Progetto taci oil

TACI GROUP WEBSITE

9.11.2011

TACI GROUPWEBSITE9.11.2011

TACI GROUP WEBSITE

9.11.2011

INTRODUCTIONThe aim of the project is to renew the image of the brand with a view to repositioning of values , bearing in mind that the main intent is to emphasize the Group’s credibility.The arrangement of the elements and the choice of colors are based on the intent to communicate to the users a Group’s picture serious and reliable.A detailed study of the Group allowed us to extract the key concepts needed to the rebrand.Energy and Power can certainly not be forgotten; they are the cornerstones on which the corporation is based.

However, these features should be accompanied by purely human values such as, for example, the Passion, to ensure that users perceive the brand as something close to themA unique vision of the brand makes it appear static, boring and far from human nature; instead, the possibility to bring out the different dimensions of it, allows the emergence of a dynamic and multifaceted reality, characterized by activities appreciated by the users.Our goal is to create, through the different dimensions of values, a strong and reliable brand.

TACI GROUP WEBSITEINTRODUCTION

LOGO DECLINATION

TACI GROUP WEBSITE

9.11.2011

NAME: SMALL SHIFT, BIG CHANGE. According with the basic idea of “restructuring” and “reposition” the associations linked to the group we decided to start from the main ingredient: the name.

The name is what decides the fate of the first meeting between user an brand; so it’s needful that the ideas, transmitted by it, are characterized positively.

A small change, such as the elimination of the word “Oil” and, therefore, the natural negative connotations associated with it, it might be useful to provide a better picture of the group.

G R O U P

G R O U P

G R O U P

CMYC

01001000

CMYC

100010065

CMYC

00050

HELVETICA NEUE

TACI GROUP WEBSITELOGO DECLINATION

TACI GROUP WEBSITE

9.11.2011

G R O U P

TACI GROUP WEBSITELOGO DECLINATION

RESEARCH

TACI GROUP WEBSITE

9.11.2011

WEB RECOGNITION We found the inspiration in the competitors and in those that we felt able to represent in a especially emotional way the key-concepts of their brand.

TACI GROUP WEBSITEWEB RESEARCH

TACI GROUP WEBSITE

9.11.2011

TACI GROUP WEBSITEHEADER IMAGE RESEARCH

HEADER IMAGE RESEARCH To find the key words and the image that express key concept in an emotional and non-trivial way, we referred to competitors and corporations who, in our opinion, have succeeded in this opera.

TACI GROUP WEBSITE

9.11.2011

TACI GROUP WEBSITEACTIVITIES IMAGE RESEARCH

ACTIVITIES IMAGE RESEARCH Four different categories for four distinct interest’s areas of the Group. For each one we tried to find the right name and the image that could best represent its meaning.

ENERGY EDUCATIONMEDIA SOCIAL

HEADER

TACI GROUP WEBSITE

9.11.2011

IMAGE: ENERGY AND PASSION FROM NATUREThe image is what allows us to express in a more immediate way the essence of the Group.

The energy of the Group arises from its origins and eagle is the symbol of them. The Power of a Group that keeps in mind the matter of respecting nature.

THE CLAIM IMPROVES THE CONCEPT:“More Energies. One Power.Passion Creates Multicolored Points of View “

Not only power. Lots of different energies, represented by group’s activities, allowing you to create one reality faceted and colored by the passion of people who work for it.

TACI GROUP WEBSITEHEADER

TACI GROUP WEBSITE

9.11.2011

ALTERNATIVE HEADERSFirst case we wanted to highlight the Group’s power and nature harmony; In second case, we wanted to represent in a symbolic way creativity and passion concepts.

Likeness between the Nature’s energy and the Group’s power; the importance of the environment remains in the foreground.

Hands that create and from which, through the passion, may arise the energy you need for any activity.

TACI GROUP WEBSITEALTERNATIVE HEADERS

PRIMARY TYPEFACE

TACI GROUP WEBSITE

9.11.2011

REGULAR

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu

Helvetica

BOLD


BOOK


Quicksand

BOLD


PRIMARY TYPEFACEHelvetica is one of the most popular

typefaces of all time. We decide to use it in contrast with Quicksand, a modern sans-

serif typeface smooth and rounded

TACI GROUP WEBSITEPRIMARY TYPEFACE

COLORS

TACI GROUP WEBSITE

9.11.2011

WEBSITE MAIN COLORSWhite is the protagonist of the scene; white to express quiet and simplicity,

white to dress of elegance and transparency, white to create the ideal environment to communicate credibility and security.

Opposed but in complete harmony there are flashes of color; dynamism and vivacity which allow to focus on core activities of the group and having them emerge

from the bright background.

TACI GROUP WEBSITEWEBSITE COLORS

#99

9999

#FFFFFF

#E3

0613

#E3

0613

#FF64

18

#AB

CB4F

#95

519E

#00

BFF3

#00

4B1D

#00

0000

WEBSITE LAYOUTS

TACI GROUP WEBSITE

9.11.2011

TACI GROUP WEBSITE

9.11.2011

HOMEPAGE A mix of simplicity and reliability, a blend of tranquility and modernity.We wanted that the Home Page was minimal and institutional but, at the same time, that gave the idea to move in a space far-reaching, designed to put the user at ease and wrap him with the tranquility offered by the predominance of the color white.

The resulting soft environment can communicate indirectly the Group’s credibility.The group’s activities are highlighted by different colors that are used, in addition to attribute motion to the Home Page, to recognize and identify the functional areas of application.

Moreover, we couldn’t omit the links to the major social networks; as well as being, nowadays, the main communication and content’s sharing channel, they even represent a strong strategy of brand awareness.

TACI GROUP WEBSITE

9.11.2011

SECOND PAGES: COMPANY In keeping with the style of the home page, this pages also puts the focus on simplicity, clarity and readability.

Exaustive and intuitive contents are simply paged and well spaced.

We tried to give importance to contents that, in our opinion, appear relevant to better clear each section.

Every secondary page was designed with creativity and originality in order to bring out the characteristics and peculiarities of each activity.

However, through a comparison with your needs and your desires, we would surely be able to put more accurately the content design.

TACI GROUP WEBSITE

9.11.2011

PRODUCT AND SERVICES >

TACI OIL INTERNATIONAL

TACI GROUP WEBSITE

9.11.2011


ARMO REFINERY

TACI GROUP WEBSITE

9.11.2011


ALBANIAN SCREEN

TACI GROUP WEBSITE

9.11.2011


SHKOLLA NOBEL

TACI GROUP WEBSITE

9.11.2011


TACI FOUNDATION

TACI GROUP WEBSITE

9.11.2011


MILAN JUNIOR CAMP

TACI GROUP WEBSITE

9.11.2011

MANAGEMENT

TACI GROUP WEBSITE

9.11.2011

NEWS

TACI GROUP WEBSITE

9.11.2011

ENVIRONMENT

TACI GROUP WEBSITE

9.11.2011

CAREERS

TACI GROUP WEBSITE

9.11.2011

THANK YOU! FALEMINDERIT!

Progetto taci oil

Technology

Transcript of Progetto taci oil