PROGRAM - 20TH SEPTEMBER 2013newsroom.roularta.be/static/26092013/PLUS AMSTERD.pdf · 2013. 9....

WWW.ROULARTAMEDIA.BE

9.30 INTRODUCTION by Hugues de Foucauld, Senior Publications Director

9.45 SEMINARY « WHO ARE TODAY’S 50+» by Anne Vanderdonckt, Chief Editor Plus Magazine

10.45 BREAK

11.15 EVOLUTION OF PLUS MAGAZINE AND TOMORROW CHALLENGES by Hugues de Foucauld, Senior Publications Director

11.30 PLUS MAGAZINE, FROM OFFLINE MEDIUM TO TOUCH-POINT-BUILDER by Philippe Belpaire, General Manager Roularta Media & Chris Cooreman, Account Director Plus Magazine

12.00 LUNCH

PROGRAM - 20TH SEPTEMBER 2013


%

of Belgian population 12+ are 50 + 4 000 000 Belgians

PRINT DIGITAL MOBILE EVENTS INTRO

Source : CIM 2012



4

million consumers

3

million owners of their

residence

2

million surfers

>1 million

people still professionally active

Source : CIM 2012

50 + ARE EVERYWHERE …

PLUS MAGAZINE : FROM OFFLINE MEDIUM TO TOUCH-POINT-BUILDER


PLUS MAGAZINE, FROM OFFLINE MEDIUM …

TO TOUCH-POINT-BUILDER !

360°

PLUS MAGAZINE (D/F) PLUS SPECIALS PLUS PUZZLES

PLUS DESTINATIONS

PLUS APP FOR iPAD PLUS APP FOR ANDROID*

PLUSMAGAZINE.BE


PLUS EVENTS

PLUS MAGAZINE


RLP: CIM11-12 - Print run: 08.04.13 / Subscr: Cim declarations on honour 2011

PLUS MAGAZINE – KEY FACTS

A LOOK ON THE WORLD OF THE 50+ Periodicity Monthly Print run 150.000 (D+F) Subscribers 84% Readers LP 306.127



RLP: CIM11-12 - Print run: 08.04.13 / Subscr: Cim declarations on honour 2011

National coverage High subscription rate

Philosophically independent Studied & controlled by CIM


PLUS MAGAZINE – KEY FACTS

STRENGTHS OF PLUS MAGAZINE



Source : CIM11-12

15%

22%

27%

36%

54%

25%

34%

34%

52%

65%

SG1-2

Higher education

Active

SG1-4

Women

Plus 50+

PLUS MAGAZINE – SOCIO DEMO PROFILE



PLUS MAGAZINE – EDITORIAL PILLARS

Society




Health


Rights & Finances




Leasure / Tourism




Lifestyle




Beauty / Fashion



PLUS & BANKS


%

Of 50+ readers of Plus Magazine own private investment products

Source : CIM 2012


PLUS & CARS


out of

new private cars are bought by a 50+

Source : CIM 2012


PLUS & DESIGN - INTERIOR


%

Of Plus Magazine readers do have pleasure to buy decoration articles

Source : CIM 2012


PLUS & HEALTH


out of

Plus Magazine readers think that It’s essential to feel good

Source : CIM 2012


PLUS & TOURISM


% Of Plus Magazine readers

Go at least 2 times a year in short holiday


Source : CIM 2012

PLUS & FASHION - BEAUTY


% of Plus Readers

Do prefer natural beauty products Source : CIM 2012



% of Plus Readers

Stands by a brand Source : CIM 2012



PLUS D+F

24.10.2013 Forever young/ Sleep comfort/ Floor 21.11.2013 Beauty Men/Retirement/Celebrations & Gifts 19.12.2013 Good Intentions

2013

PLUS SPECIALS

21.11.2013 Plus Special Recipes Print run Plus Special = 27.200 (D+F)

2013

PLUS PUZZLES 2013

24.10.2013 Plus Puzzle 19.12.2013 Plus Puzzle Print run Plus Puzzle = 12.500 (D)


PLUS MAGAZINE – CALENDAR 2013


PLUS SPECIALS

20.02.2014 Plus Special Health : Self-Diagnosis 22.05.2014 Plus Special Health : Summer programme 18.09.2014 Plus Special Gateway in Belgium & in the EU 20.11.2014 Plus Special Recipes

2014


PLUS MAGAZINE – CALENDAR 2014

PLUS D+F

23.01.2014 Nutrition & exercise 20.02.2014 Save 20.03.2014 Beauty & Travel 24.04.2014 Terrace & Garden 22.05.2014 Invest / Walking & Cycling routes 19.06.2014 Hair & Body care 21.08.2014 The Eyes / Last Minute trips 18.09.2014 Inheritance & Donations / Accessories 23.10.2014 Sleeping 20.11.2014 Party & Gifts / Pensions 18.12.2014 Multimedia

2014 PLUS PUZZLES 2014 20.03.2014 Plus Puzzle 19.06.2014 Plus Puzzle 23.10.2014 Plus Puzzle 18.12.2014 Plus Puzzle

PLUS DESTINATIONS 2014 23.01.2014 Plus Destination Venice 17.04.2014 Plus Destination Andalusia 20.06.2014 Plus Destination Provence 18.09.2014 Plus Destination (TBC)


1/4p

1/2p

PROMO 1 1 X 1/1P + ¼ FREE ADVERTORIAL PROMO 2 2x 1/1P + ½ FREE ADVERTORIAL PROMO 3 3X 1/1P + 1/1 FREE ADVERTORIAL

24 OCTOBER

21 NOVEMBER

19 DECEMBER

23 JANUARY

1/1p


PLUS MAGAZINE – 25 YEARS SPECIAL OFFER


THE NEW FEMALE & QUALITATIVE PACKAGE

Net reach 1.221.782 (D+F)

Profile Women 58%

Profile % MRP 70%

Affinity Wo SG1-2 169

Value package € 38.050

Budget R Women FMCG € 20.650


PLUS MAGAZINE – SPECIAL PACKAGE R WOMEN

Source : CIM 2012 – Rates 2013




360°


PLUS DESTINATIONS


PLUSMAGAZINE.BE


PLUS EVENTS

PLUSMAGAZINE.BE


% Of European 55+

Go Online Source : IAB – Mediascope Europe Survey – April 2013 (N=51,700)




PLUSMAGAZINE.BE – KEY FACTS

DNA: Lifestyle Reach Plusmagazine.be : 189.276 unique visitors/month 991.353 pages views/month Profile surfers : 66% women 71% social groups 1-4 www.plusmagazine.be

Source: CIM Metriweb October 2012 / CIM Metriprofil (Nov – Apr 2012)

“Plusmagazine.be focuses on people older than fifty who wants to get more out of life. The website inspires & informs on topics like law/money, health, man & opinion, leisure, lifestyle, multimedia”

http://www.plusmagazine.be/



PLUSMAGAZINE.BE – EDITORIAL PILLARS


56%

71%

63%

66%

Higher Education

SG 1-4

45+

Women

Source: Metriprofil (Nov – Apr 2012) – Base Net reach

Profile % Selectivity


128

122

132

153

PLUSMAGAZINE.BE – AFFINITY INDEX & PROFILE


WEEKLY (D/F) Plusmagazine.be

123.000 subscribers 114.400 subscribers

FORTNIGHTLY (D/F) Plusmagazine.be/health


PLUSMAGAZINE.BE – NEWSLETTERS


16.166

98.119

59.620

49.155

22.230

22.800

43.360

46.006

32.933

6.951

41.007

Health & Wellness

Senior related

Travel & City trips

Gatronomy & wine

Building & renovation

Country lifestyle

Culture

Economy & personal finance

Football

ICT

Business & Management

PLUSMAGAZINE.BE – DEDICATED E-MAILING


Number of contacts


PLUSMAGAZINE.BE – LEAD GENERATION


SUSCRIBERS Personalized content/tips

ADVERTISERS Visibility

Reach its target Spread information,

Database extension, Sales leads..

OPT-IN Plus Magazine adresses

50+ E-TIPS IS A MONTHLY E-LETTER, TAILOR-MADE FOR THE 50+ TARGET GROUP SUSCRIBERS : 61,267 (D) & 30,161 (F)

E - LETTER FORMULARY



PLUSMAGAZINE.BE – PARTNERS

Source: CIM Metriweb October 2012 / CIM Metriprofil (Nov – Apr 2012)


DIGITAL – SOME FACTS ABOUT E-COMMERCE


Source : Comeos – April 2013, N = 1.062




360°


PLUS DESTINATIONS


PLUSMAGAZINE.BE


PLUS EVENTS

* Launch end 2013

PLUS ON MOBILE



MOBILE – PLUS MAGAZINE TABLET APP’

Begin 2013 Launch of the iPad app

3,000

Apps downloaded*

End 2013 Launch of the Android app

* Figures of September 2013




360°


PLUS DESTINATIONS


PLUSMAGAZINE.BE


PLUS EVENTS

PLUS EVENTS



EVENTS – PLUS MAGAZINE



EVENTS – ZENITH

THE 50+FAIR

WHAT Fashion shows – Conferences – Workshops WHEN 20TH EDITION IN 2013 (17-21 NOVEMBER IN BRUSSELS)

CONCEPT Live – Share – Enjoy CO-ORGANIZED BY PLUS MAGAZINE



EVENTS – PLUS MAGAZINE MODEL COMPETITION


CARMEN, 81 YEARS OLD, SEPTEMBER 2013 IN THE NEWSPAPERS





360°


PLUS DESTINATIONS

PLUS APP FOR iPAD PLUS APP FOR ANDROID

PLUSMAGAZINE.BE


PLUS EVENTS

THANK YOU FOR YOUR ATTENTION

LET’S GO FOR LUNCH !

WWW.ROULARTMEDIA.BE

PROGRAM - 20TH SEPTEMBER 2013newsroom.roularta.be/static/26092013/PLUS AMSTERD.pdf · 2013. 9....

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Transcript of PROGRAM - 20TH SEPTEMBER 2013newsroom.roularta.be/static/26092013/PLUS AMSTERD.pdf · 2013. 9....