Social Action

Surfers Against Sewage

Logo Designs Logo Evolution

Final Logo…

Campaign Poster

Campaign poster ideas.

Ideas. Idea1- The campaign poster is of a beach but the beach is split in two. One side of the beach is really dull and

horrible it is full of litter and it’s disgusting. The beach is split so the other half is really clean and nice and surfers

are on the beach and it’s a really pretty place. Then there will be a logo in the corner so you know it’s for Surfers

against Sewage. The text will then be on each side. A piece of text on each part of the beach. A fact will be shown

on the bottom this is to shock and people and persuade them to donate.

Idea 2- I want to do something very creative involving the words in the slogan for the campaign poster. I want to

concentrate on the word “bin” and play on the word. So I am thinking of creating the beach into like a bin or

designing it so the beach is in the bin instead of the beach being where it should be. Again having the logo in the

corner. Then the text either on the side or in the middle at the bottom. I still want to include the fact.

Idea 3- This is very plain and just have a really really horrible beach full of litter. The having the normal logo

text/slogan and fact on it. Making it really depressing and haunted like.

Idea 4- Have a very trendy kind of look. Where I have surfers and litter on the beach all mixed in one. So the

surfers can’t go anywhere or get to where they need to be because there is so much litter. They would be stood

their on the beach like surrounded in rubbish and the audience will be able to see that the rubbish has spoilt the

beach. Then again I would include the logo and have this is the middle of the page so everyone knows it’s for

Surfers Against Sewage. I would have the logo and the fact on the page at the bottom of the beach image

Initial idea. My initial idea is the split beach. So idea 1. I am going

to use real life images of a beach to make it more real.

Then I am going to use photoshop to create my idea

into a real campaign poster.

Good beach Bad Beach

Slogan

Fact

logo

Initially it is going to have

the layout something like

this.

Final Campaign Poster

Membership form

Flat plans front

Middle

headline

logoBackheadline

Membership

Form to fill

out.

Image/images

text

image

text

image

text

This is one of my ideas for my flat plan. I have made

in to a booklet as I think this is the easiest format to

create a membership form in. All the information is

going to be in the middle of the booklet and I will

make sure the more important information is on the

left side of the booklet so that it does not get ripped

off the form when sending the membership to SAS. I

am going to put a main picture on the front to intrigue

people into wanting to join the charity. The front of

the cover is going to have a big ‘JOIN US’ this is so it

makes it’s persuasive.

I am going to use bright colours to make the form stand

out. The colour scheme will be blues, whites and whites.

This is because this is the colour scheme that is going

through all the products from SAS. The font is going to

be plain and simple sop it is easy to understand. It is

going to be A4 booklet so it’s not to big.

front

back

headline

image

text

image

text

logo images

Images

Membership form

This is the front of the form. The front is going to

be full of pictures and text about SAS and

reasons why you should join. Have bright colours

following the colour scheme blue, white, yellows. I

want a persuasive headline to make people to

join. Lots of interesting pictures and text to get

people interested in the form. It’s going to a A4

size leaflet landscape and have two sides to it.

The text is going got be plain and simple to make

it easy to read.

The back is going to have a serious of pictures

following each other along the bottom to look

fun. These are going to have white boarders

around them to make them look like Polaroid

pictures or quote cartoony. Then the

membership form is going to on the back for

the audience to fill out.

Headline

text

logo

I

M

A

G

E

S

I

M

A

G

E

S

Headline

text

Image

Front

The front of my membership form is going

to have small Images of SAS in action

down each side. The logo is going to be

at the bottom of the page. Then I am

going to have a really big persuasive

headline. The colour scheme will be

yellow white and blue. The font will be a

plain simple font to make it readable. The

leaflet size will be A5.

The back of the leaflet is going to split in to two

halves. One half is going to contain reasons

why you should become a member and join

with images and a persuasive headline. The

other side is going to be the form. It will

contain the whole form then three small

images on the bottom like Polaroid pictures.

Again following the colour scheme as the front

and a simple plain font. I am going to have a

different font for the headlines to make them

stand out.

Back

Inspiration

Front

Back

Merchandise

Idea Mind Map

Mood Boardcushion

Badge Reusable

water bottle

Wind breaker

Sticker

Hat

Surfboard

TowelBeach

Blanket

Mug These are the kind of merchandise that I want to use. So it’s pretty basic products

that are used a lot with people. I want to make a range of products from cheap to

more expensive to allow premium members to buy more expensive products such

as a surfboard. I want to make a range from a sticker to a cushion to give the

merch a wide verity of choice. The products will contain the colours of the yellow

and blue and then the logo. I can’t really use the campaign poster on any of my

merch as it’s a real life picture and not anything cartoony.

Wetsuit

Air freshener

Surfboard fin

Surfboard Leash

Body BoardSurfboard bag

Board Wax

Lip Balm

Regarding it being a surfing charity I wanted some of my

merchandise to be surfing related as it’s aiming it at the target

audience of people interested in this sport and keeping the

oceans clean. So I want to have merch like board wax and a

wetsuit. The logo and the colours from the colour theme of

blue and yellow are going to be on the products so I am

thinking of a yellow and blue wetsuit with the logo on the front.

I wanted to make a wide verity of surfing products to make a

lot of choice of products to buy.

As part of my merchandise I want to create some

pieces as clothing as I think that this kind of merch is

necessary for the campaign. Having people wearing

the logo and the pictures will help promote the

campaign and it shoes the support that people are

wanting to give it.

Having a range of clothing like a hoodies or t-shirt is a

good idea because there easy clothes that can be

worn round the beach and most people will wear

hoodies or a t-shirt.

I am going to use the colours of yellow and blue as

these are the theme and it will support the campaign

through the clothing. I am going to put the logo on the

shirt. The shirt on the left has the campaign poster on

it. I want to use this as inspiration and create one with

my campaign poster.

MerchandiseCushions T-shirt both Male

and Female

Male Hoodies

Female Navy

Sweatshirt

Yellow mug Travel Cup.

Campaign Poster Cushion &

Unisex t-shirt.

Plain T-SHIRT Laptop Cover

CushionIPAD Case

Phone Case

Themed Wetsuit Surfboard Fin.

This surfboard fin is going to be

made out of 100% recycled

materials that are found through

beach clean ups.