development – which the CM program has – really is going to equip them and organizations to be successful in the Canadian marketplace. - Brent Cuthbertson, SVP & CMO, BCAA

WHAT DO MARKETING LEADERS HAVE TO SAY ABOUT THE

Particularly, it's important to combine the art and science of marketing. To bring the left and the right side of the brain together. And in this course, the Chartered Marketers will learn how to use data-driven decision making as well as their creative energy and talent to do the best job for marketing. – Jan Kestle, President, Environics Analytics

Chartered Marketer designation because I really think it sets the standard for the professionalization of the marketing industry. It tells people, I've got the training, the education, the background, and the experience, that sets me apart in my field. – Chris Stamper, SVP, Metro East at TD Bank

I think it's critical for marketers to get their

competing in a really disruptive marketplace - so having marketers that are constantly well-honed in their skills and committed to professional development – which the CM program has – really is going to equip them and organizations to be successful in the Canadian marketplace. - Brent Cuthbertson, SVP & CMO, BCAA

The marketing field is constantly changing - we’re competing in a really disruptive marketplace - so

My personal tenant as a leader is to make sure we do the basics brilliantly. And in many marketing careers and career paths, you don't always encounter a full suite of training and experiences and so the CM Designation will expose people to those things and give them an opportunity to understand how to perform marketing at multiple levels across multiple facets of marketing. – Rob Assimakopoulos, CMO, CIBC

powerful filter to use. For me, those resumes will probably go to the top of my pile, or will certainly be one of the filters that we'll use to identify the best and brightest candidates. The person that's taken the time to achieve the CM Designation is someone that we'll know is passionate about marketing, is engaged in marketing, and will be someone we'll want to talk to.

– Rob Assimakopoulos, CMO, CIBC

The Chartered Marketing designation will be a really powerful filter to use. For me, those resumes will probably

I think the CM Program is one way for those folks who are trying to build those fast-paced careers to have a fast career not only within a company, but across an entire profession.- Fab Dolan, Head of Marketing, Google Canada

will be someone we'll want to talk to. – Peter Furnish, VP Marketing, Starbucks

I think the CM Program is one way for those folks who are

Prep Course & ExamM $595 / NM $795

Semester 1 - Applied Marketing Core 1M $1,395 / NM $1,695

NOVOCTSEP2018

DECJAN2019

FEB MAR APR

JULJUNMAY AUG SEP OCT NOV DEC



Semester 4 - Specialization ElectiveM $1,395 / NM $1,695

Semester 5 - Summit Project/CaseM $1,395 / NM $1,695

JAN2020

FEB MAR APR JULJUNMAY AUG

Total Program Investment - Member: $7,570+Tax / Non-Member: $9,270+Tax

**Pay as you go – paid per course, as they are taken**

Courses must be taken sequentially and the program must be completed within 5 years of starting

CM PROGRAM TIMING & PRICING (Cohort 1)


MARFEBJAN2019

APR MAY JUN JUL AUG

NOVOCTSEP DECJAN

2020FEB MAR APR





MAY JUN JUL AUG NOVOCTSEP DEC







JULJUNMAY2019

AUG SEP OCT NOV DEC

MARFEBJAN

2020APR MAY JUN JUL AUG




SEP OCT NOV DEC MARFEBJAN2021

APR







PROGRAM & DESIGNATION - Chartered Marketer Program · Chartered Marketer on your LinkedIn Proﬁle...

Documents

Transcript of PROGRAM & DESIGNATION - Chartered Marketer Program · Chartered Marketer on your LinkedIn Proﬁle...