Profit + Soul = The New Sustainable

Business Model

Presented By:

Brent Chudoba, Vice President and General Manager, SurveyMonkey Audience

Jon Scott, Director of Corporate Relations and Legacy Gifts, Clean Water Fund

Why Should You Care?

There were

approximately 476,000

new businesses

launched in 2013, well

above the dot.com

boom 15 years ago.**Kauffman Index of Entrepreneurial

Activity Report

A total of $9.5B in 951 deals

was invested in the first quarter

of this year, up 12% in dollars

and down 14% in the number of

deals compared to the 4th

quarter of 2013.*

*PWC Moneytree

Venture capital investors

funded about 1500 startups

last year, with Angel

investors backing over

50,000 more.**David S. Rose, CEO of Gust

Changing the world cannot fall solely on the shoulders of nonprofits.

For-profits must dedicate their resources to affect positive social and

environmental change. Today, the biggest opportunity lies in underpinning

business models with altruistic values, particularly in early stage

companies.

What Will I Learn Today?

How to set realistic, scalable goals for corporate giving

What’s triple bottom-line? Why does it matter?

How to find the “glass slipper” business model that works for you

How customers, employees & partners are seeing the change

First Ask Yourself…

• Revenue; make more money

• User Acquisition; gain more customers

• Customer Retention; keep your customers happy

• Marketing; drive awareness and positive brand associations

• Value Proposition; increase your product or service offering

Create a model that works for you.

What part of your business aligns best with social good?

Shift Your Thinking: The Triple Bottom Line

*

* Image fromhttp://renewhempstead.com/triplebottomline/

The concept of a triple bottom line adds

two more bottom lines: social and

environmental concerns. The three

together are often paraphrased as

"Profit, People, Planet," or referred to as

"the three pillars.”

Revenue & Triple Bottom Line

Scalable > Excess: Salesforce’s 1/1/1 Model

By donating 1% of employees’ time, products and profits to charity, the

company built a model that is scalable to the size of their business. As a

business grows, so does how much they give back.

User Acquisition & Value Proposition

Use What You Have: Lyft for Good

“Lyft for Good” empowers anyone who sees a community need to fill that

need with Lyft. Inspired by their drivers who’ve taken initiative in their own

communities, they have turned this public service into a nationwide program.

Make Sure the Shoe Fits: Tom’s Shoes

Toms' business model has been referred to as the "one for one concept"

business model, referring to the company's promise to deliver a pair of free,

new shoes to a child in need for every sale of their retail product.

Marketing

Pass Your Knowledge: Microsoft YouthSpark

Microsoft provides cash grants to eligible organizations whose missions and

activities support youth development. They donate software and services to a

broad array of eligible nonprofit organizations.

Use What You’ve Got: LinkedIn for Good

“LinkedIn For Good’s” mission is to connect talent with opportunities;

professionals can to apply their skills to make a positive impact on the world.

Case and Point:

Clean Water Fund

All of the mentioned companies have chosen to change their business model

to give back in different ways. Then what happens?

We’d like to introduce Clean Water Fund’s, Jon Scott, to share how changing

a business model is affecting thousands.

The Impact of Giving

Clean Water Fund: Who Are We?

Clean Water Fund's mission is to develop strong grassroots environmental

leadership to bring together diverse constituencies to work cooperatively for

changes that improve their lives. We focus on health, consumer,

environmental and community problems.

The Impact of Giving

□□□More exposure, more

donations

Clean Water now and in

the future

Message amplification

* Image Source: http://www.vagabondjourney.com/water-wars-in-istanbul-turkey/

Who Do We Partner With?

Why It Matters For Any Non-Profit

Multiplier effect

Releases huge amounts of

pent-up potential

Helps achieve immediate

and future goals

Key Takeaways

Do what works for you

Triple your bottom-line

Watch the impact happen

Q&A