ProFlowers Proves Pro at Organic Search
-
Upload
demandjump-inc -
Category
Retail
-
view
131 -
download
0
Transcript of ProFlowers Proves Pro at Organic Search
![Page 1: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/1.jpg)
ProFlowers Proves Pro at
Organic Search3 Organic Search Tactics that have ProFlowers
Lead Generation Blooming
FRESH
RESEA
RCH
![Page 2: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/2.jpg)
With Valentine’s Day and Mother’s Day right around the corner, online flower delivery brands are sowing seeds for
the busiest time of year
1
![Page 3: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/3.jpg)
Let’s be honest…
Blossoming in this industry is all about TRAFFIC
And Here’s why…
2
![Page 4: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/4.jpg)
products and services are relatively similar between floral competitors
1
2These websites have very high conversion rates - sometimes upwards of 20%
3
![Page 5: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/5.jpg)
To stand out this year, online flower brands need to generate explosive traffic during peak sales periods
4
![Page 6: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/6.jpg)
We planted some fresh seeds in DemandJump’s AIM (Artificial Intelligence Marketing) platform, added a little water, sunlight, and love, and watched the insights
sprout like a bouquet of roses.
So to help…
5
![Page 7: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/7.jpg)
Potential strategies and opportunities are bountiful…
But one traffic channel is worth. taking. serious. note…6
![Page 8: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/8.jpg)
Organic Search
7
![Page 9: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/9.jpg)
The Team at ProFlowers,
proved especially savvy at owning lead generation from organic keywords…
8
![Page 10: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/10.jpg)
…Proflowers Drove
hundreds of thousands of
annual visits with
strategic keyword planning
and content creation (the proof is in the posey)
9
![Page 11: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/11.jpg)
Here are just three of the atypical keywords ProFlowers used to dominate
organic search in 2016
10
![Page 12: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/12.jpg)
1 - “Mother’s day quotes2 - “types of flowers
3 - “love poem generator10
![Page 13: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/13.jpg)
1“Mother’s
Day Quotes”
11
Phrase
![Page 14: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/14.jpg)
In May of 2016, ProFlowers generated nearly 100K visits from the keyword “Mother’s Day Quotes”, while their
competitors received zero traffic from the same keyword phrase.
12
Mother’s Day Quotes
![Page 15: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/15.jpg)
Now, that’s some good marketing!
13
Mother’s Day Quotes
Even today, they learned from the search phrase success and have
leveraged it through content to drive longer-term lead gen.
![Page 16: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/16.jpg)
This is a great example of (1) A Simple piece of content being able to generate thousands of leads, and (2) how strategically using search and content together can
amplify results.14
Mother’s Day Quotes
![Page 17: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/17.jpg)
2“Types
of Flowers”15
Phrase
![Page 18: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/18.jpg)
The search term “Types of Flowers” generated almost 100K visitors
between April and September of 2016.
16
Types of flowers
With an AOV of around $70, this one search
term delivered $1.12M…!
![Page 19: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/19.jpg)
Still mapping search to content, their original blog article on
ProFlowers.com is ranking in one of the top organic spots in Google
search.
17
Types of flowers
![Page 20: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/20.jpg)
Proflowers further showed their marketing prowess by repurposing
this post into smaller, more targeted lead gen articles
18
Types of flowers
![Page 21: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/21.jpg)
19
From 0 to 16K visits in 30 days!
Types of flowers
![Page 22: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/22.jpg)
“love poem
generator”3
20
Phrase
![Page 23: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/23.jpg)
“Poem Generator” drove almost 50K visits to ProFlowers from September 2015 to September 2016. Now that
really rhymes.
22
Love poem generator
![Page 24: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/24.jpg)
It delivered primary placement on Google search, as well as driving
love sick flower buyers to ProFlowers.com
23
Love poem generator
![Page 25: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/25.jpg)
this clever strategy, executed simply with some grammar rules and an online form, can drive insane
traffic during peak high-conversion periods for online flowers
24
Love poem generator
![Page 26: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/26.jpg)
Conclusion
25
![Page 27: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/27.jpg)
In today’s world, organic
search is critical to
business success26
![Page 28: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/28.jpg)
Sharp marketers understand consumer
behavior and can truly predict how
customers will search and what language
they use online27
![Page 29: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/29.jpg)
Driving traffic with organic search can be easy
AND PROFITABLE!
28
![Page 30: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/30.jpg)
Sometimes you just need to think outside
of the flower box
29
![Page 31: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/31.jpg)
v
DEMANDJUMP CAN SHOW YOU HOW TO WIN…
…AND STEAL ALL THE SUNLIGHT FROM YOUR
COMPETITORS
v
vv
v
v
v
v
v
CONTACT US TODAY FOR
YOUR CUSTOM DEMO.
30
![Page 32: ProFlowers Proves Pro at Organic Search](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a3eca51a28ab272e8b59d5/html5/thumbnails/32.jpg)
Copyright © DemandJump 2016. All Rights Reserved.
THANK YOU
DEMANDJUMP
10 W Market Street, Suite 1950Indianapolis, IN, 46220
+1 (317) 993-3620
www.demandjump.com